UCM
Research/art/teacher profile of a person
Name and surname:
 dr. hab. Adam Stanislaw Wojtaszek, PhD.
Email:
 adam.stanislaw.wojtaszek@ucm.sk
Homepage:
 http://
Fakulta/Univerzita:
FF UCM - Faculty of Arts
Pracovisko:
KAA - Katedra anglistiky a amerikanistiky

I. - Basic information

I.1 - Surname
Wojtaszek
I.2 - Name
Adam Stanislaw
I.3 - Degrees
dr. hab., PhD.
I.4 - Year of birth
1970
I.5 - Name of the workplace
University of Ss. Cyril and Methodius in Trnava
I.6 - Address of the workplace
Nám. J. Herdu 2, 917 01 Trnava
I.7 - Position
professor
I.8 - E-mail address
adam.wojtaszek@ucm.sk
I.9 - Hyperlink to the entry of a person in the Register of university staff
https://www.portalvs.sk/regzam/detail/86118
I.10 - Name of the study field in which a person works at the university
English Language and Culture in Specialised Communication; Combined Teaching of English Language and Culture
I.11 - ORCID iD
https://orcid.org/0000-0003-0308-4337

II. - Higher education and further qualification growth

II.1 - First degree of higher education
II.2 - Second degree of higher education
II.a - Name of the university or institution
University of Silesia in Katowice
II.b - Year
1994
II.c - Study field and programme
English philology
II.3 - Third degree of higher education
II.a - Name of the university or institution
University of Silesia in Katowice
II.b - Year
1999
II.c - Study field and programme
Linguistics
II.4 - Associate professor
II.a - Name of the university or institution
University of Silesia in Katowice
II.b - Year
2011
II.c - Study field and programme
Linguistics
II.5 - Professor
II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position III.b - Institution III.c - Duration
Research assistant University of Silesia in Katowice 1994–1999
Assistant professor University of Silesia in Katowice 1999–2019
Associate professor University of Silesia in Katowice 2019–present
Docent University of Ss. Cyril and Methodius in Trnava 2013–2015
professor University of Ss. Cyril and Methodius in Trnava 2025–present

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other IV.b - Name of the institution IV.c - Year
AI in academic education University of Silesia in Katowice 2025
OJS and DOAJ: journal management University of Silesia in Katowice, DOAJ 2025
QDA Miner and Wordstat package University of Silesia in Katowice 2023
Digital didactics University of Silesia in Katowice 2022

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes
V.1.a - Name of the profile course V.1.b - Study programme V.1.c - Degree V.1.d - Field of study
Semantics English language and culture in specialised communication; Combined English language teaching II. Philology
Final thesis seminar II. English language and culture in specialised communication I.+II. Philology
Specialised language in media English language and culture in specialised communication I. Philology
Final thesis seminar I English language and culture in specialised communication; Combined English language teaching I. Philology
Diploma thesis seminar I English language and culture in specialised communication; Combined English language teaching II. Philology
V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year
V.2.a - Name of the study programme V.2.b - Degree V.2.c - Field of study
English language and culture in specialised communication I.+II. Philology
V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year
V.4 - Overview of supervised final theses
V.4.1 - Number of currently supervised theses
V.4.a - Bachelor's (first degree)
4
V.4.b - Diploma (second degree)
V.4.c - Dissertation (third degree)
V.4.2 - Number of defended theses
V.4.a - Bachelor's (first degree)
11
V.4.b - Diploma (second degree)
187
V.4.c - Dissertation (third degree)
8
V.5 - Overview of other courses taught in the current academic year according to study programmes

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations
VI.1.1 - Number of the research/artistic/other outputs
VI.1.a - Overall
48
VI.1.b - Over the last six years
4
VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases
VI.1.a - Overall
16
VI.1.b - Over the last six years
3
VI.1.3 - Number of citations corresponding to the research/artistic/other outputs
VI.1.a - Overall
401
VI.1.b - Over the last six years
238
VI.1.4 - Number of citations registered in the Web of Science or Scopus databases
VI.1.a - Overall
53
VI.1.b - Over the last six years
13
VI.1.5 - Number of invited lectures at the international, national level
VI.1.a - Overall
16
VI.1.b - Over the last six years
8
VI.2 - The most significant research/artistic/other outputs

Wojtaszek, A. (2023). Does the small print really matter? The influence of explicit exposure to disclaimers on the perception of TV commercials. In Lege artis. Language yesterday, today, tomorrow. Trnava: University of SS Cyril and Methodius in Trnava, VIII (2), 70-93. ISSN 2453-8035 DOI: https://doi.org/10.34135/lartis.23.8.2.05

Wojtaszek, A. (2021). Institutional perspective on writing for international publication. Publishing in English at the University of Silesia. International Review of Pragmatics 13, 86-112.

Wojtaszek, A. (2016). Thirty years of Discourse Completion Test in Contrastive Pragmatics research. Linguistica Silesiana 37, 161-173.

Arabski, J. and A. Wojtaszek (2016). Contemporary perspectives on cross-linguistic influence. In: R. Alonso Alonso (ed.) Crosslinguistic Influence in Second Language Acquisition (215-224). Bristol/Buffalo/Toronto: Multilingual Matters.

Wojtaszek, A. (2011). Theoretical Frameworks in the Study of Press Advertisements: Polish, English and Chinese Perspective. Katowice: Wydawnictwo UŚ/Oficyna Wydawnicza WW.

VI.3 - The most significant research/artistic/other outputs over the last six years

Wojtaszek, A. (2025). Selective foregrounding of contextual elements as a form of message enrichment in advertising. In Lege artis. Language yesterday, today, tomorrow. Trnava: University of SS Cyril and Methodius in Trnava, X (2), p. 184-204. ISSN 2453-8035 DOI: https://doi.org/10.34135/lartis.25.10.2.11

Wojtaszek, A. (2023). Does the small print really matter? The influence of explicit exposure to disclaimers on the perception of TV commercials. In Lege artis. Language yesterday, today, tomorrow. Trnava: University of SS Cyril and Methodius in Trnava, VIII (2), 70-93. ISSN 2453-8035 DOI: https://doi.org/10.34135/lartis.23.8.2.05

Wojtaszek, A. (2022). Zur Dynamik von Symbolik und Narration im Zusammenhang mit der COVID-19-Impfung am Beispiel von sozialen Werbekampagnen in der Pandemiezeit. In: Mariusz Jakosz & Marcelina Kałasznik (eds.) Corona-Pandemie: Diverse Zugänge zu einem aktuellen Superdiskurs (437-464). Göttingen: Vandenhoeck & Ruprecht Verlag.

Wojtaszek, A. (2021). Institutional perspective on writing for international publication. Publishing in English at the University of Silesia. International Review of Pragmatics 13, 86-112.

Wojtaszek, A. (2019). Surprising turns of the persuasive path: exploitation of conceptual blending in Polish medical advertising. Linguistica Silesiana 40, 361-383.

VI.4 - The most significant citations corresponding to the research/artistic/other outputs

Wojtaszek, A. (2016). Thirty years of Discourse Completion Test in Contrastive Pragmatics research. Linguistica Silesiana 37, 161-173.

cited in:

Aijmer, K.  (2024, May 22). Pragmatic Approaches to Germanic Languages. Oxford Research Encyclopedia of Linguistics. Retrieved 29 Oct. 2025, from https://oxfordre.com/linguistics/view/10.1093/acrefore/9780199384655.001.0001/acrefore-9780199384655-e-1064.

Wojtaszek, A. (2011). Theoretical Frameworks in the Study of Press Advertisements: Polish, English and Chinese Perspective. Katowice: Wydawnictwo UŚ/Oficyna Wydawnicza WW

cited in:

Giora, R., Givoni, S., Heruti, V., & Fein, O. (2017). The Role of Defaultness in Affecting Pleasure: The Optimal Innovation Hypothesis Revisited. Metaphor and Symbol, 32(1), 1–18. https://doi.org/10.1080/10926488.2017.1272934

Wojtaszek, A. (2016). Multimodal integration in the perception of press advertisements within the Dynamic Model of Meaning. Lodz Papers in Pragmatics 12(1), 77-101.

cited in:

Kecskes, I. (2023). The Socio-Cognitive Approach as a Theoretical Framework. In: The Socio-Cognitive Approach to Communication and Pragmatics. Perspectives in Pragmatics, Philosophy & Psychology, vol 33. Springer, Cham. https://doi.org/10.1007/978-3-031-30160-5_1

Wojtaszek, A. (2021). Institutional perspective on writing for international publication. Publishing in English at the University of Silesia. International Review of Pragmatics 13, 86-112.

cited in:

Warchał, K., & Zakrajewski, P. (2021). Multilingual publication practices in the social sciences and humanities at a Polish university: choices and pressures. International Journal of Multilingualism, 20(3), 801–824. https://doi.org/10.1080/14790718.2021.1966432

Wojtaszek, A. (2016). Thirty years of Discourse Completion Test in Contrastive Pragmatics research. Linguistica Silesiana 37, 161-173.

cited in:

Samu, B. (2024). Cultural Conceptualizations in Compliment Responses of English-Speaking Learners of Italian. In Cultural Linguistics and the Social World (pp. 237-256). Singapore: Springer Nature Singapore.

VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years

Transform4Europe – T4E: The European University for Knowledge Entrepreneurs (European Universities), project ID UE200000400000000, Dates: 01.11.2020 – 29.11.2024, Funding: European Commission

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VII.a - Activity, position VII.b - Name of the institution, board VII.c - Duration
Director of the Institute of English Faculty of Humanities, University of Silesia 2019–present
Editor in Chief of Theory and Practice of Second Language Acquisition journal University of Silesia 2015–present
Main organiser of the annual ICFSLA conference University of Silesia in Katowice 1998– present
Head of Centre for Translation Services University of Silesia in Katowice 2019– present
Member of the scientific board for a double degree doctoral programme University of Silesia – Universita Sapienza di Roma 2018–present
Main coordinator of the double degree MA programme University of Silesia in Katowice – Northeastern University, Shenyang 2017–present
Member of the board for cooperation with the East – cooperation with Northeastern University, Shenyang, Chongqing Jiaotong University, Shantou University, Dalian Maritime University, Sichuan International Studies University University of Silesia in Katowice

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

VIII.a - Name of the institution VIII.b - Address of the institution VIII.c - Duration (indicate the duration of stay) VIII.d - Mobility scheme, employment contract, other (describe)
University of Ss. Cyril and Methodius in Trnava Nám. J. Herdu 2, Trnava October 2013–May 2015 Docent – teaching and research duties at UCM
Northeastern University in Shenyang 3-11, Wenhua Road, Heping District, Shenyang, China October 2022–February 2023 invited one term online courses on Advertising Discourse and Linguistic Pragmatics, under a Chinese ministerial grant
Chongqing Jiaotong University No.66, Xuefu Road, Nan' an District, Chongqing, 400074, China February – June 2023, incl. 2 weeks of stay in April 2023 supervision of Talent Cultivation Programme, online and on-site invited lectures, consultations with MA students, co-authorsip of 2022 Poland report
Universita degli Studi di Sassari Sassari, Italy May 2019 Erasmus+
University of Nicosia in Cyprus Nicosia, Cyprus November 2024 Erasmus+
Shantou University, Northeastern University in Shenyang, Dalian Maritime University Shantou, China Shenyang, China Dalian, China March–April 2025 NAWA Prom mobility programme

IX. - Other relevant facts

Date of last update
2025-11-07