UCM
Research/art/teacher profile of a person
Name and surname:
 Mgr. Andrej Brník, PhD.
Email:
 andrej.brnik@ucm.sk
Homepage:
 http://
Fakulta/Univerzita:
FMK UCM - Faculty of Mass Media Communication
Pracovisko:
KUK - Katedra umeleckej komunikácie

I. - Basic information

I.1 - Surname
Brník
I.2 - Name
Andrej
I.3 - Degrees
Mgr., PhD.
I.4 - Year of birth
1987
I.5 - Name of the workplace
University of St. Cyril and Methodius in Trnava, Faculty of Mass Media Communication, Department of Artistic Communication
I.6 - Address of the workplace
Square. J. Herdu 2, 917 01 Trnava
I.7 - Position
associate proffesor
I.8 - E-mail address
andrej.brnik@ucm.sk
I.9 - Hyperlink to the entry of a person in the Register of university staff
https://www.portalvs.sk/regzam/detail/24647
I.10 - Name of the study field in which a person works at the university
Media and Communication Studies
I.11 - ORCID iD
0000-0003-2876-1429

II. - Higher education and further qualification growth

II.1 - First degree of higher education
II.a - Name of the university or institution
Faculty of Mass Media Communication UCM in Trnava
II.b - Year
2010
II.c - Study field and programme
Media and Communication Studies, Mass Media Communication
II.2 - Second degree of higher education
II.a - Name of the university or institution
Faculty of Mass Media Communication UCM in Trnava
II.b - Year
2012
II.c - Study field and programme
Media and Communication Studies, Mass Media Communication
II.3 - Third degree of higher education
II.a - Name of the university or institution
Faculty of Mass Media Communication UCM in Trnava
II.b - Year
2015
II.c - Study field and programme
Media and Communication Studies, Mass Media Communication
II.4 - Associate professor
II.5 - Professor
II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position III.b - Institution III.c - Duration
University lecturer/ assistant professor Faculty of Mass Media Communication UCM in Trnava 1.9.2015 to 31.1.2022
Media Manager Slovak Aviation Agency 1.9.2012 - 31.8.2015
Vice-Dean for Development and Public Relations Faculty of Mass Media Communication UCM in Trnava 1.2.2019 - 31.5.2022
the post of associate professor Faculty of Mass Media Communication UCM in Trnava 1.2.2022 to present
Vice-Rector for Development and Public Relations University of Ss. Cyril and Methodius in Trnava 1.6.2022 to present

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other IV.b - Name of the institution IV.c - Year
Cycling, tourism and cultural heritage, a week-long academy in Slovisnek Franja Academy 2016
New Generation of Founders - design thinking method Grow up with Google 2020
Google aplication FMK UCM v Trnave 2020
English language course Language Siesta 2022 - 2024
Using Microsoft TEAMS for teaching FMK UCM in Tranva 2023
Implementation of design thinking methods in teaching FMK UCM in Trnava 2024

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes
V.1.a - Name of the profile course V.1.b - Study programme V.1.c - Degree V.1.d - Field of study
Digital communication in PR Media Relations 1st degree, Bc. Media and Communication Studies
Media content management Mass media communication 1st degree, Bc. Media and Communication Studies
V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year
V.2.a - Name of the study programme V.2.b - Degree V.2.c - Field of study
Responsible for SP media relations Bachelor Media and Communication Studies
V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year
V.4 - Overview of supervised final theses
V.4.1 - Number of currently supervised theses
V.4.a - Bachelor's (first degree)
6
V.4.b - Diploma (second degree)
V.4.c - Dissertation (third degree)
V.4.2 - Number of defended theses
V.4.a - Bachelor's (first degree)
54
V.4.b - Diploma (second degree)
V.4.c - Dissertation (third degree)
V.5 - Overview of other courses taught in the current academic year according to study programmes
V.5.a - Name of the course V.5.b - Study programme V.5.c - Degree V.5.d - Field of study
Media Studio Radio III, IV. Mass media communication 1st degree, Bc. Media and Communication Studies

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations
VI.1.1 - Number of the research/artistic/other outputs
VI.1.a - Overall
46
VI.1.b - Over the last six years
28
VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases
VI.1.a - Overall
8
VI.1.b - Over the last six years
4
VI.1.3 - Number of citations corresponding to the research/artistic/other outputs
VI.1.a - Overall
53
VI.1.b - Over the last six years
35
VI.1.4 - Number of citations registered in the Web of Science or Scopus databases
VI.1.a - Overall
20
VI.1.b - Over the last six years
16
VI.1.5 - Number of invited lectures at the international, national level
VI.1.a - Overall
1
VI.1.b - Over the last six years
1
VI.2 - The most significant research/artistic/other outputs

AAB BRNÍK, A.: Násilie na televíznej obrazovke v kontexte jednotného systému označovania. Trnava: Univerzita sv. Cyrila a Metoda v Trnave, 2020. 90 s. - ISBN 978-80-572-0072-7.

V3 (ADN) BÔTOŠOVÁ, BRNÍK, A: Trends in radio news coverage of private broadcasters in the conditions of the Slovak Republic / Ľubica Bôtošová, Andrej Brník, 2022. In: Communication Today. - ISSN 1338-130X, Roč. 13, č. 2 (2022), s. 80-93.

ADN BRNÍK, A, KAPEC, M.: Impact of the First and Second Waves of Coronavirus on Slovak Radio Audiences, In: Media Literacy and Academic Research. - ISSN 2585-8726, Roč. 4, č. 2 (2021), s. 166-186.


V3 BÔTOŠOVÁ, Ľ., BRNÍK A., LEVAK T., KUPEC V.,. Ethical and Legislative Standards in the Environment of Radio Broadcasters and Their Application into Practice. DOI 10.11114/smc.v11i1.5743 Studies in Media and Communication. Roč. 11, č. 1 (2023), s. 119-135. ISSN 2325-8071.

ADM BRNÍK, A., GRACOVÁ S., GRACA, M.: Public opinion on unified TV content rating system, In: AD ALTA: Journal of Interdisciplinary Research. - ISSN 2464-6733 (ONLINE). Vol. 11, Issue 01 (11/01), June, 2021.

VI.3 - The most significant research/artistic/other outputs over the last six years

AAB BRNÍK, A.: Násilie na televíznej obrazovke v kontexte jednotného systému označovania. Trnava: Univerzita sv. Cyrila a Metoda v Trnave, 2020. 90 s. - ISBN 978-80-572-0072-7.

ČÁBYOVÁ, Ľudmila, Peter KRAJČOVIČ, Magdaléna ŠVECOVÁ, Jana RADOŠINSKÁ, Andrej BRNÍK a Juliána MINÁRIKOVÁ. Legal and Ethical Regulation in Slovakia and Its Relation to Deliberative Communication. DOI 10.17645/mac.7257 Media and Communication. Roč. 12 (2024), s. 1-19 [online]. ISSN 2183-2439 (online).

V3 (ADN) BÔTOŠOVÁ, BRNÍK, A: Trends in radio news coverage of private broadcasters in the conditions of the Slovak Republic / Ľubica Bôtošová, Andrej Brník, 2022. In: Communication Today. - ISSN 1338-130X, Roč. 13, č. 2 (2022), s. 80-93.

ADM BRNÍK, A., GRACOVÁ S., GRACA, M.: Public opinion on unified TV content rating system, In: AD ALTA: Journal of Interdisciplinary Research. - ISSN 2464-6733 (ONLINE). Vol. 11, Issue 01 (11/01), June, 2021.

ADN BRNÍK, A, KAPEC, M.: Impact of the First and Second Waves of Coronavirus on Slovak Radio Audiences, In: Media Literacy and Academic Research. - ISSN 2585-8726, Roč. 4, č. 2 (2021), s. 166-186.

VI.4 - The most significant citations corresponding to the research/artistic/other outputs

ADN 001 GRACOVÁ, Sláva, Ľubica BÔTOŠOVÁ, Martin GRACA a Andrej BRNÍK. Comparison Of Television Broadcasting For Children And Youth In A Public Broadcaster In The Slovak And Czech Republic During The Covid-19 Pandemic. Media Literacy and Academic Research. Roč. 3, č. 2 (2020), s. 48-61. ISSN 2585-8726.

Testimonials:

2022  [02] KOPECKA-PIECH, K.; LÓDZKI, B. Introduction. In: The Covid-19 Pandemic as a Challenge for Media and Communication Studies. Londýn: Routledge, 2022. ISBN 978-1-032-13441-3.

2021  [2] KUPEC, M., JAKUBÍKOVÁ, D., KUPEC, V. Web Personalization and Artificial Intelligence as Tools for Marketing Communications. In: Media Literacy and Academic Research. 2021, 4(2), s. 100-118. ISSN 2585-8726. WoS

2021  [3] VIŠŇOVSKÝ, J., MATHIASOVÁ, A., MINÁRIKOVÁ, J. Impact of the Covid-19 pandemic on regional and local media - case study. In: NORDSCI International Conference. Sofia: Saima Consult, 2021, s. 215-222. ISBN 978-619-7495-21-8.

2021  [4] KUBINYI, P., VIŠŇOVSKÝ, J. Koronakríza: Iba čerešňička na torte? Kríza novinárskej fotografie v slovenských printových médiách. In: Fenomén 2021: Pandémia covidu-19 a médiá. Bratislava: UK, 2021, s. 325-339. ISBN 978-80-223-5250-5.

ACB 003 BRNÍK, Andrej, Ľubica BÔTOŠOVÁ a Miroslav KAPEC. Rozhlasová tvorba a prax[elektronický zdroj]. 1. vyd. Trnava: Fakulta masmediálnej komunikácie UCM v Trnave, 2020. 158 s. [10,6AH] [online, CD-ROM]. ISBN 978-80-572-0112-0.

Testimonials:

2024  [02] Umjetna inteligencija u radijskome programu: studija slučaja J.O.S.I.P. / Šulentić, Anita; Tomečak, Petra. DOI 10.47960/2303-7431.19.32.2024.7. In: Hum: Journal of the Faculty of Humanities and Social Sciences of the University of Mostar. ISSN 1840-233X. ISSN (online) 2303-7431. Roč. 19, č. 32 (2024), s. 7-23.

2024  [02] ŠTOFIROVÁ, A.; FURTÁKOVÁ, L. Plnia lokálne rádiá funkciu lokálnosti? Prípadová štúdia rádia Aetter. In: ŠVOAUK 2024. Trnava: FMK UCM, 2024, s. 97-110. ISBN 978-80-572-0478-7.

2023  [01] FURTÁKOVÁ, L.; JANÁČKOVÁ, Ľ. AI in radio: the game changer you did not hear coming. In: Marketing Identity: AI - The Future of Today. Trnava: FMK UCM, 2023, s. 95-104. ISBN 978-80-572-0415-2. WoS

2023  [02] MINÁRIKOVÁ, J., RADOŠINSKÁ, J., VIŠŇOVSKÝ, J. Východiská výskumu v mediálnych a komunikačných štúdiách. Trnava: FMK UCM, 2023. ISBN 978-80-572-0355-1. s. 117.

2023  [02] FURTÁKOVÁ, L. Dokáže ChatGPT nahradiť moderátora spravodajstva v rozhlase? In: Quo Vadis 2023. Trnava: FMK UCM, 2023, s. 27. ISBN 978-80-572-0330-8.

2022  [02] FRANCISTYOVÁ, B., VIŠŇOVSKÝ, J. Neo-acceptance of Hallyu as a result of changes in the film industry: K-pop in Europe and on Slovak radio. Trnava: FMK UCM, 2022, s. 38-48. ISBN 978-80-572-0297-4.

2021  [4] HUDÁKOVÁ, V. Vplyv marketingovej komunikácie na prosperitu rozhlasovej stanice. In: Marketing identity: nové zmeny, nové šance. Trnava: FMK UCM, 2021, s. 52-63. ISBN 978-80-572-0219-6.

2021  [6] SÁMELOVÁ, A. Rozhlasový mediálny ateliér o air. In: Otázky žurnalistiky. 2021, roč. 64, č. 1-2, s. 107-109. ISSN 0322-7049.

ADN BRNÍK, A, KAPEC, M.: Impact of the First and Second Waves of Coronavirus on Slovak Radio Audiences, In: Media Literacy and Academic Research. - ISSN 2585-8726, Roč. 4, č. 2 (2021), s. 166-186.

Testimonials:

2022  [01] SPÁLOVÁ, L., KAPSOVÁ, E. Creation in Art-Marketing in the Environment of Participative Culture of Social Media. In: European Journal of Media, Art and Photography. 2022, roč. 10, č. 1, s. 74-84. WoS

V3 004 ČÁBYOVÁ, Ľudmila, Peter KRAJČOVIČ, Magdaléna ŠVECOVÁ, Jana RADOŠINSKÁ, Andrej BRNÍK a Juliána MINÁRIKOVÁ. Legal and Ethical Regulation in Slovakia and Its Relation to Deliberative Communication. DOI 10.17645/mac.7257 Media and Communication. Roč. 12 (2024), s. 1-19 [online]. ISSN 2183-2439 (online).

Testimonials:

2024  [01] Enhancing old age: smart and welfare technologies use among older adults / Šolcová, Jana; Šeben Zaťková, Tímea; Franta, Andrea; Tokovská, Miroslava. DOI 10.18421/TEM141-13. In: TEM Journal: Technology, Education, Management, Informatics. ISSN 2217-8309. ISSN 2217-8333. Roč. 14, č. 1 (2025), s. 139-148. WoS

2024  [02] VIŠŇOVSKÝ, J.; FRANCISTYOVÁ, B.; DÚBRAVSKÁ, O. Profesionalita v televízii: Štandardy, postupy a prax v spravodajstve komerčnej televízie. In: Fenomén 2024. Bratislava: UK, 2024, s. 26-36. ISBN 978-80-223-5957-3.

2024  [01] GREGUŠ, Ľ.; PISOŇOVÁ, N. Gatekeeping in a News Agency - A Way of Influencing News Coverage Across Media. DOI 10.34135/mlar-24-02-13. In: Media Literacy and Academic Research. ISSN 2585-8726. ISSN (online) 2585-9188. Roč. 7, č. 2 (2024), s. 204-220. WoS

2024  [01] Man vs. technology (forms and transformations of virtualisation of everyday life in the era of transhumanism) / Moravčíková, Erika; Jakubovská, Viera; Jakubovská, Kristína. DOI 10.34135/communicationtoday.2024.Vol.15.No.2.1. In: Communication Today. ISSN 1338-130X. Roč. 15, č. 2 (2024), s. 4-15. Scopus

2024  [01] AI IN COMMUNICATION: THEORETICAL PERSPECTIVES, ETHICAL IMPLICATIONS, AND EMERGING COMPETENCIES / Mirek-Rogowska, Aleksandra; Kucza, Wojciech; Gajdka, Krzysztof. DOI 10.34135/communicationtoday.2024.Vol.15.No.2.2. In: Communication Today. ISSN 1338130X. ISSN (online) 2730051X. – Roč. 15, č. 2 (2024), s. 16-28. Scopus

2024  [01] HABIŇÁK, Andrej. Press under pressure: Framing of the Russian-Ukrainian conflict in the Slovak Press. DOI 10.34135/communicationtoday.2024.Vol.15.No.2.12. In: Communication Today. ISSN 1338-130X. – Roč. 15, č. 2 (2024), s. 200-217. WoS, Scopus

2024  [01] LAUK, E., BERGLEZ, P. Can Media Enhance Deliberative Democracy? Exploring Media Monitoring Capabilities in 14 EU - Countries. In: Media and Communication. 2024, 12, art. no. 7888. ISSN 2183-2439. Scopus

AAB 001 BRNÍK, Andrej. Násilie na televíznej obrazovke v kontexte jednotného systému označovania. 1. vyd. Trnava: Univerzita sv. Cyrila a Metoda v Trnave, 2020. 90 s. ISBN 978-80-572-0072-7.

Testimonials:

2024  [02] WALCZUK, K.; BAJDA, P. Ochrona praw maloletnich uzytkowników mediów elektronicznych na Slowacji. In: The Prison Systems Review. 123(2), s. 267-280.

2024  [02] DOLNIAKOVÁ, Mária. Ratingové hodnotenie digitálnych hier na Slovensku. In: Quo Vadis 2024: Community. Trnava: FMK UCM, 2024, s. 26-35. ISBN 978-80-572-0450-3.

2022  [02] MAGALOVÁ, Lucia. Fenomén morbidity v animovanom epizodickom diele Tom & Jerry. In: Quo vadis massmedia, quo vadis marketing. Trnava: FMK UCM, 2022, s. 222-238.

2021  [03] BIELIK, Pavel. Violence on the Television Screen within the Context of a Unified Labelling System. In: Communication Today. ISSN 1338-130X. – Roč. 12, č. 1 (2021), s. 181-183.

2021  [4] BOTOŠOVÁ, Ľ. Prezentácia konceptu learning-by-doing v prostredí stredných škôl. In: Marketing identity: nové zmeny, nové šance. Trnava: FMK UCM, 2021, s. 16-25. ISBN 978-80-572-0219-6.

2021  [2] ŠVECOVÁ, M., KAČINCOVÁ PREDMERSKÁ, A., KAŇUKOVÁ, N. Digital Skills and the Awareness of Seniors about Virtual Reality. In: Media Literacy and Academic Research. 2021, 4(2), s. 119-130. ISSN 2585-8726. WoS

2021  [2] PAVELEKOVÁ, J., ČÁBYOVÁ, Ľ., HRUŠKOVÁ, A. Reading Behaviour in the Digital Age: Impact of Covid-19 on Consumer Behaviour. In: Media Literacy and Academic Research. 2021, 4(2), s. 25-40. ISSN 2585-8726. WoS

VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years

Horizon 2020 Critical exploration of media risks and opportunities for deliberative communication: development scenarios for the European media landscape (MEDIADELCOM). Member. The MEDIADELCOM research project (2021-2024) aims to diagnose the risks and opportunities related to the impact of media on social cohesion in Europe, as well as to identify potential scenarios for the development of media markets in the European Union. Using quantitative and qualitative methods, researchers will test the tool developed during the study to assess the potential of media policy, public media, digital competences and the further use of metadata.The results of the research will be presented in scientific publications, reports for media representatives and policy makers in the different countries and at European level.Horizon 2020 is the European Union's largest research and innovation programme. It is seen as a means to promote economic growth and job creation, as well as to ensure global competitiveness.

APVV-0754-12, 2013 - 2015 Implementation of quantitative and qualitative research strategies for monitoring and evaluation of the level of media literacy in the Slovak Republic. Member of the research team.

CBC01021 , 2015 - 2017 Communicating to the Prosperity of the Slovakia-Ukraine Border Region (COPESU), Member of the research team

KEGA 010UCM-4/2018 , 2018-2020 Material-didactic support of media education teaching through the media training centre at the FMK UCM in Trnava. Member. The aim of the project was to develop a material-didactic support for teaching media education in schools, or educational processes in which media become objects, but also means of teaching and learning.

Addressing societal threats due to the COVID-19 disease pandemic, project code 313011ASN4, Participation. The project is interdisciplinary in nature, responding to the challenges posed by the COVID-19 pandemic in the natural, health, social, humanities and economic sciences. It integrates the knowledge and skills of the creative staff of UCM Trnava and provides answers to two fundamental problems: increasing the capacity of infrastructure and human resources for real-time diagnostics and medical assistance and addressing serious social problems due to the isolation of individuals of the population.

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VII.a - Activity, position VII.b - Name of the institution, board VII.c - Duration
Member of the Scientific Council Scientific Council of FMK UCM 2019 - 2022
Member of the Editorial Board Editorial Board of Media Literacy and Academical Journal 2018 to present
Člen predsedníctva Presidency of the Radio Association of Slovakia 2020 to present
Head of creative cabinets and studios at FMK UCM Creative cabinets and studios at FMK UCM 2019 to 2022
Head of Radio Aetter Radio Aetter 2011 to 2022

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

VIII.a - Name of the institution VIII.b - Address of the institution VIII.c - Duration (indicate the duration of stay) VIII.d - Mobility scheme, employment contract, other (describe)
J. J. Strossmayer University of Osijek OSIJEK, Croatia 3.5.2017 - 5.5. 2017 ERASMUS+
J. J. Strossmayer University of Osijek OSIJEK, Croatia 11.6. 2018 - 14.6. 2018 ERASMUS+
University of Havanna, Kuba HAVANA, Kuba 10.10.2017 - 31.10.2017 Scholarships on the basis of the Agreement between the Ministry of Education, Science, Research and Sport of the Slovak Republic and the Ministry of Higher Education of the Republic of Cuba on the Joint Slovak-Cuban Scholarship Programme
FRANJA ACADEMY Ljublana, Slovenia 6.6.2016 - 11.6.2016 Slovak Cycling Association
Hochschule der Medien Stuttgart, Germany 22.11.2021 - 26.11.2021 ERASMUS+
College of Finance and Administration Praha, Czech Republic 25.10.2021 - 29.10.2021 ERASMUS+

IX. - Other relevant facts

IX.a - If relevant, other activities related to higher education or research/artistic/other activities are mentioned

I direct my scientific activity within the framework of domestic and foreign collaborations on the training of presenters and editors for radio broadcasting and on the possibilities of radio broadcasting today. We regularly consult our results with the University of Malaya in Malaysia, where we exchange experiences together. In addition, we are also actively involved in the legislative regulation of radio broadcasting in terms of our involvement in the Slovak Radio Association. Organizationally, we help to organize the international Radio Rallye competition for student radio broadcasters.

In recent years we have improved the training of new presenters in preparation for broadcasting and are still developing new ways to train them. We are also currently implementing the operation of our own radio station Aetter on the frequency 107.2 FM for Trnava and the surrounding area. Within student broadcasting we are among the leaders in Slovakia and our students are preparing a full-fledged regional radio broadcast at a high level.

We also have good relations within radio broadcasting with Josif Strosmayer University in Croatia, where we have been several times to present our results within radio training.

Together with my colleagues we have also published a textbook on radio practice and I am preparing a monograph on student broadcasting in Slovakia. In addition, we are planning to extend our research on presenter training and prepare a monograph in English, as we have found that there is a great deal of interest in this knowledge from practitioners.

Date of last update
2025-04-15