Name and surname:
|
doc. PhDr. Denisa Jánošová, PhD., MSc. | |
Email:
|
denisa.janosova@ucm.sk | |
Homepage:
|
http:// | |
Fakulta/Univerzita:
|
FMK UCM
-
Faculty of Mass Media Communication
|
|
Pracovisko:
|
KMARK
-
Katedra marketingovej komunikácie
|
III.a - Occupation-position | III.b - Institution | III.c - Duration |
---|---|---|
State employee | ˇUPSVaR Trnava | 14 |
university lecturer - assistant professor | FMK UCM Trnava | 2010-2017 |
university lecturer - associate professor | FMK UCM Trnava | 2017 - ongoing |
IV.a - Activity description, course name, other | IV.b - Name of the institution | IV.c - Year |
---|---|---|
Additional pedagogical studies | FF UCM Trnava | 2009 |
Design thinking | 2020 | |
Skills and basic knowledge in management Project | FMK UCM Trnava | 2020 |
Skills in applied statistics | FMK UCM Trnava | 2020 |
Career education | SSSMS | 2022 |
Erasmus ; Strategic partnership | European Dialogue, o.z. | 2022 |
Advanced MS Teams features | FMK UCM Trnava | 2022 |
The research process in the neurolab from A to ZET | FMK UCM Trnava | 2023 |
Management study program MSc. | Vysoká škola Jagiellonská v Toruni | 2024 |
Didactics for educators | FMK UCM Trnava | 2024 |
V.1.a - Name of the profile course | V.1.b - Study programme | V.1.c - Degree | V.1.d - Field of study |
---|---|---|---|
Theory and practice of marketing Research | Marketing Communications | First | Media and communication Studies |
Management and marketing | Theory of digital Games | First | Media and communication Studies |
Marketing and regional Marketing | Media relations | First | Media and communication Studies |
Management and managerial Skills | Media relations | First | Media and communication Studies |
Pre-diploma practice | Marketing Communications | Second | Media and communication Studies |
Management and marketing | Applied Media Studies | First | Media and communication Studies |
Management I. | Marketing Communications | First | Media and communication Studies |
Management II. | Marketing Communications | First | Media and communication Studies |
V.5.a - Name of the course | V.5.b - Study programme | V.5.c - Degree | V.5.d - Field of study |
---|---|---|---|
Regional marketing | Marketing Communications | First | Media and communication Studies |
AAA Scientific monographs published in foreign publishers Regional marketing from the
view of selected factors : scientific monography / Denisa Jánošová ; reviewers: Rudolf Rybanský,
Jaroslav Rašner, Aleš Hes. - 1st ed. - Katowice : Vydawnictwo UNIKAT 2, 2017. - 119 s. - ISBN 978-
83-62314-29-4
AAB Scientific monographs published in domestic publishing houses Public Law in the Media
environment of the Slovak Republic / Milan Botík, Denisa Jánošová, Imrich Jenča ; reviewers: Jozef
Matúš, Andrej Tušer. - [1st ed.]. - Trnava : Faculty of Mass Media Communication UCM v Trnave, 2012. - -
158 s. - ISBN 978-80-8105-456-3
ADM Scientific papers in foreign journals registered in Web of Science or
SCOPUS Communication aspects in the framework of small and medium-sized enterprises and public
administration bodies in the region / Denisa Jánošová, Renáta Sádecká, Lenka Labudová, 2021. In:
AD ALTA : Journal of Interdisciplinary Research. - ISSN 1804-7890, Roč. 11, no. 1 (2021), pp. 265-270.
ADM Scientific papers in foreign journals registered in Web of Science or
SCOPUS Analysis of support and identification of barriers to SMEs in Slovakia and in the Czech
Republic / Lenka Labudová, Denisa Jánošová, 2019. DOI DOI 10.5937/sjm14-23494. In.
Journal of Management : an International Journal for Theory and Practice of Management Science.
ISSN 1452-4864, Vol. 14, no. 2 (2019), pp. 437-453
ACB University textbooks published by domestic publishers Possibilities of innovative forms
of marketing communication in regional marketing / Denisa Jánošová ; reviewers: Anna
Zaušková, Aleš Hes, Zbigniew Widera. - 1st ed. - Trnava : University of St. Cyril and Methodius in Trnava,
2018. - 171 p. - ISBN 978-80-8105-967-4.
AAA Scientific monographs published by foreign publishers
Consumer behavior and marketing communication in the context of circular economy / Igor Piatrov, Dominik Jánoš, Denisa Jánošová ; reviewers: Alena Kusá, Miloš Čambál, Zbigniew Widera. - 1st ed. - Prague : Wolters Kluwer, 2020. - 151 p. [9AH]. - ISBN 978-80-7598-948-2.
ADM Scientific papers in foreign journals registered in Web of Science or
SCOPUS Communication aspects in the framework of small and medium-sized enterprises and public
administration bodies in the region / Denisa Jánošová, Renáta Sádecká, Lenka Labudová, 2021. In:
AD ALTA : Journal of Interdisciplinary Research. - ISSN 1804-7890, Roč. 11, no. 1 (2021), pp. 265-270.
ADM Scientific papers in foreign journals registered in Web of Science or
SCOPUS Analysis of support and identification of barriers to SMEs in Slovakia and in the Czech
Republic / Lenka Labudová, Denisa Jánošová, 2019. DOI DOI 10.5937/sjm14-23494. In.
Journal of Management : an International Journal for Theory and Practice of Management Science.
ISSN 1452-4864, Vol. 14, no. 2 (2019), pp. 437-453
ACB University textbooks published by domestic publishers Selected theoretical aspects of marketing research [electronic resource] / Denisa Jánošová, Lenka Labudová ; reviewers: Zbigniew Widera, Elena Kašťáková. - 1st ed. - Trnava: Faculty of Mass Media Communication, UCM in Trnava, 2023. - Category until 2021 ACB. - 161 p. [6AH] [CD-ROM]. - ISBN 978-80-572-0353-7 (online).
ADM Scientific papers in foreign journals registered in Web of Science or
SCOPUS The art of tourism marketing as a way to a sustainable restart after the pandemic / Jarmila
Šalgovičová ... [et al.], 2021. In: AD ALTA : Journal of Interdisciplinary Research. - ISSN 1804-7890,
Vol. 11, no. 1 (2021), pp. 278-286.
AAB Scientific monographs published in domestic publishing houses Public Law in the Media
environment of the Slovak Republic / Milan Botík, Denisa Jánošová, Imrich Jenča ; reviewers: Jozef
Matúš, Andrej Tušer. - [1st ed.]. - Trnava : Faculty of Mass Media Communication UCM v Trnave, 2012. - -
158 s. - ISBN 978-80-8105-456-3.
References:
2021 [4] SÁMELOVÁ, A. Spoločenské kontexty zrodu mediálnej verejnoprávnosti. Poslanie a služby
verejnosti. In: Otázky žurnalistiky. 2021, 3-4, s. 14. ISSN 0322-7049. 2021 [3] BRNÍK, A.,
BOTOŠOVÁ, Ľ., KAPEC, M. Current trends in the news service of commercial radio stations in
Slovakia. In: Diskursologija i mediakritika sredstv massovoj informacii. Belgorod: Politerra, 2021, s.
204. ISBN 978-5-98242-337-7. 2020 [4] BRNÍK, A., BOTOŠOVÁ, Ľ., KAPEC, M. Rozhlasová tvorba a
prax. Trnava: FMK UCM, 2020. ISBN 978-80-572-0112-0. s. 131. 2018 [4] HURAJOVÁ, A.,
MINÁRIKOVÁ, J. TV and Broadcasting: Basic Outlines and Current Position. Trnava: FMK UCM, 2018.
ISBN 978-80-8105-968-1. s. 26. 2018 [4] PREDNÁ, N., BUČKOVÁ, Z. Relácie o varení v slovenských
verejnoprávnych a komerčných televíziách. In: ŠVOAUK 2018 [online] : sekcia masmediálnej
komunikácie. Trnava: FMK UCM, 2018, s. 358 [2019-04-08]. ISBN 978-80-8105-981-0. Dostupné na:
https://fmk.sk/download/SVOaUK-2018-Sekcia-masmedialnej-komunikacie.pdf 2016 [4]
MEŠŤÁNKOVÁ, Mária. Politická komunikácia v médiách. In: Súmrak médií II. Košice: UPJŠ, 2016, s.
179, 180. ISBN 978-80-8152-419-6. 2015 [3] VIŠŇOVSKÝ, Ján. Súčasnosť a budúcnosť
verejnoprávneho vysielania vo Veľkej Británii. In: Autor - Vize - Meze - Televize. Praha: Česká
televize, 2015, s. 119. ISBN 978-80-7404-176-1. 2014 [2] SZKURÁKOVÁ, L., BEDNÁRIK, J. Green
marketing as opportunity for innovation. In MATÚŠ, J., PETRANOVÁ, D. (eds.) Marketing Identity :
Explosion of Innovations. 2014. ISBN 978-80-8105-666-6, s. 510. WoS 2014 [4] VIŠŇOVSKÝ, Ján.
Televízia v Spojených štátoch amerických : história, fakty, súvislosti. Trnava : FMK UCM, 2014. ISBN
978-80-8105-608-6. s. 122. 2014 [1] VIŠŇOVSKÝ, J., LALUHOVÁ, J. Public television as a provider of
human values. In European Journal of Science and Theology, 2014, vol. 10, suppl. 1, pp. 175-184.
Scopus 2013 [4] VIŠŇOVSKÝ, Ján. Televízia vo Veľkej Británii : história, fakty, súvislosti. Trnava :
FMK UCM, 2013. ISBN 978-80-8105-508-9. s. 106.
AFD Published papers at domestic scientific conferences Human resources and personnel
marketing management in business practice from the perspective of globalization / Denisa Jánošová,
2016. - The paper is indexed in the Web of Science database. The abstract of the paper is published in
Globalization and its Socio-Economic Consequences : Book of Abstracts. In.
and Its Socio-Economic Consequences : 16th International Scientific Conference : Proceedings /
edited by Tomas Kliestik ; reviewed by Viera Bartosova, Jaroslav Belas. - Zilina : ZU - University of
Zilina, 2016. - ISBN 978-80-8154-191-9, S. 767-774.
References:
2017 [1] MAZANEC, J., BIELIKOVÁ, A. Evaluation of efficiency on pribciple of data envelopment
analysis as a part of personnel management. In: Finance and performance of firms in science,
education, and practice. Zlín: UTB, 2017, pp. 639-652. WoS
ADM Scientific papers in foreign journals registered in Web of Science or
SCOPUS Analysis of support and identification of barriers to SMEs in Slovakia and in the Czech
Republic / Lenka Labudová, Denisa Jánošová, 2019. DOI DOI 10.5937/sjm14-23494. In.
Journal of Management : an International Journal for Theory and Practice of Management Science.
ISSN 1452-4864, Vol. 14, no. 2 (2019), pp. 437-453.
Review:
2021 [02] KUSÁ, A., PÁTÍK, L. Current trends in marketing communication due to changes in
consumer shopping behavior Genertion Z. In: Marketing Identity. Trnava: FMK UCM, 2021, s. 435-
447. ISBN 978-80-572-0220-2. 2021 [02] JÁNOŠ, D. The impact of globalization on selected aspects
of marketing communication in the circular economy. In: Globalization and its Socio-Economic
Consequences. Žilina: ŽU, 2021, s. 1-8. SHS Web of Conferences, 92. 2021 [01] BELÁS, J., et al.
Perception of selected strategic management factors of SME in V4 countries. In: Serbian Journal of
Management. 2021, 16(2), pp. 437-452. WoS 2020 [01] DVORSKÝ, J., KOZUBÍKOVÁ, L., BACOVÁ, B.
The perception of business risks by smes in the Czech republic. In: Central European Business
Review. 2020, roč. 9, č. 5, s. 25-44. WoS, Scopus 2020 [02] DANGHELA, M., MURMURA, F. The
Impacts of EU Support Programs on SMEs: A Literature Review. In: Procedings of the ENTRENOVA.
Zagreb: IRENET, 2020, s. 353-364. vol. 6. 2020 [3] JÁNOŠ, D., RYBANSKÝ, R. Waste Legislation and
its Impact on Marketing Communication of the Circular Economy in Slovakia. In: Political
Preferences. 2020, č. 26, s. 68. 2020 [2] RADOŠINSKÁ, J., KVETANOVÁ, Z., VIŠŇOVSKÝ, J. To thrive
means to entertain: the nature of todays media industries. In: Communication Today. 2020, 11(1), s.
4-21. ISSN 1338-130X. WoS
AAB Scientific monographs published in domestic publishing houses Selected aspects of regional
marketing / Denisa Jánošová ; reviewers: Aleš Hes, Rudolf Rybanský, Jaroslav Rašner.
Trnava : University of St. Cyril and Methodius in Trnava, Faculty of Mass Media Communication, 2015. - 114 p. -
ISBN 978-80-8105-746-5.
Reviews:
2017 [3] RYBANSKÝ, R., BOTÍK, M. Teoretické koncepcie regionálneho rozvoja. In: Communication
towards the prosperity of the Slovakia-Ukraine cross-border region (COPESCU). Uzhorod: Uzhorod
National University, 2017, s. 277. ISBN 978-617-7333-36-3. 2016 [3] PETRANOVÁ, D., RYBANSKÝ, R.,
VAŠKO, P. Impact of regional development on tourism of region in Slovakia. In: The 6th Advances in
Hospitality and Tourism Marketing and Management Conference. 2016, p. 103, 108. ISBN 978-0-
9964244-1-7.
AFD Published papers at domestic scientific conferences Human resources and personnel
marketing management in business practice from the perspective of globalization / Denisa Jánošová,
2016. - The paper is indexed in the Web of Science database. The abstract of the paper is published in
Globalization and its Socio-Economic Consequences : Book of Abstracts. In.
and Its Socio-Economic Consequences : 16th International Scientific Conference : Proceedings /
edited by Tomas Kliestik ; reviewed by Viera Bartosova, Jaroslav Belas. - Zilina : ZU - University of
Zilina, 2016. - ISBN 978-80-8154-191-9, S. 767-774.
References:
2017 [1] MAZANEC, J., BIELIKOVÁ, A. Evaluation of efficiency on pribciple of data envelopment
analysis as a part of personnel management. In: Finance and performance of firms in science,
education, and practice. Zlín: UTB, 2017, pp. 639-652. WoS
„How to prevent SMEs failure“ 10/2018 -06/2019„How to prevent SMEs failure“ 10/2018 -06/2019
VEGA No.1/0283/15 "Aspects of marketing communication in the customer value creation process
in the B2C market in the context of maximizing market share in the retail purchase mix."
VEGA 1/0078/18 Aspects of marketing communication in managerial processes of circular economy,
VEGA 1/0606/21 Changing preferences in consumer purchasing behaviour in the context of development dynamics
of marketing communication tools.
Possibilities and barriers for Industry 4.0 implementation in SMEs in V4 countries and Serbia
APVV - 21-0363 Limitations and limits of performance measurement methods in local government - the problem of heterogeneity of service provision
VEGA 1/0304/24 The impact and value of digitalization of product marketing communication innovations for generations of eco-friendly users.
VII.a - Activity, position | VII.b - Name of the institution, board | VII.c - Duration |
---|---|---|
Member | Scientific Council of FMK UCM Trnava | 2017 - present |
Member | Trade Union Commission FMK UCM Trnava | 2018 - present |
Member | Editorial team - MLAR - FMK UCM Trnava | 2015 - present |
Member | Editorial Board - SLOVAK JOURNAL of HEALTH SCIENCES | 2017 - present |
Member | Marketing Teachers Club Czech Republic | 2016 - present |
Member | Polish Communication Association | 2021 - present |
Member | POPAI Central Europe | 2019 - present |
Member | Czech Marketing Society | 2019 - present |
VIII.a - Name of the institution | VIII.b - Address of the institution | VIII.c - Duration (indicate the duration of stay) | VIII.d - Mobility scheme, employment contract, other (describe) |
---|---|---|---|
THE UNIVERSITY OF INFORMATION TECHNOLOGY AND MANAGEMENT | Sucharskiego 2, Rzeszow, Polan | 14.03.2016 – 18.03.2016 | Erasmus+ |
UNIVERSITY OF ECONOMICS IN KATOWICE | Ul. 1 Maja 50, Katowice, Poland | 09.04.2018 – 12.04.2018 | Erasmus+ |
College of Finance and Administration | Estonská 600, Praha, ČR | 06.05.2019 – 10.05.2019 | Erasmus+ |
UNIVERSITY OF ECONOMICS IN KATOWICE | Ul. 1 Maja 50, Katowice, Poland | 11.11.2019 – 15.11.2019 | Erasmus+ |
University of Belgrade, Technical faculty in Bor (Srbsko) | Vojske Jugoslavije 12, Bor, 19210, Serbia | 2018 - 2020 | V4 visegrad fund |
UNIVERSITY OF ECONOMIC | Ul. 1 Maja 50, Katowice, Poľsko | 09.05.2022-13.05.2022 | Erasmus+ |
UNIVERSITY OF ECONOMIC | Ul. 1 Maja 50, Katowice, Poľsko | 22.05.2023-26.05.2023 | Erasmus+ |
AMBIS, VŠ Praha | Praha 11, ČR | 10.06.2024 - 14.06.2024 | Erasmus+ |
Expertise and assessment activities: - preparation of reports for the Scientific Grants Agency
preparation of expert opinions in the field of regional development