|
Name and surname:
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doc. PhDr. Daniela Kollárová, PhD. | |
|
Email:
|
daniela.kollarova@ucm.sk | |
|
Homepage:
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http:// | |
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Fakulta/Univerzita:
|
FMK UCM
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Faculty of Mass Media Communication
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|
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Pracovisko:
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KMARK
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Katedra marketingovej komunikácie
|
| III.a - Occupation-position | III.b - Institution | III.c - Duration |
|---|---|---|
| University teacher/assistant | FMK UCM v Trnave | 30. 9. 2003 - 30. 9. 2008 |
| University teacher/assistant professor | FMK UCM v Trnave | od 1. 2. 2008 do 30. 9. 2020 |
| Associate professor | FMK UCM v Trnave | from 1 October 2020 until now |
| IV.a - Activity description, course name, other | IV.b - Name of the institution | IV.c - Year |
|---|---|---|
| Design thinking WS | Adam Brocka | 2022 |
| Neuromarketing and its use in science, research and teaching | FMK UCM v Trnave | 2021 |
| Digital technologies in retail during the pandemic | POPAI CE | 2021 |
| Marketing Rulezz 2022 | PS: Digital, MarketerBiz | 2022 |
| The higher principle of retail | POPAI CE | 2020 |
| How to get Category Management right? | POPAI CE | 2020 |
| Captains Pert and Gantt | FMK UCM v Trnave | 2020 |
| Design thinking | Google Slovensko | 2020 |
| Statistical methods in marketing research | FMK UCM v Trnave | 2020 |
| Project Based Learning, 4 phases of project-based teaching: Analysis, Conception, Verification, Argumentation | Talentway Academy | 2019 |
| Design Thinking Tools, Talentway Academy Methods: Who? What? How? Why?, Persona, Brainstorming, Brainwriting, Letter to Grandma, Prototyping | Talentway Academy | 2019 |
| Creative Skills for Innovation, Grow with Google Slovensko | Google Slovensko | 2020 |
| Elements of interactivity in online teaching: tools Kahoot, Mentimeter, Google Jamboard | FMK UCM v Trnave | 2021 |
| Digital Rulezz 2021 | PS: Digital, MarketerBiz | 2021 |
| Urkund anti-plagiarism training | Albertina icome | 2021 |
| Interactive educational seminar for youth workers and teachers focused on innovations in the field of digital youth education | European Dialogue, Civic Association | 2022 |
| Advanced MS Teams features | FMK UCM v Trnave | 2022 |
| Workshop on brand creation with Pavel | Inspirations Minar | 2023 |
| Student assessment in HE courses - How to develop students' soft skills? | Talentway | 2022 |
| The Qualitative research (seminar) | Ipsos | 09/2023 |
| Creativity and Creative Teaching Marketing Communications: 7+ is a simple guide to learning how to look at creativity in advertising. | Wiktor Leo Burnett | 02/2024 |
| How to use AI in publishing (ethically) | FMK UCM in Trnava | 10/2023 |
| Neuro & AI RULEZZ Special (specialized conference on neuromarketing and the use of AI in communication and advertising) | MARKETERS s.r.o. | 06/2024 |
| Quantitative and qualitative content analysis | FMK UCM v Trnave | 06/2024 |
| Design Thinking Workshop | Adam Brocka | 09/2024 |
| Didactics for Teachers 1, 2, 3 | Jozef Strakoš | 10/2024 |
| V.1.a - Name of the profile course | V.1.b - Study programme | V.1.c - Degree | V.1.d - Field of study |
|---|---|---|---|
| Marketing I | Marketing Communication | first | media and information competences |
| Marketing II | Marketing Communication | first | media and information competences |
| Advertising and consumer literacy | Applied media studies | second | media and information competences |
| Propaedeutics of Management and Marketing | Applied media studies | first | media and information competences |
| Consumer literacy | Applied media studies | third | media and information competences |
| V.2.a - Name of the study programme | V.2.b - Degree | V.2.c - Field of study |
|---|---|---|
| Applied media studies | first | media and information competences |
| Applied media studies | second | media and information competences |
| Applied media studies | third | media and information competences |
| V.5.a - Name of the course | V.5.b - Study programme | V.5.c - Degree | V.5.d - Field of study |
|---|---|---|---|
| Direct marketing | Marketing Communication | second | Media and Communication Studies |
| Sales promotion | Marketing Communication | second | Media and Communication Studies |
| International marketing and marketing communication | Marketing Communication | second | Media and Communication Studies |
| Management and marketing | mass media communication | first | Media and Communication Studies |
| Professional practice | Marketing Communication | first | Media and Communication Studies |
| Thesis seminar | Marketing Communication | first | Media and Communication Studies |
| Consumer literacy | media and information competences | third | Media and Communication Studies |
| Attention economy strategies of digital media | Marketing Communication | third | Media and Communication Studies |
V1 Scientific output of publishing activity as a whole - monograph, critical source edition, critical annotated translation, cartographic work, catalogue of works of art, edited book, proceedings
Retail Marketing Communication and the Consumer Behaviour of Selected Generations / Alena Kusá, Tomáš Fašiang, Daniela Kollárová. - 1. vyd. - Oxford : Peter Lang, 2022. - 192 s. [9,64AH]. - ISBN 978-1-80079-855-7.
[Kusá Alena (33 [3,20 AH]%) - Fašiang Tomáš (34 [3,24 AH]%) - Kollárová Daniela (33 [3,20 AH]%)]
V3 Scientific output of publication activity from a journal - abstract, article, abstract from the event, poster from the event, article from the event
Trends in education during the pandemic: modern online technologies as a tool for the sustainability of university education in the field of media and communication studies / Anna Hurajová, Daniela Kollárová, Ladislav Huraj, 2022. DOI DOI 10.1016/j.heliyon.2022.e09367.
In: Heliyon. - ISSN 2405-8440, Roč. 8, č. 5 (2022), s. 1-17 [online].
Spôsob prístupu:V3 Vedecký výstup publikačnej činnosti z časopisu – abstrakt, článok, abstrakt z podujatia, poster z podujatia, článok z podujatia
https://www.cell.com/heliyon/fulltext/S2405-8440(22)00655-7
[Hurajová Anna (40%) - Kollárová Daniela (40%) - Huraj Ladislav (20%)]
V3 Vedecký výstup publikačnej činnosti z časopisu – abstrakt, článok, abstrakt z podujatia, poster z podujatia, článok z podujatia
Visual Communication of Festive Shop Window Displays with Customers / Daniela Kollárová ... [et al.], 2024. - Kategória do roku 2021 ADN. DOI 10.34135/ejmap-24-01-06.
In: European Journal of Media, Art and Photography. - ISSN 1339-4940, Roč. 12, č. 1 (2024), s. 104-111 [print, online].
[Kollárová Daniela (30%) - Habiňáková Eva (30%) - Tománková Andrea (20%) - Kushnarevych Andrii (20%)]
AAB Scientific monographs published in domestic publishing houses
Sales support in communication with selected target groups / / Daniela Kollárová ; recenzenti: Anna Zaušková, Aleš Hes. - 1. vyd. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2014. - 109 s. - ISBN 978-80-8105-618-5.
[Kollárová Daniela (100%)]
V3 Vedecký výstup publikačnej činnosti z časopisu – abstrakt, článok, abstrakt z podujatia, poster z podujatia, článok z podujatia
Mobile phone as a means of communication with Generation Z consumers in retail / Daniela Kollárová, Miriama Koliščáková, Andrej Trnka, 2023. - Kategória do roku 2021 ADE. DOI DOI 10.7251/EMC2301113K.
In: Časopis za ekonomiju i tržišne komunikacije = Economy and Market Communication Review = Economy and Market Communication Review. - ISSN 2232-8823, Roč. 13, č. 1 (2023), s. 113-130.
V1 Scientific output of publishing activity as a whole - monograph, critical source edition, critical annotated translation, cartographic work, catalogue of works of art, edited book, proceedings
Retail Marketing Communication and the Consumer Behaviour of Selected Generations / Alena Kusá, Tomáš Fašiang, Daniela Kollárová. - 1. vyd. - Oxford : Peter Lang, 2022. - 192 s. [9,64AH]. - ISBN 978-1-80079-855-7.
[Kusá Alena (33 [3,20 AH]%) - Fašiang Tomáš (34 [3,24 AH]%) - Kollárová Daniela (33 [3,20 AH]%)]
V3 Scientific output of publication activity from a journal - abstract, article, abstract from the event, poster from the event, article from the event
Trends in education during the pandemic: modern online technologies as a tool for the sustainability of university education in the field of media and communication studies / Anna Hurajová, Daniela Kollárová, Ladislav Huraj, 2022. DOI DOI 10.1016/j.heliyon.2022.e09367.
In: Heliyon. - ISSN 2405-8440, Roč. 8, č. 5 (2022), s. 1-17 [online].
Spôsob prístupu:V3 Vedecký výstup publikačnej činnosti z časopisu – abstrakt, článok, abstrakt z podujatia, poster z podujatia, článok z podujatia
https://www.cell.com/heliyon/fulltext/S2405-8440(22)00655-7
[Hurajová Anna (40%) - Kollárová Daniela (40%) - Huraj Ladislav (20%)]
V3 Vedecký výstup publikačnej činnosti z časopisu – abstrakt, článok, abstrakt z podujatia, poster z podujatia, článok z podujatia
Mobile phone as a means of communication with Generation Z consumers in retail / Daniela Kollárová, Miriama Koliščáková, Andrej Trnka, 2023. - Kategória do roku 2021 ADE. DOI DOI 10.7251/EMC2301113K.
In: Časopis za ekonomiju i tržišne komunikacije = Economy and Market Communication Review = Economy and Market Communication Review. - ISSN 2232-8823, Roč. 13, č. 1 (2023), s. 113-130.
V3 Vedecký výstup publikačnej činnosti z časopisu – abstrakt, článok, abstrakt z podujatia, poster z podujatia, článok z podujatia
Visual Communication of Festive Shop Window Displays with Customers / Daniela Kollárová ... [et al.], 2024. - Kategória do roku 2021 ADN. DOI 10.34135/ejmap-24-01-06.
In: European Journal of Media, Art and Photography. - ISSN 1339-4940, Roč. 12, č. 1 (2024), s. 104-111 [print, online].
[Kollárová Daniela (30%) - Habiňáková Eva (30%) - Tománková Andrea (20%) - Kushnarevych Andrii (20%)]
AFC Published papers at foreign scientific conferences
Product flyer as a basic tool of marketing communication in furniture retail / Daniela Kollárová, Magdaléna Ungerová, 2020. - Príspevok je indexovaný v databáze Scopus a WoS CC.
In: Sustainability of forest-based industries in the global economy : proceedings of scientific papers / editor-in-chief: Denis Jelačić. - Zagreb : WoodEMA - International Association for Economics, Management, Marketing, Quality and Human Resources in Forestry and Forest Based Industr, 2020. - ISBN 978-953-57822-8-5, s. 107-112.
[Kollárová Daniela (50%) - Ungerová Magdaléna (50%)]
V3 Scientific output of publication activity from a journal - abstract, article, abstract from the event, poster from the event, article from the event
Trends in education during the pandemic: modern online technologies as a tool for the sustainability of university education in the field of media and communication studies / Anna Hurajová, Daniela Kollárová, Ladislav Huraj, 2022. DOI DOI 10.1016/j.heliyon.2022.e09367.
In: Heliyon. - ISSN 2405-8440, Roč. 8, č. 5 (2022), s. 1-17 [online].
https://www.cell.com/heliyon/fulltext/S2405-8440(22)00655-7
[Hurajová Anna (40%) - Kollárová Daniela (40%) - Huraj Ladislav (20%)]
CITATIONS
2023 [02] SOLANO, J.J.B., SOLANO, R.B., ESTEBAN, A.M. Prácticas digitales y sostenibilidad socioambienta en la educación básica de las Smart Cities. In: Revista de Educación a Distancia. 2023, 72(23), s. 1-35.
2023 [02] NOGUERA-FRUCTUOSO, I., VALDIVIA-VIZARETTA, P. Teachers' and students' perspectives on the intensive use of technology for teaching and learning. In: Educar. 2023, 59(1), s. 213-229. ISSN 0211-819X.
2023 [02] AL-ABSY, M.S.M. Effects of COVID-19 Pandemic on Accounting Students' Capability to Use Technology. In: International Journal of Learning, Teaching and Educational Research. 2023, 22(1), pp. 247-267.
2022 [01] How to Promote Online Education through Educational Software-An Analytical Study of Factor Analysis and Structural Equation Modeling with Chinese Users as an Example / Wang, Zheng ; Jiang, Qianling; Li, Zichao. DOI 10.3390/systems10040100. – WOS CC In: Systems [elektronický dokument] . – Basel (Švajčiarsko) : Multidisciplinary Digital Publishing Institute. – ISSN (online) 2079-8954. – Roč. 10, č. 4 (2022), s. [online] Scopus
2022 [01] TYMCHENKO, O., et al. Determining the Priority of Factors Influencing the Selection of Information Technology for Distance Education. In: Unternational Scientific and Technical Conference Sciences and Information Technologies. 2022, vol. 2022, pp. 279-283. Scopus
2022 [01] Qualitative Analysis of Use of ICTs and Necessary Personal Competencies (Self-Efficacy, Creativity and Emotional Intelligence) of Future Teachers: Implications for Education / Molero Jurado, Maria del Mar [Autor] ; Simon Marquez, Maria del Mar [Autor] ; Martinez, Africa Martos [Autor] ; Barragan Martin, Ana Belen [Autor] ; Perez-Fuentes, Maria Del Carmen [Autor] ; Gazquez Linares, Jose Jesus [Autor]. – DOI 10.3390/su141912257. – WOS CC In: SUSTAINABILITY. – ISSN (online) 2071-1050. – Roč. 14, č. 19 (2022). WoS
2022 [01] Analysis of MOOC Quality Requirements for Landscape Architecture Based on the KANO Model in the Context of the COVID-19 Epidemic / Qiao, Lifang [Autor] ; Zhang, Yichuan [Autor]. – DOI 10.3390/su142315775. – WOS CC In: SUSTAINABILITY. – ISSN (online) 2071-1050. – Roč. 14, č. 23 (2022). WoS
2022 [01] Evaluation of Online and Offline Communication Skills in Higher Education / Cirtita-Buzoianu, Cristina [Autor] ; Tzafilkou, Katerina [Autor] ; Mata, Liliana [Autor] ; Amalancei, Brindusa-Mariana [Autor]. – DOI 10.3390/su142417039. – WOS CC In: SUSTAINABILITY. – ISSN (online) 2071-1050. – Roč. 14, č. 24 (2022). WoS
2022 [01] Designing and Delivering Experiential Journalism Tasks in Online Environments: A Framework Grounded in Cognitive Apprenticeship Theory / Delaney, Brian [Autor]. – DOI 10.1080/1461670X.2022.2150263. – WOS CC In: JOURNALISM STUDIES. – ISSN 1461-670X. – ISSN (online) 1469-9699. – 2022. WoS
2022 [02] NURSULISTIYO, E., et al. Perception Scale of Online Learning in the Indonesian Context During the Covid-19 Pandemic: Psychometric Properties Based on the Rasch Model. In: Indonesian Review of Physics. 2022, 5(2), s. 49-56. ISSN 2621-3761.
2022 [01] WANG, Z., JIANG, Q., LI, Z. How to Promote Online Education through Educational Software-An Analytical Study of Factor Analysis and Structural Equation Modeling with Chinese Users as an Example. In: SYSTEMS. 2022, roč. 10, č. 4.
ADN Scientific papers in domestic journals registered in Web of Science or SCOPUS databases
"Mysli globálne, konaj lokálne" pre slovenských importérov automobilov neplatí = "Think globally, act locally" does not apply to Slovak importers / Daniela Kollárová, 2013. In: Communication Today. - ISSN 1338-130X, Roč. 4, č. 1 (2013), s. 95-105.
[Kollárová Daniela (100%)]
CITATIONS
2016 [1] ZAUŠKOVÁ, A., RYBANSKÝ, R., MIKLENČIČOVÁ, R. Eco Innovations in Slovakia and Their Marketing Communication.
In: ICASSR 2015: 3rd International Conference on Applied Social Science Research. 2016, s. 219, 220. ISBN 978-94-6252-148-3. WoS
AAB Scientific monographs published in domestic publishing houses
Sales support in communication with selected target groups / / Daniela Kollárová ; recenzenti: Anna Zaušková, Aleš Hes. - 1. vyd. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2014. - 109 s. - ISBN 978-80-8105-618-5.
[Kollárová Daniela (100%)]
CITATIONS
2021 [02] FAŠIANG, T. The relation between the generational preference and the choice of the type of retail. In:
Marketing Identity. Trnava: FMK UCM, 2021, s. 277-282. ISBN 978-80-572-0220-2.
2021 [02] MRÁČEK, P., MILICHOVSKÝ, F. Influence of communication tools on customer behaviour within a food product
after declared consumption date in global retail. In: The 20th International Scientific Conference Globalization and its Socio-Economic Consequences 2020. Les Ulis: Édition Diffusion Presse Sciences, 2021. SHS Web of Conferences, ISSN 2261-2424 ; 92, s. 1-7.
2021 [4] HUDÁKOVÁ, V. Vplyv
marketingovej komunikácie na prosperitu rozhlasovej stanice. In: Marketing identity: nové zmeny, nové šance. Trnava: FMK UCM, 2021, s. 52-63. ISBN 978-80-572-0219-6.
2020 [1] MILICHOVSKÝ, F., MRÁČEK, P. Customers' behaviour during purchasing vegetarian products in global retail
environment. In: 19th International scientific conference Globalization and its socio-economic consequences 2019 - sustainability in the global-knowledge economy. 2020, art. no. 04016. SHS Web of Conferences, vol. 74. WoS
2019 [4] KOTELEŠ, M., KUSÁ, A. Online vs. offline v e-shopoch. In: Marketing Identity 2019: Offline Is the New
Online - aktuálne výzvy onlinovej a offlinovej komunikácie. Trnava: FMK UCM, 2019, s. 289. ISBN 978-80-572-0039-0.
2019 [2] MRÁČEK, P., MILICHOVSKÝ, F. Influence of in-store marketing and customers' behaviour in outdoor shops. In:
Marketing Identity: Offline Is the New Online. Trnava: FMK UCM, 2019, s. 665. ISBN 978-80-572-0038-3. WoS
2018 [2] MILICHOVSKÝ, F., MRÁČEK, P. Customers ́ behaviour according to their reaction on communication of
vegetarianism in Czech Republic. In: Marketing Identity: Digital Mirrors - part I. Trnava: FMK UCM, 2018, s. 392, 396. ISBN 978-80-8105-984-1. WoS
AFD Publikované príspevky na domácich vedeckých konferenciách
Globalisation and its impact on the creation of sustainable points of purchase / Daniela Kollárová, 2020. - Príspevok je indexovaný v databáze WoS Core Collection. DOI DOI 10.1051/shsconf/20207404011.
In: Globalization and its socio-economic consequences : sustainability in the global-knowledge economy : 19th international scientific conference : [conference proceedings] : sustainability in the global-knowledge economy : 19th international scientific conference : [conference proceedings] / Tomáš Klieštik (ed.). - 1 vyd. - Žilina : Žilinská univerzita v Žiline, 2020. - (ISSN 2261-2424, SHS Web of Conferences, ISSN 2261-2424 ; 74). - ISSN 2261-2424, s. 1-6.
CITATIONS:
2021 [01] HADRIAN, P., MILICHOVSKY, F., MRACEK, P. The Concept of Strategic Control in Marketing Management in Connection to Measuring Marketing Performance. In: SUSTAINABILITY. 2021, roč. 13, č. 7, art. no. 3887. WoS
2021 [02] MRÁČEK, P., MILICHOVSKÝ, F. Influence of communication tools on customer behaviour within a food product after declared consumption date in global retail. In: The 20th International Scientific Conference Globalization and its Socio-Economic Consequences 2020. Les Ulis: Édition Diffusion Presse Sciences, 2021. SHS Web of Conferences, ISSN 2261-2424 ; 92, s. 1-7.
VEGA 1/0606/21 - co-investigator of the scientific project Change of preferences in consumer purchasing behaviour in the context of dynamics of development of marketing communication tools. Project leader. Tomáš Fašiang, PhD.
VEGA 1/0283/15 Aspects of marketing communication in the process of customer value creation in the B2C market in the context of maximizing market share in the retail purchasing mix, project leader: prof. Ing. Alena Kusá, PhD., period of solution: 2015-2017, member of the research team
VEGA 1/0640/15 Phygital concept and its application in sustainable integrated environmental management of enterprises, solution period: 2015 - 2017, project leader: prof. Ing. Anna Zaušková, PhD., member of the research team
VEGA No. 1/0334/24 Meaning of Interactive Ties Influencing the Purchasing Decision-Making Process in the Selected Consumer Segment in the Context of Identifying Key Communication and Performance Metrics of the B2C Market. Solution period: 2024 - 2026. Project leader: doc. PhDr. Daniela Kollárová, PhD.
| VII.a - Activity, position | VII.b - Name of the institution, board | VII.c - Duration |
|---|---|---|
| member of the editorial board of the domestic scientific journal (WoS) | Communication Today FMK UCM v Trnave | from 2010 until now |
| member of a foreign professional society | Czech marketing company | from 2013 until now |
| member of a foreign professional society | WoodEMA | from 2012 until now |
| member of a foreign professional society | POPAI CE | from 2020 until now |
| member of the Scientific Committee of the Marketing Identity conference | FMK UCM v Trnave | from 2010 until now |
| member of a foreign professional society | ESMA | from 2021 until now |
| member of a foreign professional society | Club of marketing teachers | from 2019 until now |
| member of the quality board | FMK UCM v Trnave | from 2021 until now |
| member of the board for internal quality assessment | UCM v Trnave | from 2022 until now |
| member of the organizing and program committee of the international scientific conference | FMK UCM v Trnave | from 2022 until now |
| vice president of the board for internal quality assessment | UCM v Trnave | from 02/2023 until now |
| Member of the Doctoral Studies Committee | FMK UCM v Trnave | 2023-2027 |
| member of the editorial board of the foreign scientific journal | Scienta et Societas | from 06/2023 until now |
| VIII.a - Name of the institution | VIII.b - Address of the institution | VIII.c - Duration (indicate the duration of stay) | VIII.d - Mobility scheme, employment contract, other (describe) |
|---|---|---|---|
| Jan Amos Comenius University Prague | Roháčova 1148/63, 130 00 Praha 3, Czech republik | 10. 6. 2013 – 14. 6. 2013 | Erasmus+ |
| University of Finance and Administration | Estonská 500, 101 00 Praha 10, Czech republik | 16. 6. 2014 – 18. 6. 2014 | Erasmus+ |
| University of Dubrovnik | Ul. branitelja Dubrovnika 29, 20000, Dubrovnik, Croatia | 4. 5. 2015 – 8. 5. 2015 | Erasmus+ |
| Saxion University of Appplied Sciences | M. H. Tromplaan 28, 7513 AB Enschede, Nederland | 4. 5. 2015 – 8. 5. 2015 | Erasmus+ |
| Brno University of Technology, | Antonínská 548/1, 601 90 Brno, Czech republik | 23. 5. 2022 - 27. 5. 2022 | Erasmus+ |