UCM
Research/art/teacher profile of a person
Name and surname:
 prof. PhDr. Hana Pravdová, PhD.
Email:
 hana.pravdova@ucm.sk
Homepage:
 http://
Fakulta/Univerzita:
FMK UCM - Faculty of Mass Media Communication
Pracovisko:
KJK - Katedra jazykovej komunikácie

I. - Basic information

I.1 - Surname
Pravdová
I.2 - Name
Hana
I.3 - Degrees
prof. PhDr. - PhD.
I.4 - Year of birth
1960
I.5 - Name of the workplace
Faculty of Mass Media Communication UCM in Trnava
I.6 - Address of the workplace
nám. J. Heru 2, 917 01 Trnava
I.7 - Position
profesor
I.8 - E-mail address
hana.pravdova@ucm.sk I.9 - Hyperlink na záznam
I.9 - Hyperlink to the entry of a person in the Register of university staff
https://www.portalvs.sk/regzam/detail/4077
I.10 - Name of the study field in which a person works at the university
Media and Communication Studies
I.11 - ORCID iD
0000-0001-8804-5016

II. - Higher education and further qualification growth

II.1 - First degree of higher education
II.a - Name of the university or institution
Faculty of Arts, J. A. Comenius University, Bratislava
II.b - Year
1992
II.c - Study field and programme
Cultural Studies/Cultural Studies
II.2 - Second degree of higher education
II.a - Name of the university or institution
Faculty of Arts, J. A. Comenius University, Bratislava
II.b - Year
1992
II.c - Study field and programme
Cultural Studies/Cultural Studies
II.3 - Third degree of higher education
II.a - Name of the university or institution
Faculty of Arts, J. A. Comenius University, Bratislava
II.b - Year
2003
II.c - Study field and programme
Cultural Studies/Cultural Studies
II.4 - Associate professor
II.a - Name of the university or institution
Faculty of Mass Media Communication UCM
II.b - Year
2010
II.c - Study field and programme
Mass Media Studies / Mass Media Communication
II.5 - Professor
II.a - Name of the university or institution
Faculty of Mass Media Communication UCM
II.b - Year
2016
II.c - Study field and programme
Mass Media Studies / Mass Media Communication
II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position III.b - Institution III.c - Duration
model maker, operator, head of the culture department, deputy editor-in-chief for journalism, editor-in-chief editor of news and journalism Czechoslovak Television/Slovak Television 1980-1998
editor, advertising manager Dovina, advertising agency 1999-2000
editor, head of the interior department, editor-in-chief of the newspaper New Day 2000-2004
assistant professor Faculty of Materials Technology in Trnava 2006
assistant professor Faculty of Arts, J. A. Comenius University, Bratislava 2007-2015
Associate Professor Faculty of Mass Media Communication UCM 2010-2015
profesor Faculty of Mass Media Communication UCM 2015 Present

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other IV.b - Name of the institution IV.c - Year
Management of culture, postgraduate studies Johannes Kepler Universität, Linz, Institut fur Kulturmanagement, Salzburg 1990-1993
English language Professional communication, FMK course UCM 2018 -- Present
Online webinar - Distance online education via G-Suite Faculty of Mass Media of Mass Communication UCM in Trnava 2020
Excel - Scarecrow or Educator's Helper? Faculty of Mass Media of Mass Communication UCM in Trnava 2020
Google Skills Development Course "Online Playground called Google" Faculty of Mass Media of Mass Communication UCM in Trnava 2020
HOW TO GET MORE OUT OF ONLINE LEARNING INTERACTION? - KAHOOT TOOLS, MENTIMETER & GOOGLE JAMBOARD Faculty of Mass Media of Mass Communication UCM in Trnava 2020

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes
V.1.a - Name of the profile course V.1.b - Study programme V.1.c - Degree V.1.d - Field of study
games in the history of culture Theory of digital games The first media and communications Studies
the history of digital gaming theory of digital games The first media and communications Studies
cultural contexts of digital games Theory of digital games The first media and communications Studies
game journalism Theory of digital games the second media and communications Studies
mass and media culture Theory of digital games the second media and communications Studies
methodological aspects of research of media culture Theory of digital games The third media and communications Studies
journalistic genres I., II. mass media communication the first media and communications Studies
mass and popular culture mass media communication the second media and communications Studies
theoretical-methodological foundations of media communication mass media communication the first media and communications Studies
mass and media culture theory of digital games the second media and communications Studies
media culture mass media communication the second media and communications Studies
V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year
V.2.a - Name of the study programme V.2.b - Degree V.2.c - Field of study
theory of digital games he first media and Communications Studies
theory of digital games the second media and Communications Studies
theory of digital games The third media and Communications Studies
V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year
V.4 - Overview of supervised final theses
V.4.1 - Number of currently supervised theses
V.4.a - Bachelor's (first degree)
V.4.b - Diploma (second degree)
3
V.4.c - Dissertation (third degree)
3
V.4.2 - Number of defended theses
V.4.a - Bachelor's (first degree)
95
V.4.b - Diploma (second degree)
79
V.4.c - Dissertation (third degree)
9
V.5 - Overview of other courses taught in the current academic year according to study programmes
V.5.a - Name of the course V.5.b - Study programme V.5.c - Degree V.5.d - Field of study
methodology and ethics of scientific work mass Media Communications The third media and Communication Studies
methodological aspects of research of media culture theory of digital Games The third media and communication Studies
theoretical-methodological background of media communication mass media communications The third media and communication studies
methodology and ethics of scientific work marketing communications The third media and communication studies

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations
VI.1.1 - Number of the research/artistic/other outputs
VI.1.a - Overall
217
VI.1.b - Over the last six years
52
VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases
VI.1.a - Overall
30
VI.1.b - Over the last six years
23
VI.1.3 - Number of citations corresponding to the research/artistic/other outputs
VI.1.a - Overall
582
VI.1.b - Over the last six years
410
VI.1.4 - Number of citations registered in the Web of Science or Scopus databases
VI.1.a - Overall
193
VI.1.b - Over the last six years
101
VI.1.5 - Number of invited lectures at the international, national level
VI.1.a - Overall
12
VI.1.b - Over the last six years
5
VI.2 - The most significant research/artistic/other outputs

AABDeterminanty kreovania mediálnej kultúry / Hana Pravdová. - 1. vyd. - Trnava : Fakulta

masmediálnej komunikácie UCM v Trnave, 2009. - 359 s. - ISBN 978-80-8105-113-5.

ACAMarketing wydawniczy / Zbigniew Widera, Hana Pravdová; recenzent Mariusz Kolczyński. - 1.

vyd. - Katowice : Wydawnictwo Uniwersytetu Ekonomicznego w Katowiciach, 2016. - 223 s. - ISBN

978-83-7875-312-4.

ADM Terminological chaos in labelling false online content / Hana Pravdová, Miroslav Kapec.

In: European Journal of Transformation Studies [elektronický zdroj] . - ISSN 2298-0997. - Roč. 9, č. 1 (2021), s. 5-18

[online]. - Spôsob prístupu: https://www.journal-transformation.org/docs/EJTS_2021_9_1/EJTS_2021_vol_9_no_1.pdf.

ADMPANASENKO, N. I., PRAVDOVÁ, H., KRYACHOV, D.: Category of Modality in Belles-lettres and

Journalistic Styles. In: Journal of History Culture and Art Research [elektronický zdroj] . - ISSN 2147-

0626. - Roč. 9, č. 3 (2020), s. 197-208.

AAB Sociokultúrny kontext masovej komunikácie / Hana Pravdová ; recenzovali Viera Gažová, Eva Poláková, Zora Hudíková. - 1. vyd. - Bratislava : Národné osvetové centrum, 2009. - 134 s. - (Acta Culturologica ; zv. 19). - ISBN 978-80-7121-314-7.

VI.3 - The most significant research/artistic/other outputs over the last six years

V1 From homo ludens to homo medialis : cultural dimensions of game principles and media / Hana Pravdová; reviewers: Slavomír Gálik, Zbigniew Widera, Zuzana Slušná. - Číslo projektu: APVV 21-0115 Hypermodern Media Culture – Film and Television Production as Mirror of Sociocultural Phenomena of the 21st Century. - 1. vyd. - Praha : Wolters Kluwer,

2022. - 129 s. - ISBN 978-80-7676-542-9, 978-80-7676-543-6 (online).

V3 Contemporary Media Culture in the Coordinates of Game Principles / Hana Pravdová, Zora Hudíková.

In: Media Literacy and Academic Research. - ISSN 2585-8726. - Roč. 5, č. 2 (2022), s. 71-81. 

V1 Monetization in Creative Industries: Culture, Media, Digital Games / Hana Pravdová, Jana Radošinská, Zdenko Mago ; reviewers: Zuzana Slušná, Ľudovít Hajduk. - 1. vyd. - Praha : Wolters Kluwer, 2023. - Kategória do roku 2021 AAA. - 218 s. [16,5AH] [print, online]. - ISBN 978-80-7676-857-4.

ADN

Evaluation of Brexit phenomenon in Slovak and English media texts / Anna Prihodko, Hana Pravdová, Zora Hudíková.

In: Lege Artis [elektronický zdroj] : Language yesterday, today, tomorrow. - ISSN 2453-8035. - Roč. 5, č. 2 (2020), s.

211-262. - Spôsob prístupu: http://lartis.sk/.

V3 Discourse of Expression of Image Representations in Contemporary Audiovisual Culture / Hana Pravdová, Magdaléna Ungerová, 2024. - Kategória do roku 2021 ADN. DOI 10.34135/ejmap-24-01-07.

In: European Journal of Media, Art and Photography. - ISSN 1339-4940, Roč. 12, č. 1 (2024), s. 112-121.

VI.4 - The most significant citations corresponding to the research/artistic/other outputs

AAB

Determinanty kreovania mediálnej kultúry / Hana Pravdová. - 1. vyd. - Trnava : Fakulta masmediálnej

komunikácie UCM v Trnave, 2009. - 359 s. - ISBN 978-80-8105-113-5.


MODRZEJEWSKI, Arkadiusz. Universalism and global media world. In: Journal of Geography, Politics and Society. 2012, 2(4), s. 33. ISSN 2084-0497.

KINTLER, J. The development of the

unemployment, salary and labour productivity in the national economy

SR. In: Economic development and management

region. Hradec Králové: Gaudeamus, 2010, s. 178-182. ISBN

978-80-7435-040-5.

RADOŠINSKÁ, Jana. Media culture as a part of

globalization processes. In: Media and globalization: different cultures,

societies, political systems. Lublin: Maria

Curie-Skłodowska University Press, 2015, s. 30. ISBN 978-83-7784-701-5.

ADM

Category of Modality in Belles-lettres and

Journalistic Styles / Nataliya Ivanovna Panasenko, Hana Pravdová, Dmitry

Kryachkov. In: Journal of History Culture and Art

Research [elektronický zdroj] . - ISSN 2147-0626. - Roč. 9, č. 3 (2020), s.

197-208. - http://kutaksam.karabuk.edu.tr/index.php/ilk.

 

VIŠŇOVSKÝ, J., MINÁRIKOVÁ, J. Pandémia

Covid-19 a slovenský mediálny trh. In: Marketing identity 2020: Covid-2.0. Trnava: FMK UCM, 2020, s.

185. ISBN 978-80-572-0108-3.

ERMAKOVA, L.V. Jazykovaja reprezentacija

kategorii modaľnosti v novostnom diskurse. In: Teoretičeskaja i prikladnaja lingvistika. 2021, 7(4), s.

47-55.

JANUSHEVA, V. Lexical Means for Expressing Modality in the Macedonian Standard Language. In:

MUNDO ESLAVO-JOURNAL OF SLAVIC STUDIES. 2021, 20, pp. 31-49. ISSN 1579-8372.

[2] VASKO, R., ALEKSIIEVET

ADN

Correlations of Culture, Game Principles and Media Productions / Hana Pravdová, Zora Hudíková.

In: Communication Today. - ISSN 1338-130X. -

Roč. 12, č. 2 (2021), s. 4-19.

 

MATHIASOVÁ, A., SOLÍK, M., MINÁRIKOVÁ, J. Paid subscriptions and premium content: online news publishers' monetisation strategies.

In: Communication today. 2022, 13(1), s. 18-27.

[RADOŠINSKÁ, J., RUSŇÁKOVÁ, L., TOČENÁ, Z. Biographical Drama Becoming a Blockbuster: The Case

Study of Bohemian Rhapsody. In: European

Journal of Media, Art and Photography. 2022, roč. 10, č. 1 (2022), s.

98-107.

ŠKARBA, T., VIŠŇOVSKÝ, J. Deliberative communication in the context of authoritarian sentimentalism

and disinformation chaos. In: Communication

Today. 2022, roč. 13, č. 1, s. 4-16.

ACA

Marketing wydawniczy / Zbigniew Widera, Hana Pravdová; recenzent Mariusz Kolczyński. - 1. vyd. - Katowice :

Wydawnictwo Uniwersytetu Ekonomicznego w Katowiciach, 2016. - 223 s. - ISBN 978-83-7875-312-4.

 

WIDERA, Wiktor. Internet jako interaktywne nerzedzie pozycjonowania ofert politycnych. In: Political

Preferences. 2016, č. 12, s. 228. [WIDERA, Wiktor. Model public relations w

komunikacji marketingowej. In: Zeszyty Naukowe Wyzszej

Szkoly Humanitas. Zarzadzanie. 2016, č. 2,

s. 422. ISSN 1899-8658.

SPÁLOVÁ, L., MIKULÁŠ, P., PÚCHOVSKÁ, O. Attitudes towards different influencer categories -

exploration of generation Z. In: Communication today. 2021, 12(1), s. 52..

 


ADN

Evaluation of Brexit phenomenon in Slovak and English media texts / Anna Prihodko, Hana Pravdová, Zora Hudíková.

In: Lege Artis [elektronický zdroj] : Language yesterday, today, tomorrow. - ISSN 2453-8035. - Roč. 5, č. 2 (2020),

s. 211-262. http://lartis.sk/.

 

PANASENKO, N., KRAJČOVIČ, P., STASHKO, H. Hard news revisited: A case study of various approaches

to an incident at a primary school as reflected in the media. In: Communication Today. 2021, 12(1), s. 112-128.

HAMEED, A., JABEEN, I., AFZAL, N. Towards an eco-friendly future: a corpus-based analysis of media

discourse on "Saudi green initiative". In: Lege artis. 2022, 7(1), pp. 84-119. ISSN 2453-8035.

PANASENKO, N., GREGUŠ, Ľ. Media text in the mirror of linguistics. Praha: Wolters Kluwer, 2022. ISBN

978-80-7676-514-6.

 


VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years

1. SVK: HORIZON 2020 - Research and Innovation Framework Programme - "Critical Exploration of Media Related Risks and Opportunities for Deliberative Communication: Development Scenarios of the European Media Landscape". Acronym: MEDIADELCOM. Member of the research team. Project addresses the problem of media communication, its opportunities and risks, in selected countries of the European Union Countries involved: Estonia, Czech Republic, Slovakia, Croatia, Bulgaria, Latvia, Germany, Italy, Greece, Romania, Hungary, Sweden, Austria, Belgium. Principal investigator: Halliki Harro- HORIZON 2020 - Research and Innovation Framework Programme - "Critical

Exploration of Media Related Risks and Opportunities for Deliberative Communication: Development Scenarios of the European Media Landscape". Acronym: MEDIADELCOM. Member of the research team. The project solves the problem of media communication, its opportunities and risks in selected countries of the European Union.

2 SVK: Project VEGA No. 1/0489/23 Innovative model of monetization of digital games in the creative industry, Principal Investigator. Annotation. The present research project is an extension of the scientific research in the digital games and creative industries sector, with an emphasis on exploring the possibilities of monetization of its production, distribution and use, as well as exploring the potential of digital games in the context of improving the human potential in the labour market. The research team reflects the emerging trends of digital transformation, robotization of industry and the emergence of artificial intelligence in production processes and services, i.e. the emergence of Industry 4.0. The creative industries in this sector have the potential to generate content for the part of society that will lose their jobs and will have to retrain and develop their creative skills. The intended outputs of the project are partial studies analysing individual key areas and published in database journals, as well as three monographs that systematically analyse the current situation in the field and at the same time offer possibilities for its solution.

3. SVK: Project APVV No. A/VV-21-0115, entitled Hypermodern Media Culture - Film, Television Production as Mirror of Sociocultural Phenomenaof the 21st Century, member of the research team. The aim of the project is the reflection and analysis of audiovisual production in film and television production and its reflection in sociocultural reality within the conditions of hypermodern, consumer society in the new millennium. The ambition of the research is to find out to what extent audiovisual production influences the everyday life of the audience, their opinions, values, attitudes towards basic existential and cultural issues. From this aspect, the research team conceptualizes the existing theoretical background of authors interested in all aspects of media production and its impact on socio-culture and everyday life, which can also include the strategies of perception of media content and messages, including production and media strategies of creators and producers of media production. The output of the project is scientific studies, monographs and textbooks, published in renowned national and international journals and publishers.

4. SVK: VEGA No. 1/0283/20 Synergy of Media Industry Sectors in the Context of Critical Political Media Economics (2020).Annotation.

imperatives of media production that proliferate within the late modern liberal democratic society. The main objective of the project is to develop a body of theoretical and empirical knowledge that develop a critical political economy of the media and aim to delineate the actual commercial potential of the media industries, as well as a series of scholarly papers tied to individual media industries and their economic or commercial aspects. Fulfilling the set objective is conditional on the application of research tools of a qualitative and quantitative nature and

VEGA no. 1/0283/20 Synergies of the media industry in the context of the critical political economy of the media (2020).

5. European Regional Development Fund 30203 ACX 04 Creative Centre - Adaptation of UCM FMK premises for the purpose of creating a creative centre (FMK UCM, 2020-2025), The aim is to stimulate the need for sustainable employment by creating conditions for creative activities of individuals and creative teams. The project is primarily focused on the gaming industry in the digital games sector, to build the skills and capabilities of course participants to apply themselves in the most thriving sector within the creative and cultural industries. The project will focus on creating platforms for the acquisition of the necessary knowledge, skills and competences of the trainees so that they can enter the labour market.

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VII.a - Activity, position VII.b - Name of the institution, board VII.c - Duration
Vice-Dean for Science, Research Faculty of Mass Media Communication UCM in Trnava 2006-2009, 2010-2018
Head of the Department of Language Communication /Faculty of Mass Media Communication UCM in Trnava 2018-present
member of the domestic scientific society Cultural Association 2004-2015
Member of Scientific Committee Faculty of Mass Media Communication UCM in Trnava 2006-present
Member of Scientific Committee University of Ss. Cyril and Methodius in Trnava 2006-present
Member of the trade union commission Faculty of Mass Media Communication UCM in Trnava 2010-present
Member of the trade union commission Constantine the Philosopher University in Nitra 2012-present
Member of the trade union commission Comenius University in Bratislava 2012-2020
member of the commission for state exams in the field of media studies (media and communication studies) Faculty of Mass Media Communication UCM in Trnava, Faculty of Arts Constantine the Philosopher University in Nitra, Faculty of Arts Comenius University in Bratislava 2004-present
member of the commission for KEGA member of the KEGAcommission for social sciences 2012-2020
Council for Internal Quality Assessment at University of Ss. Cyril and Methodius in Trnava Quality Assessment at University of Ss. Cyril and Methodius in Trnava 2021 -- present

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

VIII.a - Name of the institution VIII.b - Address of the institution VIII.c - Duration (indicate the duration of stay) VIII.d - Mobility scheme, employment contract, other (describe)
University of Economics in Katowice /Katowice, Poland 10.4. 2012-14.4. 2021 Erasmus+
Faculty of Social Sciences, Charles University in Prague Praha/Roháčova 1148, 130 00 Praha 3-Žižkov, Czech republic 23. 04. 2012 – 27. 04. 2012 Erasmus
Faculty of Social Sciences, Charles University in Prague Smetanovo nábř. 6, 110 00 Praha, Czech republic 26. 05. 2014 – 30. 05. 2014 Erasmus+
Charles University in Prague Smetanovo nábř. 6, 110 00 Praha, Czech republic 5.12. 2017-7.12. 2017 Erasmus+
Vysoká škola finanční a správní Estonská 500, 101 00 Praha 10-Vršovice, Czech republic 1.3. 2020-30.11. 2020 assessor, member of the evaluation commission appointed by the Ministry of Education of the Czech Republic
Asia Pacific University of Technology and Innovation Jalan Teknologi 5, Taman Teknologi Malaysia, 57000 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malajzia / Malaysia 2021 lecture activity in the field
Belgorod National Research university Ulitsa Pobedy, 85, 308015 Belgorod, Rusko / Russia 2021 lecture activity in the field
Universite de Sidi bel-Abbes Djillali Liabes, 6958 RMS, Algeria 16.7. 2022 - 25.7. 2022 staff mobility
Jagiellonian University, Krakow Golebia 24, 31-007 Krakow, Poland 2011 Erasmus+
Prague School of Creative Communication Na pankráci, 420, 14 00, Praha 4 - Nusle, Česká republika 2021-2024 visiting professor, selected lectures on media communication and media culture
Hochschule der Medien Nobelschtrasse 10, 7059 Stuttgard, 0711--8923--10 4.11. 2023 -- 8.11.2023 pedagogical activities
Centre Civic Barcelona Carreer de la Conreria 1, Barcelona 08003 14. 10. 2024 -- 18. 10. 2024 Staff Training Week

IX. - Other relevant facts

IX.a - If relevant, other activities related to higher education or research/artistic/other activities are mentioned

Prof. PhDr. Hana Pravdová, PhD. in her pedagogical and scientific-research activity is devoted to the issues of mass, popular and media culture, games in the history of culture, cultural contexts of digital games, media production system, game and journalistic genres, as well as research methodology in the field of media and information studies. Her interest in the above areas of scholarly interest is related to her previous professional work in media and advertising agency. In her media practice she held several managerial positions in the television medium (Slovenská televízia) as head of the culture department, deputy editor-in-chief for journalism and editor-in-chief of the Main News and Journalism Department. In the print daily (Novy Den) -- she held the position of head of the internal politics department and editor-in-chief, in the advertising agency (Dovina) she worked as advertising manager and editor. Creative activity in the media results in a range of news and journalistic outputs (periodical press), documentary-journalistic programmes and films (scriptwriting, directing) or moderating journalistic programmes (television). Within the academic environment, she has worked at several universities and research institutes. As a result of her experience in practice and scientific-pedagogical activities, she has published a number of scientific articles in renowned scientific journals, university textbooks and textbooks, as well as scientific monographs.


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