UCM
Research/art/teacher profile of a person
Name and surname:
 Prof. Ing. Jarmila Šalgovičová, CSc.
Email:
 jarmila.salgovicova@ucm.sk
Homepage:
 http://
Fakulta/Univerzita:
FMK UCM - Faculty of Mass Media Communication
Pracovisko:
KMARK - Katedra marketingovej komunikácie

I. - Basic information

I.1 - Surname
Šalgovičová
I.2 - Name
Jarmila
I.3 - Degrees
prof. Ing. CSc.
I.4 - Year of birth
1950
I.5 - Name of the workplace
Faculty of Mass Media Communication University of Ss. Cyril and Methodius in Trnava
I.6 - Address of the workplace
917 01 Trnava, J. Herdu 2
I.7 - Position
professor
I.8 - E-mail address
jarmila.salgovicova@ucm.sk
I.9 - Hyperlink to the entry of a person in the Register of university staff
ttps://www.portalvs.sk/regzam/detail/13983
I.10 - Name of the study field in which a person works at the university
Media and communication studies
I.11 - ORCID iD
0000-0002-2431-4907

II. - Higher education and further qualification growth

II.1 - First degree of higher education
II.2 - Second degree of higher education
II.a - Name of the university or institution
College of economics Bratislava
II.b - Year
1974
II.c - Study field and programme
Internal trade
II.3 - Third degree of higher education
II.a - Name of the university or institution
College of economics Bratislava
II.b - Year
1988
II.c - Study field and programme
Sectoral economy
II.4 - Associate professor
II.a - Name of the university or institution
MTF STU Trnava
II.b - Year
1996
II.c - Study field and programme
Quality Engineering
II.5 - Professor
II.a - Name of the university or institution
FMC UCM Trnava
II.b - Year
2006
II.c - Study field and programme
Mass media studies
II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position III.b - Institution III.c - Duration
Professor, Associate professor FMC UCM Trnava 2006 - the present
Professor, Associate professor, special assistant MTF STU Trnava 1986 - 2013
secondary school teacher SOU commercial Trnava 1976 - 1986
specialisst clerk District financial office Trnava 1974 - 1975

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other IV.b - Name of the institution IV.c - Year
Additional pedagogical studies College of economics Bratislava 1986
Intensive course Operation of computers IBM Kolping Slovensko 1999
Intensive Englilsch Language course Sheffield Hallam University Tesol Centre 2000
Course Quality in Health and Social Care Institutions Dum techniky Ostrava 2004
School of language communication STU 2009
Creative Skolls for Innovation: "Design Thinking" Grow with Google Slovakia 2020
Statistical methods in researche FMC UCM 2020
Project management FMC UCM 2020
G Suite: Google Meet FMC UCM 2020
Neuromarketing and its use in science, research and teaching Method Lab, FMC UCM 2021
Advanced features MS Teams FMC UCM 2024

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes
V.1.a - Name of the profile course V.1.b - Study programme V.1.c - Degree V.1.d - Field of study
Processes in marketing and marketing communication Marketing communication second degree Media and communication studies
Management and marketing Mass media comunication first degree Media and communication studies
Management and marketing Digital game theory first degree Media and communication studies
Marketing communication Digital game theory second degree Media and communication studies
Selected issues of media and marketing Digital game theory third Media and communication studies
Management I., II. Marketing Communication first Media and communication studies
Processes in marketing and marketing communication Marketing Communication second Media and communication studies
V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year
V.2.a - Name of the study programme V.2.b - Degree V.2.c - Field of study
Digital game theory first media and communication studies
Digital game theory second media and communication studies
Digital game theory third media and communication studies
V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year
V.4 - Overview of supervised final theses
V.4.1 - Number of currently supervised theses
V.4.a - Bachelor's (first degree)
V.4.b - Diploma (second degree)
11
V.4.c - Dissertation (third degree)
1
V.4.2 - Number of defended theses
V.4.a - Bachelor's (first degree)
79
V.4.b - Diploma (second degree)
199
V.4.c - Dissertation (third degree)
8
V.5 - Overview of other courses taught in the current academic year according to study programmes

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations
VI.1.1 - Number of the research/artistic/other outputs
VI.1.a - Overall
79 in the catalog UCM/334 overall
VI.1.b - Over the last six years
3923
VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases
VI.1.a - Overall
VI.1.b - Over the last six years
8
VI.1.3 - Number of citations corresponding to the research/artistic/other outputs
VI.1.a - Overall
85
VI.1.b - Over the last six years
21
VI.1.4 - Number of citations registered in the Web of Science or Scopus databases
VI.1.a - Overall
21
VI.1.b - Over the last six years
12
VI.1.5 - Number of invited lectures at the international, national level
VI.1.a - Overall
6/3
VI.1.b - Over the last six years
0/2
VI.2 - The most significant research/artistic/other outputs
VI.3 - The most significant research/artistic/other outputs over the last six years
VI.4 - The most significant citations corresponding to the research/artistic/other outputs

AAB Paulová, Iveta - Hekelová, Edita - Šatanová, Anna - Šalgovičová, Jarmila : Metódy zlepšovania efektívnosti a účinnosti TQM. - 1. vyd. - Bratislava : STU v Bratislave, 2008. - 304 s. - ISBN 978-80-227-2857-7 [vnútrofakult. kateg.: neuv.]

ohlasy:

[o3] x2008 Gašparík, Marián: Economic social model of quality management in corporation. In: Quality, environment, health protection and safety management development trends : Proceedings. International scientific conference. Neum, Bosnia and Herzegovina, 2.-6.9.2008. - Brno : Tribun EU, 2008. - ISBN 978-80-7399-479-2. - S. 81-86.

[o3] x2008 Gašparík, Jozef: Key activities and processes concerning the integrated management system development and implementation in construction company. In: Quality, environment, health protection and safety management development trends : Proceedings. International scientific conference. Neum, Bosnia and Herzegovina, 2.-6.9.2008. - Brno : Tribun EU, 2008. - ISBN 978-80-7399-479-2. - S. 75-80.

[o3] x2009 Kučerová, Marta: Stratégia Six Sigma - cesta k úspechu organizácie. In: Obchod, jakost a finance v podnicích - determinanty konkurenceschopnosti VII : Sborník příspěvků z mezinárodní vědecké konference, 16.-17. dubna 2009, Praha, ČR. - Praha : Česká zemědělská univerzita v Praze, 2009. - ISBN 978-80-213-1941-7. - S. 39-42.

[o3] x2011 Andrašová, Andrea - Hajnik, Bartolomej - Zlocha, Jozef: Sustainable development in small and medium-sized engineering companies. In: Annals of DAAAM and Proceedings of DAAAM Symposium. - ISSN 1726-9679. - Vol. 22, No. 1. Annals of DAAAM for 2011 & Proceedings of the 22nd International DAAAM Symposium "Intelligent Manufacturing & Automation: Power of Knowledge and Creativity", 23-26th November 2011, Vienna, Austria. - Vienna : DAAAM International, 2011. - ISBN 978-3-901509-83-4, s. 1637-1638.

[o4] x2008 Hvorecký, Jozef: Enhancing e-learning quality. In: Dištančné vzdelávanie v aplikovanej informatike. DIVAI 2008 : Zborník príspevkov z konferencie s medzinárodnou účasťou. - Nitra 28.-29. 5. 2008. - Nitra : Univerzita Konštantína Filozofa v Nitre, 2008. - ISBN 978-80-8094-317-2. - S. 31-36.

[o4] x2009 Šurinová, Yulia: APQP and PPAP application in Slovak automotive organizations research. In: CO-MAT-TECH 2009. Industrial Engineering, Management and Quality for 21st century. [CD-ROM] : Proceedings of the 17th International Science Conference, Trnava 22.-23. October 2009. - Trnava : AlumniPress, 2009. - ISBN 978-80-8096-100-8. - S. 389-396.

[o4] x2011 Mizla, Martin - Genčanská, Natália: Vzťah manažmentu znalostí a TQM. In: Manažment podnikov. - ISSN 1338-4104. - Roč. 1, č. 1 (2011), s. 32-42.

[o4] x2012 Andrašová, Andrea - Hajnik, Bartolomej - Zlocha, Jozef: Environmentálne orientované investície v malých a stredných strojárskych podnikoch. In: Ekonomicko-environmentálna efektivita v podnikaní : Zborník z konferencie, 26. januára 2012. - Banská Bystrica : Fakulta prírodných vied UMB Banská Bystrica, 2012. - ISBN 978-80-557-0329-9. - S. 16-19 

AAB Podskľan, Adrián [30%] - Šalgovičová, Jarmila [M4000] [40%] - Hyršlová, Jaroslava [30%]: Marketingová stratégia podniku orientujúceho sa na TQEM. - 1. vyd. - Hnúšťa : AP SOLUTION, 2004. - 215 s. - ISBN 80-968734-5-8

ohlasy:

[o3] x2005 Hajnik, Bartolomej - Bednárik, Jaroslav: Environmentálna orientácia - nevyhnutnosť našich podnikov. In: Finanční a logistické řízení - 2005 : Sborník referátů / konf.(heslo) Mezinárodní konference. Malenovice, Česká republika, 9.-10.6.2005. - Ostrava : Vysoká škola báňská - Technická univerzita v Ostravě, 2005. - ISBN 80-248-0854-4. - S. 399-403.

[o3] x2010 Drieniková, Katarína - Hrdinová, Gabriela - Naňo, Tomáš - Rašla, Vladimír - Sakál, Peter - Sekera, Branislav: Primenenie analitičeskogo ierarchičeskogo processa v oblasti KSO - I (analitičeskij ierarchičeskij process). In: Upravlenije ekonomikoj: metody, modeli, technologii. Tom 1 : X Meždunarodnaja konferencija s elementami naučnoj školy dlja molodeži. 21-23 oktjabrja 2010, Ufa. - Ufa : UGATU, 2010. - ISBN 978-5-4221-0119-1. - S. 256-260.

[o3] x2010 Drieniková, Katarína - Hrdinová, Gabriela - Naňo, Tomáš - Rašla, Vladimír - Sakál, Peter - Sekera, Branislav: Primenenie analitičeskogo ierarchičeskogo processa v oblasti KSO - II (zainteresovannyje storony). In: Upravlenije ekonomikoj: metody, modeli, technologii. Tom 1 : X Meždunarodnaja konferencija s elementami naučnoj školy dlja molodeži. 21-23 oktjabrja 2010, Ufa. - Ufa : UGATU, 2010. - ISBN 978-5-4221-0119-1. - S. 261-267.

[o3] x2010 Drieniková, Katarína - Hrdinová, Gabriela - Naňo, Tomáš - Rašla, Vladimír - Sakál, Peter - Sekera, Branislav: Primenenie analitičeskogo ierarchičeskogo processa v oblasti KSO - III (ispoľzovanie metoda AIP dlja sozdanija strategičeskich celej zainteresovannych storon). In: Upravlenije ekonomikoj: metody, modeli, technologii. Tom 2 : X Meždunarodnaja konferencija s elementami naučnoj školy dlja molodeži. 21-23.oktjabrja 2010, Ufa. - Ufa : UGATU, 2010. - ISBN 978-5-904122-28-7. - S. 275-287.

[o3] x2010 Drieniková, Katarína - Hrdinová, Gabriela - Naňo, Tomáš - Rašla, Vladimír - Sakál, Peter - Sekera, Branislav: Primenenie analitičeskogo ierarchičeskogo processa v oblasti KSO - IV (teoretičeskije osnovy ekologičeski orientirovannogo antikrizisnogo upravlenija riskami). In: Upravlenije ekonomikoj: metody, modeli, technologii. Tom 2 : X Meždunarodnaja konferencija s elementami naučnoj školy dlja molodeži. 21-23.oktjabrja 2010, Ufa. - Ufa : UGATU, 2010. - ISBN 978-5-904122-28-7. - S. 287-296.

[o3] x2010 Drieniková, Katarína - Hrdinová, Gabriela - Naňo, Tomáš - Rašla, Vladimír - Sakál, Peter - Sekera, Branislav: Primenenie analitičeskogo ierarchičeskogo processa v oblasti KSO - V (ispoľzovanie metoda AIP v ekologičeski orientirovannom antikrizisnom upravlenii). In: Upravlenije ekonomikoj: metody, modeli, technologii. Tom 2 : X Meždunarodnaja konferencija s elementami naučnoj školy dlja molodeži. 21-23.oktjabrja 2010, Ufa. - Ufa : UGATU, 2010. - ISBN 978-5-904122-28-7. - S. 297-310.

[o3] x2010 Hrdinová, Gabriela - Sakál, Peter - Drieniková, Katarína - Naňo, Tomáš: Skúsenosti s využitím metódy AHP pri riešení vybraných problémov spoločensky zodpovedného podnikania. In: In Look Days 2010 : International Scientific Conference. 10. - 13. 11.2010, Castle Hotel Hédervár, Hungary. - , 2010. - ISBN 978-80-970118-1-9. - [30].

[o3] x2011 Andrašová, Andrea - Zlocha, Jozef - Hajnik, Bartolomej: Assessing the effectiveness of investments from the perspective of two systems - economy and ecology. In: TEAM 2011 : Proceedings of the 3rd International Scientific and Expert Conference with simultaneously organised 17th International Scientific Conference CO-MAT-TECH 2011, 19th -21st October 2011, Trnava Slovakia. - Slavonski Brod : University of Applied Sciences of Slavonski Brod, 2011. - ISBN 978-953-55970-4-9. - S. 281-284.

[o4] x2010 Frianová, Viera: Efektívna marketingová komunikácia ako zdroj konkurenčnej výhody podnikov služieb na trhu. In: Organizácia založená na vedomostiach v období globalizácie a internacionalizácie : Zborník príspevkov z II. ročníka vedeckej konferencie s medzinárodnou účasťou. - Ružomberok : VERBUM - vydavateľstvo Katolíckej univerzity v Ružomberku, 2010. - ISBN 978-80-8084-586-5. - S. 186-195.

[o4] x2011 Majerník, Milan - Chovancová, Jana: Zelený marketing a jeho uplatnenie v podnikovej praxi na Slovensku. In: Podniková revue = Business review. - ISSN 1335-9746. - Roč. 10, č. 23 (2011), s. 66-77.

[o4] x2012 Andrašová, Andrea - Hajnik, Bartolomej - Zlocha, Jozef: Environmentálne orientované investície v malých a stredných strojárskych podnikoch. In: Ekonomicko-environmentálna efektivita v podnikaní : Zborník z konferencie, 26. januára 2012. - Banská Bystrica : Fakulta prírodných vied UMB Banská Bystrica, 2012. - ISBN 978-80-557-0329-9. - S. 16-19.

[o4] x2012 Andrašová, Andrea - Zlocha, Jozef - Hajnik, Bartolomej: Hodnotenie efektívnosti investícií v intenciách spoločensky zodpovedného podnikania. In: Procesné riadenie 2012 : Zborník prednášok a príspevkov z medzinárodnej odbornej konferencie, Zemplínska Šírava 18.10.-19.10.2012. - Košice : Slovenská asociácia procesného riadenia, 2012. - ISBN 978-80-969519-7-0. - [6]. 

AAB Šalgovičová, Jarmila [M4000] [35%] - Paulová, Iveta [M300] [35%] - Kučerová, Marta [M4000] [10%] - Mĺkva, Miroslava [M4000] [20%]: Meranie spokojnosti zákazníka z pohľadu manažérstva kvality a marketingu. - Trnava : Tripsoft, 2006. - 214 s. - ISBN 80-969390-6-8

ohlasy:

[o4] x2006 Dolinková, Zuzana - Sakál, Peter: Hodnotenie výkonnosti environmentálne orientovaného podniku s využitím exaktných metód - Balanced Scorecard. In: Procesné riadenie 2006 : Zborník z medzinárodnej odbornej konferencie / konf.(heslo) Medzinárodná odborná konferencia. Poprad, 15.-16.6.2006. - Poprad : Slovenská asociácia procesného riadenia, 2006. - ISBN 80-969519-0-4. - S. 40-47.

[o4] x2006 Sakál, Peter - Dolinková, Zuzana: Návrh tvorby environmentálne orientovaného BSC. In: Procesný manažér. - ISSN 1336-8680. - Roč. 1, č. 2 (2006), s. 5-15. [o4] x2006 Sakál, Peter - Dolinková, Zuzana: Návrh tvorby environmentálne orientovaného BSC. Proposal of creation of environmental oriented BSC. In: Materials Science and Technology [elektronický zdroj]. - ISSN 1335-9053. - Roč. 6, č. 3 (2006).

[o4] x2007 Senčáková, Lenka - Sütőová, Andrea: Meranie spokojnosti zákazníka. In: Nové trendy v manažérstve kvality : 3. ročník medzinárodného seminára pedagógov študijného programu Kvalita produkcie. Trnava, 18.-19.9.2007. - Trnava : AlumniPress, 2007. - ISBN 978-80-8096-027-8. - S. 115-118. 

.ACB Šalgovičová, Jarmila [M4000] [100%]: Marketing v manažérstve kvality. - 1. vyd. - Bratislava : STU v Bratislave, 2005. - 202 s. - (Edícia vysokoškolských učebníc). - e-učebnica. - ISBN 80-227-2288-X (https://sweb.mtf.stuba.sk) [vnútrofakult. kateg.: neuv.] [jazyk: slovenčina]

ohlasy:

[o1] x2009 Rybanský, Rudolf - Prajová, Vanesa: Communication with customers via brand. - registrovaný: Web of Science. In: Annals of DAAAM and Proceedings of DAAAM Symposium. - ISSN 1726-9679. - Vol. 20, No. 1 Annals of DAAAM for 2009 & Proceedings of the 20th international DAAAM symposium "Intelligent manufacturing & automation: Focus on theory, practice and education" 25 - 28th November 2009, Vienna, Austria. - Vienna : DAAAM International, 2009. - ISBN 978-3-901509-70-4, s. 1679-1680 (v indexe Web of Science).

[o1] x2012 Babčanová, Dagmar - Prajová, Vanesa - Marková, Petra: Brand Management - the Part of Integrated Marketing Communication of Industrial Enterprises. - registrovaný: Web of Science. In: Proceedings of the 8th European Conference on Management Leadership and Governance : Neapolis University, Pafos, Cyprus, 8 - 9 November 2012. - Reading : Academic Publishing International Limited, 2012. - ISBN 978-1-908272-76-8[E]. - S. 15-21 (v indexe Web of Science).

[o3] x2006 Mĺkva, Miroslava: Human resources management in the quality management system. In: RaDMI 2006 : Proceedings on CD-ROM / konf.(heslo) International Conference. Budva, Montenegro, 13-17.Sept. 2006. - Trstenik : High Technical Mechanical School of Trstenik, 2006. - ISBN 86-83803-21-X. - S. 1-3.

[o3] x2010 Prajová, Vanesa - Rybanský, Rudolf: Brand management. In: INTERCATHEDRA. - ISSN 1640-3622. - No 26 (2010), s. 112-116.

[o3] x2010 Rybanský, Rudolf - Prajová, Vanesa: Communication with customers via brand. - Lódź : KSIEZY MLYN Dom Wydawniczy Michal Kolinski, 2010. - 152 s. - ISBN 978-83-7729-058-3.

[o3] x2011 Mošať, Miroslav: Hlediska vztahu mezi kvalitou a cenou. In: Mezinárodní Masarykova konference pro doktorandy a mladé vědecké pracovníky 2011 (MMK 2011) : Sborník příspěvků. Česká republika, Hradec Králové, 12. - 16. 12. 2011. - Hradec Králové : Magnanimitas, 2011. - ISBN 978-80-904877-7-2.

[o4] x2008 Gúčik, Marian - Benčaj, Michal: Manažérstvo sťažností v organizáciách cestovného ruchu. In: Acta oeconomica No 24 : Manažérstvo sťažností v organizáciách služieb. - Banská Bystrica : Univerzita Mateja Bela v Banskej Bystrici, 2008. - ISBN 978-80-8083-620-7. - S. 43-53.

[o4] x2009 Soboň, Tomáš: Six Sigma vs. other systems of quality improvements. In: CO-MAT-TECH 2009. Industrial Engineering, Management and Quality for 21st century. [CD-ROM] : Proceedings of the 17th International Science Conference, Trnava 22.-23. October 2009. - Trnava : AlumniPress, 2009. - ISBN 978-80-8096-100-8. - S. 320-325. 

ADF Šalgovičová, Jarmila [M4000] [100%]: Marketing a komplexné manažérstvo kvality. Marketing and the total quality management. In: Vedecké práce MtF STU v Bratislave so sídlom v Trnave. Research papers Faculty of Materials Science and Technology Slovak University of Technology in Trnava. - ISSN 1336-1589. - Vol. 12 (2002), s. 135-138 [vnútrofakult. kateg.: neuv.] [jazyk: slovenčina]

ohlasy:

(13): [o3] x2003 Podskľan, Adrián - Sakál, Peter: Cez futuristický marketing k sledovaniu environmentálnych nákladov. In: Ekonomické aspekty ochrany životního prostředí : Sborník k mezinárodní vědecké konference. - Pardubice : Univerzita Pardubice, 2003. - ISBN 80-7194-586-2. - S. 70-73.

[o3] x2003 Podskľan, Adrián: Environmentálne stratégie a logistika. In: Finanční a logistické řízení v kontextu vstupu České republiky do Evropské unie : Sborník referátů. 2.díl / konf.(heslo) Mezinárodní konference. Hotel Srdce Beskyd, Česká republika, 25.-26.6.2003. - Ostrava : Vysoká škola báňská - Technická univerzita v Ostravě, 2003. - ISBN 80-239-0860-X. - S. 440-444.

[o3] x2004 Podskľan, Adrián: Filozofia TQEM verzus stratégia podniku. In: Obchod, jakost a finance v podnicích - determinanty konkurenceschopnosti III : Sborník / konf.(heslo) Mezinárodní vědecká konference. Praha, 7.-8.10.2004. - Praha : Česká zemědělská univerzita v Praze, 2004. - ISBN 80-213-1162-2. - S. 108-111.

[o3] x2004 Podskľan, Adrián: Podnikové environmentálne a ekologické náklady. In: Environmentální manažerské účetnictví : Vybrané stati k problematice environmentálního účetnictví. - Pardubice : Univerzita Pardubice, 2004. - ISBN 80-7194-643-5. - S. 47-51.

[o3] x2004 Podskľan, Adrián - Vidová, Jaroslava: Prínosy zo zavedenia environmentálnych manažérskych systémov. In: Environmentální manažerské účetnictví : Vybrané stati k problematice environmentálního účetnictví. - Pardubice : Univerzita Pardubice, 2004. - ISBN 80-7194-643-5. - S. 52-56.

[o4] x2003 Hajnik, M.: Kvalita komunikačnej politiky - súčasť marketingovej stratégie. In: Nové trendy v manažérstve kvality : Zborník / konf.(heslo) Vedecký seminár s medzinárodnou účasťou. Trnava, Apríl 2003. - Bratislava : STU v Bratislave MTF, 2003. - ISBN 80-227-1894-7. - S. 33-37.

[o4] x2003 Hajnik, M.: Ľudské zdroje pri tvorbe komunikačnej politiky. In: Acta academica trenchiniensis. - 2003, č. 2 / konf.(heslo) Medzinárodný seminár. Trenčín, 10.-11.6.2003 (2003). - Trenčín : Trenčianska univerzita Alexandra Dubčeka v Trenčíne. - ISBN 80-88914-90-6, s. 38-40.

[o4] x2003 Soboň, Tomáš: Zmena vo filozofii a prístupoch k manažérstvu kvality. In: Nové trendy v manažérstve kvality : Zborník / konf.(heslo) Vedecký seminár s medzinárodnou účasťou. Trnava, Apríl 2003. - Bratislava : STU v Bratislave MTF, 2003. - ISBN 80-227-1894-7. - S. 151-156.

[o4] x2004 Podskľan, Adrián: Marketingové stratégie podniku orientovaného na TQEM. In: Akademická Dubnica 2004 : II. diel. - Bratislava : STU v Bratislave, 2004. - ISBN 80-227-2076-3. - S. 439-444.

[o4] x2004 Podskľan, Adrián: Podstata tvorby marketingovej stratégie podniku orientovaného na TQEM. In: Kvalita. - ISSN 1335-9231. - Roč. 12, č. 3 (2004), s. 36-39.

[o4] x2004 Podskľan, Adrián - Vidová, J.: Vyhodnocovanie environmentálnych nákladov v priemyselných podnikoch. In: Akademická Dubnica 2004 : II. diel. - Bratislava : STU v Bratislave, 2004. - ISBN 80-227-2076-3. - S. 445-449. [o4] x2005 Podskľan, Adrián: Budúcnosť tvorby marketingovej stratégie podniku orientovaného na uplatňovanie filozofie TQEM. In: Kvalita. - ISSN 1335-9231. - Roč. 13, č. 2 (2005), s. 27-29.

[o4] x2005 Podskľan, Adrián: Marketingová analýza podniku orientovaného na uplatňovanie filozofie TQEM. In: Kvalita. - ISSN 1335-9231. - Roč. 13, č. 1 (2005), s. 35-39. 



VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years

Member of the research team VEGA no. 1/0078/18 Aspects of marketing communication in the management processes of the circular economy (2018-2020)

Member of the research team VEGA no. 1/0640/15 "Phygital concept and its application in sustainable integrated environmental management of enterprises (2015-2018)

Member of the research team VEGA 1/0606/21 - Changing preferences in the purchasing behavior of consumers in the context of the dynamics of the development of marketing communication tools.

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VII.a - Activity, position VII.b - Name of the institution, board VII.c - Duration
Member of thescientific council FMC UCM Trnava, UCM Trnava, MTF STU Trnava TnUAD Trenčín, SMÚ Bratislava 2006 - 2024
Member of the commission Trade union commission 3-2-3 mass media studies FMC UCM in Trnava 2006 - 2024
Member of UCM Internal Quality Assessment Council, FMC UCM in Trnava 2006 - 2024
Member of the Technical Standardization Commission no. 22 QUALITY UNMS Bratislava, Metrological Institute 2011 - 2015
Member of the CMS Czech Marketing Society Prague, CR 2010 -
Member of the committee for dissertation examinations FMC UCM Trnava, MTF STU Trnava, EF UMB Banská Bystrica, FM TnUAD Trenčín 1995 -
Chairman of the commission for state examinations at the bachelor's and engineering degree at FMC UCM Trnava, MTF STU , at FM TnUAD Trenčín 2007 - 2024
Member of the editorial board of magazines Scientific works MtF STU – ISSN 1336-1589 Member of the editorial board of the scientific magazine Materials Science and Technology – ISSN 1335-9053 Member of the editorial board of the professional magazine Fórum Manažéra – ISSN 1336-7773 1995 - 2013
Membership in Scientific Councils of conferences Marketing Identity, CO-MAT-TECH Trnava, Akademická Dubnica, New trends in quality management Trnava 1990- 2022
supervisor of doctoral studies in SP: Marketing Communication, Production Quality Engineering, Industrial Engineering FMC UCM Trnava, MTF STU Trnava 1995 - 2022
Responses to scientific activity from: ÚVNN Ružomberok Trnava University in Trnava Faculty of Health and Social Work SOFTIP Žilina MBA Enterprise Corps Slovakia Fachhochschule Braunschwig/Wolfenbuttel University of Sheffiels Department of Russian and Slavonic Studies Sheffield Hallam University 1994 -
Member in foreign professional organization POPAI Central Europe 2019 -

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

VIII.a - Name of the institution VIII.b - Address of the institution VIII.c - Duration (indicate the duration of stay) VIII.d - Mobility scheme, employment contract, other (describe)
Fachhochschule Braunschwig/Wolfenbuttel Deutschland April - May 1994 consultations related to the preparation of the study program Social sciences
University of Sheffield Department of Russian and Slavonic Studies Sheffield Hallam University1994 Sheffield GB June - July 1994 consultations related to the preparation of the study program Social sciences and consultations related to the stupy Quality Management
Universiti degli Studi dell'lnsubria I VARESEO2 DIPARTIMENTO DI BIOTECNOLOGIE E SCIENZE DELLA VITA VARESE ITALY from 28. 8. 2023 to 01. 9. 2023 Overall objectives of the mobility was : - exchange of information between teaching staff of university institutions, - to share academic experiences on teaching and learning methods. Topics of scientific discussions: 1. Quality in healthcare facilities 2. Marketing and Marketing communication in healthcare sector and healthcare organisations

IX. - Other relevant facts

IX.a - If relevant, other activities related to higher education or research/artistic/other activities are mentioned
 
Cooperation with practice:
 

 
External adviser and consultant in the field of marketing and customer services in the joint-stock company Slovenský plynárenský priemysel, OJ Customer services.
 

 
External advisor and consultant in the field of marketing strategies in the construction industry - Invex, s.r.o. Trnava,
 

 
External adviser and consultant in the field of marketing processes in the healthcare industry - SURGERY, s.r.o. , AGAVE, s.r.o.
 

 
Requested lectures:
 

 
Slovak Society for Quality - XIV. International conference World Quality Day - lecture: "Twenty-year history of quality management system standards". 2007
 

 
Conference. Quality 2005, Faculty of Mechanical Engineering in Zenica. Bosnia and Herzegovina.
 

 
lecture: Šalgovičová, Bílý – Quality, Safety and legal Responsibility for Product
 

 
SMU Bratislava: Marketing in an organization providing services and services according to the law. Bratislava 2004 SMÚ Bratislava: Possibilities of implementing marketing activities in specific services,
 

 
2003 1st and 2nd annual scientific and professional conference Marketing of services in the practice of financial institutions Newport University Faculty of Business Administration, Ostrava, Czech Republic r. 1998, 1999
 

 
University of Sheffield Department of Russian and Slavonic Studies: Basic Problems of the Slovak Economy. 1994

            

            

               
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