UCM
Research/art/teacher profile of a person
Name and surname:
 Mgr. et Bc. Lucia Novanská Škripcová, PhD.
Email:
 lucia.skripcova@ucm.sk
Homepage:
 http://
Fakulta/Univerzita:
FMK UCM - Faculty of Mass Media Communication
Pracovisko:
KMASK - Katedra masmediálnej komunikácie

I. - Basic information

I.1 - Surname
Novanská Škripcová
I.2 - Name
Lucia
I.3 - Degrees
Mgr. et Bc., PhD.
I.4 - Year of birth
1990
I.5 - Name of the workplace
Department of Mass Media Communication, Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava
I.6 - Address of the workplace
Námestie J. Herdu 2, 91701 Trnava
I.7 - Position
assistant professor
I.8 - E-mail address
lucia.novanska.skripcova@ucm.sk
I.9 - Hyperlink to the entry of a person in the Register of university staff
https://www.portalvs.sk/regzam/detail/30133
I.10 - Name of the study field in which a person works at the university
media and communication studies
I.11 - ORCID iD
0000-0002-1547-241X

II. - Higher education and further qualification growth

II.1 - First degree of higher education
II.a - Name of the university or institution
Faculty of Mass Media Communication, UCM in Trnava, Faculty of Philosophy, UKF in Nitra
II.b - Year
2013
II.c - Study field and programme
Mass Media Studies - Mass Media Communication, Journalism - Journalism
II.2 - Second degree of higher education
II.a - Name of the university or institution
Faculty of Mass Media Communication, UCM in Trnava
II.b - Year
2015
II.c - Study field and programme
Mass Media Studies - Mass Media Communication
II.3 - Third degree of higher education
II.a - Name of the university or institution
Faculty of Mass Media Communication, UCM in Trnava
II.b - Year
2018
II.c - Study field and programme
Mass Media Studies - Mass Media Communication
II.4 - Associate professor
II.5 - Professor
II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position III.b - Institution III.c - Duration
assistant professor Faculty of Mass Media Communication, UCM in Trnava 24.9.2018 - present

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other IV.b - Name of the institution IV.c - Year
Photography workshop – Basics of photography Central European House of Photography in Bratislava 2010
Photography workshop - Robert Vano Robert Vano Gallery 2013
University Network for Global Education – Development of global education programs at universities with pedagogical and non-pedagogical focus – SAMRS/2017/RV/02. Completed 3-day courses: - Through storytelling to inclusion (lecturer Janette Maziniová Mottlová) - Techniques for creating and evaluating global education teaching programs (lecturer Juraj Hipš) - Nonviolent communication in global education (lecturer Adam Čajka) - Key competencies of power (lecturer Sylvia Ondrisová) CEEV Živica – SlovakAid – Technical University in Zvolen 2018
International seminar on community media Faculty of Social Sciences, Charles University in Prague 2019
Tips and tricks for effective research paper writing in English The Charlesworth Author Services 2020
Presenting and promoting your research The Charlesworth Author Services 2020
Citation booster: Enhancing the reach, readership and visibility of your publication The Charlesworth Author Services 2020
Creative skills for Innovation – Design thinking New Generation of Founders, Grow with Google 2020
Understanding the publishing process The Royal Society Publishing 2020
Why is a prediction not a hypothesis and statistics a visit to the dentist – a course in applied statistics FMK UCM 2020
Captain Pert and Grant on the critical path of the project – project management course FMK UCM 2020
Online playground called Google – Google Tools course FMK UCM 2020
7 secrets of working with PDF – Adobe Acrobat course FMK UCM 2020
Language level - English C1 Language Cert 2021
Soft skills - Assessment of students in university courses TalentWay, EUBA 2022
Qualitative research in marketing IPSOS 2023
Brand building Inspirations Minar, FMK UCM 2023
AI tools for researchers FMK UCM 2023
Social media analytics tools FMK UCM 2023
Design Thinking Workshop, projekt: Design thinking as a method of soft skills and digital skills development in higher education to increase employability FMK UCM 2024
The Journey - 4 webinars on productivity and effective planning Kamil Aujeský 2025
Teaching what we Practice – Open Science in Higher Education (Coffee Lectures on Open Science Education) ZBW – Leibniz Information Centre for Economics 2025
Professional seminar Mindfulness and Me on mindfulness, wisdom, and compassion towards oneself Publisher Portal 2025
Language course - Standard General English, C1 Malta Lingua 2025
The Impact of Digital Technologies on the Human Brain, lecturer: MUDr. Martin Jan Stránský, M.D, FACP Publisher Portal 2025

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes
V.1.a - Name of the profile course V.1.b - Study programme V.1.c - Degree V.1.d - Field of study
Seminar on the bachelor thesis I. Mass media communication I. Media and Communication Studies
Media education and digital games Theory of Digital Games I. Media and Communication Studies
The Slovak Media System II. Mass media communication I. Media and Communication Studies
V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year
V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year
V.4 - Overview of supervised final theses
V.4.1 - Number of currently supervised theses
V.4.a - Bachelor's (first degree)
3
V.4.b - Diploma (second degree)
9
V.4.c - Dissertation (third degree)
0
V.4.2 - Number of defended theses
V.4.a - Bachelor's (first degree)
38
V.4.b - Diploma (second degree)
29
V.4.c - Dissertation (third degree)
0
V.5 - Overview of other courses taught in the current academic year according to study programmes
V.5.a - Name of the course V.5.b - Study programme V.5.c - Degree V.5.d - Field of study
New Trends and Media I., II. Mass media communication, Theory of digital games I. Media and Communication Studies
Community media, I., II. Mass media communication II. Media and Communication Studies
Protocol and Communication I, II. Mass media communication, Marketing communication II. Media and Communication Studies
Creative-experimental photography studio I. – VIII. Mass media communication, Marketing Communication I.+II. Media and Communication Studies

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations
VI.1.1 - Number of the research/artistic/other outputs
VI.1.a - Overall
41
VI.1.b - Over the last six years
27
VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases
VI.1.a - Overall
10
VI.1.b - Over the last six years
5
VI.1.3 - Number of citations corresponding to the research/artistic/other outputs
VI.1.a - Overall
64
VI.1.b - Over the last six years
61
VI.1.4 - Number of citations registered in the Web of Science or Scopus databases
VI.1.a - Overall
25
VI.1.b - Over the last six years
25
VI.1.5 - Number of invited lectures at the international, national level
VI.1.a - Overall
7
VI.1.b - Over the last six years
7
VI.2 - The most significant research/artistic/other outputs

Korean Drama: From Korean TV to Worldwide Popularity / Bianka Francistyová, Lucia Novanská Škripcová ; reviewers: Byoung Yoong Kang, David Andrew Tizzard. - 1. ed. - Praha : Wolters Kluwer, 2024. - 145 p. [9,41 AH] [online]. - ISBN 978-80-286-0084-6 (online).

[Francistyová Bianka (50 [4,70 AH]%) - Novanská Škripcová Lucia (50 [4,70 AH]%)]

Ako rozumieť novým mediálnym trendom: Od dát k interpretácii [elektronic source] / Lucia Novanská Škripcová ; reviewers: Slavka Pitoňáková, Zuzana Slušná. - 1. ed. - Praha : Wolters Kluwer, 2025. - 65 p. [3,57AH] [online]. - ISBN 978-80-286-0399-1 (online).

Media Literacy in Digital Games / Lucia Škripcová, 2022.

In: Media Literacy and Academic Research. - ISSN 2585-8726, Vol. 5, No. 1 (2022), pp. 131-140.

Problematic Short-Form Video Use, Instant Gratification, Impulsivity, and Psychological Distress Among Slovak University Students / Lucia Novanská Škripcová, Lucia Viteková, 2025. DOI 10.11114/smc.v13i4.7776.

In: Studies in Media and Communication. - ISSN 2325-8071, Vol. 13, No. 4 (2025), pp. 326-341.

[Novanská Škripcová Lucia (50%) - Viteková Lucia (50%)]

Komunitné médiá / Lucia Škripcová, Miloš Mistrík ; reviewers: Ján Višňovský, Anna Sámelová. - 1. ed. - Trnava : Faculty of Mass Media Communication UCM in Trnava, 2021. - 131 p. - ISBN 978-80-572-0193-9.

[Škripcová Lucia (90%) - Mistrík Miloš (10%)]

VI.3 - The most significant research/artistic/other outputs over the last six years

Korean Drama: From Korean TV to Worldwide Popularity / Bianka Francistyová, Lucia Novanská Škripcová ; reviewers: Byoung Yoong Kang, David Andrew Tizzard. - 1. ed. - Praha : Wolters Kluwer, 2024. - 145 p. [9,41 AH] [online]. - ISBN 978-80-286-0084-6 (online).

[Francistyová Bianka (50 [4,70 AH]%) - Novanská Škripcová Lucia (50 [4,70 AH]%)]

Ako rozumieť novým mediálnym trendom: Od dát k interpretácii [elektronic source] / Lucia Novanská Škripcová ; reviewers: Slavka Pitoňáková, Zuzana Slušná. - 1. ed. - Praha : Wolters Kluwer, 2025. - 65 p. [3,57AH] [online]. - ISBN 978-80-286-0399-1 (online).

Media Literacy in Digital Games / Lucia Škripcová, 2022.

In: Media Literacy and Academic Research. - ISSN 2585-8726, Vol. 5, No. 1 (2022), pp. 131-140.

Problematic Short-Form Video Use, Instant Gratification, Impulsivity, and Psychological Distress Among Slovak University Students / Lucia Novanská Škripcová, Lucia Viteková, 2025. DOI 10.11114/smc.v13i4.7776.

In: Studies in Media and Communication. - ISSN 2325-8071, Vol. 13, No. 4 (2025), pp. 326-341.

[Novanská Škripcová Lucia (50%) - Viteková Lucia (50%)]

Current Social Media Trends and Young Audiences - Risks and Opportunities / Lucia Škripcová, Vladimíra Hladíková, 2022. -

In: ejmap : European Journal of Media, Art & Photography. - ISSN 1339-4940, Vol. 10, No. 2 (2022), pp. 90-99.

VI.4 - The most significant citations corresponding to the research/artistic/other outputs

Media Literacy in Digital Games / Lucia Škripcová, 2022.

In: Media Literacy and Academic Research. - ISSN 2585-8726, Vol. 5, No. 1 (2022), pp. 131-140.

Citations:

2025  [02] Media literacy of future experts in helping professions / Beran Sládkayová, Michaela; Zošáková, Karina. In: Adult Education 2024: Competences for Life. 1. vyd. Praha: Česká andragogická společnost, 2025. (Vzdělávání dospělých, ISSN 2571-385X). ISBN 978-80-908330-8-1, s. 64-70.

2025  [01] Exclusion in the Name of Dissuasion: Framing Moral Panic, Disposable Gamers, and Esport Regulation in China / Chen, Yiming; Dai, Shushan; Xue, Hanhan; Newman, Joshua I. DOI 10.1177/21674795251348156. In: Communication and Sport. ISSN 2167-4795. ISSN (online) 2167-4809. 2025. WoS

2023  [01] GLAS, R., et al. Literacy at play: an analysis of media literacy games used to foster media literacy competencies. DOI 10.3389/fcomm.2023.1155840. In: Frontiers in Communication. Lausanne: Frontiers Media. ISSN (online) 2297-900X. Scopus

2023  [01] JUKIĆ, Dinko. Educational Values in Digital Games. In: Media Literacy and Academic Research. 2023, 6(2), s. 157-175. WoS

2022  [01] KITSA, M., MUDRA, I. Interactive Content as a Mean of Attracting an Audience on TV Sites. DOI 10.18662/po/13.4/503. In: Postmodern Openings. 2022, roč. 13, č. 4, s. 14-41. WoS

Komunitné médiá / Lucia Škripcová, Miloš Mistrík ; reviewers: Ján Višňovský, Anna Sámelová. - 1. ed. - Trnava : Faculty of Mass Media Communication UCM in Trnava, 2021. - 131 p. - ISBN 978-80-572-0193-9.

Citations:

2025  [01] IZRAEL, P.; POLIEVKOVÁ, P. Alternative Media from the Perspective of Journalism Students. In: Media Literacy and Academic Research. 2025, 8(1), s. 258-273. WoS

2023  [02] CENKOVÁ, R. et al. Alternatívne a komunitné médiá na Slovensku: vývoj a súčasný stav. Prešov: Prešovská univerzita v Prešove, 2023. ISBN 978-80-555-3220-2. s. 121.

2023  [01] VIŠŇOVSKÝ, J., SOLÍK, M., DÚBRAVSKÁ, O. New legal regulation of publications in Slovak media environment. In: Communication Today. 2023, 14(2), s. 4-14. Scopus

2023  [01] BOTOŠOVÁ, Ľ., BRNÍK, A., IMROVIČ, M. The Role of Student Radio Stations in the Higher Education System. In: MLAR. 2023, 6(1), s. 174-187. WoS

2022  [02] VIŠŇOVSKÝ, J., MINÁRIKOVÁ, J., KAPEC, M. Slovenský mediálny priemysel. Praha: Wolters Kluwer, 2022. ISBN 978-80-7575-596-2. s. 119.

Participative culture in community media / Lucia Škripcová, 2017.

In: ejmap : European Journal of Media, Art & Photography. - ISSN 1339-4940, Vol. 5, no. 1 (2017), pp. 98-101.

Citations:

2022  [01] ORBAN, K., PITONAKOVA, S. Cultural Heritage as a Mass Medium. In: Ejmap. 2022, 10(2), pp. 70-78. WoS

2021  [02] BARYSHEVA, A.A., SEMENOVA, A.A. On culture in Deutschwelle: axiology of the eternal in media. In: PERAET 2021. European Proceedings of Social and Behavioural Sciences, ISSN 2357-1330. 2021, s. 457.

2021  [3] RUIZ DOMÍNGUEZ, M.A., AREA MOREIRA, M. La transferencia del conocimiento en la red. Anális del portal educativo Yo Soy Tu Profe. In: Edutec. 2021, (7), s. 159-180.

2020  [2] PRIHODKO, A., PRAVDOVÁ, H., HUDÍKOVÁ, Z. Evaluation of brexit phenomenon in Slovak and English media texts. In: Lege Artis. 2020, 5(2), s. 211- 257. ISSN 2453-8035. WoS

2019  [1] VIZCAINO-VERDU, A., CONTRERAS-PULIDO, P., GUZMAN-FRANCO, M.D. Reading and informal learning trends on YoiTube: The booktuber. In: Comunicar. 2019, 27(59), pp. 93-101. ISSN 1134-3478. WoS

Motivations and incentives of community media content creators: a case study of SpodNás / Lucia Škripcová, 2017.

In: Communication Today. - ISSN 1338-130X, Vol. 8, no. 2 (2017), pp. 30-41.

Citations:

2024  [01] Culinary Storytelling About the Local Cuisine of Phitsanulok, Thailand / Jongsuksomsakul, Panida. DOI 10.1177/21582440241233451. In: SAGE Open. 2024, 14(1), s. 1-13. Scopus, WoS

2023  [02] RAMADHAN, M., RESMADI, I., dan OLIVINE, A.S. Perancangan zine dalam menyajikan perkembangan fashion street-style/subkultur di Bandung. In: e-Proceeding of Art & Design. 2023, 10(6), s. 11932-11951. ISSN 2355-9349.

2022  [02] MAGO, Zdenko. Marketing digitálnych hier. Trnava: UCM, 2022. ISBN 978-80-572-0271-4. s. 150.

2020  [02] HAYS, Anne. A Citation Analysis about Scholarship on Zines. In: JLSC. 2020, 8, p. eP2341. ISSN 2162-3309.

2019  [1] VIŠŇOVSKÝ, J., UNGEROVÁ, M. Religious and Church media and their position in the media system of the Slovak Republic. In: ESRARC 2019. Torino: Kermes, 2019, s. 298. ISBN 978-88-32029-11-6. WoS

Current Social Media Trends and Young Audiences - Risks and Opportunities / Lucia Škripcová, Vladimíra Hladíková, 2022.

In: ejmap : European Journal of Media, Art & Photography. - ISSN 1339-4940, Vol. 10, No. 2 (2022), pp. 90-99.

[Škripcová Lucia (50%) - Hladíková Vladimíra (50%)]

Citations:

2025  [01] The Risks and Opportunities of Use of Social Media: Youth Perceptions / Osepashvili, Dali. DOI 10.11114/smc.v13i1.7495. In: Studies in Media and Communication. ISSN 23258071. ISSN (online) 2325808X. Roč. 13, č. 1 (2025), s. 452-461. Scopus

2025  [01] A Bibliometric Analysis of Media Convergence in the Twenty-first Century: Current Status, Hotspots, and Trends / Li, Caiwei; Ali, Mohd Nor Shahizan; Rizal, Ammar Redza Bin Ahmad; Xu, Jingwen. DOI 10.11114/smc.v13i1.7236. In: Studies in Media and Communication. ISSN 2325-8071. ISSN 2325-808X. Roč. 13, č. 1 (2025), s. 313-331. Scopus

2023  [02] KUSÁ, A., et al. The Impact of Visual Product Communication on Customers' Irrational Buying Behaviour. In: Ejmap. 2023, 11(2), s. 106-115. ISSN 1339-4940.

VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years

R2 - EU NextGenerationEU through the Slovak Republic's Recovery and Resilience Plan under project no. 09I03-03-V04-00368

Strengthening media literacy among young people to overcome the influence of TikTok

APVV-21-0115

Hypermodern Media Culture – Film and Television Production as a Mirror of Socio-Cultural Phenomena of the 21st Century. 2022-2026. Participation in the research team.

https://www.apvv.sk/databaza-financovanych-projektov.html?select_index=85&order_by=project_demander-desc&apvv_quick_navigation=YjowOw%3D%3D

VEGA 1/0014/25

Digital transformation of traditional media industries: Economic, socio-cultural, and legal consequences of the media platform economy

KEGA 025UCM-4/2023

Risks and opportunities of (online) education in times of technological interference

https://www.portalvs.sk/sk/prehlad-projektov/kega/15084

KEGA 010UCM-4/2018

Material and didactic support for media education through the training media center at FMK UCM in Trnava. 2018-2020. Participation in the research team.

https://www.portalvs.sk/sk/prehlad-projektov/kega/11545

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VII.a - Activity, position VII.b - Name of the institution, board VII.c - Duration
Membership in the editorial board – deputy editor-in-chief (WoS) European Journal of Media, Art and Photography 2016 - present
Membership in state examination committees FMK UCM 2019 - present
Reviewer Acta Ludologica 2018 - present
Member of the organizing committee of the Marketing Identity conference FMK UCM 2016-2020
Member of the organizing committee of the Megatrends and Media conference FMK UCM 2016-2020
Member of the Scientific Committee of the Quo Vadis Conference FMK UCM 2021 - present
Member of the commission, reviewer of ŠVOaUK FMK UCM 2020 - present
Member of the organizational and scientific committee of the Marketing and Media Identity conference FMK UCM 2022 - present
Membership in the editorial board – photo editor (WoS) Media Literacy and Academic Research 2023 - present

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

VIII.a - Name of the institution VIII.b - Address of the institution VIII.c - Duration (indicate the duration of stay) VIII.d - Mobility scheme, employment contract, other (describe)
Faculty of Social Sciences, Charles University in Prague, Czech Republic Smetanovo nábř. 6, 110 00 Staré Město, Czech Republic 2/20/2017 - 3/30/2017 CEEPUS, freemover
Department of Film, Television, and Radio Production, Faculty of Philosophy and Science, Silesian University in Opava Hauerova 728/4, 746 01 Opava 25.9.2023 - 29.9.2023 Erasmus + teaching mobility

IX. - Other relevant facts

IX.a - If relevant, other activities related to higher education or research/artistic/other activities are mentioned

Pomegranate apple of Marián Matyáš, 2018

Invited lecture at the seminar: International Seminar on Community Media – Faculty of Social Sciences, Charles University in Prague, 2019

Head of the KEFA photography studio – organization of students' final exhibitions, participation in Muuza, participation in all collective exhibitions of UCM students, 35ka photography competitions, lectures / workshops / participation in juries of invited photography personalities for students and the public (František Konopa, Michal Záhorňácky, Welina, Norbert Šlachta, Antonios Vlachou...), production and implementation of the Heroes 2019 calendar for teachers, cooperation with professional photography organizations in Trnava and the surrounding area (FoTToFest, Trnavský objektív, etc.)

Study Coordinator (2015 - present)

Invited lectures and workshops:

  • Conference for librarians: We speak, but are we understood?, March 17, 2021, online (Slovak National Library). Topic: Media and library users in 2021.
  • Conference for Librarians: Librarians in a world of misinformation, June 14, 2023, Bratislava (Slovak Library Association). Topic: What is happening in the online world of young people?
  • Evening block of the Comenius Institute for Teachers, October 7, 2023, Zaježová (Comenius Institute). Topic: What is happening in the online world of young people?
  • Lecture for teachers of Púchov Grammar School, November 8, 2023, Púchov (Púchov Grammar School). Topic: What is happening in the online world of young people?
  • Main panel of the Marketing and Media Identity conference, November 14, 2023, Trnava (Faculty of Mass Media Communication, UCM). Topic: Generating AI images: Opportunities and risks.
  • Lecture for the Machovisko Club, November 29, 2023, Bratislava (Machovisko, IPčko). Topic: What's happening on TikTok?
  • Conference for librarians: NitLib 2024, September 10, 2024, Nitra (Slovak Agricultural Library at SPU in Nitra, UKF University Library in Nitra, Karol Kmeťko Regional Library in Nitra). Topic: How to communicate in a digital environment.
  • Conference for teachers, November 5, 2025, Žilina (Kia Foundation, Comenius Institute). Topic: Short videos, long consequences.
  • Workshop for teachers, November 24, 2025, ALMA School, Zvolen (Alma, Comenius Institute). Topic: What kind of world do TikTok and Instagram create?
  • Workshop for parents, November 24, 2025, ALMA School, Zvolen (Alma, Comenius Institute). Topic: Social media, children, and advice for parents.

Date of last update
2025-11-10