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Name and surname:
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prof. Ing. Anna Zaušková, PhD. | |
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Email:
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anna.zauskova@ucm.sk | |
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Homepage:
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http:// | |
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Fakulta/Univerzita:
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FMK UCM
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Faculty of Mass Media Communication
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Pracovisko:
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KMARK
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Katedra marketingovej komunikácie
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| III.a - Occupation-position | III.b - Institution | III.c - Duration |
|---|---|---|
| University lecturer - associate professor (2008-2013), professor (2013 - till now) | University of St. Cyril and Methodius in Trnava | 29. 10. 2008 |
| Clerk Dean's Office of the Faculty of Wood Technology (1978-1981), Professional Officer, Independent Professional Officer Department of Furniture Architecture and Wood Products Faculty of Wood Technology (1981-1990), Scientific Researcher Department of Wood Commodities Faculty of Wood Technology (1989-1993), Secretary of the Faculty of Woodworking for Science and Research Dean's Office (1993-1999), Researcher, Department of Marketing, Trade and World Forestry, Faculty of Wood Technology (1998 - 2000), university lecturer - assistant professor, Department of Marketing, Trade and World Forestry, Faculty of Wood Technology (2000 - 2004), university lecturer - associate professor (2004 - 2011). Head of the Department and Head of the Department Department of Marketing, Trade and World Forestry Faculty of Wood Technology(2001 - 2005). | Technical university in Zvolen | 6. 2. 1978 – 31. 12. 2011 |
| economic and administrative officer | Children's instructional nursery OÚNZ Zvolen | 1. 8. 1975 - 31. 1. 1978 |
| IV.a - Activity description, course name, other | IV.b - Name of the institution | IV.c - Year |
|---|---|---|
| Course of university pedagogy | Faculty of Education UMB Banská Bystrica | 1999-2000 |
| State examination in typing and shorthand | Institute of Stenography Bratislava | 1993 |
| State examination in shorthand | Institute of Stenography Bratislava | 1974 |
| Cluster facilitators course | Regional Development Agency Ostrava, Czech Republic | 2006 |
| Design Thinking | 2020 | |
| Creative Skills for Innovation | Grow with Google Slovakia | 2020 |
| Statistical methods in research | FMK UCM | 2020 |
| G Suite: online learning via Google Meet | FMK UCM | 2020 |
| Elements of interactivity in online learning: tools Kahoot, Mentimeter, Google Jamboard | FMK UCM | 2021 |
| Neuromarketing and its use in science, research and teaching | FMK UCM | 2021 |
| Design Thinking | FMK UCM | 2024 |
| V.1.a - Name of the profile course | V.1.b - Study programme | V.1.c - Degree | V.1.d - Field of study |
|---|---|---|---|
| Theory and practice of marketing communication I. | Marketing communication | Level 1 | Media and Communication Studies |
| Theory and practice of marketing communication II. | Marketing communication | Level 1 | Media and Communication Studies |
| Creative project management | Marketing communication | Level 2 | Media and Communication Studies |
| Innovation in marketing communication | Marketing communication | Level 2 | Media and Communication Studies |
| Marketing Management I. | Marketing communication | Level 2 | Media and Communication Studies |
| Marketing Management II. | Marketing communication | Level 2 | Media and Communication Studies |
| Methodology and ethics of scientific work | Marketing communication | Level 3 | Media and Communication Studies |
| Innovation in the marketing and media environment | Marketing communication | Level 3 | Media and Communication Studies |
| V.2.a - Name of the study programme | V.2.b - Degree | V.2.c - Field of study |
|---|---|---|
| Marketing communication | Level 1 | Media and Communication Studies |
| Marketing communication | Level 2 | Media and Communication Studies |
| Marketing communication | Level 3 | Media and Communication Studies |
| V.5.a - Name of the course | V.5.b - Study programme | V.5.c - Degree | V.5.d - Field of study |
|---|---|---|---|
| Project Management | Digital Game Theory | Level 1 | Media and Communication Studies |
AAA Scientific monographs published in foreign publishing houses
Communication for open innovation : towards technology transfer and knowledge diffusion / Anna Zaušková, Adam Madleňák ; reviewers: Zbyněk Pitra, Jana Štofková, Rudolf Rybanský. - 1. vyd. - Łódź : Księży Młyn Dom Wydawniczy Michał Koliński, 2014. - 118 s. - ISBN 978-83-7729-248-8
AAA Scientific monographs published in foreign publishing houses
Marketing communication in the eco-innovation process : communication in the process of designing and implementing of eco-innovations in Slovak business environment / Zuzana Bezáková, Anna Zaušková ; reviewers: Jana Štofková, Jarmila Šalgovičová, Andrej Miklošík. - 1. vyd. - Katowice : Wydawnictwo Unikat 2, 2016. - 139 s. - ISBN 978-83-62314-25-6
ADM Scientific papers in foreign journals registered in Web of Science or SCOPUS databases
SoLoMo marketing as a global tool for enhancing awareness of eco-innovations in Slovak business environment / Anna Zaušková, Monika Rezníčková, 2020. DOI DOI 10.24136/eq.2020.007. In: Equilibrium : Quarterly Journal of Economics and Economic Policy. - ISSN 1689-765X, Roč. 15, č. 1 (2020), s. 133-150.
AAB Scientific monographs published in domestic publishing houses
Phygital communication tools to support environmental innovation processes in the Slovak business environment : a scientific monograph / Anna Zaušková, Lukáš Grib, Pavol Kyselica ; reviewers: Zbyněk Pitra, Jana Štofková, Rudolf Rybanský. - 1st ed. - Trnava : University of St. Cyril and Methodius in Trnava, 2016. - 197 p. - ISBN 978-80-8105-830-1.
ADM Scientific papers in foreign journals registered in Web of Science or SCOPUS databases
How can the state support the innovations to build sustainable competitive advantage of the country / Anna Zaušková, Artur Bobovnický, Adam Madleňák, 2013.In: Serbian Journal of Management. - ISSN 1452-4864, Roč. 8, č. 2 (2013), s. 255-267.
ADM Scientific papers in foreign journals registered in Web of Science or SCOPUS databases
SoLoMo marketing as a global tool for enhancing awareness of eco-innovations in Slovak business environment / Anna Zaušková, Monika Rezníčková, 2020. DOI DOI 10.24136/eq.2020.007. In: Equilibrium : Quarterly Journal of Economics and Economic Policy. - ISSN 1689-765X, Roč. 15, č. 1 (2020), s. 133-150.
ADM Scientific papers in foreign journals registered in Web of Science or SCOPUS databases
Smartphone addiction risk, anxiety symptom severity, and depression psychopathology / Thomas Porter ... [et al.], 2020. DOI DOI 10.22381/PCP1920205. In: Review of Contemporary Philosophy. - ISSN 1841-5261, Roč. 19 (2020), s. 57-63.
ADC Scientific papers in foreign peer-reviewed journals
Earnings drivers of Slovak manufacturers : efficiency assessment of innovation management / Pavol Durana ... [et al.], 2020. DOI DOI 10.3390/app10124251. In: Applied Sciences. - ISSN 2076-3417, Roč. 10, č. 12 (2020), s. [1-17].
Spôsob prístupu: https://www.mdpi.com/2076-3417/10/12/4251/htm
ADN Scientific papers in domestic journals registered in Web of Science or SCOPUS databases
Perception of Data from the Ecological Activities of Companies Using Innovative Communication Tools / Michal Kubovics, Anna Zaušková, Simona Ščepková, 2021. In: Communication Today. - ISSN 1338-130X, Roč. 12, č. 2 (2021), s. 84-99.
V1/AAA Vedecký výstup publikačnej činnosti ako celok – monografia, kritická pramenná edícia, kritický komentovaný preklad, kartografické dielo, katalóg umeleckých diel, editovaná kniha, zborník
Groundswell: The cornerstone of interactive communication on social media / Anna Zaušková, Simona Ščepková ; reviewers: Ľudmila Nagyová, Zdenka Musová, Jana Přikrylová, Aleš Hes. - 1. vyd. - Budapešť : Wolters Kluwer, 2022. - 115 s. [7,57AH] [online]. - ISBN 978-963-594-139-1 (online).
ADM Scientific papers in foreign journals registered in Web of Science or SCOPUS databases
SoLoMo marketing as a global tool for enhancing awareness of eco-innovations in Slovak business environment / Anna Zaušková, Monika Rezníčková, 2020. DOI DOI 10.24136/eq.2020.007. In: Equilibrium : Quarterly Journal of Economics and Economic Policy. - ISSN 1689-765X, Roč. 15, č. 1 (2020), s. 133-150.
Feedback:
2021 [01] Xu, A., et al. B&b promotion model construction: A topicbased text mining study of online consumer reviews. In: Transformations in Business and Economics. – ISSN 16484460. – Roč. 20, č. 3 (2021), s. 74.-92. Scopus
ADM Scientific papers in foreign journals registered in Web of Science or SCOPUS databases
Smartphone addiction risk, anxiety symptom severity, and depression psychopathology / Thomas Porter ... [et al.], 2020. DOI DOI 10.22381/PCP1920205. In: Review of Contemporary Philosophy. - ISSN 1841-5261, Roč. 19 (2020), s. 57-63.
Feedback:
2022 [01] Perceived Overqualification and Intensive Smartphone Use: A Moderated Mediation Model / Peng, Xiongliang [Autor] ; Yu, Kun [Autor] ; Zhang, Kairui [Autor] ; Xue, Hanbing [Autor] ; Peng, Jianfeng [Autor]. – DOI 10.3389/fpsyg.2022.794913. – SCOPUS In: Frontiers in Psychology. – ISSN (online) 16641078. – Roč. 13 (2022) Scopus
ADC Scientific papers in foreign peer-reviewed journals
Earnings drivers of Slovak manufacturers : efficiency assessment of innovation management / Pavol Durana ... [et al.], 2020. DOI DOI 10.3390/app10124251. In: Applied Sciences. - ISSN 2076-3417, Roč. 10, č. 12 (2020), s. [1-17].
Spôsob prístupu: https://www.mdpi.com/2076-3417/10/12/4251/htm
Feedback:
2020 [1] Defining smes’ 4.0 readiness indicators / Chonsawat, Nilubon; Sopadang, Apichat. In: Applied Sciences. 2020, roč. 10, č. 24, art. no. 8998, s. [1-30]. WoS, Scopus
ADN Scientific papers in domestic journals registered in Web of Science or SCOPUS databases
Communication in knowledge Transfer Management / Zbyněk Pitra, Anna Zaušková, 2014. In: Communication Today. - ISSN 1338-130X, Vol. 5, no. 2 (2014), pp. 51-65.
Feedback:
2018 [1] YAP, J.B.H., ABDUL-RAHMAN, H., WANG, Ch. Preventive Mitigation of Overruns with Project Communication Management and Continuous Learning: PLS-SEM Approach. In: Journal of Construction Engineering and Management. 2018, 144(5), art. no. 04018025. WoS
ADM Scientific papers in foreign journals registered in Web of Science or SCOPUS databases
How can the state support the innovations to build sustainable competitive advantage of the country / Anna Zaušková, Artur Bobovnický, Adam Madleňák, 2013. In: Serbian Journal of Management. - ISSN 1452-4864, Roč. 8, č. 2 (2013), s. 255-267..
Ohlas:
2019 [1] NAIDOO, S., HEWITT, M., BUSSIN, M. A leadership model validation: Dimensions influential to innovation. In: South African Journal of Business Management. 2019, 50(1), art. no. UNSP a1294. WoS
2021-2022 V4 (visegrad found) F22110036 Possibilities and barriers for Industry 4.0 implementation in SMEs in V4 countries and Serbia
Partners: University of Belgrade, Technical faculty in Bor (Serbia) - project coordinator, Faculty of Mass Media Communication UCM in Trnava (SK), Tomáš Bat'a University in Zlín (CZ), University of Economics in Katowice (PL), Obuda University (HU).
The research was conducted in SMEs in Serbia, Bulgaria and V4 partner countries and focused on five areas: digital technologies, benefits of digitalization, limitations of digitalization, Industry 4.0, sustainability.
Project objective: to develop a practical software application adaptable to the needs of decision makers in SMEs.
Responsible researcher for the partner FMK UCM in Trnava
2017-2021 INTERREG Europe - ClusterFY Partner countries Lithuania (MITA), the Netherlands (SNN), Sweden (Hudiksvalls Kommun), Poland (PARP), Romania (SM RDA), Spain (UCLM), Slovakia (SIEA) and Greece (CERTH). https://www.interregeurope. eu/clusterfy/
The aim of the project is to create conditions for the integration of clusters at regional, national and international level and to contribute to increasing the potential of their value chains, growing their capacity to commercialise knowledge and create disruptive innovation solutions - especially in the priority areas of smart specialisation of the Slovak Republic.
SIEA expert (2018-2019) creation and presentation of an expert study for the ClusterFY project: Analysis of selected industrial clusters and mapping the potential of regions for the creation of new cluster initiatives or expansion of existing clusters. Creation and design of an extended assessment of clusters at national level, taking into account national specificities, sectoral affiliation and RIS3 strategy.
2021-2023 VEGA 1/0458/21 - "Management of the “groundswell” concept by business entities in promotion of environmentally-friendly products in times of technology interference”. Project leader: PhDr. Adam Madleňák, PhD., MBA - project co-investigator.
2018 - 2020 Project VEGA 1/0708/18: "Aspects of the use of the SoLoMo marketing concept to increase awareness of eco-innovation" The contribution of the scientific project is the creation of a theoretical apparatus for the convergence of three principles, namely social media, geolocation services and mobile devices in the context of marketing communication presenting innovative solutions to environmental problems and a methodological model for the use of communication tools of the SoLoMo concept in environmental management in the business environment. in the context of marketing communication presenting innovative solutions to environmental problems. The unique result is a software product in the form of a digital game oriented to the solution of environmental problems in accordance with the requirements of the SoLoMo concept, which will facilitate the process of education. Project leader.
2015 – 2017 Project VEGA 1/0640/15: "The Phygital concept and its application in sustainable integrated environmental management of enterprises" The project brought several original findings and solutions in the field of communication tools of the Phygital concept and environmental management. From the results obtained from the conducted analyses and seven surveys, a model for the use of phygital tools in the communication of eco- innovation processes of business entities was proposed. In addition to this model, three other methodological procedures were developed: "application of the process approach to the development of a communication strategy in the framework of innovation management activities of the organization", "use of the most appropriate communication tools in the individual parts of eco-innovation processes", "digital communication for attractive communication of environmental content in the media environment". which, by their specificity, support the unique and original processing of the project. The unique result is also an instructional film, in which phygital tools, including technical equipment, are presented and the possibilities of using the tools of the Phygital concept in environmental management are simulated. Project leader.
The project has achieved a significant result: the successful completion of the project and the achievement of outstanding results awarded by theScientific grant agency of the Ministry of Education, Science, Research and Sport of the Slovak Republic (MŠVVaŠ SR) and the Slovak Academy of Sciences (SAV).
| VII.a - Activity, position | VII.b - Name of the institution, board | VII.c - Duration |
|---|---|---|
| Chair of the Scientific Council for Marketing and Marketing Communication | Publishing house Wolters Kluver | 2018 - present |
| Member of the editorial board of the scientific journal Communication Today (indexed by WoS, Scopus) | Faculty of Mass Media Communication UCM in Trnava | 2010 - present |
| Member of the International Scientific Society | European Communication Research and Education Association (ECREA) | 2015 - present |
| Member of the International Scientific Society | European Association for Viewers Interests (EAVI) | 2017 - present |
| Member of the International Communication Association | Polish Communication Association | 2021 - present |
| Member of the International Association | POPAI Central Europe | 2019 - present |
| Member of the Czech Marketing Association to promote communication between marketing professionals, improve the quality of marketing management and marketing activities | Czech Marketing Association | 2005 - present |
| Member of the Marketing Teachers Club | Czech Marketing Association | 2019 - present |
| Member of the International Association | European Social Marketing Association | 2021 - present |
| Member of the VEGA Commission No. 13 for Economic and Legal Sciences | Ministry of Education, Science, Research and Sport of the Slovak Republic, Bratislava | 2016 - present |
| Member of the evaluation committee of the competition "Crystal Mercury" - award for the best innovation of the year | Slovak Chamber of Commerce and Industry - BB RK SCCI | 2002 - present |
| Member of the UNIZA Accreditation Council Working Group | University of Žilina in Žilina | 2021 - present |
| Member of the FMK Quality Council | Faculty of Mass Media Communication UCM in Trnava | 2021 - present |
| Member, Chairman of the Doctoral Committee for Doctoral Studies in Media and Communication Studies | Faculty of Mass Media Communication UCM in Trnava | 2010 - present |
| Member of the Trade Union Commission in the field of study Economics and Management | Faculty of Operation and Economics of Transport and Communications University of Žilina | 2007 - present |
| Facilitator and member of the preparatory committee for the establishment of the engineering and woodworking cluster | Odbor regionálneho rozvoja, územného plánu a životného prostredia Banskobystrického samosprávneho kraja | 2007 - 2009 |
| Member of the International Scientific Society | International Association for Media Education (IAME) | 2019 - present |
| VIII.a - Name of the institution | VIII.b - Address of the institution | VIII.c - Duration (indicate the duration of stay) | VIII.d - Mobility scheme, employment contract, other (describe) |
|---|---|---|---|
| Faculty of Business and Economics of ČZU | Prague, Czech Republic | 9. 1. – 13. 1. 2012 | ERASMUS |
| Faculty of Business and Economics of ČZU | Prague, Czech Republic | 24. 9. – 28. 9. 2012 | ERASMUS |
| University of Information Technology and Management | Rzeszow, Poland | 15. 3. – 17. 3. 2016 | ERASMUS+ |
| University of Economics | Katovice, Poland | 9. 4. 2018 – 12. 4. 2018 | ERASMUS+ |
| University of Economics | Katovice, Poland | 9. 5. 2022 - 13. 5. 2022 | ERASMUS+ |
Rector's Award for a set of scientific papers and monographs published in major scientific databases (2016)
Member of the evaluation committee Briliantt, Granátt FMK UCM Trnava
Faculty of Wood Technology, TU in Zvolen:Member of the Scientific Council 2002-2006, Secretary of the Faculty for Science and Research 1993-1999, Head of Department KMOSL DF TU in Zvolen 2001-2006, Vice-Dean for Educational Activities 2004-2005
Member of the Scientific Council University of St. Cyril and Methodius in Trnava 2018-present, Member of the Trade Union Committee in the School of Economics and Management, in the School of Economics and Business Management Faculty of PEDAS ŽU in Žilina 2007-present
Supervisor in doctoral studies in the School of Economics and Management, in the School of Economics and Business Management Faculty of PEDAS ŽU in Žilina 2007-present
Supervisor in doctoral studies in Media and Communication Studies Faculty of Mass Media Communication UCM in Trnava 2010-present
Member, Chairperson of the Commission for State Examinations and Rigorosum Examinations Faculty of Mass Media Communication UCM in Trnava 2009-present
Chairwoman of the Commission for State Examinations in the School of Economics and Management, in the School of Economics and Business
Management Faculty of PEDAS ŽU in Žilina 2007-present
Chairperson of the State Examination Board for Bachelor's, Engineering and Doctoral Degrees Faculty of Materials Technology STU in Trnava 2015-2019
Cluster Facilitator
Member and guarantor of sections of several scientific and programme committees of international scientific conferences
Member of various expert teams and commissions at BBSK and ŽSK with focus on innovation strategies, innovation assessment, benchmarking, establishment of innovation centres and clusters,
Member of the expert group Knowledge Economy for Central Slovakia (ŽSK and BBSK),
Member of the working groups "SME Support Strategy", "Action Plan of the City of Zvolen", Central Hron (Rural Parliament), etc.
Chairwoman of the Supervisory Board of the 1st Slovak Engineering Cluster and member of the working groups "Research and Development", "Education" and "Marketing" of the 1st SSK.
Expert project evaluator Operational programme Research and innovation 2014-2020
Expert project evaluator Slovak Innovation and Energy Agency MH SR Bratislava 2008-present
Expert evaluator of APVV projects Research and Development Support Agency of the Ministry of Education and Science of the Slovak Republic, Bratislava 2016-present
Expert evaluator of KEGA projects Ministry of Education, Science, Research and Sport of the Slovak Republic, Bratislava 2004-present.