UCM
Research/art/teacher profile of a person
Name and surname:
 Mgr. Lenka Rusňáková, PhD.
Email:
 lenka.rusnakova@ucm.sk
Homepage:
 http://
Fakulta/Univerzita:
FMK UCM - Faculty of Mass Media Communication
Pracovisko:
KMASK - Katedra masmediálnej komunikácie

I. - Basic information

I.1 - Surname
Rusňáková
I.2 - Name
Lenka
I.3 - Degrees
Mgr. PhD.
I.4 - Year of birth
1990
I.5 - Name of the workplace
FMK UCM in Trnava
I.6 - Address of the workplace
Nám. J. Herdu 2, 917 01 Trnava
I.7 - Position
Associate Professor
I.8 - E-mail address
lenka.rusnakova@ucm.sk
I.9 - Hyperlink to the entry of a person in the Register of university staff
https://www.portalvs.sk/regzam/detail/30131
I.10 - Name of the study field in which a person works at the university
7218 Media and communication studies
I.11 - ORCID iD
0000-0003-1576-5770

II. - Higher education and further qualification growth

II.1 - First degree of higher education
II.a - Name of the university or institution
FMK UCM in Trnava
II.b - Year
2010-2013
II.c - Study field and programme
SF: 3.2.3 mass media studies; P: mass media communication
II.2 - Second degree of higher education
II.a - Name of the university or institution
FMK UCM in Trnava
II.b - Year
2013-2015
II.c - Study field and programme
SF: 3.2.3 mass media studies; P: mass media communication
II.3 - Third degree of higher education
II.a - Name of the university or institution
FMK UCM in Trnava
II.b - Year
2015-2018
II.c - Study field and programme
SF: 3.2.3 mass media studies; P: mass media communication
II.4 - Associate professor
II.5 - Professor
II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position III.b - Institution III.c - Duration
University lecturer / assistant professor FMK UCM in Trnava 2018 - 2024
Tenure-track position Associate Professor FMK UCM in Trnava 2024 - present

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other IV.b - Name of the institution IV.c - Year
Participation in an interactive educational seminar for youth workers and teachers focused on innovations in the field of digital youth education DIGI YOUTH - Erasmus + Strategic partnership 2022
Participation in a seminar with Ing. Rudolf Husovič, PhD. on "Mendeley - a tool for working with a list of references" CIZ 2023
Participation in a webinar on the use of AI tools that help researchers in their work FMK UCM in Trnava 2023
Participating in a webinar on reducing voice fatigue while lecturing FMK UCM in Trnava 2023
Teilnahme am IS HAP Online-Training (Academic Staff Assessment) Univerzita Palackého v Olomouci (Palacký University in Olomouc), FMK UCM in Trnava 2023
Participation in the training/workshop Safari for KOMU FMK UCM in Trnava 2024
Participate in the webinar: European Research Council (ERC) Grants - How to Succeed ERC 2024
Participation in the intensive course: Design Thinking Course DTlab / Erasmus + / FMK UCM in Trnava 2024
Participation in the seminar: Safety in Schools. Active shooter and soft targets UCM in Trnava / Ministry of Education of the Slovak Republic 2024
Participation in the training course Didactics for teachers Faculty of Education, Comenius University in Bratislava / Jozef Strakoš 2024
Participation in the training: effective use of the platform for checking the originality of student work Turnitin UCM / Customer Onboarding Integrity EMEA / Jeroen Vanderbiesen 2024

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes
V.1.a - Name of the profile course V.1.b - Study programme V.1.c - Degree V.1.d - Field of study
Final thesis seminar I. Mass media communication 1st Degree 7218 media and communication studies
Media discourse I. Mass media communication 1st Degree 7218 media and communication studies
Media discourse II. Mass media communication 1st Degree 7218 media and communication studies
Language and narrative in the media Mass media communication 2nd Degree 7218 media and communication studies
Journalistic genres I. Mass media communication 1st Degree 7218 media and communication studies
Journalistic genres II. Mass media communication 1st Degree 7218 media and communication studies
V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year
V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year
V.4 - Overview of supervised final theses
V.4.1 - Number of currently supervised theses
V.4.a - Bachelor's (first degree)
4 (2024/2025)
V.4.b - Diploma (second degree)
4 (2024/2025)
V.4.c - Dissertation (third degree)
0
V.4.2 - Number of defended theses
V.4.a - Bachelor's (first degree)
28
V.4.b - Diploma (second degree)
17
V.4.c - Dissertation (third degree)
0
V.5 - Overview of other courses taught in the current academic year according to study programmes

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations
VI.1.1 - Number of the research/artistic/other outputs
VI.1.a - Overall
55
VI.1.b - Over the last six years
17
VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases
VI.1.a - Overall
17
VI.1.b - Over the last six years
7
VI.1.3 - Number of citations corresponding to the research/artistic/other outputs
VI.1.a - Overall
76
VI.1.b - Over the last six years
46
VI.1.4 - Number of citations registered in the Web of Science or Scopus databases
VI.1.a - Overall
29
VI.1.b - Over the last six years
21
VI.1.5 - Number of invited lectures at the international, national level
VI.1.a - Overall
0
VI.1.b - Over the last six years
0
VI.2 - The most significant research/artistic/other outputs

AAA Scientific monographs published by foreign publishers

Globalizovaný filmový priemysel / Jana Radošinská, Zuzana Kvetanová, Lenka Rusňáková ; vedeckí recenzenti: Miloš Mistrík, Martin Štoll, Terézia Rončáková. - 1. vyd. - Praha : Wolters Kluwer, 2020. - 283 s. [17,2AH]. - ISBN 978-80-7598-950-5.

P1 Pedagogical output of publishing activity as a whole - textbook for universities, textbook for secondary school, textbook for primary schools, script, teaching text, workbook, didactic guide

Mediálny diskurz I. [elektronický zdroj] : serialita, hrdinstvo, celebritizácia a karnevalizácia / Jana Radošinská, Lenka Rusňáková ; recenzenti: Jana Majerová, Martin Ševčovič. - 1. vyd. - Praha : Wolters Kluwer, 2023. - Kategória do roku 2021 ACA. - 137 s. [9,16AH] [online]. - ISBN 978-80-7676-870-3 (online).

ACB University textbooks published by domestic publishers

Publicistika v periodickej tlači. Žurnalistické žánre / Zuzana Bučková, Lenka Rusňáková ; recenzenti: Ján Višňovský, Zora Hudíková. - 1. vyd. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2017. - 268 s. - ISBN 978-80-8105-903-2.

ACD Chapters in university textbooks published by domestic publishers

Narácia v snímke Avengers: Pomstitelia / Lenka Rusňáková, 2019. In: Empirické aspekty filmov o superhrdinoch / autorský kolektív: Jana Radošinská ... [et al.] ; vedeckí recenzenti: Martin Solík, Martin Ševčovič. - 1. vyd. - Trnava : Fakulta masmediálnej komunikácie, 2019. - ISBN 978-80-8105-954-4, s. 83-117 [1,98 AH].

ACD Chapters in university textbooks published by domestic publishers

Naratívna analýza a jej miesto vo vedeckom diskurze mediálnych štúdií / Lenka Rusňáková, 2019. In: Empirické aspekty filmov o superhrdinoch / autorský kolektív: Jana Radošinská ... [et al.] ; vedeckí recenzenti: Martin Solík, Martin Ševčovič. - 1. vyd. - Trnava : Fakulta masmediálnej komunikácie, 2019. - ISBN 978-80-8105-954-4, s. 48-82 [2,1 AH].

P1 Pedagogical output of publishing activity as a whole - textbook for universities, textbook for secondary school, textbook for primary schools, script, teaching text, workbook, didactic guide

Slohové postupy v žurnalistickej tvorbe / Lenka Rusňáková, Zuzana Kvetanová ; recenzenti: Peter Kubinyi, Zuzana Točená. - 1. vyd. - Praha : Wolters Kluwer, 2024. - Kategória do roku 2021 ACA. - 135 s. [7,92AH] [print]. - ISBN 978-80-286-0062-4.

VI.3 - The most significant research/artistic/other outputs over the last six years

AAA Scientific monographs published by foreign publishers

Globalizovaný filmový priemysel / Jana Radošinská, Zuzana Kvetanová, Lenka Rusňáková ; vedeckí recenzenti: Miloš Mistrík, Martin Štoll, Terézia Rončáková. - 1. vyd. - Praha : Wolters Kluwer, 2020. - 283 s. [17,2AH]. - ISBN 978-80-7598-950-5.

P1 Pedagogical output of publishing activity as a whole - textbook for universities, textbook for secondary school, textbook for primary schools, script, teaching text, workbook, didactic guide

Mediálny diskurz I. [elektronický zdroj] : serialita, hrdinstvo, celebritizácia a karnevalizácia / Jana Radošinská, Lenka Rusňáková ; recenzenti: Jana Majerová, Martin Ševčovič. - 1. vyd. - Praha : Wolters Kluwer, 2023. - Kategória do roku 2021 ACA. - 137 s. [9,16AH] [online]. - ISBN 978-80-7676-870-3 (online).

P1 Pedagogical output of publishing activity as a whole - textbook for universities, textbook for secondary school, textbook for primary schools, script, teaching text, workbook, didactic guide

Slohové postupy v žurnalistickej tvorbe / Lenka Rusňáková, Zuzana Kvetanová ; recenzenti: Peter Kubinyi, Zuzana Točená. - 1. vyd. - Praha : Wolters Kluwer, 2024. - Kategória do roku 2021 ACA. - 135 s. [7,92AH] [print]. - ISBN 978-80-286-0062-4.

V3 Scientific output of publishing activity from a journal - abstract, article, abstract from an event, poster from event, article from an event

Reality show and its adaptation in Slovak television production / Lenka Rusňáková, Zuzana Kvetanová, 2024. - Kategória do roku 2021 ADE. In: European journal of transformation studies. - ISSN 2298-0997 (online), Roč. 12, č. 1 (2024), s. 24-53.

V3 Scientific output of publishing activity from a journal - abstract, article, abstract from an event, poster from event, article from an event

Philosophical meta-story about the little prince as a synergy of book and film industries: on the possibilities of film adaption of literature for children and youth / Lenka Rusňáková, Zuzana Kopecká, 2022. - Kategória do roku 2021 ADN. In: Communication Today. - ISSN 1338-130X, Roč. 13, č. 1 (2022), s. 74-90.

V3 Scientific output of publishing activity from a journal - abstract, article, abstract from an event, poster from event, article from an event

Signs and Values of Mainstream Audio-Visual Content Intended for Children and Youth / Lenka Rusňáková, Monika Prostináková Hossová, 2022. - Kategória do roku 2021 ADN. In: Media Literacy and Academic Research. - ISSN 2585-8726, Roč. 5, č. 2 (2022), s. 26-53.

V3 Scientific output of publishing activity from a journal - abstract, article, abstract from an event, poster from event, article from an event

Biographical Drama Becoming a Blockbuster: The Case Study of Bohemian Rhapsody / Jana Radošinská, Lenka Rusňáková, Zuzana Točená, 2022. - Kategória do roku 2021 ADN. In: ejmap : European Journal of Media, Art & Photography. - ISSN 1339-4940, Roč. 10, č. 1 (2022), s. 98-107.

VI.4 - The most significant citations corresponding to the research/artistic/other outputs

ACB University textbooks published by domestic publishers

Publicistika v periodickej tlači. Žurnalistické žánre / Zuzana Bučková, Lenka Rusňáková ; recenzenti: Ján Višňovský, Zora Hudíková. - 1. vyd. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2017. - 268 s. - ISBN 978-80-8105-903-2.


Citations:

2024 [01] PANASENKO, N.; PETROVIČOVÁ, I. The narrative in literary journalism. In: RUDN Journal of Studies in Literature and Journalism. 2024, 29(1), s. 103-113. ISSN 2312-9220. Scopus


2023 [01] PRAVDOVÁ, H.; CIHLÁŘOVÁ, M. The position of game reviews in video game journalism. In: Marketing Identity: AI - the Future of Today. Trnava: FMK UCM, 2023, s. 378-384. ISBN 978-80-572- 0415-2. WoS


2023 [01] NAGYOVÁ, P; HUDÍKOVÁ, Z. Artificial intelligence as a creator of journalistic content. In: Marketing Identity: AI - The Future of Today. Trnava: FMK UCM, 2023, s. 356-367. ISBN 978-80-572-0415-2. WoS


2023 [01] VIŠŇOVSKÝ, J., SOLÍK, M., DÚBRAVSKÁ, O. New legal regulation of publications in Slovak media environment. In: Communication Today. 2023, 14(2), s. 4-14. Scopus

ADN Scientific works in domestic journals registered in the Web of Science or SCOPUS databases

Mimicry - principle of identity transformation from the perspective of digital games theory / Lenka Rusňáková. In: Communication Today. - ISSN 1338-130X. - Vol. 7, no. 2 (2016), pp. 18-29.


Citations:

2017 [1] MAGO, Zdenko. New trends of marketing communication based on digital games. In: European Journal of Science and Theology. 2017, vol. 13, no. 6, pp. 171-182. ISSN 1841-0464.


2017 [1] ĎURKO, Martin. Communication behaviour utility and empathy as key variables. In: European Journal of Science and Theology. 2017, vol. 13, no. 6, pp. 79-86. ISSN 1841-0464. Scopus

AFD Published contributions at domestic scientific conferences

The issue of game genre typology in the Slovak online game-magazine sector / Zuzana Bučková, Lenka Rusňáková, 2016. - Príspevok je indexovaný v databáze Web of Science Core Collection. In: Marketing Identity : Brands we love - part I. : Conference Proceedings from International Scientific Conference 8th - 9th November 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic / editors: Dana Petranová, Jozef Matúš, Dáša Mendelová. - 1. vyd. - Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2016. - ISBN 978-80-8105-840-0. - ISSN 1339-5726, S. 280-294.


Citations:

2022 [01] ŠKRIPCOVÁ, Lucia. Media Literacy in Digital Games. In: Media Literacy and Academic Research. 2022, 5(1), s. 131-139. WoS

V3 Scientific output of publication activity from a journal - abstract, article, abstract from the event, poster from the event, article from the event

Signs and Values of Mainstream Audio-Visual Content Intended for Children and Youth / Lenka Rusňáková, Monika Prostináková Hossová, 2022. - Kategória do roku 2021 ADN. In: Media Literacy and Academic Research. - ISSN 2585-8726, Roč. 5, č. 2 (2022), s. 26-53.


Citations:

2024 [01] PRAVDOVÁ, H; UNGEROVÁ, M. Discourse of Expression of Image Representations in Contemporary Audiovisual Culture. In: European Journal of Media, Art & Photography. 2024, 12(1), s. 112-121. WoS


2023 [01] HABIŇÁK, A., HABIŇÁKOVÁ, E. Idiomatics and Their Semiotic Reflection in the Flow of Images and Words in Media. In: Ejmap. 2023, 11(1), s. 86-96. WoS

V3 Scientific output of publication activity from a journal - abstract, article, abstract from the event, poster from the event, article from the event

The blockbuster biopic Bohemian Rhapsody as an expression of cinema/music synergy / Jana Radošinská ... [et al.], 2023. - Kategória do roku 2021 ADN. In: Communication Today. - ISSN 1338- 130X, Roč. 14, č. 1 (2023), s. 4-20.


Citations:

2023 [01] PITOŇÁKOVÁ, S. The model of value of a media product. In: Communication Today. 2023, 14(2), s. 16-26. Scopus

AAA Scientific monographs published in foreign publishing houses

Globalizovaný filmový priemysel / Jana Radošinská, Zuzana Kvetanová, Lenka Rusňáková ; vedeckí recenzenti: Miloš Mistrík, Martin Štoll, Terézia Rončáková. - 1. vyd. - Praha : Wolters Kluwer, 2020. - 283 s. [17,2AH]. - ISBN 978-80-7598-950-5.


Citations:

2023 [01] VIŠŇOVSKÝ, J., SOLÍK, M., DÚBRAVSKÁ, O. New legal regulation of publications in Slovak media environment. In: Communication Today. 2023, 14(2), s. 4-14. Scopus

VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years

VEGA 1/0283/20 Synergia odvetví mediálneho priemyslu v kontexte kritickej politickej ekonómie médií / Synergy of media industry sectors in the context of critical political economy of media

- solution period: 2020 – 2022, co-investigator of the project, project leader: doc. PhDr. Višňovský Ján, PhD.

- project completed

FPPV-32-2022 Detský recipient v globalizovanej spoločnosti: vybrané problémy mediálnej produkcie / The child recipient in a globalised society: selected problems of media production

- solution period: 2021 - 2022, project co-investigator, project leader: Mgr. Monika Prostináková Hossová, PhD.

- the project is finished

FPPV-03-2019 Novinárska publicistika. Vybrané žánrové druhy / Journalistic journalism. Selected genre types

- solution period: march 2019 - december 2019, project leader, project co-investigator: Mgr. Zuzana Kvetanová, PhD.

- the project is finished


APVV-21-0115 Hypermoderná mediálna kultúra - Filmová a televízna tvorba ako zrkadlo sociálno-kultúrnych fenoménov 21. storočia / Hypermodern Media Culture - Film and Television Production as a Mirror of 21st Century Socio-Cultural Phenomena

- solution period: 2021 - 2025, project co-investigator, project leader: doc. PhDr. Jana Radošinská, PhD.

- the project is approved, duration


FPPV-16-2024 Slohové postupy v žurnalistickej tvorbe / Stylistic practices in journalistic production

- solution period: 2023 - 2024, project leader, project co-investigator: Mgr. Zuzana Kvetanová, PhD.

- the project is finished

VEGA Digitálna transformácia tradičných mediálnych odvetví: Hospodárske, sociokultúrne a právne dôsledky mediálnej platformovej ekonomiky / Digital transformation of traditional media industries: economic, socio-cultural and legal implications of the platform media economy

- solution period: 2024 - 2026, project leader

- the project is submitted for approval

FPPV-15-2017 Žurnalistické žánre II. / Journalistic genres II.

- solution period: 2016 - 2017, project co-investigator, project leader: Mgr. Zuzana Kvetanová, PhD. 

- the project is finished

VEGA 1/0284/14 Kyberpriestor ako nová dimenzia človeka / Cyberspace as a new dimension of man

- solution period: 2014 - 2016, project co-investigator, project leader: prof. PhDr. Slavomír Gálik, PhD.

- the project is finished

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VII.a - Activity, position VII.b - Name of the institution, board VII.c - Duration
Member of the organizational, program and scientific committee of the international conference Megatrends and Media / FMK UCM in Trnava 2015-2019
Member of the organizing committee of the international conference Marketing Identity / FMK UCM in Trnava 2015-2019
Member of the editorial board of a scientific journal, technical editorial staff, ensuring the indexing process, registration in databases, editor Scientific journal Communication Today (indexed in WoS and Scopus databases) / FMK UCM in Trnava 2018-present
Member of ISTA TAČR - project evaluator TAČR 2022-present
Member of ALUMNI - UCM club for UCM graduates UCM 2023-present
Member of Slovak Syndicate of Journalists Slovak Syndicate of Journalists (SSN) 2024-present

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

VIII.a - Name of the institution VIII.b - Address of the institution VIII.c - Duration (indicate the duration of stay) VIII.d - Mobility scheme, employment contract, other (describe)
Fakulta sociálních věd, Univerzita Karlova v Prahe / Faculty of Social Sciences, Charles University in Prague Smetanovo nábřeží 6, 110 00 Praha Staré Město, Česká republika (Czech republic) 01.05.2017 – 31.05.2017 CEEPUS
Katedra mediálních studií, UJAK Praha / Department of Media Studies, UJAK Prague Roháčova 1148/63 130 00 Praha 3, Česká republika (Czech republic) 23.4.2023 - 28.4.2023 pedagogická mobilita - Erasmus+ Teaching Period / pedagogical mobility - Erasmus+ Teaching Period

IX. - Other relevant facts

IX.a - If relevant, other activities related to higher education or research/artistic/other activities are mentioned

Implementation of own institutional projects supported by the UCM Research Support Fund (FPPV):

FPPV-15-2017: Journalistic genres II.;

FPPV-03-2019: Journalistic journalism. Selected genre types;

FPPV-32-2022: Child recipient in a globalized society: selected issues of media production.

FPPV-16-2024: Slohové postupy v žurnalistickej tvorbe.

  • Member of the organizing committee of the conference Quo Vadis massmedia, quo vadis marketing (2016).
  • Member of the scientific committee of the student scientific conference for ŠVaUK (2019).
  • Member of the examination committees for Bachelor's and Master's state examinations (2019-present) and member of the admission committee for PhD studies as secretary of the committee (2024).
  • Reviewing conference proceedings (Quo vadis massmedia, Quo vadis marketing /2018/), conference contributions presented at domestic scientific conferences (Marketing Identity, Megatrends and Media /2018-2021/), foreign e-publications as outputs of the H2020 project (Mediadelcom /2024/) and studies in scientific journals (Acta Ludologica /2022-present/, EJMAP /2024-present/).
  • Publication of reviews and an editorial in the scientific journal Communication Today (2016, 2017, 2025).
  • Compilation works of a scientific nature (proceedings from the conferences Marketing Identity, Megatrends and Media /2018-2021/).
  • Organization of events (Children's University /2018/, DOD /2018-2019/, FMK Day /2018-2019/).
  • Obtaining the FMK Dean's Award for excellent results in higher education (2013), UCM Rector's Award for excellent results in higher education (2015) and Dean's Awards for significant work in the field of science and research (2020).
  • Securing a memorandum of cooperation with OZ Educat - educational center, Nitra (2023).
  • Securing a memorandum of cooperation with the company BIZ_House, s.r.o. - marketing agency, Bratislava (2023).
  • Securing a memorandum of cooperation with OZ Krupica, Bratislava (2024).
  • Annual participation in the domestic Marketing and Media Identity conference (formerly Marketing identity, Megatrends and Media /2018-present/).
  • Active participation in other foreign and domestic conferences: SGEM: 4th International Multidisciplinary Scientific Conference on Social Sciences and Arts: Science & Humanities (Sofia, 2017), International Masaryk Conference for PhD students and young researchers (Masaryk University in Brno, 2018, 2023), Fair Academy (CVTI SR, Bratislava, 2023), NextGen AI (FMK UCM in Trnava, 2023).
  • Participation in the creation of FMK outputs (participation in the filming of FMK TV /2024/; interview in Attelier magazine /2024/, participation in the recording of a podcast for Aetter radio /2024/).
  • Participation in the creation of outputs outside FMK (interview for Denník N /2024/; interview for SME /2024).
  • Official tutor for a student with special needs (2023-present).
  • Participating in the compilation of question circles for the Master's state exams (2024).
  • Study coordinator (full-time and part-time students /2018-present/).
Date of last update
2025-01-27