UCM
Research/art/teacher profile of a person
Name and surname:
 doc. Ing. Jaroslav Bednárik, PhD., MSc.
Email:
 jaroslav.bednarik@ucm.sk
Homepage:
 http://
Fakulta/Univerzita:
FMK UCM - Faculty of Mass Media Communication
Pracovisko:
KMARK - Katedra marketingovej komunikácie

I. - Basic information

I.1 - Surname
Bednárik
I.2 - Name
Jaroslav
I.3 - Degrees
doc., Ing., PhD.
I.4 - Year of birth
1961
I.5 - Name of the workplace
Faculty of Mass Media Communication UCM in Trnava
I.6 - Address of the workplace
nám. J. Herdu 2, 91701 Trnava
I.7 - Position
Associate Professor
I.8 - E-mail address
jaroslav.bednarik@ucm.sk
I.9 - Hyperlink to the entry of a person in the Register of university staff
https://www.portalvs.sk/regzam/detail/14238
I.10 - Name of the study field in which a person works at the university
Media and Communication Studies
I.11 - ORCID iD
0000-0001-9481-351X

II. - Higher education and further qualification growth

II.1 - First degree of higher education
II.2 - Second degree of higher education
II.a - Name of the university or institution
Faculty of Materials Science and Technology in Trnava
II.b - Year
1996
II.c - Study field and programme
management of industrial enterprises
II.3 - Third degree of higher education
II.a - Name of the university or institution
Faculty of Materials Science and Technology in Trnava
II.b - Year
2009
II.c - Study field and programme
business management
II.4 - Associate professor
II.a - Name of the university or institution
Faculty of Mass Media Communication UCM in Trnava
II.b - Year
2012
II.c - Study field and programme
Mass Media Studies
II.5 - Professor
II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position III.b - Institution III.c - Duration
Vice-Rector for Development University of Ss. Cyril and Methodius in Trnava 2018-2022
extraordinary professor Faculty of Mass Media Communication UCM in Trnava 2019-
Associate professor Faculty of Mass Media Communication UCM in Trnava 2012-2019
assistant professor Faculty of Mass Media Communication UCM in Trnava 2005-2012
Secretary of the Faculty Faculty of Mass Media Communication UCM in Trnava 2003-2005
Secretary of the Faculty Faculty of Аrts UCM in Trnava 1997-2003
Technical Director ALDY s.r.o Trnava 1997-1997
technician for the operation of machinery ZEZ a.s. Trnava 1997-1997
Senior Technical Officer Trnavský Zdroj 1996-1997
Head of Corporate Security Skloplast a.s.Trnava 1991-1996

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other IV.b - Name of the institution IV.c - Year
EBCL course (Level A) - certificate FMK UCM in Trnava 2010
Project management: the Pert and Gantt chart FMK UCM in Trnava 2020
Neuromarketing and its use in science, research and teaching FMK UCM in Trnava 2021
Online course "Career counselling in the 21st century" FMK UCM in Trnava 2022
Advanced MS Teams features FMK UCM in Trnava 2022

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes
V.1.a - Name of the profile course V.1.b - Study programme V.1.c - Degree V.1.d - Field of study
Methodology and ethics of scientific work marketing communication Level 3 Media and Communication Studies
Innovation in the marketing and media environment marketing communication Level 3 Media and Communication Studies
Human resources management and personnel marketing marketing communication Level 2 Media and Communication Studies
V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year
V.2.a - Name of the study programme V.2.b - Degree V.2.c - Field of study
Marketing communication 1. Media and Communication Studies
Marketing communication 2. Media and Communication Studies
Marketing communication 3. Media and Communication Studies
V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year
V.4 - Overview of supervised final theses
V.4.1 - Number of currently supervised theses
V.4.a - Bachelor's (first degree)
3
V.4.b - Diploma (second degree)
8
V.4.c - Dissertation (third degree)
1
V.4.2 - Number of defended theses
V.4.a - Bachelor's (first degree)
129
V.4.b - Diploma (second degree)
161
V.4.c - Dissertation (third degree)
7
V.5 - Overview of other courses taught in the current academic year according to study programmes
V.5.a - Name of the course V.5.b - Study programme V.5.c - Degree V.5.d - Field of study
Crisis Communication I marketing communication Level 2 Media and Communication Studies
Crisis Communication II marketing communication Level 2 Media and Communication Studies
General economic theory marketing communication Level 1 Media and Communication Studies
Economy and business marketing communication Level 1 Media and Communication Studies

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations
VI.1.1 - Number of the research/artistic/other outputs
VI.1.a - Overall
122
VI.1.b - Over the last six years
49
VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases
VI.1.a - Overall
7
VI.1.b - Over the last six years
7
VI.1.3 - Number of citations corresponding to the research/artistic/other outputs
VI.1.a - Overall
96
VI.1.b - Over the last six years
44
VI.1.4 - Number of citations registered in the Web of Science or Scopus databases
VI.1.a - Overall
25
VI.1.b - Over the last six years
16
VI.1.5 - Number of invited lectures at the international, national level
VI.1.a - Overall
2
VI.1.b - Over the last six years
2
VI.2 - The most significant research/artistic/other outputs

AAA Scientific monographs published in foreign publishers Personnel management in the context of sustainable development / Jaroslav Bednárik, Ivana Gubrická ; reviewers: Jaroslav Rašner, Rudolf Rybanský. - 1st ed. - Łódź : Księży Młyn Dom Wydawniczy Michał Koliński, 2013. - 192 s. - ISBN 978-83-7729-078-1.

AAB Scientific monographs published in domestic publishers Possibilities of internal communication in human resources management in CSR application : scientific monograph / Lucia Szkuráková, JaroslavBednárik ; reviewers: Miloš Čambál, Andrea Chlpeková, Rudolf Rybanský. - 1st ed. - Trnava : University of St. Cyril and Methodius in Trnava, Faculty of Mass Media Communication, 2016. - 162 s. - ISBN 978-80-8105-838-7.

ADN Scientific papers in domestic journals registered in Web of Science or SCOPUS databases

Change of paradigm in personnel strategy - corporate social responsibility and internal communication / Jaroslav Bednárik, 2019.In: Communication Today . - ISSN 1338-130X, Roč. 10, no. 2 (2019), pp. 42-56.

ADM Scientific papers in foreign journals registered in Web of Science or SCOPUS databases

Implementing new trends not only in personnel communication with scarce professions on labour market in the context of technology interference / Jaroslav Bednárik, Jana Charvát Janechová, 2021. In: AD ALTA : Journal of Interdisciplinary Research. - ISSN 1804-7890, Vol. 11, no. 1 (2021), pp. 110-113.

V3 Scientific publication output from journal - abstract, article, abstract from event, poster from event, article from event

Changes in purchasing behaviour after the onset of the Covid-19 pandemic related to the application of corporate social responsibility / Peter Ušák, Jaroslav Bednárik, 2022.In: Communication Today. - ISSN 1338-130X, Roč. 13, no. 1 (2022), pp. 180-189.

VI.3 - The most significant research/artistic/other outputs over the last six years

ADN Scientific papers in domestic journals registered in Web of Science or SCOPUS databases

Change of paradigm in personnel strategy - corporate social responsibility and internal communication / Jaroslav Bednárik, 2019.In: Communication Today . - ISSN 1338-130X, Roč. 10, no. 2 (2019), pp. 42-56.

V3 Scientific publication output from journal - abstract, article, abstract from event, poster from event, article from event

The impact of corporate identity on reputation and employer's brand / Jana Charvát Janechová, Jaroslav Bednárik, 2023. - Kategória do roku 2021 ADM. DOI DOI 10.5937/sjm18-37903.

In: Serbian Journal of Management : an International Journal for Theory and Practice of Management Science : an International Journal for Theory and Practice of Management Science. - ISSN 1452-4864, Roč. 18, č. 1 (2023), s. 59-69 [print, online].

AFC Published papers at foreign scientific conferencesPersonnel strategy in the context of environmentally oriented crisis management / Jaroslav Bednárik, 2018.

In: Upravlenie ekonomikoj: metody, modeli, technologii : XVIII. Mezhdunarodnaya nauchnaya konferencija. - Ufa : UGATU, 2018. - ISBN 978-5-4221-1162-6, S. 143-146.

V3 Scientific publication output from journal - abstract, article, abstract from event, poster from event, article from event

Changes in purchasing behaviour after the onset of the Covid-19 pandemic related to the application of corporate social responsibility / Peter Ušák, Jaroslav Bednárik, 2022.In: Communication Today. - ISSN 1338-130X, Roč. 13, no. 1 (2022), pp. 180-189.

ADM Scientific papers in foreign journals registered in Web of Science or SCOPUS databases

Implementing new trends not only in personnel communication with scarce professions on labour market in the context of technology interference / Jaroslav Bednárik, Jana Charvát Janechová, 2021. In: AD ALTA : Journal of Interdisciplinary Research. - ISSN 1804-7890, Vol. 11, no. 1 (2021), pp. 110-113.

VI.4 - The most significant citations corresponding to the research/artistic/other outputs

ADN Scientific papers in domestic journals registered in Web of Science or SCOPUS databases

Paradigm shift in HR strategy - corporate social responsibility and internal communication / Jaroslav Bednárik, 2019.

In: Social Policy in Society. 10, no. 2 (2019), pp. 42-56.



2020 [1] GARA, G.L., La PORTE, J.M. Trust-building processes in organizations: internal communication, management and recruitment. In: Trust in society: Proceedings of the international conference held 22-23 May 2015 in Bratislava: Church, communication and culture. 2020, 5(3), pp. 298-319. Scopus.



2021 [3] ISKANDAR, CH.B., MANI, L. Implementing internal communication to develop employee loyalty. In: interdisciplinary research and innovation: 2015 International Journal of Engineering Research & Technology (IJERT). 2021, 10(3), pp. 622-627. ISSN: 2278-0181.



2021 [1] LUKÁČ, M., et al. Interaction between marketing communication audit and visitors in museum facilities. In: Museum in the museum: communication today. 2021, vol. 12, no. 1, pp. 80-94. ISSN 1338-130X. WoS, Scopus

ADM Scientific papers in foreign journals registered in Web of Science or SCOPUS databases


Implementation of new trends not only in personnel communication with shortage professions on the labour market in the context of technological interference / Jaroslav Bednárik, Jana Charvát Janechová, 2021. In: AD ALTA : Journal of Interdisciplinary Research. - ISSN 1804-7890, vol. 11, no. 1 (2021), pp. 110-113.



2021 [3] MIKLENČIČOVÁ, R. The impact of the bottom wave in the context of technological interventions. In: Social dilemma 2021. New approaches to knowledge management and protection on the Internet [textual document (print)] : refereed proceedings of the interdisciplinary international scientific conference held on 5 November 2021 in Brno. Brno: Právny inštitút, 2021, pp. 285-290. ISBN 978-80-908357-0-2.



2021 [3] HLADÍKOVÁ, V. On the problem of technological interventions in the conditions of social media. In: social dilemma 2021. New approaches to knowledge management and protection on the Internet: peer-reviewed proceedings of the interdisciplinary international scientific conference held on 5 November 2021 in Brno. Brno: Právny inštitút, 2021, pp. 236-248. ISBN 978-80-908357-0-2.

ADE Scientific papers in other foreign journals

Internal Communication and its Impact on the Efficient Functioning of the Company / Jaroslav Bednárik, 2019.

In: Political Preferences. - ISSN 2449-9064 (online), No. 22 (2019), pp. 31-42.



2021 [4] MADLEŇÁK, A., ŠVEC, M. Internal communication. Bratislava: Wolters Kluwer, 2021. ISBN 978-80-571-0345-5. s. 97.



VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years

VEGA 1/0078/18 Aspects of marketing communication in managerial processes of circular economy, solution period: 2018 - 2020, project leader doc. Ing. Rudolf Rybanský, CSc. - member of the research team

VEGA 1/0640/15: Phygital concept and its application in sustainable integrated environmental management of enterprises, duration: 2015-2018, project leader: prof. Ing. Anna Zaušková, PhD. - member of the research team

VEGA 1/0458/21 - Management of the concept of "bottom wave" by business entities in the promotion of environmentally appropriate products in times of technological interference, solution period: 2021 - 2024, project leader: PhDr. Adam Madleňák, PhD., MBA

VEGA 1/0304/24: The impact and value of digitalization of product marketing communication innovations for generations of green users


2024 - 2026, project leader: Renáta Miklenčičová, PhD.

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VII.a - Activity, position VII.b - Name of the institution, board VII.c - Duration
Membership of a foreign professional organisation ČMS, ČR 2019-
Membership of a foreign professional organisation POPAI Central Europe 2019-
Member of the editorial board of the scientific journal Communication Today Communication Today 2019-
Member of the Editorial Board of the scientific and theoretical journal State and Law State and Law 2017-
Member of the editorial board of the professional journal of the Research Institute of Economics and Management Enterprise Performance professional journal Business Performance 2012-
Member of the Scientific Committee of the International Scientific Conference Marketing Identity Marketing Identity 2014-
Membership of a professional organisation Slovak Association of Process Management 2012-
Membership of a foreign professional organisation Polish Communication Association 2021-
Member of the FMK Quality Council FMK UCM in Trnava 2021-
Assessor of the Slovak Accreditation Agency for Higher Education. SAAVŠ 2022-

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

VIII.a - Name of the institution VIII.b - Address of the institution VIII.c - Duration (indicate the duration of stay) VIII.d - Mobility scheme, employment contract, other (describe)
University of Economic Katowice, Poland 11.11.2019 - 15.11.2019 Erasmus+
University of Finance and Administration Prague, Czech Republic 05.10.2021 - 11.10.2021 Erasmus+

IX. - Other relevant facts

IX.a - If relevant, other activities related to higher education or research/artistic/other activities are mentioned

VEGA assessment entitled Trends of leadership in the context of sustainable development of small and medium-sized enterprises.


VEGA assessment entitled Grassroots communities as a source of transformational processes and social innovation in regional and local development


Assessment of the VEGA project entitled Human Resources Development in Small and Medium Enterprises in the Context of 21st Century Challenges


Assessment of the KEGA project entitled Interaction of theory and practice in the new study programme Technology and Management of Postal and Electronic Services.


Assessment of the VEGA project entitled Determination of the correlation of team roles according to Belbin and the five-factor model of personality in the context of identification of motivational factors of performance of project managers certified according to IPMA.


Assessment of the VEGA project entitled Research on the impact of the supply and quality of transport services on the competitiveness and sustainability of demand for public passenger transport.


Assessment of the VEGA project entitled Interconnectedness between human capital and information and communication technologies.


VEGA project assessment entitled Identification of factors motivating the performance of certified project managers working in the home office in the period of the COVID pandemic 19


Expert opinion Analysis of the company's financial performance as of the periods under review as a basis for planning for 2017, verification of the calculation of own

resources, assessment of credit possibilities and possibilities of searching for financial resources. - Ecopraktik


Expert opinion Impact of changes to Act No. 595/2003 Coll. on income tax valid as of 1 January 2015 on the company's assets and management. - Tax - audit

Date of last update
2024-10-04