UCM
Research/art/teacher profile of a person
Name and surname:
 prof. Mgr. Lucia Spálová, PhD.
Email:
 lucia.spalova@ucm.sk
Homepage:
 http://
Fakulta/Univerzita:
FMK UCM - Faculty of Mass Media Communication
Pracovisko:
KDH - Katedra digitálnych hier

I. - Basic information

I.1 - Surname
Spalova
I.2 - Name
Lucia
I.3 - Degrees
doc. Mgr. PhD.
I.4 - Year of birth
1975
I.5 - Name of the workplace
FMK UCM in Trnava, Department of Digital Games
I.6 - Address of the workplace
J. Herdu 2, 91701 Trnava
I.7 - Position
university professor
I.8 - E-mail address
lucia.spalova@ucm.sk
I.9 - Hyperlink to the entry of a person in the Register of university staff
https://www.portalvs.sk/regzam/detail/10383?do=filterForm submit&surname=Sp%C3%A1lov%C3%A1&sort=surname&employment_state=yes&filter=Vyh%C4%BEada%C5%A5
I.10 - Name of the study field in which a person works at the university
media and communication studies
I.11 - ORCID iD
0000-0002-2854-2069

II. - Higher education and further qualification growth

II.1 - First degree of higher education
II.2 - Second degree of higher education
II.a - Name of the university or institution
Constantine the Philosopher University in Nitra
II.b - Year
1998
II.c - Study field and programme
eaching general education subjects: psychology - Slovak language and literature
II.3 - Third degree of higher education
II.a - Name of the university or institution
Trnava University in Trnava
II.b - Year
2010
II.c - Study field and programme
Psychology department
II.4 - Associate professor
II.a - Name of the university or institution
Constantine the Philosopher University in Nitra
II.b - Year
2015
II.c - Study field and programme
mass media studies
II.5 - Professor
II.a - Name of the university or institution
Constantine the Philosopher University in Nitra
II.b - Year
2023
II.c - Study field and programme
mass media studies
II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position III.b - Institution III.c - Duration
university professor FMK UCM in Trnava from 2023
university professor University College Prague (UCP ) part-time 2020 - ongoing
Associate Professor UKF in Nitra 2015 - 2022
special assistant UKF in Nitra 2003 - 2015
a psychologist Regional Pedagogical and Psychological Counseling Office, Bratislava 1998 -1999

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other IV.b - Name of the institution IV.c - Year
Training of assessors Slovak Accreditation Agency for Higher Education 2020
Training of expert evaluators of applications for a non-refundable financial contribution submitted under priority axis no. 1 Education of the human resources operational program - Ministry of Education, Science, Research and Sport of the Slovak Republic, Section of Structural Funds in the EU: Commission 1: specific objective 1.1.1. Commission 2: specific objective 1.3.1. Commission 3: specific objective 1.4.1. Ministry of Education, Science, Research and Sports of the Slovak Republic 2019
ICF Accredited Coach Certificate Internacional Coach federation Lexington Kentucky, USA 2017
ACREA certificate: a) statistical methods - correspondence analysis b) statistical methods - factor analysis c) text mining ACREA, spol. 2016, 2022
Certificate of completion of training: a) for users of the online portal and modules b) for content creators of online modules Center for Modern Education, Bratislava
Certificate of Completion of the "Inner Circle" Educational Program Annwin, Slovakia Training of assessors USA Center for support and development of human potential 1996
Certificate of completion of the "Health education project" program seminar Open Society fund, Bratislava 1996
3 × MIKRO-VLNKA: Deepfake speciál, Dopad AI na podnikání s Appliftingem a Ipsosem : workshopy v rámci podujatia AI hub mesic.ai Czech Association of Artificial Intelligence, Prague 2024
Design thinking & Problem based learning - workshop v rámci projektu DT.UNI.-Design Thinking Approach for an Interdisciplinary University. University of Economics in Bratislava 2024

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes
V.1.a - Name of the profile course V.1.b - Study programme V.1.c - Degree V.1.d - Field of study
psychology and sociology of communication Digital game theory Digital game theory I. Media and communication studies
media education and digital games Theory of digital games I. Media and communication studies
marketing communication Theory of digital games II. Media and communication studies
media and computer game research Theory of digital games II. Media and communication studies
sociological and psychological effects of games Theory of digital games II. Media and communication studies
selected issues of media and marketing Theory of digital games III. Media and communication studies
V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year
V.2.a - Name of the study programme V.2.b - Degree V.2.c - Field of study
Theory of digital games I. Media and communication studies
Theory of digital games II. Media and communication studies
Theory of digital games III. Media and communication studies
V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year
V.4 - Overview of supervised final theses
V.4.1 - Number of currently supervised theses
V.4.a - Bachelor's (first degree)
1
V.4.b - Diploma (second degree)
2
V.4.c - Dissertation (third degree)
1
V.4.2 - Number of defended theses
V.4.a - Bachelor's (first degree)
64
V.4.b - Diploma (second degree)
72
V.4.c - Dissertation (third degree)
4
V.5 - Overview of other courses taught in the current academic year according to study programmes
V.5.a - Name of the course V.5.b - Study programme V.5.c - Degree V.5.d - Field of study
Digital marketing International management and marketing University College Prague I. professionally oriented program management and marketing
Consumer behavior International management and marketing University College Prague I. professionally oriented program management and marketing

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations
VI.1.1 - Number of the research/artistic/other outputs
VI.1.a - Overall
104
VI.1.b - Over the last six years
31
VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases
VI.1.a - Overall
16
VI.1.b - Over the last six years
16
VI.1.3 - Number of citations corresponding to the research/artistic/other outputs
VI.1.a - Overall
121
VI.1.b - Over the last six years
32
VI.1.4 - Number of citations registered in the Web of Science or Scopus databases
VI.1.a - Overall
22
VI.1.b - Over the last six years
22
VI.1.5 - Number of invited lectures at the international, national level
VI.1.a - Overall
8
VI.1.b - Over the last six years
8
VI.2 - The most significant research/artistic/other outputs

Spálová, L., Mikulás, P. (2022). Media-migration-politics: Discursive strategies in the current Czech and Slovak context. Peter Lang GmbH, Internationaler Verlag der Wissenschaften.

SPÁLOVÁ, L., MIKULÁŠ, P., PÚCHOVSKÁ, O. (2021). ATTITUDES TOWARDS DIFFERENT INFLUENCER CATEGORIES-EXPLORATION OF GENERATION Z. Communication Today, 12(1).

Peter Szabo, Peter Mikuláš, Lucia Spálová. Comparative Media Discourse Analysis of a Selected Political Event in Slovakia, 2013. In. Studies in Communication and Politics : Political Communication in the Era of New Technologies. - Frankfurt am Main : Peter Lang Verlag, 2013. - ISSN 2197-1684, No. 1 (2013), s. 261-279

Eva Kapsová, Lucia Spálová, 2022. Corona Art Challenge 2020. Strategy Of Re-Interpretation/Creation In Art-Marketing In The Environment Of Participative Culture Of Social Media = Creation in Art-Marketing in the Environment of Participative Culture of Social MediaIn: European Journal of Media, Art and Photography. - ISSN 1339-4940, Roč. 10, č. 1 (2022), s. 74-84.

Fichnová, K., Spálová, L. (2023). Participative Art Marketing Communication and Creativity of User-generated Content. Central European Journal of Communication, 16(1 (33)), 117-132.

VI.3 - The most significant research/artistic/other outputs over the last six years

Spálová, L., Mikulás, P. (2022). Media-migration-politics: Discursive strategies in the current Czech and Slovak context. Peter Lang GmbH, Internationaler Verlag der Wissenschaften. (wos)

SPÁLOVÁ, L., MIKULÁŠ, P., PÚCHOVSKÁ, O. (2021). ATTITUDES TOWARDS DIFFERENT INFLUENCER CATEGORIES-EXPLORATION OF GENERATION Z. Communication Today, 12(1). (wos)

Eva Kapsová, Lucia Spálová, 2022. Corona Art Challenge 2020. Strategy Of Re-Interpretation/Creation In Art-Marketing In The Environment Of Participative Culture Of Social Media = Creation in Art-Marketing in the Environment of Participative Culture of Social MediaIn: European Journal of Media, Art and Photography. - ISSN 1339-4940, Roč. 10, č. 1 (2022), s. 74-84. (wos)

Fichnová, K., Spálová, L. (2023). Participative Art Marketing Communication and Creativity of User-generated Content. Central European Journal of Communication, 16(1 (33)), 117-132. (wos)

ADN Eva Kapsová, Lucia Spálová, 2022. Corona Art Challenge 2020. Strategy Of Re-Interpretation/Creation In Art-Marketing In The Environment Of Participative Culture Of Social Media = Creation in Art-Marketing in the Environment of Participative Culture of Social MediaIn: European Journal of Media, Art and Photography. - ISSN 1339-4940, Vol. 10, no. 1 (2022), p. 74-84

VI.4 - The most significant citations corresponding to the research/artistic/other outputs

Cited document

SPÁLOVÁ, L., MIKULÁŠ, P., PÚCHOVSKÁ, O. (2021). ATTITUDES TOWARDS DIFFERENT INFLUENCER CATEGORIES-EXPLORATION OF GENERATION Z. Communication Today, 12(1), 44-61.

Feedback:

  1. Van den Bergh, J., De Pelsmacker, P., Worsley, B. (2024). Beyond labels: segmenting the Gen Z market for more effective marketing. Young Consumers, 25(2), 188-210.
  2. Bakirtas, H., Celik, M. O. (2024). Celebrity Credibility by Fuzzy Set Qualitative Comparative Analysis (fsQCA) and Regression Analysis. Global Business Review, 09721509231221982.
  3. Fotova Čiković, K., Keček, D., Posavec, J. (2023). The Impact Of Influencers And Influencer Marketing On The Formation Of Public Opinion: Perceptions Of Croatian Students.
  4. Jodha, L. V. N. (2022). Sophia: Reclaiming Our Wisdom from Communication Technology and Social Media: A Hermeneutic Exploration (Doctoral dissertation, California Institute of Integral Studies).
  5. Oteh, O. U., Oloveze, A. O., Emeruem, O. L., Ahaiwe, E. O. (2023). Celebrity endorsement in African context: TEARS model approach. Revista de Gestao, 30(4), 334-347.

Cited document

Spálová, L., Mikulás, P. (2022). Media-migration-politics: Discursive strategies in the current Czech and Slovak context. Peter Lang GmbH, Internationaler Verlag der Wissenschaften.

Feedback:

  1. Fikejzová, M. (2022). Media–Migration–Politics: Discursive Strategies in the Current Czech and Slovak Context. Studies in Communication and Politics, 17, 17.
  2. Jaworsky, B. N., Klvanova, R., Rétiová, A. S., Božic, I. R., Krotký, J. K. (2023). A critical cultural sociological exploration of attitudes toward migration in Czechia: What lies beneath the fear of the thirteenth migrant. Rowman Littlefield.
  3. Štefančík, R. (2022). Radikálny populizmus v ére pandémie COVID-19 a vojny na Ukrajine. Ekonóm.
  4. Levický, M., Papcunová, V., Urbaníková, M., Kozloková, A. (2024). Development and causes of migration in lagging regions in the years 2017–2021: a case study of the Slovak Republic. Acta Polytechnica CTU Proceedings, 46, 53-64.
  5. Krotký, J., Jaworský, B. N., Kaniok, P. (2023). The legitimacy of European Union migration and asylum policy among the Czech public. Sociologicky Casopis, 59(3), 269-291.

Cited document:

Szabo, Peter - Mikuláš, Peter - Spálová, Lucia. Comparative Media Discourse Analysis of a Selected Political Event in Slovakia. In Studies in Communication and Politics : Political Communication in the Era of New Technologies. - Frankfurt am Main : Peter Lang Verlag, 2013. - ISSN 2197-1684, No. 1 (2013), s. 261-279.

Feedback:

  1. Pavón-Guinea, A. (2018). The empirical factors of Twitter adoption by world governments: the impact of regime type and time on diffusion. The Journal of International Communication, 24(1), 138-161.
  2. Marshall, P., Henderson, N. (2016). Political persona 2016-an introduction. Persona Studies, 2(2), 1-18.
  3. Winiarska-Brodowska, M. (2015). Political communication in the EU: Civic potential of new media (case study: Poland). Central European Journal of Communication, 8(15), 235-246.
  4. Batista, K. C., Cerveira, E. (2022). As Redes sociais como ferramentas de comunicação política.
  5. Stuvel, M. (2017). COLORED GLASSES IN FORTRESS EUROPE.

Cited document:

SPÁLOVÁ, Lucia a Zuzana BAČÍKOVÁ. Celebrities in social advertisement: Psychosomatic perspective. In: Economic and Social Development: Book of Proceedings from 20th International Scientific Conference on Economic and Social Development, Prague, 27-28 April 2017. Varazdin: Varazdin Development and Enterpreneurship Agency, 2017, CD-ROM, p. 392-401.

Feedback

  1. Shamne, A., Dotsevych, T., Akimova, A. (2019). Psychosemantic peculiarities of promotional videos perception. PSYCHOLINGUISTICS, 25(1), 384-408.
  2. Kolly-Shamne, A. V., Tokareva, N. М. (2021). Вікові та ґендерні особливості зв’язку емоційної оцінки рекламних відеороликів і показників інтелекту учнів старших класів та студентів. Insight: the psychological dimensions of society, (6), 41-55.

Cited document:

SPÁLOVÁ, Lucia - Balážiová, Iveta. Terminological and historical background of guerilla marketing as a marketing communication strategy / Lucia Spálová, Iveta Balážiová, 2020. DOI 10.2478/sc-2020-0009. In: Social Communication. - ISSN 2299-5382, Vol. 6, no. 1 (2020), p. 81-92.

Feedback

  1. Gedik, Y. (2020). Gerilla pazarlama: Araçları, avantajları ve stratejileri üzerine teorik bir çerçeve. Çağ Üniversitesi Sosyal Bilimler Dergisi, 17(2), 68-86.
  2. Hammad, A. A. (2021). The Impact of Adopting Guerrilla Marketing on Increasing the Market Share of EgyptAir Airlines. Journal of Association of Arab Universities for Tourism and Hospitality, 21(2), 113-128..
  3. Jarašūnienė, A., Išoraitė, M. (2024). Guerrilla advertising cases study in public transport. Business: Theory and Practice, 25(2), 625-634.
  4. Ekadjaja, M., Rose, J. (2022). PELATIHAN TEKNIK GUERILLA MARKETING UNTUK MENINGKATKAN PEMASARAN UMKM X DI JAKARTA SELATAN. Prosiding SENAPENMAS, 2(1), 229-235.
VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years

Project type: Scientific Grant Agency of the Ministry of Education, Research, Development and Youth of the Slovak Republic and the Slovak Academy of Sciences (VEGA)

Project number: VEGA 1/0650/22

Project name: Mass media communications in digital and print form and their understanding by various target groups

Solution period: 4/2022 - 12/2024 completed

Researcher position: researcher

Annotation: Researches from abroad report contradictory findings about the degree of understanding of media texts in print and digital form, caused by the length of the text, the type of digital media, the target group itself, etc. The current situation with COVID 19 has caused an intensified emphasis on digital communications in the media and other areas (education). The above inspired us to aim to investigate differences in perception, understanding and creative production of print and digital media text in age cohorts (adolescents and adults) from different media environments. We will use both modified and our own author's methods. Experts from leading universities in Poland will participate in the research. Considering the interdisciplinary overlaps of the research and the nature of the topic, we expect benefits on several levels. By clarifying the established factors, the basic theoretical base of mass media science, journalism, with spillovers into related disciplines will be supplemented and expanded.

Project type: Cultural and Educational Grant Agency of the Ministry of Education, Research, Development and Youth of the Slovak Republic (KEGA)

Project number: 041UKF-4/2021

Project name: Digital influencers - educational levels of development of critical thinking and engagement of generation Z Solution period: 4/2021 - 12/2023- completed

Researcher position: responsible researcher 2021, representative from 2022

Annotation: The aim of the submitted of the project is to identify the effects of digital influencers on the value system of Generation Z and to create a teaching model aimed at the development of critical thinking and critical apperception of media contents with subsequent elimination of risky behavior of university students (prejudice, discrimination, increase in extremist expressions, spreading of conspiracies, etc.) 

Project type:The Slovak Research and Development Agency (APVV)

Project number: APVV-18-0257

Project name: Incubator of multimedia digital production - reciprocal transfer of science, art and creative industries

Solution period: 7/2019 - 12/2022 completed

Researcher position: responsible researcher

Annotation: The goal of the project is to produce and at the same time research verify the effectiveness and impact of created multimedia products for cultural institutions in the Nitra region based on the principles of coworking in a new research center in cooperation with major marketing/communication agencies.

Project type:Scientific Grant Agency of the Ministry of Education, Research, Development and Youth of the Slovak Republic and the Slovak Academy of Sciences (VEGA)

Project number: 1/0192/18 Project name: Formation of the attitudes of generation Y in the V4 geographical area to the issue of migrants through digital communication on social networks

Solution period: 4/2018 - 12/2020 completed.

Researcher position: responsible researcher

Annotation: The project based on the principles of a transdisciplinary scientific approach (media and communication studies, political science, psychology and linguistics) investigated the social problem of migration and its reflection on social networks in the Visegrad area (with an emphasis on the comparison of the Czech Republic and the Slovak Republic) in the period of years 2015 -2020. A comparative analysis of the machine sentiment of the digital media of the Czech Republic and the Slovak Republic in 2018-20 (Spálová et al., 2021) indicated a significantly negative long-term discourse of migration in terms of cultural threat and security risk in both countries, a deeper analysis showed a more significant effort by the Slovak Republic to enrich the dominant political discourse about the attributes of the "voice of migrants" and partially objectify the news.  We noticed a negative attitude towards migration in the mainstream media and an attitude of acceptance was more intense in the tabloid media. We have identified an effective integration model with active participation of citizens using the potential of social networks, an alternative discourse "we are all migrants". 

Project type: international scientific project of a foreign institution

Project number: AGA - CZ 20200415/010

Project name: New trends in marketing communication in cross-cultural contexts in the Czech Republic and Slovakia Name of the institution that provided the support: Vysoká škola kreativní komunikace Prague

Solution period: 4/2020 - 12/2022 - completed.

Researcher's position: researcher

Annotation: The aim of the project is to reflect new trends in marketing communication in cross-cultural contexts in the Czech Republic and the Slovak Republic in view of technological and socio-psychological changes in digital communication in the aspect of increasing participatory models of marketing communication in the relationship between brand and consumer/co-creator of brand identity .

Project type:The Slovak Research and Development Agency (APVV)

Project number: APVV-23-0612

Project name: Creativity as a source of prophylaxis against media hoaxes/ CREativity Against HOaXes

Solution period: 7/2024-12/2027 ongoing

Researcher position:researcher

Annotation:Investigator position: Abstract: The research is expected to shed light on the mechanisms and reasons for the proliferation of hoaxes in the media space, identifying the links between creativity and susceptibility to hoaxes, as well as age, message and situational factors. The project will also entail the development of an intervention programme for the most vulnerable age groups.

Project type: R4 Fellowships for excellent researchers, U NextGenerationEU through the Recovery and Resilience Plan for Slovakia

Project number:09103-03-V04-00370 

Project name:"Strategies to Foster Critical Thinking, and Digital Literacy in the Context of Digital Transformation of Education"

Solution period:: 11/24-12/2026 ongoing

Researcher position:researcher

Type of project:EU, European Commission under call CEF-TC-2020-2

Project number:2020-EU-IA-0267

Project name: CEDMO European Digital Media Observatory

Solution period: 01/22 -12/2026 ongoing

Researcher position: researcher

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VII.a - Activity, position VII.b - Name of the institution, board VII.c - Duration
Membership function scientific n the council of a scientific institute abroad for the Study of Media Culture Metropolitan University Prague, Czech Republic 2019 – 2022
Membership in the scientific council of a scientific institute abroad Academic Council University of International and Public Relations Prague, U Santošky 17, 150 00 Prague 5, Czech Republic 2019 - present
Membership in the most important research teams of UKF Creativity and digital media platforms in interdisciplinary contexts 2018-2022
Member of the trade union commission department committee of doctoral studies for the field of study 23 media and communication studies, Faculty of Arts, University of Constantine the Philosopher in inside 2015-2020 2020-2022
Member of the trade union commission department committee of doctoral studies for study field 23 media and communication studies Faculty of Mass Media Communication of the University of St. Cyril and Methodius in Trnava 2019-2023
Membership in foreign professional organizations Club of marketing teachers. Czech marketing company. Prague, Czech Republic 2015 - present
Membership in foreign professional organizations ICF = International Coach Federation, Lexington, Kentucky, USA 2017 - present
Membership in domestic professional organizations European Academy of Management, Marketing and Media Bratislava 2010 - present
Membership in domestic professional organizations Business Coaching College. Bratislava, Slovak Republic 2017 - present
Membership in working groups MŠVVaŠ SR the working group of expert assessors of the Slovak Accreditation Agency for Universities - SAAVS 2020 - present
Membership in working groups MŠVVaŠ SR working group of supervisors of the national project International assessment of competences of adults. I FORCE 2019 - 2021
Membership in editorial boards of scientific journals Media Literacy and Academic Research. ISSN 2585-8726 (print version) and ISSN 2585-9188 (online version), UCM Trnava, Slovak Republic 2019 - present
Membership in editorial boards of scientific journals Studia de Cultura. ISSN 2083-7275 (print version), ISSN 2391-4432 (online version). Wydawnictvo Naukowe Uniwersytetu Pedagogicznego im. Komisji Edukacji Narodowej w Krakowe, Republic of Poland 2019 - present
Membership DOT.COMM. ISSN 1339-5181, EAMMM, Slovak Republic in editorial - Activity, scientific councils, function of journals 2014
Membership in editorial boards of scientific journals Analysis and research in marketing communication ISSN 1339-3715, FF UKF in Nitra, Slovak Republic 2014 - present
Membership in the international scientific committee of the congress IV. European Congress on Economic Issues ECOEI 2018, Kocaeli, Turkey V.European Congress on Economic Issues 2019, Baku/Azerbaijan VI.European Congress on Economic Issues ECOEI 2019, Kocaeli, Turkey 2018-2019
Membership in the international scientific committee Incubator of multimedia creation: theory, methodology, trends - scientific project seminar Media - migration - politics: discursive strategy in the contemporary Czech and Slovak context - scientific colloquium Metropolitan University Prague, Czech Republic 2019
Membership in the international scientific committee Religion and culture in digital media - international scientific conference Krakow: UK Katowice. Poland 2016
Membership in the international scientific committee Scientific project seminar - on the VEGA project Formation of attitudes of generation Y in the V4 geographic space to the issue of migrants through digital communication on social networks Pedagogy Wyzsza Szkola Nauk Spolecznych w Warszawie, Poland 2018

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

VIII.a - Name of the institution VIII.b - Address of the institution VIII.c - Duration (indicate the duration of stay) VIII.d - Mobility scheme, employment contract, other (describe)
Roger Williams University 1 Old Ferry Rd, Bristol, RI 02809, United States 2022 invitation letter: Amiee Shelton Lecture-research stay within the project APVV Incubator of Multimedia Digita Production
Boston University College of Communication Boston University College of Cummunication ATTN: PRLab 2022 invitation letter: Justin Josph And Amy Shanler Lecture-research stay within the project APPV Incubator
PRLab: Student-Staffed Public Relations Agency 640 Commonwealth Avenue Boston MA 02215-2422 Multimedia Digital Production
the St. Pölten University of Applied Sciences Department of Media and Digital Technologies Campus-Platz 1, A-3100 St Polten Austria 2022 invitation letter: Mag. dr. Georg Vogt Lecture-research stay within the program Erasmus+
University of Bergen University of Bergen PO Box 7800 5020 Bergen Norway 2019 invitation letter: prof Leif Ove Larsen Research stay within the APVV Incubator of Multimedia Digital project Production
Department of Electronic Culture and Semiotics, Faculty of Humanities, Charles University, Prague Pátkova 2137/5 182 00 Prague 8 Czech Republic 2019, 2022 invitation letter: doc. Jakub Češka – guarantor of the program Lecture-research stay within the program Ceepus, Erasmus +
University of Mining - Technical University of Ostrava 7 November 2172/15 708 00 Ostrava-Poruba Czech repiblic 2022 invitation letter:: Ing. Libor Nečas, PhD. Lecture-research stay within the program Erasmus+
Department of Media Communication, Metropolitan University of Prague Uÿÿovská 100/1 190 00 Prague 9 Czech Republic 2018, 2019, 2021, 2022, 2024 invitation letter: prof. Jirák - guarantor of the program Lecture-research stay within the program Erasmus+, Ceepus
University of International and Public Relations Prague U Santoška 17, Prague 5, 150 00 Czech Republic 2018 invitation letter: PhDr Jirí Kohoutek, PhD. Lecture-research stay within the program Ceepus
TUB in Zlín Multimedia Faculty University 2431 760 01 Zlín Czech Republic 2017 invitation letter: doc. Jurášková, PhD. Lecture-research stay within the program Ceepus
University of Silesia in Opava, Faculty of Philosophy and Science, Institute of Audiovisual Creation Masarykova třída 343/37 746 01 Opava Czech Republic 2015 invitation: doc. PhDr. Eva Höflerová, Ph.D. Lecture-research stay within the program Erasmus+
Uniwersytet Pedagogiczny im. Komisji Edukacji Narodowej w Krakowie, Katedra lingvistyki kulturowej i komunikacija socialej, Krakow ul. Podchorazych 2 30-084 Kraków Poland 2010 invitation letter: dr.hab. Stanislaw Kosiera, prof. UE Lecture-research stay within the program Erasmus+
School of Creative Communication Na Pankráci 420/54 140 00 Praha 4 – Nusle, Czech Republic 2023, 2024 School of Creative Communication Lecture-research stay within the Erasmus + 2024 programme; Grant 0311000027, Call No. 0311/2023 - Visiting foreign lecturers for teaching in the field of artistic and creative production. Title: Creative Social Campaign - Social Activism of Brands
University of Economics in Prague, Department of International Business Prague, Czech Republic 2023, 2024 lectures in the specialisation Commercial Communication, subject Consumer behaviour and market psychology, Guarantor doc. Ing. Přemysl Průša, Ph.D. Czech Republic University of Economics in Prague, Department of International Business

IX. - Other relevant facts

IX.a - If relevant, other activities related to higher education or research/artistic/other activities are mentioned

Cooperation with marketing practice: • Co-founder of international student competition V4 in advertising creation Circulator - cooperation with VISIBILITY s.r.o., SCR, Zaraguza, TRIAD Advertising within specific marketing tasks from advertising agencies and subsequent marketing practice/internship of selected students. • Founder of the ŠOKG international competition (since 2014) - creative guerrilla marketing outputs based on cooperation with the non-profit sector, • Founder of the Multimedia Digital Production Incubator (since 2019 at UKF in Nitra). IMDP is a physical but also a virtual/digital space based on the coworking principle of building a startup for several target groups: students, creatives and strategists preparing for the profession of marketing specialists, experts/mentors from marketing practice and academia, and researchers from interdisciplinary fields of media studies, art sciences , digital marketing and neuromarketing. In IMDP, members can design, produce and at the same time research verify the effectiveness and impact of created multimedia products under the mentorship of experienced experts. Last update date Education of the wider professional community in the field of media and communication studies: • Lecturer, author of the entrance test, co-author of the university textbook for graduates of the foreign project ESF KIMKA – Communication, information and marketing competencies of graduates, University of Ostrava. (2008). Very successful education of humanities graduates in 03/09/2023 marketing communication with the aim of better application on the labor market. The author's publication "Effective social media communication" is still part of the information sheets (2020) of several domestic and Czech universities: e.g. Jan Evangelista Purkynÿ University in Ústí nad Labem (Social Communication), UCM Trnava FMK (Verbal Communication Practicum) and the University of Ostrava (Social Communication), is also a recommended literature of the Slovak Academy of Justice (Communication with the media) and public carrier RegioJet in the field of care and communication with customers.

Awards:

• Certificate of excellent completion of the project: KEGA 35269/07 - Training in tolerance, solving intolerance, 2009 - co-investigator. KEGA 106-007UKF-4/2010 Creating emotional and social well-being in the school environment, 2011 – co-researcher., KEGA Human rights and anti-prejudice education, 2018 – main researcher. • UKF Rector's Award in Nitra for internationally acceptable publishing activity 2017/2018, 2018/2019, 2021/2022. 

Date of last update
2025-02-05