|
Name and surname:
|
doc. PhDr. Jana Galera Matúšová, PhD. | |
|
Email:
|
jana.galera.matusova@ucm.sk | |
|
Homepage:
|
http:// | |
|
Fakulta/Univerzita:
|
FMK UCM
-
Faculty of Mass Media Communication
|
|
|
Pracovisko:
|
KMARK
-
Katedra marketingovej komunikácie
|
| III.a - Occupation-position | III.b - Institution | III.c - Duration |
|---|---|---|
| Associate professor | FMK UCM | since 2022 |
| Associate asistant | FMK UCM | 09/2021 - 02/2022 |
| Asocciate professor | Institute of management, UCM | 2019-2021 |
| Associate asistant | FMK UCM | 2009 - 2018 |
| IV.a - Activity description, course name, other | IV.b - Name of the institution | IV.c - Year |
|---|---|---|
| Neuromarketing and its use in science, research and teaching | Method Lab, FMK UCM | 2021 |
| Trends in online marketing | Inspire Academy | 2021 |
| Psychology | Advanca | 2016 - 2017 |
| The Google Analytics | 2016 | |
| The Laws and Drivers of Growth or Why Focusing on Market Share is the Road to Hell | 2 muse | 2022 |
| Internship in a research agency | Constat research | 2011 |
| Crisis and media communication training | COmmunication house | 2010 |
| Manager of marketing communication | Centrum ďalšieho vzdelávania, Univerzita Komenského | 2009 |
| Media communication | Seesame | 2006 |
| Communication with public and media | Academia Istropolitana | 2006 |
| Kantar breakfast - media planning, effectivity, creativity | KANTAR research | 2022 |
| Developing the professional competences of university teachers | FF UK | 9.5.2023 |
| Kantar and Friends | Kantar | 18. - 20. 4. 2023 |
| PR - from strategy to tactics | Holky z marketingu | 25.5.2023 |
| LinkedIn for personal branding | Holky z marketingu | 18.4.2023 |
| Content marketing masters | Digital marketing club | 25. 4. 2023 |
| Marketing rulezz branding | marketeris | 16.5.2023 |
| Creating FMKs brand strategy | Minar inspirations | april - may 2023 |
| Mentoring programme | Holkzy z marketingu (CZ) | 2023 |
| English course | FMK UCM | 2023 |
| How to write textbooks and scripts | FMK UCM | June 2023 |
| Qualitative Research | Ipsos | September 2023 |
| Using AI in publishing | FMK UCM | September 2023 |
| Design thinking | FMK UCM | 4.9.-5.9.2024 |
| V.1.a - Name of the profile course | V.1.b - Study programme | V.1.c - Degree | V.1.d - Field of study |
|---|---|---|---|
| Inovation in marketing and media enviroment | Marketing communication | PhD. | Media and communication studies |
| Public relations | Media relations | Bc. | Media and communication studies |
| Digital PR | Media relations | Bc. | Media and communication studies |
| Marketing communication | Media relations | Bc. | Media and communication studies |
| V.2.a - Name of the study programme | V.2.b - Degree | V.2.c - Field of study |
|---|---|---|
| Media relations | Bc. | Media and communication studies |
| Marketing communication | PhD. | Media and communication studies |
| V.5.a - Name of the course | V.5.b - Study programme | V.5.c - Degree | V.5.d - Field of study |
|---|---|---|---|
| Media relations | Marketing communication | Mgr. | Media and communication studies |
| PR practice I. | Marketing communication | Mgr. | Media and communication studies |
| Spokeperson and media | Media relations | Bc. | Media and communication studies |
| PR campaigns | Media relations | Bc. | Media and communication studies |
| Marketing communication | Theory of digital games | Mgr. | Media and communication studies |
| Media psychology | Media relations | Bc. | Media and communication studies |
| Psychological and ethical aspects of advertising | Marketing communication | Bc. | Media and communication studies |
| PR practice II. | Marketing communication | Mgr. | Media and communication studies |
| Brand building | Marketing communication | Mgr. | Media and communication studies |
AAB Komunikačné stratégie vybraných značiek v rôznych štádiách ich životného cyklu/Jana Galera Matúšová; ; recenzenti: Alena Kusá, Ondřej Roubal, Andrej Tušer. - 1. vyd. – Trnava: Univerzita sv. Cyrila a Metoda v Trnave, 2020. ISBN 978-80-572-0060-4.
AAB Súčasné trendy rozvoja marketingovej komunikácie a ich interakcie / Jana Galera Matúšová; recenzenti: Jozef Sablik, Ľudmila Čábyová. - 1. vyd. - Trnava :Univerzita sv. Cyrila a Metoda v Trnave, 2015. ISBN 978-80-8105-642-0.
ACD | Interná komunikácia / Galera Matúšová, Jana [Autor, 100%] In: Public relations - teória a prax [elektronický dokument] / Ďurková, Katarína [Zostavovateľ, editor] ; Franić, Dáša [Zostavovateľ, editor] ; Brník, Andrej [Recenzent] ; Matušínská, Kateřina [Recenzent]. – 1. vyd. – Trnava (Slovensko) : Univerzita sv. Cyrila a Metoda v Trnave. Fakulta masmediálnej komunikácie, 2021. – ISBN (elektronické) 978-80-572-0218-9, s. 99-116 [1 AH] [CD-ROM]
AAB Stav riešenia problematiky etiky v rôznych oblastiach marketingovej a masmediálnej komunikácie / Jana Galera Matúšová; recenzenti: Katarína Ďurková, Viliam Končál. - 1. vyd. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2014. - 79 s. [3,83 AH]. - ISBN 978-80-8105-621-5.
AEC New trends in communication / Galera Matúšová, Jana [Autor, 50%] ; Varečková, Ľubica [Autor, 50%]. – [recenzované] In: Economy and Business [elektronický dokument] / [bez zostavovateľa] [Zostavovateľ, editor]. – Roč. 15. – Burgas (Bulharsko) : Science Events, 2021. – ISSN (online) 1314-7242, s. 278-283 [online]
AAB Komunikačné stratégie vybraných značiek v rôznych štádiách ich životného cyklu [elektronický zdroj] / Jana Galera Matúšová; recenzenti: Alena Kusá, Andrej Tušer, Ondřej Roubal. - 1. vyd. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2020. - 187 s. [CD-ROM]. - ISBN 978-80-572-0060-4.
ADN Logo as the Greatest Symbol of Brand / Galera Matúšová, Jana [Autor, 100%]. – WOS CC
In: European Journal of Media, Art and Photography [textový dokument (print)] [elektronický dokument] . – Trnava (Slovensko) : Univerzita sv. Cyrila a Metoda v Trnave. Fakulta masmediálnej komunikácie. – ISSN 1339-4940. – Roč. 9, č. 2 (2021), s. 126-133 [tlačená forma] [online]
Media relations [textový dokument (print)] [učebnica pre vysoké školy]
: techniky, nástroje a tipy na budovanie vzťahov s médiami / Galera Matúšová,
Jana [Autor, 40%] ; Čábyová, Ľudmila [Autor, 12%] ; Ďurková, Katarína [Autor,
12%] ; Franić, Dáša [Autor, 12%] ; Martovič, Matej [Autor, 12%] ; Višňovský,
Ján [Autor, 12%] ; Hanuláková, Eva [Recenzent] ; Ihnátová, Zuzana [Recenzent].
– 1. vyd. – Trnava (Slovensko) : Univerzita sv. Cyrila a Metoda v Trnave.
Fakulta masmediálnej komunikácie, 2022. – 221 s. – ISBN 978-80-572-0283-7
ACD Krízová komunikácia / Galera Matúšová, Jana [Autor, 100%] In: Public relations - teória a prax [elektronický dokument] / Ďurková, Katarína [Zostavovateľ, editor] ; Franić, Dáša [Zostavovateľ, editor] ; Brník, Andrej [Recenzent] ; Matušínská, Kateřina [Recenzent]. – 1. vyd. – Trnava (Slovensko) : Univerzita sv. Cyrila a Metoda v Trnave. Fakulta masmediálnej komunikácie, 2021. – ISBN (elektronické) 978-80-572-0218-9, s. 117-132 [1 AH] [CD-ROM]
ADM | Direction of businesses operating in Slovakia to develop key managerial competencies / Stacho, Zdenko [Korešpondenčný autor, 25%] ; Stachová, Katarína [Autor, 25%] ; Varečková, Ľubica [Autor, 25%] ; Galera Matúšová, Jana [Autor, 25%]. – DOI 10.30657/pea.2021.27.39. – SCOPUS
In: Production Engineering Archives [textový dokument (print)] [elektronický dokument] . – Varšava (Poľsko) : De Gruyter. – ISSN 2353-5156. – ISSN (online) 2353-7779. – Roč. 27, č. 4 (2021), s. 291-295 [tlačená forma] [online]
Direction of businesses operating in Slovakia to develop key managerial competencies / Stacho, Zdenko [Korešpondenčný autor, 25%] ; Stachová, Katarína [Autor, 25%] ; Varečková, Ľubica [Autor, 25%] ; Galera Matúšová, Jana [Autor, 25%]. – DOI 10.30657/pea.2021.27.39. – ESCI ; WOS CC ; SCO
In: Production Engineering Archives [textový dokument (print)] [elektronický dokument] . – Varšava (Poľsko) : De Gruyter. – ISSN 2353-5156. – ISSN (online) 2353-7779. – Roč. 27, č. 4 (2021), s. 291-295 [tlačená forma] [online]
2023 | Jun 2023 (Early Access) | AGRICULTURAL ECONOMICS-ZEMEDELSKA EKONOMIKA
, pp.223-233
Karacsony, P; Metzker, Z; (...); Koltai, JP 2023 | E & M EKONOMIE A MANAGEMENT
26 (1) , pp.94-110
THE INFLUENCE OF HUMAN RESOURCE PRACTICES ON THE EMPLOYEE COMMITMENT AND PERFORMANCEAl Doghan, MA 2022 | POLISH JOURNAL OF MANAGEMENT STUDIES
25 (1) , pp.27-40
GUIDELINES FOR PROMOTING UNDERSTANDING OF BLOCKCHAIN'S INFLUENCE ON BUSINESS OPERATIONS IN SERVICE SECTORPhimolsathien, T 2022 | POLISH JOURNAL OF MANAGEMENT STUDIES
25 (1) , pp.327-345
THE BUSINESS ENVIRONMENT OF FAMILY ENTERPRISES IN SLOVAKIA-PERCEPTION OF EXTERNAL BARRIERSKroslakova, N; Khouri, S; (...); Derkawi, H.2021 | POLISH JOURNAL OF MANAGEMENT STUDIES
24 (2) , pp.321-335
TQM KNOWLEDGE MANAGEMENT AND ANALYSIS OF SMES IN THAILANDPotjanajaruwit, P 2021 | POLISH JOURNAL OF MANAGEMENT STUDIES
24 (2) , pp.386-397
(KIS:STU Bratislava_StuUsCat/0094774) 471457: Age Management as a Challenge in Sustainable Human Resource Management and its Implementation in Slovakia / Vraňaková, Natália [Autor, 60%] ; Stareček, Augustín [Autor, 40%]. – [recenzované]. – DOI 10.33642/ijbass.v8n3p6
In: International journal of business and applied social science [elektronický dokument] . – New York (USA) : Center for Promoting Education and Research. – ISSN (online) 2469-6501. – Roč. 8, č. 3 (2022), s. 53-61 [online]
ACB Budovanie a komunikácia značky : značka v PR a reklame / Jana Matúšová; recenzenti: Dušan Pavlů, Katarína Ďurková. - 1.
vyd. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2012. - 118 s. - ISBN 978-80-8105-440-2.
Ohlasy:
2013
[3] ACÉLOVÁ, Katarína. Gýč vo fotografii. In Quaere 2013 [CD-ROM]. Hradec Králové . Magnanimitas, 2013. s. 1797. ISBN 978-80-905243-7-8.
[3] JURIŠOVÁ, V., HLIBOKÝ, M. Affiliate marketing a vstup tradičnej predajnej hodnoty v kontexte komunikácie značky v online prostredí. In Quaere 2013 [CD-ROM]. Hradec Králové . Magnanimitas, 2013. s. 43. ISBN 978-80-905243-7-8.
[3] JURIŠOVÁ, Vladimíra. Affiliate marketing in the context of online marketing. In Review of Applied Socio-Economic Research [online]. 2013, vol. 5, no. 1 [2014-09-29], p. 111. Dostupné na internete: <http://www.reaser.eu>. ISSN 2247-6172.
[4] MATÚŠ, Jozef. Ekonomika médií a mediálny systém. In PETRANOVÁ, D., MATÚŠ, J., ČÁBYOVÁ, Ľ. (eds.) Megatrendy a médiá. 2013. ISBN 978-80-8105-479-2, s. 155.
2014
[4] KUSÁ, Alena. Customizácia vo vzťahu k inováciám - nový trend individuálneho marketingu a komunikácie. In: KUSÁ, A., PAVLŮ, D. (eds.) Marketing Identity 2014 : Inovácie v marketingu a komunikácii & Inovácie v médiách. 2014. ISBN 978-80-8105-667-3, s. 125.
2015
[4] KOVÁČOVÁ BEČKOVÁ, Ina. Nové prístupy a trendy v marketingovom manažmente. In: Global Media Journal. 2015, roč. 3, č. 1, s. 104-115. ISSN 1339-0767.
[2] MATÚŠ, Jozef. Marketing in digital era. In: Marketing Identity: Digital Life - part I. Trnava: FMK UCM, 2015, s. 178. ISBN 978-80-8105-779-3.
2016
[4] GRACOVÁ, Slávka. Meno školy ako značka. In: Marketing Identity 2016: značky, ktoré milujeme. Trnava: FMK UCM, 2016, s. 31, 36. ISBN 978-80-8105-839-4.
[4] MARTOVIČ, Matej. Budovanie značky zdravotníckych zariadení. In: Podniková ekonomika a manažment
[online]. 2016, č. 2, s. 85, 88 [2017-06-30]. ISSN 1336-5878. Dostupné na: http://ke.uniza.sk/el-casopis/
[1] NOVÁKOVÁ, R., OVSENÁK, V. The importance of marketing for effective management of quality indicators.
In: Production Management and Engineering Sciences. 2016, pp. 229-234. ISBN 978-1-138-02856-2.
AFD Communication of global brands in digital space / Jana Galera Matúšová, Zuzana Ihnátová. (Príspevok je indexovaný v databáze Web of Science). In:Marketing Identity :Digital Life - part I. :Conference Proceedings from International Scientific Conference 10th - 11th November 2015, Congress Hall of the Slovak Academy of Science Smolenice, Slovak Republic / editors:Ľudmila Čábyová, Dana Petranová. - Trnava :Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2015. - ISBN 978-80-8105-779-3. - ISSN 1339-5726. - S. 59-67.
Ohlasy: 2016 [2] RUŽIČKA, Tomáš. The consumers perception of the brand in digital environment. In:Marketing Identity:Brands we love part II. Trnava:FMK UCM, 2016, s. 261. ISBN 978-80-8105-841-7.
AFC Impact of Social Networks on Brand Communication / Jana Galera. In:Perspektywy człowieczeństwa - wyzwania XXI w. [elektronický zdroj] :międzynarodowa konferencja naukowa (7 kwieceń - 11kwietnia 2015 roku) / redakcja Marcin Demczuk, Michał Niewiadomy. - [S.l.] :[s.n.], 2015. - ISBN 978-83-65021-01-4. - S. 264-272 [CD-ROM].
AFC Impact of Social Networks on Brand Communication / Jana Galera. In:Perspektywy człowieczeństwa - wyzwania XXI w. [elektronický zdroj] :miedzynarodowa konferencja naukowa (7 kwieceń - 11kwietnia 2015 roku) / redakcja Marcin Demczuk, Michał Niewiadomy. - [S.l.] :[s.n.], 2015. - ISBN 978-83-65021-01-4. - S. 264-272 [CD-ROM].
Ohlasy: 2016 [3] MASTROCOLA, V.M., IHNATOVA, Z. Selling the Brazilian atmosphere in a Slovakian brand:the Acaico case. In:Comunicon [online]. 2016 [2016-10-18]. ISBN 978-85-99790-21-2. Dostupné na: http://anais-comunicon2016.espm.br/GTs/GTPOS/GT6/GT06-VICENTE_MASTROCOLA.pdf
Komunikačné stratégie vybraných značiek v rôznych štádiách ich životného cyklu [elektronický dokument] [monografia (do 2021)] / Galera Matúšová, Jana [Autor, 100%] ; Kusá, Alena [Recenzent] ; Tušer, Andrej [Recenzent] ; Roubal, Ondřej [Recenzent]. – 1. vyd. – Trnava (Slovensko) : Univerzita sv. Cyrila a Metoda v Trnave, 2020. – 187 s. [CD-ROM]. – ISBN 978-80-572-0060-4
Ohlasy:
202102463226: Dynamic transformation of tourism [textový dokument (print)] [monografia] / Černá, Jana [Autor, 60%] ; Stacho, Zdenko [Autor, 20%] ; Mikle, Lenka [Autor, 20%] ; Joniaková, Zuzana [Recenzent] ; Ali Taha, Viktória [Recenzent]. – 1. vyd. – [s.l.] (Poľsko) : Oficyna Wydawnicza Stowarzyszenia Menedżerów Jakości i Produkcji, 2021. – 97 s. [tlačená forma]. – ISBN 978-83-63978-94-5
202102464838: Central European Foreign Exchange Markets [textový dokument (print)] [editovaná kniha] / Moravcová, Michala [Autor, 100%] ; Kočenda, Evžen [Recenzent] ; Papula, Ján [Recenzent]. – 1. vyd. – Częstochowa (Poľsko) : Oficyna Wydawnicza Stowarzyszenia Menedżerów Jakości i Produkcji, 2021. – 135 s. [7,39 AH]. – ISBN 978-83-63978-93-8
202202469979: Odmeňovanie [textový dokument (print)] [učebnica pre vysoké školy] / Bajzíková, Ľubica [Autor, 60%] ; Bajzík, Peter [Autor, 35%] ; Vojteková, Monika [Autor, 5%] ; Hitka, Miloš [Recenzent] ; Stachová, Katarína [Recenzent]. – 1. vyd. – Bratislava (Slovensko) : Ofprint, 2022. – 208 s. [tlačená forma]. – ISBN 978-80-89037-61-2
Member of the research team of the VEGA project no. 1/0606/21 Changing preferences in consumer purchasing behavior in the context of the dynamics of development of marketing communication tools for the years 2022 and 2023.
CEDMO (Central European Digital Media Observatory) - member of the research team. An international project whose goal is to speed up and streamline fact-checking using artificial intelligence, as well as to reveal, investigate and reduce the spread of so-called information disorders, including misinformation. The CEDMO consortium, led by the Faculty of Social Sciences of Charles University in Prague, includes eight partners and four subcontractors. The project is co-financed by the European Commission through the Connecting Europe Facility (CEF). The main coordinator is PhDr. Václav Moravec, Ph.D.
Member of the research team VEGA no. 1/0038/22 Use of competitive digital games to develop team cohesion and social adaptation of Generation Z
Member of the KEGA research team no. 012UCM-4/2022 Managing people in the digital world – bilingual (Slovak-English) university textbook with support for e-learning modules with multimedia content
Member of the research team 2022-1-SK01-KA220-HED-000087258 Fostering creativity and creative thinking in marketing communications education
Member of the research team APVV-22-0469 Roadmap of a digital platform providing AI (Artificial Intelligence) automation of decision-making processes in the field of communication strategy.
Member of the research team of the project DIGITAL RESILIENCE - ENHANCING CRITICAL THINKING OF VULNERABLE GROUPS THROUGH DISINFORMING NARRATIVES IN THE TIME OF INFODEMIA AND THE DEVELOPMENT OF ARTIFICIAL INTELLIGENCE (VAIA)
Member of the research team Vega 1/0304/24 entitled The Impact and Value of Digitization of Product Marketing Communication Innovations for Generations of Ecological Users.
| VII.a - Activity, position | VII.b - Name of the institution, board | VII.c - Duration |
|---|---|---|
| guarantor of the study program Media relations | FMK UCM | since 2022 |
| Guarant of the course Advertising | Fakulta ekonomických štúdií VŠFS Praha | 2014 - 2015 |
| Membership in a foreign professional organization | PR CLUB | since 2012 |
| Member of commitee for state exames - Bc., Mgr. and PhD. | FMK UCM | since 2009 |
| Membership in a foreign professional organization | ČMS | since 2021 |
| Membership in a foreign professional organization | POPAI Central Europe | since 2021 |
| Member of reviewer board | Marketing and Management of Innovations | since 2022 |
| Member of the scientific committee of the conference | PEMF conference | 2022 |
| Member | Ethics Committee for VVC | since 2022 |
| Member | Scientific Board FMK UCM | since 2023 |
| Member | PhD Studies Committee | since 2023 |
| Member | Feedback Committee | since 2023 |
| Member of the scientific committee of the conference | Marketing and Media Identity | since 2023 |
| VIII.a - Name of the institution | VIII.b - Address of the institution | VIII.c - Duration (indicate the duration of stay) | VIII.d - Mobility scheme, employment contract, other (describe) |
|---|---|---|---|
| Faculty of economic studies | Prague | 2014 - 2016 | contract |
| Business and Technology University, Georgia | Georgia | 26. - 29. 4. 2022 | 2nd INTERNATIONAL TEACHING WEEK 2022 |
| Vysoká škola finanční a správní | Prague | December 2022 | Erasmus |
3rd place in the Prokop competition (Slovakia) and 1st place in the Zlatý Středník competition (Czech Republic) in the Crisis Communication category with a crisis communication project for Dedoles (Rainbow Commentaries) - 2021
Golden Effie (Czech Republic) with a campaign for LAMA mobile (2014)
Mentor in the mentoring programme of the PR Club (Czech Republic) LINK 2012 and LINK 2014
Mentor in the mentoring programme Girls from Marketing (Czech Republic) 2023
Mentor in Junior Academy - Girls from Marketing - 2023, 2024
Juror in the Prokop competition (SK) - 2021