UCM
Research/art/teacher profile of a person
Name and surname:
 PhDr. Bianka Francistyová, PhD.
Email:
 bianka.francistyova@ucm.sk
Homepage:
 http://
Fakulta/Univerzita:
FMK UCM - Faculty of Mass Media Communication
Pracovisko:
KMASK - Katedra masmediálnej komunikácie

I. - Basic information

I.1 - Surname
Francistyová
I.2 - Name
Bianka
I.3 - Degrees
PhDr., PhD.
I.4 - Year of birth
1998
I.5 - Name of the workplace
Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava
I.6 - Address of the workplace
Nám. J. Herdu 2, 917 01, Trnava, Slovak Republic
I.7 - Position
Assistant professor
I.8 - E-mail address
bianka.francistyova@ucm.sk
I.9 - Hyperlink to the entry of a person in the Register of university staff
I.10 - Name of the study field in which a person works at the university
7205 Media and communication studies
I.11 - ORCID iD
0000-0001-5865-0952

II. - Higher education and further qualification growth

II.1 - First degree of higher education
II.a - Name of the university or institution
Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava
II.b - Year
2020
II.c - Study field and programme
SF masmedia studies SP masmedia communication
II.2 - Second degree of higher education
II.a - Name of the university or institution
Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava
II.b - Year
2022
II.c - Study field and programme
SF masmedia studies SP masmedia communication
II.3 - Third degree of higher education
II.a - Name of the university or institution
Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava
II.b - Year
2025
II.c - Study field and programme
SF masmedia studies SP masmedia communication
II.4 - Associate professor
II.5 - Professor
II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position III.b - Institution III.c - Duration
University lecturer / Assistant professor Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava 1.10.2025 - now

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other IV.b - Name of the institution IV.c - Year
Vedecká integrita a etika UCM 2023
Mendeley – nástroj pre prácu so zoznamom referencií UCM 2023
Formálny boj so záverečnou prácou UCM 2023
SciFlow SciFlow 2023
Všetko, čo ste chceli vedieť o MS 365, ale hanbili ste sa opýtať UCM 2023
Ako postaviť biznis na vede UCM 2023
Ako využiť AI v publikovaní (eticky) UCM 2023
Aesthetics of the Male Body in Korea and Japan Collaboratory - Roundtable Korea Research and Engagement Centre 2023
The “panacea” for successful postgraduate supervision journey Asia Pacific University in Malaysia 2024
Efektívna prezentácia vo vedeckom prostredí UCM 2024
Design Thinking FMK UCM 2024
Moderné prvky dátovej analytiky UCM 2024
Gender Equality in Science and Academia Cogitatio Press 2025
Depolarizácia: Kritické myslenie a digitálne hry FMK UCM 2025
Male gaze verzus female gaze for filme a televízii: Mýty a realita FMK UCM 2026

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes
V.1.a - Name of the profile course V.1.b - Study programme V.1.c - Degree V.1.d - Field of study
Theory of Media Communication Public Relations I. Media and Communication Studies
Teória médií I., II. Theory of Digital Games I. Media and Communication Studies
Žurnalistické žánre I., II. Mass Media Communication I. Media and Communication Studies
Multiplatformová žurnalistika I., II. Mass Media Communication I. Media and Communication Studies
V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year
V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year
V.4 - Overview of supervised final theses
V.4.1 - Number of currently supervised theses
V.4.a - Bachelor's (first degree)
4
V.4.b - Diploma (second degree)
4
V.4.c - Dissertation (third degree)
0
V.4.2 - Number of defended theses
V.4.a - Bachelor's (first degree)
- Theses registered in AiS2 - Theses registered outside AiS2 V.4.a - Bachelor's (first degree) - Doplňujúce údaje, iné práce (prvý stupeň)
11
V.4.b - Diploma (second degree)
- Theses registered in AiS2 - Theses registered outside AiS2 V.4.b - Diploma (second degree) - Doplňujúce údaje, iné práce (druhý stupeň)
2
V.4.c - Dissertation (third degree)
- Theses registered in AiS2 - Theses registered outside AiS2 V.4.c - Dissertation (third degree) - Doplňujúce údaje, iné práce (tretí stupeň)
0
V.5 - Overview of other courses taught in the current academic year according to study programmes

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations
VI.1.1 - Number of the research/artistic/other outputs
VI.1.a - Overall
45
VI.1.b - Over the last six years
45
VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases
VI.1.a - Overall
12
VI.1.b - Over the last six years
12
VI.1.3 - Number of citations corresponding to the research/artistic/other outputs
VI.1.a - Overall
25
VI.1.b - Over the last six years
25
VI.1.4 - Number of citations registered in the Web of Science or Scopus databases
VI.1.a - Overall
6
VI.1.b - Over the last six years
6
VI.1.5 - Number of invited lectures at the international, national level
VI.1.a - Overall
0
VI.1.b - Over the last six years
0
VI.2 - The most significant research/artistic/other outputs

V1 Francistyová, B., & Novanská Škripcová, L. (2024). Korean drama: From Korean TV to worldwide popularity. Wolters Kluwer.

V3 Furtáková, L., Francistyová, B., Višňovský, J., & Solík, M. (2025). Measuring media political bias in Slovak TV news programmes during 2023 parliamentary elections. Economics and Culture, 22(1), 58-69. http://doi.org/10.2478/jec-2025-0005

V3 Francistyová, B., & Šašalová, V. (2024).'I'm Born Nxde, and You Are the Pervert': Paradox of Feminist Messages in South Korean Society. European Journal of East Asian Studies, 23(3), 245-270. http://doi.org/10.1163/15700615-02303001

V3 Francistyová, B. (2025). Mediating language and culture: An analysis of Korean expressions in KPop Demon Hunters. Lege Artis: Language yesterday, today, tomorrow, 10(2), 39-52. http://doi.org/10.34135/lartis.25.10.2.03

V2 Francistyová, B. (2025). (De)romanticization of South Korea: Portrayal of the country and its cultural values in television drama The Glory. In J. Radošinská, & Z. Hudíková (Eds.), Stories on our screens: Media reflections of hypermodern society, culture, and everyday life (pp. 255-274). Wolters Kluwer.

VI.3 - The most significant research/artistic/other outputs over the last six years

V1 Francistyová, B., & Novanská Škripcová, L. (2024). Korean drama: From Korean TV to worldwide popularity. Wolters Kluwer.

V3 Furtáková, L., Francistyová, B., Višňovský, J., & Solík, M. (2025). Measuring media political bias in Slovak TV news programmes during 2023 parliamentary elections. Economics and Culture, 22(1), 58-69. http://doi.org/10.2478/jec-2025-0005

V3 Francistyová, B., & Šašalová, V. (2024).'I'm Born Nxde, and You Are the Pervert': Paradox of Feminist Messages in South Korean Society. European Journal of East Asian Studies, 23(3), 245-270. http://doi.org/10.1163/15700615-02303001

V3 Francistyová, B. (2025). Mediating language and culture: An analysis of Korean expressions in KPop Demon Hunters. Lege Artis: Language yesterday, today, tomorrow, 10(2), 39-52. http://doi.org/10.34135/lartis.25.10.2.03

V2 Francistyová, B. (2025). (De)romanticization of South Korea: Portrayal of the country and its cultural values in television drama The Glory. In J. Radošinská, & Z. Hudíková (Eds.), Stories on our screens: Media reflections of hypermodern society, culture, and everyday life (pp. 255-274). Wolters Kluwer.

VI.4 - The most significant citations corresponding to the research/artistic/other outputs

V1 Francistyová, B., & Novanská Škripcová, L. (2024). Korean drama: From Korean TV to worldwide popularity. Wolters Kluwer.

2026 [02] YOUSSEF, Hanan Mohammed Belqasem. Exposure Intesity to Korean Drama and Its Relationship to the Formation of Cultural Attitudes among Libyan Youth: "A Field Study". In: Journal of Communication Research. 2026, 10(2), s. 122-141.

2025 [03] FURTÁKOVÁ, Lucia. [Recenzia]. In: European Journal of East Asian Studies. 2025, 24, s. 211-220.

2025 [03] RUSŇÁKOVÁ, Lenka. Korean Drama: From Korean TV to Worldwide Popularity. In: Communication Today. 2025, 16(1), s. 225-226.

V2 Francistyová, B. (2023). Príchod hallyu 5.0? Globálny potenciál kórejskej mediálnej produkcie. In B. Francistyová, & L. Furtáková (eds.), Quo Vadis: <Generated by AI> (pp. 125-134). FMK UCM.

2024  [02] Umjetna inteligencija u radijskome programu: studija slučaja J.O.S.I.P. / Šulentić, Anita; Tomečak, Petra. DOI 10.47960/2303-7431.19.32.2024.7. In: Hum: Journal of the Faculty of Humanities and Social Sciences of the University of Mostar. ISSN 1840-233X. ISSN (online) 2303-7431. Roč. 19, č. 32 (2024), s. 7-23.

2023  [01] FURTÁKOVÁ, L.; JANÁČKOVÁ, Ľ. AI in radio: the game changer you did not hear coming. In: Marketing Identity: AI - the Future of Today. Trnava: FMK UCM, 2023, s. 95-104. ISBN 978-80-572-0415-2. WoS

2023  [02] DÚBRAVSKÁ, O., VIŠŇOVSKÝ, J. Umelá inteligencia a jej využitie v spravodajskej televízii: etické aspekty. In: Marketing & Media Identity: AI - The Future of Today. Trnava: FMK UCM, 2023, s. 15-21. ISBN 978-80-572-0417-6.

V2 Višňovský, J., & Francistyová, B. (2023). Queer and Slovak society: How Slovak media reported on LGBTIQ people in the context of the terrorist attack in Bratislava. In M. Boero, & D. Boffa (Eds.), Gendrer differences in language, rights and society (pp. 47-71). Il Sileno Edizioni.

2025  [01] PEPIN-NEFF, Chris. Tolerable Inequality: Understanding Public Policy and LGBTQ+ Politics. Abingdon: Routledge, 2025. ISBN 978-1-032-78657-5. s. 94. Scopus

2025  [01] HARGAŠOVÁ, Mgr Lucia, 2025. All My Satisfaction was at Home, and All the Disappointment was Outside: LGBT Parenting in Heteronormative Slovakia. In: Journal of Homosexuality, Taylor & Francis Group, ISSN 0091-8369, ISSN (online) 1540-3602, s. 1-34. Dostupné na: DOI 10.1080/00918369.2025.2570430. SCO, WOS

Francistyová, B., & Višňovský, J. (2023). Journalism in Slovakia five yearss after the murder of Ján Kuciak. Media Literacy and Academic Research, 6(2), 126-128. DOI 10.34135/mlar-23-02-07

2025  [02] MAŤAŠEJE, Paulína. The Evolution of Slovak Politics and Media: Shaping Political Identity and Its Societal Impact in the Post-Bipolar World. In: Exploring the Collapse: of the Bipolar World and the Emergence of a New Identity in Central-Eastern Europe. Kraków: Jagiellonian University, 2025, s. 86-108. ISBN 978-83-970508-1-5.

2024  [02] FURTÁKOVÁ, Lucia. From the Classroom to the Newsroom: Evaluating the Impact of Media Practice on Digital Competence in Higher Education. In: Media Literacy and Academic Research. 2024, 7(1), s. 72-94.

Francistyová, B. (2024). Valuing the human interaction: Public sentiment towards virtual idols in K-pop. In M. Prostináková Hossová, M. Solík, & M. Martovič (Eds.), Marketing identity: Human vs. Artificial (pp. 156-165). UCM. DOI 10.34135/mmidentity-2024-15

2026 [02] SHRIVASTAVA, P.; GUPTA, A. Beyond The Algorithm: A Review Of Cultural And Ethical Determinants Of Ai Influencer. In: Advances in Consumer Research. 2026, 3(7), s. 1-9.

2025 [02] MIYANG CHO, J.; LEE, T.C. An Introduction to K-Pop and BTS: Hybridity and Transcultural Reimaginings. Cham : Springer Nature. Palgrave Macmillan, 2025. ISBN 978-3-031-98827-1. DOI 10.1007/978-3-031-98828-8. s. 49.

VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years

VEGA 1/0014/25

Digitálna transformácia tradičných odvetví mediálneho priemyslu: Ekonomické, sociálno-kultúrne a právne konzekvencie platformovej ekonomiky médií. 2025-present.

VEGA 1/0542/26

Globalizácia východoázijskej mediálnej produkcie v kontexte súčasnej mediálnej kultúry. 2026-present.

APVV-21-0115

Hypermoderná mediálna kultúra – Filmová a televízna tvorba ako zrkadlo sociálno-kultúrnych fenoménov 21. storočia. 2023-2025.

NextGenerationEU FPPV-10-2024

Súčasný charakter postáv v kórejských seriáloch. Naratívna analýza.

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VII.a - Activity, position VII.b - Name of the institution, board VII.c - Duration
Secretary of artistic scientific journal (WoS) European Journal of Media, Art &Photography (EJMAP) 2022-2025
Member of the Marketing and Media Identity Organizing Committee Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava 2024-present
Reviewer Acta Ludologica 2025-present
Member of the Quo Vadis Organizing Committee Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava 2023-2024
Board member of artistic scientific journal (WoS) European Journal of Media, Art & Photography 2025-present

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

VIII.a - Name of the institution VIII.b - Address of the institution VIII.c - Duration (indicate the duration of stay) VIII.d - Mobility scheme, employment contract, other (describe)
University of Zagreb, Faculty of Political Science Ul. Ivana Lepušića 6, 10000, Zagreb, Croatia 30.09.2024-29.10.2024 CEEPUS
Asia Pacific University Jalan Teknologi 5, Taman Teknologi Malaysia, 57000 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia 05.02.2024-09.02.2024 Erasmus
Josip Juraj Strossmayer University of Osijek Trg Ljudevita Gaja 7, 31000 Osijek, Croatia 13.04.2026 - 17.04.2026 Erasmus
Kenyatta University Kenyatta University P.O. Box 43844-00100 Nairobi, Kenya 08.06.2026-12.06.2026 Erazsmus

IX. - Other relevant facts

IX.a - If relevant, other activities related to higher education or research/artistic/other activities are mentioned

First place for the best university research project supported by the UCM Research Support Fund and the Slovak Republic's Recovery and Resilience Plan.

Invited as a lecturer for a special lecture at Budapest Business University for the course focusing on hallyu studies.

Invited as a lecturer for a special lecture at Sejong Institute in Bratislava for the lecture on Korean dramas.

Worlds of Journalism Study (WJS 3rd wave) researcher for the Slovak Republic in 2021-2025 and Worlds of Journalism Study (WJS 4th wave) since 2026.

Date of last update
2026-10-09