UCM
Research/art/teacher profile of a person
Name and surname:
doc. PhDr. Denisa Jánošová, PhD., MSc.
Email:
denisa.janosova@ucm.sk
Homepage:
http://
Fakulta/Univerzita:
FMK UCM - Faculty of Mass Media Communication
Pracovisko:
KMARK - Katedra marketingovej komunikácie

I. - Basic information

I.1 - Surname
Jánošová
I.2 - Name
Denisa
I.3 - Degrees
doc. PhDr. PhD.
I.4 - Year of birth
1972
I.5 - Name of the workplace
FMK UCM Trnava
I.6 - Address of the workplace
J. Herdu 2, Trnava
I.7 - Position
Associate Professor
I.8 - E-mail address
denisa.janosova@ucm.sk
I.9 - Hyperlink to the entry of a person in the Register of university staff
I.10 - Name of the study field in which a person works at the university
Media and Communication Studies
I.11 - ORCID iD
0000-003-2826-7463

II. - Higher education and further qualification growth

II.1 - First degree of higher education
II.a - Name of the university or institution
UCM, FMK Trnava
II.b - Year
2003
II.c - Study field and programme
Field of Study 3-2-3 Mass Media Studies SP Marketing Communication
II.2 - Second degree of higher education
II.a - Name of the university or institution
UCM, FMK Trnava
II.b - Year
2005
II.c - Study field and programme
Field of Study 3-2-3 Mass Media Studies SP Marketing Communication
II.3 - Third degree of higher education
II.a - Name of the university or institution
UCM, FMK Trnava
II.b - Year
2010
II.c - Study field and programme
Field of Study 3-2-3 Mass Media Studies SP Marketing Communication
II.4 - Associate professor
II.a - Name of the university or institution
UCM, FMK Trnava 200
II.b - Year
2017
II.c - Study field and programme
Field of Study 3-2-3 Mass Media Studies SP Marketing Communication
II.5 - Professor
II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position III.b - Institution III.c - Duration
State employee ˇUPSVaR Trnava 14
university lecturer - assistant professor FMK UCM Trnava 2010-2017
university lecturer - associate professor FMK UCM Trnava 2017 - ongoing

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other IV.b - Name of the institution IV.c - Year
Additional pedagogical studies FF UCM Trnava 2009
Design thinking Google 2020
Skills and basic knowledge in management Project FMK UCM Trnava 2020
Skills in applied statistics FMK UCM Trnava 2020
Career education SSSMS 2022
Erasmus ; Strategic partnership European Dialogue, o.z. 2022
Advanced MS Teams features FMK UCM Trnava 2022
The research process in the neurolab from A to ZET FMK UCM Trnava 2023
Management study program MSc. Vysoká škola Jagiellonská v Toruni 2024
Didactics for educators FMK UCM Trnava 2024

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes
V.1.a - Name of the profile course V.1.b - Study programme V.1.c - Degree V.1.d - Field of study
Theory and practice of marketing Research Marketing Communications First Media and communication Studies
Management and marketing Theory of digital Games First Media and communication Studies
Marketing and regional Marketing Media relations First Media and communication Studies
Management and managerial Skills Media relations First Media and communication Studies
Pre-diploma practice Marketing Communications Second Media and communication Studies
Management and marketing Applied Media Studies First Media and communication Studies
Management I. Marketing Communications First Media and communication Studies
Management II. Marketing Communications First Media and communication Studies
V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year
V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year
V.4 - Overview of supervised final theses
V.4.1 - Number of currently supervised theses
V.4.a - Bachelor's (first degree)
0
V.4.b - Diploma (second degree)
7
V.4.c - Dissertation (third degree)
1
V.4.2 - Number of defended theses
V.4.a - Bachelor's (first degree)
44
V.4.b - Diploma (second degree)
97
V.4.c - Dissertation (third degree)
4
V.5 - Overview of other courses taught in the current academic year according to study programmes
V.5.a - Name of the course V.5.b - Study programme V.5.c - Degree V.5.d - Field of study
Regional marketing Marketing Communications First Media and communication Studies

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations
VI.1.1 - Number of the research/artistic/other outputs
VI.1.a - Overall
113
VI.1.b - Over the last six years
67
VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases
VI.1.a - Overall
11
VI.1.b - Over the last six years
11
VI.1.3 - Number of citations corresponding to the research/artistic/other outputs
VI.1.a - Overall
62
VI.1.b - Over the last six years
44
VI.1.4 - Number of citations registered in the Web of Science or Scopus databases
VI.1.a - Overall
25
VI.1.b - Over the last six years
19
VI.1.5 - Number of invited lectures at the international, national level
VI.1.a - Overall
8
VI.1.b - Over the last six years
8
VI.2 - The most significant research/artistic/other outputs

AAA Scientific monographs published in foreign publishers Regional marketing from the

view of selected factors : scientific monography / Denisa Jánošová ; reviewers: Rudolf Rybanský,

Jaroslav Rašner, Aleš Hes. - 1st ed. - Katowice : Vydawnictwo UNIKAT 2, 2017. - 119 s. - ISBN 978-

83-62314-29-4

AAB Scientific monographs published in domestic publishing houses Public Law in the Media

environment of the Slovak Republic / Milan Botík, Denisa Jánošová, Imrich Jenča ; reviewers: Jozef

Matúš, Andrej Tušer. - [1st ed.]. - Trnava : Faculty of Mass Media Communication UCM v Trnave, 2012. - -

158 s. - ISBN 978-80-8105-456-3

ADM Scientific papers in foreign journals registered in Web of Science or

SCOPUS Communication aspects in the framework of small and medium-sized enterprises and public

administration bodies in the region / Denisa Jánošová, Renáta Sádecká, Lenka Labudová, 2021. In:

AD ALTA : Journal of Interdisciplinary Research. - ISSN 1804-7890, Roč. 11, no. 1 (2021), pp. 265-270.

ADM Scientific papers in foreign journals registered in Web of Science or

SCOPUS Analysis of support and identification of barriers to SMEs in Slovakia and in the Czech

Republic / Lenka Labudová, Denisa Jánošová, 2019. DOI DOI 10.5937/sjm14-23494. In.

Journal of Management : an International Journal for Theory and Practice of Management Science.

ISSN 1452-4864, Vol. 14, no. 2 (2019), pp. 437-453

ACB University textbooks published by domestic publishers Possibilities of innovative forms

of marketing communication in regional marketing / Denisa Jánošová ; reviewers: Anna

Zaušková, Aleš Hes, Zbigniew Widera. - 1st ed. - Trnava : University of St. Cyril and Methodius in Trnava,

2018. - 171 p. - ISBN 978-80-8105-967-4.

VI.3 - The most significant research/artistic/other outputs over the last six years

AAA Scientific monographs published by foreign publishers


Consumer behavior and marketing communication in the context of circular economy / Igor Piatrov, Dominik Jánoš, Denisa Jánošová ; reviewers: Alena Kusá, Miloš Čambál, Zbigniew Widera. - 1st ed. - Prague : Wolters Kluwer, 2020. - 151 p. [9AH]. - ISBN 978-80-7598-948-2.

ADM Scientific papers in foreign journals registered in Web of Science or

SCOPUS Communication aspects in the framework of small and medium-sized enterprises and public

administration bodies in the region / Denisa Jánošová, Renáta Sádecká, Lenka Labudová, 2021. In:

AD ALTA : Journal of Interdisciplinary Research. - ISSN 1804-7890, Roč. 11, no. 1 (2021), pp. 265-270.

ADM Scientific papers in foreign journals registered in Web of Science or

SCOPUS Analysis of support and identification of barriers to SMEs in Slovakia and in the Czech

Republic / Lenka Labudová, Denisa Jánošová, 2019. DOI DOI 10.5937/sjm14-23494. In.

Journal of Management : an International Journal for Theory and Practice of Management Science.

ISSN 1452-4864, Vol. 14, no. 2 (2019), pp. 437-453

ACB University textbooks published by domestic publishers Selected theoretical aspects of marketing research [electronic resource] / Denisa Jánošová, Lenka Labudová ; reviewers: Zbigniew Widera, Elena Kašťáková. - 1st ed. - Trnava: Faculty of Mass Media Communication, UCM in Trnava, 2023. - Category until 2021 ACB. - 161 p. [6AH] [CD-ROM]. - ISBN 978-80-572-0353-7 (online).

ADM Scientific papers in foreign journals registered in Web of Science or

SCOPUS The art of tourism marketing as a way to a sustainable restart after the pandemic / Jarmila

Šalgovičová ... [et al.], 2021. In: AD ALTA : Journal of Interdisciplinary Research. - ISSN 1804-7890,

Vol. 11, no. 1 (2021), pp. 278-286.

VI.4 - The most significant citations corresponding to the research/artistic/other outputs

AAB Scientific monographs published in domestic publishing houses Public Law in the Media

environment of the Slovak Republic / Milan Botík, Denisa Jánošová, Imrich Jenča ; reviewers: Jozef

Matúš, Andrej Tušer. - [1st ed.]. - Trnava : Faculty of Mass Media Communication UCM v Trnave, 2012. - -

158 s. - ISBN 978-80-8105-456-3.

References:

2021 [4] SÁMELOVÁ, A. Spoločenské kontexty zrodu mediálnej verejnoprávnosti. Poslanie a služby

verejnosti. In: Otázky žurnalistiky. 2021, 3-4, s. 14. ISSN 0322-7049. 2021 [3] BRNÍK, A.,

BOTOŠOVÁ, Ľ., KAPEC, M. Current trends in the news service of commercial radio stations in

Slovakia. In: Diskursologija i mediakritika sredstv massovoj informacii. Belgorod: Politerra, 2021, s.

204. ISBN 978-5-98242-337-7. 2020 [4] BRNÍK, A., BOTOŠOVÁ, Ľ., KAPEC, M. Rozhlasová tvorba a

prax. Trnava: FMK UCM, 2020. ISBN 978-80-572-0112-0. s. 131. 2018 [4] HURAJOVÁ, A.,

MINÁRIKOVÁ, J. TV and Broadcasting: Basic Outlines and Current Position. Trnava: FMK UCM, 2018.

ISBN 978-80-8105-968-1. s. 26. 2018 [4] PREDNÁ, N., BUČKOVÁ, Z. Relácie o varení v slovenských

verejnoprávnych a komerčných televíziách. In: ŠVOAUK 2018 [online] : sekcia masmediálnej

komunikácie. Trnava: FMK UCM, 2018, s. 358 [2019-04-08]. ISBN 978-80-8105-981-0. Dostupné na:

https://fmk.sk/download/SVOaUK-2018-Sekcia-masmedialnej-komunikacie.pdf 2016 [4]

MEŠŤÁNKOVÁ, Mária. Politická komunikácia v médiách. In: Súmrak médií II. Košice: UPJŠ, 2016, s.

179, 180. ISBN 978-80-8152-419-6. 2015 [3] VIŠŇOVSKÝ, Ján. Súčasnosť a budúcnosť

verejnoprávneho vysielania vo Veľkej Británii. In: Autor - Vize - Meze - Televize. Praha: Česká

televize, 2015, s. 119. ISBN 978-80-7404-176-1. 2014 [2] SZKURÁKOVÁ, L., BEDNÁRIK, J. Green

marketing as opportunity for innovation. In MATÚŠ, J., PETRANOVÁ, D. (eds.) Marketing Identity :

Explosion of Innovations. 2014. ISBN 978-80-8105-666-6, s. 510. WoS 2014 [4] VIŠŇOVSKÝ, Ján.

Televízia v Spojených štátoch amerických : história, fakty, súvislosti. Trnava : FMK UCM, 2014. ISBN

978-80-8105-608-6. s. 122. 2014 [1] VIŠŇOVSKÝ, J., LALUHOVÁ, J. Public television as a provider of

human values. In European Journal of Science and Theology, 2014, vol. 10, suppl. 1, pp. 175-184.

Scopus 2013 [4] VIŠŇOVSKÝ, Ján. Televízia vo Veľkej Británii : história, fakty, súvislosti. Trnava :

FMK UCM, 2013. ISBN 978-80-8105-508-9. s. 106.

AFD Published papers at domestic scientific conferences Human resources and personnel

marketing management in business practice from the perspective of globalization / Denisa Jánošová,

2016. - The paper is indexed in the Web of Science database. The abstract of the paper is published in

Globalization and its Socio-Economic Consequences : Book of Abstracts. In.

and Its Socio-Economic Consequences : 16th International Scientific Conference : Proceedings /

edited by Tomas Kliestik ; reviewed by Viera Bartosova, Jaroslav Belas. - Zilina : ZU - University of

Zilina, 2016. - ISBN 978-80-8154-191-9, S. 767-774.

References:

2017 [1] MAZANEC, J., BIELIKOVÁ, A. Evaluation of efficiency on pribciple of data envelopment

analysis as a part of personnel management. In: Finance and performance of firms in science,

education, and practice. Zlín: UTB, 2017, pp. 639-652. WoS

ADM Scientific papers in foreign journals registered in Web of Science or

SCOPUS Analysis of support and identification of barriers to SMEs in Slovakia and in the Czech

Republic / Lenka Labudová, Denisa Jánošová, 2019. DOI DOI 10.5937/sjm14-23494. In.

Journal of Management : an International Journal for Theory and Practice of Management Science.

ISSN 1452-4864, Vol. 14, no. 2 (2019), pp. 437-453.

Review:

2021 [02] KUSÁ, A., PÁTÍK, L. Current trends in marketing communication due to changes in

consumer shopping behavior Genertion Z. In: Marketing Identity. Trnava: FMK UCM, 2021, s. 435-

447. ISBN 978-80-572-0220-2. 2021 [02] JÁNOŠ, D. The impact of globalization on selected aspects

of marketing communication in the circular economy. In: Globalization and its Socio-Economic

Consequences. Žilina: ŽU, 2021, s. 1-8. SHS Web of Conferences, 92. 2021 [01] BELÁS, J., et al.

Perception of selected strategic management factors of SME in V4 countries. In: Serbian Journal of

Management. 2021, 16(2), pp. 437-452. WoS 2020 [01] DVORSKÝ, J., KOZUBÍKOVÁ, L., BACOVÁ, B.

The perception of business risks by smes in the Czech republic. In: Central European Business

Review. 2020, roč. 9, č. 5, s. 25-44. WoS, Scopus 2020 [02] DANGHELA, M., MURMURA, F. The

Impacts of EU Support Programs on SMEs: A Literature Review. In: Procedings of the ENTRENOVA.

Zagreb: IRENET, 2020, s. 353-364. vol. 6. 2020 [3] JÁNOŠ, D., RYBANSKÝ, R. Waste Legislation and

its Impact on Marketing Communication of the Circular Economy in Slovakia. In: Political

Preferences. 2020, č. 26, s. 68. 2020 [2] RADOŠINSKÁ, J., KVETANOVÁ, Z., VIŠŇOVSKÝ, J. To thrive

means to entertain: the nature of todays media industries. In: Communication Today. 2020, 11(1), s.

4-21. ISSN 1338-130X. WoS

AAB Scientific monographs published in domestic publishing houses Selected aspects of regional

marketing / Denisa Jánošová ; reviewers: Aleš Hes, Rudolf Rybanský, Jaroslav Rašner.

Trnava : University of St. Cyril and Methodius in Trnava, Faculty of Mass Media Communication, 2015. - 114 p. -

ISBN 978-80-8105-746-5.

Reviews:

2017 [3] RYBANSKÝ, R., BOTÍK, M. Teoretické koncepcie regionálneho rozvoja. In: Communication

towards the prosperity of the Slovakia-Ukraine cross-border region (COPESCU). Uzhorod: Uzhorod

National University, 2017, s. 277. ISBN 978-617-7333-36-3. 2016 [3] PETRANOVÁ, D., RYBANSKÝ, R.,

VAŠKO, P. Impact of regional development on tourism of region in Slovakia. In: The 6th Advances in

Hospitality and Tourism Marketing and Management Conference. 2016, p. 103, 108. ISBN 978-0-

9964244-1-7.

AFD Published papers at domestic scientific conferences Human resources and personnel

marketing management in business practice from the perspective of globalization / Denisa Jánošová,

2016. - The paper is indexed in the Web of Science database. The abstract of the paper is published in

Globalization and its Socio-Economic Consequences : Book of Abstracts. In.

and Its Socio-Economic Consequences : 16th International Scientific Conference : Proceedings /

edited by Tomas Kliestik ; reviewed by Viera Bartosova, Jaroslav Belas. - Zilina : ZU - University of

Zilina, 2016. - ISBN 978-80-8154-191-9, S. 767-774.

References:

2017 [1] MAZANEC, J., BIELIKOVÁ, A. Evaluation of efficiency on pribciple of data envelopment

analysis as a part of personnel management. In: Finance and performance of firms in science,

education, and practice. Zlín: UTB, 2017, pp. 639-652. WoS

VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years

„How to prevent SMEs failure“ 10/2018 -06/2019„How to prevent SMEs failure“ 10/2018 -06/2019

VEGA No.1/0283/15 "Aspects of marketing communication in the customer value creation process

in the B2C market in the context of maximizing market share in the retail purchase mix."

VEGA 1/0078/18 Aspects of marketing communication in managerial processes of circular economy,

VEGA 1/0606/21 Changing preferences in consumer purchasing behaviour in the context of development dynamics

of marketing communication tools.

Possibilities and barriers for Industry 4.0 implementation in SMEs in V4 countries and Serbia

APVV - 21-0363 Limitations and limits of performance measurement methods in local government - the problem of heterogeneity of service provision

VEGA 1/0304/24 The impact and value of digitalization of product marketing communication innovations for generations of eco-friendly users.

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VII.a - Activity, position VII.b - Name of the institution, board VII.c - Duration
Member Scientific Council of FMK UCM Trnava 2017 - present
Member Trade Union Commission FMK UCM Trnava 2018 - present
Member Editorial team - MLAR - FMK UCM Trnava 2015 - present
Member Editorial Board - SLOVAK JOURNAL of HEALTH SCIENCES 2017 - present
Member Marketing Teachers Club Czech Republic 2016 - present
Member Polish Communication Association 2021 - present
Member POPAI Central Europe 2019 - present
Member Czech Marketing Society 2019 - present

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

VIII.a - Name of the institution VIII.b - Address of the institution VIII.c - Duration (indicate the duration of stay) VIII.d - Mobility scheme, employment contract, other (describe)
THE UNIVERSITY OF INFORMATION TECHNOLOGY AND MANAGEMENT Sucharskiego 2, Rzeszow, Polan 14.03.2016 – 18.03.2016 Erasmus+
UNIVERSITY OF ECONOMICS IN KATOWICE Ul. 1 Maja 50, Katowice, Poland 09.04.2018 – 12.04.2018 Erasmus+
College of Finance and Administration Estonská 600, Praha, ČR 06.05.2019 – 10.05.2019 Erasmus+
UNIVERSITY OF ECONOMICS IN KATOWICE Ul. 1 Maja 50, Katowice, Poland 11.11.2019 – 15.11.2019 Erasmus+
University of Belgrade, Technical faculty in Bor (Srbsko) Vojske Jugoslavije 12, Bor, 19210, Serbia 2018 - 2020 V4 visegrad fund
UNIVERSITY OF ECONOMIC Ul. 1 Maja 50, Katowice, Poľsko 09.05.2022-13.05.2022 Erasmus+
UNIVERSITY OF ECONOMIC Ul. 1 Maja 50, Katowice, Poľsko 22.05.2023-26.05.2023 Erasmus+
AMBIS, VŠ Praha Praha 11, ČR 10.06.2024 - 14.06.2024 Erasmus+

IX. - Other relevant facts

IX.a - If relevant, other activities related to higher education or research/artistic/other activities are mentioned

Expertise and assessment activities: - preparation of reports for the Scientific Grants Agency

preparation of expert opinions in the field of regional development

Date of last update
2025-04-09