UCM
Research/art/teacher profile of a person
Name and surname:
 Mgr. Lucia Furtáková, PhD.
Email:
 lucia.furtakova@ucm.sk
Homepage:
 http://
Fakulta/Univerzita:
FMK UCM - Faculty of Mass Media Communication
Pracovisko:
KMEDV - Katedra mediálnej výchovy

I. - Basic information

I.1 - Surname
Furtáková
I.2 - Name
Lucia
I.3 - Degrees
Mgr., PhD.
I.4 - Year of birth
1997
I.5 - Name of the workplace
Katedra mediálnej výchovy, Fakulta masmediálnej komunikácie, Univerzita sv. Cyrila a Metoda v Trnave
I.6 - Address of the workplace
Námestie J. Herdu 2, 91701 Trnava
I.7 - Position
assistant professor
I.8 - E-mail address
lucia.furtakova@ucm.sk
I.9 - Hyperlink to the entry of a person in the Register of university staff
I.10 - Name of the study field in which a person works at the university
mediálne a komunikačné štúdiá
I.11 - ORCID iD
0000-0002-7893-1919

II. - Higher education and further qualification growth

II.1 - First degree of higher education
II.a - Name of the university or institution
Faculty od Mass Media Communication UCM in Trnava
II.b - Year
2020
II.c - Study field and programme
3.2.3 Mass Media Studies, Mass Media Communication
II.2 - Second degree of higher education
II.a - Name of the university or institution
Faculty od Mass Media Communication UCM in Trnava
II.b - Year
2022
II.c - Study field and programme
7205 Media and Communication Studies, study program Mass Media Communication
II.3 - Third degree of higher education
II.a - Name of the university or institution
Faculty od Mass Media Communication UCM in Trnava
II.b - Year
2025
II.c - Study field and programme
7205 Media and Communication Studies, study program Media and Information Competencies
II.4 - Associate professor
II.5 - Professor
II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position III.b - Institution III.c - Duration
Assistant professor Faculty od Mass Media Communication UCM in Trnava 1.10.2025 - present

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other IV.b - Name of the institution IV.c - Year
Vedecká integrita a etika UCM 2023
Mendeley – nástroj pre prácu so zoznamom referencií UCM 2023
Formálny boj so záverečnou prácou UCM 2023
Všetko, čo ste chceli vedieť o MS 365, ale hanbili ste sa opýtať UCM 2023
Ako postaviť biznis na vede UCM 2023
Ako využiť AI v publikovaní (eticky) UCM 2023
Efektívna prezentácia vo vedeckom prostredí UCM 2024
Moderné prvky dátovej analytiky UCM 2024
Jednoduchý úvod do projektovej činnosti UCM 2024
Vybrané funkce MS Word pro efektivní formátování diplomek Masaryk university 2024
Kritická práce s informacemi 1: kritické myšlení Masaryk university 2024
The Baltic University Programme (BUP) PhD Training: academic writing; methodology of scientific research; research ethics, plagiarism and a role of AI in scientific work; peer reviewing and presentation The Baltic University Programme, Uppsala University 2024
Písanie vedeckých článkov s eleganciou UCM 2024
Neverbálna komunikácia v akademickom prostredí UCM 2025
De-polarizácia: Ako premosťovať rozdelené komunity (kurz) PDCS; FMK UCM 2025
AI ako "turbo" pre vedeckú prácu: Inteligentné nástroje, ktoré vám ušetria čas UCM 2025
Ako sa zbaviť strachu pri vystupovaní pred publikom UCM 2025

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes
V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year
V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year
V.4 - Overview of supervised final theses
V.4.1 - Number of currently supervised theses
V.4.a - Bachelor's (first degree)
1
V.4.b - Diploma (second degree)
6
V.4.c - Dissertation (third degree)
V.4.2 - Number of defended theses
V.4.a - Bachelor's (first degree)
- Theses registered in AiS2 - Theses registered outside AiS2 V.4.a - Bachelor's (first degree) - Doplňujúce údaje, iné práce (prvý stupeň)
13 13
V.4.b - Diploma (second degree)
- Theses registered in AiS2 - Theses registered outside AiS2 V.4.b - Diploma (second degree) - Doplňujúce údaje, iné práce (druhý stupeň)
0 0
V.4.c - Dissertation (third degree)
V.5 - Overview of other courses taught in the current academic year according to study programmes
V.5.a - Name of the course V.5.b - Study programme V.5.c - Degree V.5.d - Field of study
Mediálny ateliér – rozhlas I. – IV. Mass Media Communication I. Media and Communication Studies
Manažment a redigovanie v médiách Mass Media Communication I. Media and Communication Studies
Mediálne kompetencie I. - II. Mass Media Communication II. Media and Communication Studies
Propedeutika mediálnych štúdií Mass Media Communication I. Media and Communication Studies
Výcvik prezentačných zručností I. - II. digital communication and responsibility I. Media and Communication Studies

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations
VI.1.1 - Number of the research/artistic/other outputs
VI.1.a - Overall
38
VI.1.b - Over the last six years
37
VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases
VI.1.a - Overall
14
VI.1.b - Over the last six years
14
VI.1.3 - Number of citations corresponding to the research/artistic/other outputs
VI.1.a - Overall
63
VI.1.b - Over the last six years
63
VI.1.4 - Number of citations registered in the Web of Science or Scopus databases
VI.1.a - Overall
9
VI.1.b - Over the last six years
9
VI.1.5 - Number of invited lectures at the international, national level
VI.1.a - Overall
VI.1.b - Over the last six years
VI.2 - The most significant research/artistic/other outputs

V3 Scientific output of publication activity from a journal – abstract, article, abstract from an event, poster from an event, article from an event

Measuring media political bias in Slovak TV news programmes during 2023 parliamentary elections / Lucia Furtáková ... [et al.], 2025. - Kategória do rokum 2021 ADM. DOI 10.2478/jec-2025-0005.

In: Economics and Culture : Scientific Journal : Scientific Journal. - ISSN 2255-7563, Roč. 22, č. 1 (2025), s. 58-69 [print, online].

[Furtáková Lucia (40%) - Francistyová Bianka (40%) - Višňovský Ján (15%) - Solík Martin (5%)]

V2 Scientific output from publishing activities as part of an edited book or proceedings – chapter, paper, abstract, conference abstract, conference poster, conference paper

Challenges of Teaching Gen Z: Digital Competence and Transforming Practices of University Teachers / Lucia Furtáková, Monika Prostináková Hossová, 2026. - Kategória do roku 2021 AEC. DOI 10.4018/979-8-2600-2193-4.ch007.

In: Generation Z and the Transformation of Education, Work, and Digital Society / Saad Boulahnane, Mohammed Hirchi, Hanane Allioui, Oumaima Mousaid. - 1. vyd. - Hershey : IGI Global, 2026. - ISBN 9798260021934, s. 171-199.

[Furtáková Lucia (50%) - Prostináková Hossová Monika (50%)]

V3 Scientific output of publication activity from a journal – abstract, article, abstract from an event, poster from an event, article from an event

Ways of defining digital competences and their components in the EU, EC and UNESCO recommendations / Norbert Vrabec, Lucia Furtáková, 2024. - Kategória do roku 2021 ADE. DOI 10.24917/20837275.16.2.1.

In: Annales Universitatis Paedagogicae Cracoviensis : Studia de Cultura : Studia de Cultura. - ISSN 2083-7275, Roč. 16, č. 2 (2024), s. 5-17 [online, print].

[Vrabec Norbert (50%) - Furtáková Lucia (50%)]

V3 Scientific output of publication activity from a journal – abstract, article, abstract from an event, poster from an event, article from an event

From the Classroom to the Newsroom: Evaluating the Impact of media Practice on Digital Competence in Higher Education / Lucia Furtáková, 2024. - Kategória do roku 2021 ADN. DOI 10.34135/mlar-24-01-04.

In: Media Literacy and Academic Research. - ISSN 2585-8726, Roč. 7, č. 1 (2024), s. 72-94.

[Furtáková Lucia (100%)]

V3 Scientific output of publication activity from a journal – abstract, article, abstract from an event, poster from an event, article from an event

Artificial intelligence in news production: Audience perception and attitudes to technological changes in journalism / Ľuboš Greguš, Lucia Furtáková, Ľubica Janáčková, 2025. - Kategória do roku 2021 ADN. DOI 10.34135/communicationtoday.2025.Vol.16.No.2.3.

In: Communication Today. - ISSN 1338-130X, Roč. 16, č. 2 (2025), s. 36-53.

[Greguš Ľuboš (45%) - Furtáková Lucia (45%) - Janáčková Ľubica (10%)]

VI.3 - The most significant research/artistic/other outputs over the last six years

V3 Scientific output of publication activity from a journal – abstract, article, abstract from an event, poster from an event, article from an event

Measuring media political bias in Slovak TV news programmes during 2023 parliamentary elections / Lucia Furtáková ... [et al.], 2025. - Kategória do rokum 2021 ADM. DOI 10.2478/jec-2025-0005.

In: Economics and Culture : Scientific Journal : Scientific Journal. - ISSN 2255-7563, Roč. 22, č. 1 (2025), s. 58-69 [print, online].

[Furtáková Lucia (40%) - Francistyová Bianka (40%) - Višňovský Ján (15%) - Solík Martin (5%)]

V2 Scientific output from publishing activities as part of an edited book or proceedings – chapter, paper, abstract, conference abstract, conference poster, conference paper

Challenges of Teaching Gen Z: Digital Competence and Transforming Practices of University Teachers / Lucia Furtáková, Monika Prostináková Hossová, 2026. - Kategória do roku 2021 AEC. DOI 10.4018/979-8-2600-2193-4.ch007.

In: Generation Z and the Transformation of Education, Work, and Digital Society / Saad Boulahnane, Mohammed Hirchi, Hanane Allioui, Oumaima Mousaid. - 1. vyd. - Hershey : IGI Global, 2026. - ISBN 9798260021934, s. 171-199.

[Furtáková Lucia (50%) - Prostináková Hossová Monika (50%)]

V3 Scientific output of publication activity from a journal – abstract, article, abstract from an event, poster from an event, article from an event

Ways of defining digital competences and their components in the EU, EC and UNESCO recommendations / Norbert Vrabec, Lucia Furtáková, 2024. - Kategória do roku 2021 ADE. DOI 10.24917/20837275.16.2.1.

In: Annales Universitatis Paedagogicae Cracoviensis : Studia de Cultura : Studia de Cultura. - ISSN 2083-7275, Roč. 16, č. 2 (2024), s. 5-17 [online, print].

[Vrabec Norbert (50%) - Furtáková Lucia (50%)]

V3 Scientific output of publication activity from a journal – abstract, article, abstract from an event, poster from an event, article from an event

Artificial intelligence in news production: Audience perception and attitudes to technological changes in journalism / Ľuboš Greguš, Lucia Furtáková, Ľubica Janáčková, 2025. - Kategória do roku 2021 ADN. DOI 10.34135/communicationtoday.2025.Vol.16.No.2.3.

In: Communication Today. - ISSN 1338-130X, Roč. 16, č. 2 (2025), s. 36-53.

[Greguš Ľuboš (45%) - Furtáková Lucia (45%) - Janáčková Ľubica (10%)]

P1 Pedagogical output of publishing activities as a whole – textbooks for universities, textbooks for secondary schools, textbooks for primary schools, lecture notes, teaching texts, workbooks, teaching guides

Rozhlasová reportáž / Ľubica Bôtošová, Lucia Furtáková ; recenzentky: Eva Chudinová, Anna Sámelová. - 1. vyd. - Trnava : Fakulta masmediálnej komunikácie UCM v Trnave, 2023. - Kategória do roku 2021 ACB. - 131 s. [6,38AH]. - ISBN 978-80-572-0349-0.

[Bôtošová Ľubica (50%) - Furtáková Lucia (50%)]

VI.4 - The most significant citations corresponding to the research/artistic/other outputs

FURTÁKOVÁ, Lucia a Ľubica JANÁČKOVÁ. AI in radio: the game changer you did not hear coming. DOI 10.34135/mmidentity-2023-09 In: Marketing Identity : AI - The Future of Today: AI - The Future of Today. editors: Monika Prostináková Hossová, Matej Martovič, Martin Solík. Trnava: Univerzita sv. Cyrila a Metoda v Trnave, 2023, s. 95-106 [online]. ISBN 978-80-572-0415-2 (online).

Citations:

2026  [01] Audio journalism and AI: analysis of international radio station manuals and news agencies / Bianco, Nelia Del; Lima, Hélder. DOI 10.7764/cdi.64.98202. In: CUADERNOS INFO. ISSN 0719-3661. ISSN (online) 0719-367X. Roč. 2026, č. 64 (2026), s. 49-72. Scopus

2025  [01] Amplifying Voices, Not Replacing Them: Community Radio in India in the Age of Artificial Intelligence (AI) / Deori, Manoj; Malik, Kanchan K. DOI 10.1080/19376529.2025.2497830. In: JOURNAL OF RADIO & AUDIO MEDIA. ISSN 1937-6529. ISSN (online) 1937-6537. 2025. WoS

2025  [01] From Frequency to Algorithm: Current Implementation of AI in Spanish radio stations / Fieiras-Ceide, Cesar; Tunez-Lopez, Jose Miguel; Fernandez-Lombao, Tania. DOI 10.4185/rlcs-2025-2457. In: REVISTA LATINA DE COMUNICACION SOCIAL. ISSN 1138-5820. Roč. 83 (2025). WoS

2025  [01] Artificial Intelligence Radio Presenters from A Listener Perspective: Innovation or Distance? / Erdogan Sepetci, Nihal. DOI 10.55609/yenimedya.1642318. In: Yeni Medya Dergisi. ISSN (online) 2587-1285. č. 18 (2025), s. 43-61. WoS

2025  [01] RJ-AI: A Radio Jockey Agent developed using Markov Models and Personality Fine-tuning. / Agarwal, Darsh; Srinath, Ramamoorthy. DOI 10.1109/ICCAI66501.2025.00078. In: Proceedings 2025 11th International Conference on Computing and Artificial Intelligence Iccai 2025. [s.l.]: Institute of Electrical and Electronics Engineers, 2025. ISBN [9798331524913], s. 473-481. Scopus

FURTÁKOVÁ, Lucia. DigComp framework: from 1.0 to 2.2. In: Quo Vadis 2024 : CommUnity : zborník z vedeckej konferencie doktorandiek, doktorandov a mladých vedeckých osobností Quo Vadis 2024: CommUnity organizovanej Fakultou masmediálnej komunikácie UCM v Trnave: CommUnity. editorky: Mária Dolniaková, Bianka Francistyová, Lucia Furtáková. Trnava: Fakulta masmediálnej komunikácie, 2024, s. 71-87 [online]. ISBN 978-80-572-0450-3 (online).

Citations:

2026  [01] DIDUC, S.; NARAYAN, R.; SMALE, A.; STEAD, C. Identifying Targeted Digital Skills for Business Students: Methodology and the First Iteration of a Targeted Skills Framework. In: IEEE 5th International Conference on Intelligent Reality (ICIR). IEEE, 2026. ISBN 979-8-3195-4445-2. Scopus

2025  [01] Digital competence of students with visual impairment in Ethiopian higher education institutions / Adamu, Askalemariam; Belachew, Meberate; Mengistie, Shegaw; Ashete, Asmamaw; Alemu, Yitayal; Ferede, Bekalu. DOI 10.1080/13603116.2025.2594165. In: International Journal of Inclusive Education. ISSN 13603116. ISSN (online) 14645173. 2025. Scopus

2025  [02] RUBINA-LÓPEZ, A. et al. Digital competencies in university scientific research: Trends, challenges and opportunities. In: Innova. 2025, 3(3), s. 151-167. ISSN 3091-1680.

FURTÁKOVÁ, Lucia, Ľubica JANÁČKOVÁ a Andrej BRNÍK. Perspective Chapter: Artificial Intelligence in Slovak Radio Industry – The Present and the Future of Broadcasting. DOI 10.5772/intechopen.1009568 In: Emotions in Code - The AI Frontier of Sentiment Analysis. edited by Jinfeng Li. Londýn: IntechOpen, 2025, s. 109-128. ISBN 978-1-83634-811-5. DOI DOI 10.5772/intechopen.1006407.

Ohlasy:

2026  [02] GERGURI, Dren et al. Diffusion, Logics, and Boundaries: How Journalists in Marginalized Media Markets Negotiate AI in Newsrooms. In: Media and Communication. 2026, 14, art. no. 12438, s. 1-20.

2026  [02] GRUPAČ, M.; ŠVEC, J. Media portrayals of science and scientists in Slovakia: Framing, AI in newsrooms and implications for media literacy. In: Media literacy in the Context of Science and Research. Žilina: ŽU, 2026, s. 157-169. ISBN 978-80-554-2290-9.

2025  [02] SUNARYA, L.; RAKHMANSYAH, M.; PASHA, L.; TOH HUA, CH. Algorithmic Scriptwriting and the Preservation of Human Emotional Resonance in Narrative Broadcasting. In: Bulletin of Emerging AI and Media Broadcasting. 2025, 1(1), s. 37-49.

2025  [02] APRIANi, D.; PUTRA CESNA, G.; MUHTAROM; SULIVYO, L.; MUSTAFA KAREEM, Y. Artificial Intelligence Driven Broadcasting with Virtual News Anchors and Automated Script Generation. In: Bulletin of Emerging AI and Media Broadcasting. 2025, 1(1), s. 15-24.

2025  [02] PRONER, Ján. Generative artificial intelligence in audiovisual production: Creativity, Authenticity, and Technological Superiority in the Television Series The Mandalorian. In: Stories on our screens: Media reflections of hypermodern society, culture, and everday life. Budapešť: Wolters Kluwer, 2025, s. 401-416. ISBN 978-963-594-554-2.

2025  [02] PETHE, A.; GOLUCHOWSKI, J. Sztuczan inteligencja w radiu regionalniym i lokalnym: eksperymenty antenowe Radia Piekary i OFF Radia Kraków oraz ich recepcja w mediach. Katowice Wydawnictwo Uniwersytetu Ekonomicznego w Katwiciach, 2025. ISBN 978-83-7875-954-6. s. 161.

VRABEC, Norbert a Lucia FURTÁKOVÁ. Ways of defining digital competences and their components in the EU, EC and UNESCO recommendations. DOI 10.24917/20837275.16.2.1 Annales Universitatis Paedagogicae Cracoviensis : Studia de Cultura. Roč. 16, č. 2 (2024), s. 5-17 [online, print]. ISSN 2083-7275.

Citations:

2026  [01] AUBERT, B.A.; BOURDEAU, S.; WARIN, T.; SCHNEIDER, J.; SENEGAS, T. Digital skills assessment in jobs in Canada. In: Journal for Labour Market. 2026, 60(1), s. 1-18. WoS

2026  [02] DAHIYA, Omdev. Artificial Intelligence in Eduaction. In: Human-Centered Approaches to AI-Enhanced English Language Learning and Teaching. Hershey: IGI Global, 2026, s. 541. ISBN 9798337335612.

2026  [02] HADUONG, P.; HU, Y.; FISHER, K.R.; THOMSEN, B.S. Playful learning with psysical computing in computer science classrooms. In: Frontiers in Education. 2026, 11, s. 1-11.

2026  [02] BERKI, J.; KLOFÁČ, P.; PRŮCHA, T. An analysis of bebras contest task categories and their support for the informatics curriculum in the Czech Republic. In: Journal of Technology and Information Education. 2026, 18(1), s. 20-52. ISSN 1803-537X.

2025  [02] ALAM, Ashraf. Situated moral formation and adolescent character ontogenesis in Indian school ecologies: A multisited interpretivist inquiry. In: Humanities Journal. 2025. DOI 10.31893/humanitj.2026015.

2025  [02] VAN TUAN, P. et al. Building a digital competency framework for cadres, civil servants, and public employees in Vietnam in the current context of digital transformation. In: European Journal of Political Science Studies.2025, 8(1), s. 117-129. ISSN 2601-2766.

GREGUŠ, Ľuboš, Lucia FURTÁKOVÁ a Ľubica JANÁČKOVÁ. Artificial intelligence in news production: Audience perception and attitudes to technological changes in journalism. DOI 10.34135/communicationtoday.2025.Vol.16.No.2.3 Communication Today. Roč. 16, č. 2 (2025), s. 36-53. ISSN 1338-130X.

Ohlasy:

2026  [02] MURINGA, Tigere Paidamoyo. Learning und Unlearning: Emerging Journalistic Competencies in the Age of Artificial Intelligence: A Systematic Review. In: Journalism and Media. 2026, 7, 192, s. 1-34. ISSN 2673-5172.

2026  [02] GRUPAČ, M.; ŠVEC, J. Media portrayals of science and scientists in Slovakia: framing, AI in newsrooms and implications for media literacy. In: Media literacy in the Context of Science and Research. Žilina: ŽU, 2026, s. 157-169. ISBN 978-80-554-2290-9.

VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years

FPPV-17-2023

Vydanie učebnice pre začínajúcich rozhlasových reportérov

FPPV-32-2024

Umelá inteligencia v rozhlasovom vysielaní

FPPV-40-2024

Výskum digitálnych kompetencií v kontexte vzdelávania budúcich mediálnych profesionálov

EÚ NextGenerationEU prostredníctvom Plánu obnovy a odolnosti SR v rámci projektu č. 09I03-03-V05-00004

Umelá inteligencia v rozhlasovom vysielaní 2.0

VEGA 1/0014/25

Digitálna transformácia tradičných odvetví mediálneho priemyslu: Ekonomické, sociálno-kultúrne a právne konzekvencie platformovej ekonomiky médií

VEGA 1/0542/26

Globalizácia východoázijskej mediálnej produkcie v kontexte súčasnej mediálnej kultúry

EÚ NextGenerationEU prostredníctvom Plánu obnovy a odolnosti SR v rámci projektu č. 17I04-04-V05-00045

Spoločnosť v zrkadle vody – dlhodobý strategický výskum v oblasti analýzy odpadových vôd ako nástroja pre monitorovanie verejného zdravia a environmentálnej bezpečnosti

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VII.a - Activity, position VII.b - Name of the institution, board VII.c - Duration
Membership in the editorial board – Indexing Process Specialist a Technical Editor (WoS) Media Literacy and Academic Research 2022-present
Membership in state examination committees FMK UCM 2025-present
Membership of the conference organising team Media & Marketing Identity 2022-present

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

VIII.a - Name of the institution VIII.b - Address of the institution VIII.c - Duration (indicate the duration of stay) VIII.d - Mobility scheme, employment contract, other (describe)
Faculty of Arts, Masaryk university, ČR Arna Nováka 1, 602 00 Brno 24.2.2025-24.3.2025 CEEPUS – Umbrella Solution
Josip Juraj Strossmayer University of Osijek Trg Ljudevita Gaja 7, Osijek, Croatia 13.4.2026-17.4.2026 Erasmus+
Kenyatta University Nairobi Kenyatta University P.O. Box 43844-00100 Nairobi, Kenya 5.6.2026-13.6.2026 Erasmus+

IX. - Other relevant facts

IX.a - If relevant, other activities related to higher education or research/artistic/other activities are mentioned

Member of the Council for the Media and Information Competence Study Program (2023 – 2025)

Member of the University senate representing students (2024)

Member of the editorial team for the Media & Marketing Identity conference proceedings (2022 – present)

Member of the organizing committee of the Quo Vadis conference (2023, 2024)

Compiler of the proceedings from the Quo Vadis conference (2023, 2024)

Secretary of the State Examination Commission (2022 – 2025)

Study Coordinator (2022 – 2025)

Editor-in-chief of Radio Aetter's news department (2021 – 2025)

Date of last update
2026-10-01