UCM
Research/art/teacher profile of a person
Name and surname:
 doc. PhDr. Ľudmila Čábyová, PhD.
Email:
 ludmila.cabyova@ucm.sk
Homepage:
 http://
Fakulta/Univerzita:
FMK UCM - Faculty of Mass Media Communication
Pracovisko:
KMARK - Katedra marketingovej komunikácie

I. - Basic information

I.1 - Surname
Čábyová
I.2 - Name
Ľudmila
I.3 - Degrees
doc. PhDr. PhD.
I.4 - Year of birth
1979
I.5 - Name of the workplace
University of SS Cyril and Methodius in Trnava, Slovak Republic
I.6 - Address of the workplace
Nam. Herdu, 2 Trnava 017 01
I.7 - Position
Associate professor
I.8 - E-mail address
ludmila.cabyova@ucm.sk
I.9 - Hyperlink to the entry of a person in the Register of university staff
https://www.portalvs.sk/regzam/detail/14235
I.10 - Name of the study field in which a person works at the university
Media and Communication Studies
I.11 - ORCID iD
0000-0002-6008-2883

II. - Higher education and further qualification growth

II.1 - First degree of higher education
II.a - Name of the university or institution
Faculty of Mass Media Communication UCM in Trnava
II.b - Year
2000
II.c - Study field and programme
Mass media studies, marketing communication
II.2 - Second degree of higher education
II.a - Name of the university or institution
Faculty of Mass Media Communication UCM in Trnava
II.b - Year
2002
II.c - Study field and programme
Mass media studies, marketing communication
II.3 - Third degree of higher education
II.a - Name of the university or institution
Faculty of Wood Technology TU in Zvolen II.
II.b - Year
2009
II.c - Study field and programme
Economics and business management, sectoral and cross-sectoral economics
II.4 - Associate professor
II.a - Name of the university or institution
Faculty of Mass Media Communication UCM in Trnava
II.b - Year
2012
II.c - Study field and programme
mass media studies
II.5 - Professor
II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position III.b - Institution III.c - Duration
university lecturer/professional assistant Faculty of Mass Media Communication UCM in Trnava 2002-2003
university lecturer / supervisor Department Head Faculty of Mass Media Communication UCM in Trnava 2007-2008
university lecturer / Vice-Dean Faculty of Mass Media Communication UCM in Trnava 2008-2018
university lecturer / dean 2019 - súčasnosť

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other IV.b - Name of the institution IV.c - Year
English language course Academy of Education in Trnava Academy of Education in Trnava 2002-2003
Language stay, Florida, USA Student agency 2016
European Computer Driving Licence IT Academy 2014
Digital skills - google drive, pdf, excel FMC UCM in Trnava 2020
Creating project-based learning FMC UCM in Trnava 2020
Statistics course FMC UCM in Trnava 2020
Design thinking Google 2020
Digital Marketing Digital Marketing Institute 2017
Neuromarketing course FMC UCM in Trnava 2021
English language course C1 BEST 2022
Design thinking workshop FMK UCM 2024

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes
V.1.a - Name of the profile course V.1.b - Study programme V.1.c - Degree V.1.d - Field of study
Marketing I., II. marketing communication first Media and Communication Studies
Media marketing marketing communication first Media and Communication Studies
Consumer research and consumer theories marketing communication second Media and Communication Studies
Innovation in the marketing and media environment marketing communication third Media and Communication Studies
Theory and practice of marketing Communication I., II. marketing communication first Media and Communication Studies
V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year
V.2.a - Name of the study programme V.2.b - Degree V.2.c - Field of study
marketing communication third Media and Communication Studies
marketing communication second Media and Communication Studies
marketing communication first Media and Communication Studies
V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year
V.4 - Overview of supervised final theses
V.4.1 - Number of currently supervised theses
V.4.a - Bachelor's (first degree)
2
V.4.b - Diploma (second degree)
6
V.4.c - Dissertation (third degree)
3
V.4.2 - Number of defended theses
V.4.a - Bachelor's (first degree)
155
V.4.b - Diploma (second degree)
174
V.4.c - Dissertation (third degree)
8
V.5 - Overview of other courses taught in the current academic year according to study programmes
V.5.a - Name of the course V.5.b - Study programme V.5.c - Degree V.5.d - Field of study
Theory and Creation of Corporate Identity marketing communication second Media and Communication Studies

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations
VI.1.1 - Number of the research/artistic/other outputs
VI.1.a - Overall
164
VI.1.b - Over the last six years
65
VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases
VI.1.a - Overall
42
VI.1.b - Over the last six years
30
VI.1.3 - Number of citations corresponding to the research/artistic/other outputs
VI.1.a - Overall
35á
VI.1.b - Over the last six years
302
VI.1.4 - Number of citations registered in the Web of Science or Scopus databases
VI.1.a - Overall
135
VI.1.b - Over the last six years
70
VI.1.5 - Number of invited lectures at the international, national level
VI.1.a - Overall
2/2
VI.1.b - Over the last six years
2/2
VI.2 - The most significant research/artistic/other outputs

ADN Scientific papers in domestic journals registered in Web of Science or

SCOPUS Benchmarking Comparison of Marketing Communication of Universities in Slovakia / Ľudmila

Čábyová, Jakub Ptačin, 2014. In: Communication Today. - ISSN 1338-130X, Roč. 5, No. 1 (2014), pp. 55-

69. [Čábyová Ľudmila (50%) - Ptačin Jakub (50%)]


AAA Scientific monographs published in foreign publishers The role of Solomo Marketing and

Media in the Communication of Eco Innnovacions./ Ľudmila Čábyová, Krajčovič Peter, reviewers

(Zbigniew Widera, Václav Kupec) - 1st ed. Budapest : Wolters Kluwer HU, 2020 (sent

to the publisher)

AAA Scientific monographs published in foreign publishers Marketing and marketing

komunikaácia v médiách (Marketing and marketing communication in media) / Ľudmila Čábyová ;

Reviewers: [Dariusz Rott, Ivana Šindleryová. - 1st ed. - Łódź : Księży Młyn Dom Wydawniczy Michał

Koliński, 2012. - 211 s. [7,51 AH]. - ISBN 978-83-7729-181-8. [Čábyová Ľudmila (100%)]

ADN Scientific papers in domestic journals registered in Web of Science or

SCOPUS Media images of Slovak and Ukrainian presidents: I/We binary pronominal opposition in

political speeches / Halyna Stashko ... [et al.], 2020. In: Lege Artis : Language yesterday, today,

tomorrow. - ISSN 2453-8035, Vol. 5, no. 1 (2020), pp. 350-389. [Stashko Halyna (5%) - Prykhodchenko

Oleksandra (5%) - Chabyova Ludmila (45%) - Vrabec Norbert (45%)]

ADM Scientific works published in foreign publishing houses registered in WOS or Scopus.

Čábyová, Ľ., Paveleková, J.: Consumer behaviour of generation Y in book market. In. Consumer

studies. (to be published in 2021) ADN Scientific papers in domestic journals registered in

Web of Science or SCOPUS databases Digital Literacy and Readership of E-Books in Slovakia /

Ľudmila Čábyová, Peter Krajčovič, Jana Paveleková, 2020. DOI DOI 10.13187/ijmil.2020.1.3. In:

International Journal of Media and Information Literacy. - ISSN 2500-106X, Vol. 5, no. 1 (2020), pp. 3-

14. Access method: http://ejournal46.com/en/index.html [Čábyová Ľudmila (34%) - Krajčovič Peter

(33%) - Paveleková Jana (33%)]

VI.3 - The most significant research/artistic/other outputs over the last six years

ADM Scientific papers in foreign journals registered in Web of Science or

SCOPUS

Effect of marketing communication on consumer preferences and purchasing decisions /

Alena Kusá, Anna Zaušková, Ľudmila Čábyová, 2020.

In: AD ALTA : Journal of Interdisciplinary Research. - ISSN 1804-7890, Vol. 10, no. 1 (2020), pp. 150-

155.

AAA Scientific monographs published in foreign publishers

The role of SoLoMo marketing and media in the communication of eco-innovations [electronic resource]

/ Ľudmila Čábyová, Peter Krajčovič ; reviewers: Zbigniew Widera, Václav Kupec. - 1st ed. - Budapest

: Wolters Kluwer, 2020. - 176 p. [7,92AH]. - Online monograph. - ISBN 978-963-295-952-8.

ADN Scientific papers in domestic journals registered in the Web of Science or

SCOPUS Media images of Slovak and Ukrainian presidents: I/We binary pronominal opposition in

political speeches / Halyna Stashko ... [et al.], 2020. In: Lege Artis : Language yesterday, today,

tomorrow. - ISSN 2453-8035, Vol. 5, no. 1 (2020), pp. 350-389. [Stashko Halyna (5%) - Prykhodchenko

Oleksandra (5%) - Čábyova Ludmila (45%) - Vrabec Norbert (45%)]

ADN Scientific papers in domestic journals registered in Web of Science or

SCOPUS

Reading Behaviour in the Digital Age: Impact of Covid-19 on Consumer Behaviour / Jana

Paveleková, Ľudmila Čábyová, Alena Hrušková, 2021.

In: Media Literacy and Academic Research. - ISSN 2585-8726, Vol. 4, no. 2 (2021), pp. 25-41.

ADN Scientific papers in domestic journals registered in Web of Science or

SCOPUS Digital Literacy and Readership of E-Books in Slovakia / Ľudmila Čábyová, Peter Krajčovič,

Jana Paveleková, 2020. DOI DOI 10.13187/ijmil.2020.1.3.

Information Literacy. - ISSN 2500-106X, Vol. 5, no. 1 (2020), pp. 3-14. Method of access:

http://ejournal46.com/en/index.html [Čábyová Ľudmila (34%) - Krajčovič Peter (33%) - Paveleková

Jana (33%)]

VI.4 - The most significant citations corresponding to the research/artistic/other outputs

AAA Scientific monographs published in foreign publishing houses

The role of SoLoMo marketing and media in the communication of ecoinnovations

[elektronický zdroj] / Ľudmila Čábyová, Peter Krajčovič ; reviewers: Zbigniew Widera,

Václav Kupec. - 1. vyd. - Budapešť : Wolters Kluwer, 2020. - 176 s. [7,92AH]. - Online monografia. -

ISBN 978-963-295-952-8.

[Čábyová Ľudmila (57,7 [4,57 AH]%) - Krajčovič Peter (42,3 [3,35 AH]%)]

Citation:

2022 [02] KUSÁ, A., FAŠIANG, T., KOLLÁROVÁ, D. Retail Marketing Communication and the

Consumer Behaviour of Selected Generations. Oxford: Peter Lang, 2022. ISBN 978-1-80079-855-7. s.

182.

2022 [02] OBDRŽÁLKOVÁ, E., MORAVCOVÁ, M. Pros and Cons of Home Office during the Covid-19

Pandemic. In: International Conference on Entrepreneurial Competencies in a Changing World

(Volume 135 (2022)). České Budějovice: Vysoká škola technická a ekonomická v Českých

Budějovicích, 2022. SHS Web of Conferences, s. 1-9.

2022 [01] ZAUŠKOVÁ, A., et al. Current state and prediction of the future of digitization as a part of

industry 4.0. In: Serbian Journal of Management. 2022, 17(1), pp. 111-123. WoS

2021 [02] JURIŠOVÁ, V. Spoločensky zodpovedné podnikanie. In: Public relations - teória a prax.

Trnava: FMK UCM, 2021. ISBN 978-80-572-0218-9. s. 83.

2021 [02] PITOŇÁKOVÁ, Slavka. Úvod so štúdia mediálnych produktov. Žilina: EDIS, 2021. ISBN

978-80-554-1834-6. s. 13, 143.

2021 [2] JANKELOVÁ, N., et al. Vodcovské zručnosti v komunálnej politike. In: Politické vedy. 2021,

24(1), s. 181-201. WoS

2021 [2] SPÁLOVÁ, L., MIKULÁŠ, P., PÚCHOVSKÁ, O. Attitudes towards different influencer

categories - exploration of Generation Z. In: Communication Today. 2021, 12(1), s. 44-59. WoS,

Scopus

2021 [2] LUKÁČ, M., et al. The interaction between the marketing communications audit and

visitors in Museum facilities. In: Communication today. 2021, 12(1), s. 80-95. WoS

ADM Scientific papers in foreign journals registered in Web of Science or SCOPUS

Effect of marketing communication on consumer preferences and purchasing decisions /

Alena Kusá, Anna Zaušková, Ľudmila Čábyová, 2020.

In: AD ALTA : Journal of Interdisciplinary Research. - ISSN 1804-7890, Roč. 10, č. 1 (2020), s. 150-

155.

[Kusá Alena (50%) - Zaušková Anna (25%) - Čábyová Ľudmila (25%)]

Citation:

2022 [02] IZAKOVA, N., et al. The Role of Social Communications in Private medical Clinic Brand

Management During the Covid-19 Pandemic. In: Proceedings of the International Scientific and

Practical Conference "Sustainable development of environment after Covid-19" (SDEC 2021). Paríž:

Atlantis Press, 2022. Advances in Social Science, Education and Humanities Research, ISSN 2352-

5398 ; Volume 632, s. 164-168.

2022 [01] ZABUZHANSKA, I., MARTOVIČ, M., HEKELJ, M. Audiobranding in American and Slovak

telecommunications advertising: a linguistic standpoint. In: Lege Artis: Language yesterday, today,

tomorrow. 2022, roč. 7, č. 1, s. 267-304. WoS

2021 [02] IZAKOVA, N.B., KAPUSTINA, L.M. Marketingovoe issledovanie vlijanija uznavaemosti

brenda na konkurentosposobnosť agentstv nedvižimosti. In: Praktičeskij marketing. 2021, č. 9, s.

11-17. ISSN 2071-3762.

2021 [02] IZAKOVA, N., et al. Digital Marketing Communications for Sustainable Company

Development. In: Proceedings of the Second Conference on Sustainable Development: Industrial

Future of Territories (IFT 2021). Atlantis Press, 2021. Advances in Economics, Business and

Management Research, ISSN 2352-5428 ; Volume 195, s. 163-167.

2021 [02] IZAKOVA, N.B., SOLOSIČENKO, T.Ž. Methodological approach to assessing the brand

management performance of a private medical clinic. In: Voprosy upravlenija. 2021, roč. 5, č. 72, s.

23-36.

2021 [01] Askan, E., Topcu, Y., Sahin, A. Determining consumption preferences of consumers

considering quality attributes of drinking water: case of lgdir. In: ITALIAN JOURNAL OF FOOD

SCIENCE. 2021, roč. 33, č. 2, s. 156-165. WoS

2021 [01] KNOŠKOVÁ, Ľ., GARASOVÁ, P. Consumer perception of product features in buying process

of wooden furniture. In: AD ALTA: journal of interdisciplinary research. 2021, roč. 11, č. 2, s. 119-

126. WoS

2020 [02] AGARWAL, S., DAMLE, M. Sentiment analysis to evaluate influencer marketing: exploring

to identify the parameters of influence. In: PalArch’s Journal Of Archaeology Of Egypt/Egyptology.

2020, roč. 17, č. 6, s. 4784-4799. ISSN 1567-214X.

2020 [2] POLIAČIKOVÁ, E., MUSOVÁ, Z., DRUGDOVÁ, J. Perception of package free shops as a part

of the circular economy principles implementation by generations X and Y. In: Marketing Identity:

Covid-2.0. Trnava: FMK UCM, 2020, s. 482-490. ISBN 978-80-572-0107-

ADN Scientific papers in domestic journals registered in Web of Science or SCOPUS

Paveleková, 2020. DOI DOI 10.13187/ijmil.2020.1.3.

In: International Journal of Media and Information Literacy. - ISSN 2500-106X, Roč. 5, č. 1 (2020), s.

3-14.

Spôsob prístupu:

http://ejournal46.com/en/index.html

[Čábyová Ľudmila (34%) - Krajčovič Peter (33%) - Paveleková Jana (33%)]

Citation:

2021 [2] NOVIKOV, Andrei. International Journal of Media and Information Literacy: Five-year

Anniversary. In: International Journal of Media and Information Literacy. 2021, 6(1), s. 176-181.

ISSN 2500-106X. Scopus

2020 [2] FEDOROV, A., MIKHALEVA, G. Current Trends in Media and Information Literacy in

Research and Scientific Publications of the early 21st century. In: International Journal of Media

and Information Literacy. 2020, 5(2), pp. 153-163. ISSN 2500-106X. Scopus

2020 [2] MINÁRIKOVÁ, J., BLAHÚT, D., VIŠŇOVSKÝ, J. Hi-Tech And Eye-Catching Alike: In formation

In The Multiplatform Era. In: ejmap. 2020, 3(2), s. 118-125. WoS

ADN Scientific papers in domestic journals registered in Web of Science or SCOPUS

Media images of Slovak and Ukrainian presidents: 'I/We' binary pronominal opposition in

political speeches / Halyna Stashko ... [et al.], 2020.

In: Lege Artis : Language yesterday, today, tomorrow. - ISSN 2453-8035, Roč. 5, č. 1 (2020), s. 350-

389.


Citation:

2022 [02] PANASENKO, N., GREGUŠ, Ľ. Media text in the mirror of linguistics. Praha: Wolters

Kluwer, 2022. ISBN 978-80-7676-514-6.

2022 [01] ZBUZHANSKA, I., YAMCHYNSKA, T. COMMUNICATIVE SILENCE IN POLITICAL DISCOURSE:

A CASE STUDY ON AMERICAN AND UKRAINIAN PRESIDENTIAL SPEECHES. In: LEGE ARTISLANGUAGE

YESTERDAY TODAY TOMORROW. 2022, roč. 7, č. 2, s. 208-224. ISSN 2453-8035. WoS

2021 [01] LIUBCHENKO, Y., et al. Political communication in the post-truth era: mind mapping

values of Ukraine's Volodymyr Zelensky. In: Communication Today. 2021, 12(2), pp. 146-166. WoS

2021 [02] LITKOVIČ, Ju.V., KOVAĽČUK, L.V., LESIK, I.V. Reklamna funkcija anglomovnich gazetnich

zagolovkiv. In: Akademični studii. Serija Gumanitarni nauki. 2021, 3, s. 125-131.

2021 [2] VASO, R., ALEKSIIEVETS, O. RHETORICAL PROSODY IN ENGLISH POLITICAL DISCOURSE.

In: LEGE ARTIS-LANGUAGE YESTERDAY TODAY TOMORROW. 2021, roč. 6, č. 2, s. 255-291. WoS

2021 [2] POTAPENKO, S., IZOTOVA, N. COGNITIVE RHETORIC OF EFFECT: RESPONSIBILITY

IMPRESSION IN RUSSIAN AND UKRAINIAN PRESIDENTS' INAUGURALS. In: LEGE ARTIS-LANGUAGE

YESTERDAY TODAY TOMORROW. 2021, roč. 6, č. 2, s. 165-201. WoS

2020 [2] PANASENKO, N., et al. COVID-19 as a media-cum-language event: cognitive,

communicative, and cross-cultural aspects. In: Lege Artis: Language yesterday, today, tomorrow.

2020, roč. 5, č. 2, s. 122-210. WoS

2020 [2] GRACOVÁ, S., et al. Comparison Of Television Broadcasting For Children And Youth In A

Public Broadcaster In The Slovak And Czech Republic During The Covid-19 Pandemic. In: Media

Literacy and Academic Research. 2020, roč. 3, č. 2, s. 48-61. WoS

2020 [2] RUTKOWSKI, M., SKOWRONEK, K. LINGUISTIC CONSTRUCTION OF FEMALE IDENTITY IN

POLISH POLITICAL DISCOURSE. In: LEGE ARTIS-LANGUAGE YESTERDAY TODAY TOMORROW. 2020,

roč. 5, č. 2, s. 263-300. WoS

ADN Scientific papers in domestic journals registered in Web of Science or SCOPUS

Benchmarking Comparison of Marketing Communication of Universities in Slovakia / Ľudmila

Čábyová, Jakub Ptačin, 2014.

In: Communication Today. - ISSN 1338-130X, Roč. 5, č. 1 (2014), s. 55-69.

[Čábyová Ľudmila (50%) - Ptačin Jakub (50%)]


Citation:

2019 [1] GUNINA, D., KOMARKOVA, L., PRIBYL, V. How to attract university applications: exploring

tertiary education advertising patterns in the Czech Republic. In: Tertiary Education and

Management. 2019, 25(4), pp. 349-366. WoS

2019 [2] SCHUNOVÁ, Romana. Marketing of education and its specifics in modern society. In:

Megatrends and Media: Digital Universe. Trnava: FMK UCM, 2019, s. 732. ISBN 978-80-572-0015-

4. WoS

2017 [1] SIMON, M., et al. Combined Heuristic Attack Strategy on Complex Networks. In:

Mathematical Problems in Engineering. 2017, art. no. 6108563. ISSN 1024-123X. WoS

2016 [1] DIRGOVÁ LUPTÁKOVÁ, I., et al. Neural Gas Clustering Adapted for Given Size of Cluster.

In: Mathematical Problems in Engineering. 2016, art. no. 9324793. WoS

2016 [1] ZAUŠKOVÁ, A., RYBANSKÝ, R., MIKLENČIČOVÁ, R. Eco Innovations in Slovakia and Their

Marketing Communication. In: ICASSR 2015: 3rd International Conference on Applied Social Science

Research. 2016, s. 219, 220. ISBN 978-94-6252-148-3. WoS

2016 [01] LUPTÁKOVÁ DIRGOVÁ, I., et al. Neural Gas Clustering Adapted for Given Size of Clusters.

In: Mathematical problems in engineering. 2016, art. no. 9324793. WoS

2015 [1] MALAČKA, Lena. Role of marketing communication in applicants ́ choice university. In:

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis. 2015, 63 (45), pp. 1311-

1322. Scopus

2015 [2] KRAJČOVIČ, Peter. Strategies in media planning. In: Communication Today. 2015, vol. 6,

no. 2, p. 22, 29. ISSN 1338-130X. WoS

2015 [1] STRAČIAK, M., BUTORACOVÁ ŠINDLERYOVÁ, I. Model Systems and Models of Public

Relations. In Proceedings of the 2015 International Conference on Education Reform and Modern

Management (ERMM 2015). 2015, pp. 395-397. ISBN 978-94-62520-66-0. WoS

VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years

NFP 313011ASN4 Addressing societal threats due to the COVID-19 pandemic, 2020 - 2023

HORIZON 2020 - Research and Innovation Framework Programme - "Critical Exploration of Media

Related Risks and Opportunities for Deliberative Communication: Development Scenarios of the

European Media Landscape". Principal Investigator of the international grant task for FMK UCM in

Trnava. Principal Investigator: Halliki Harro-Loit (Estonia), duration: 2021 - 2023.

VEGA: Phygital concept and its application in sustainable integrated environmental

Integrated Integrated Enterprise Management (VEGA)

VEGA: Aspects of marketing communication in the customer value creation process in the B2C market in

in the context of maximizing market share in the retail buying mix

Cross-Border Cooperation. (COPESU) - CBC01021 Solution period: 2016-2017

Slovak Research and Development Agency No. APVV-22-0469- Roadmap of a digital platform providing AI (Artificial Intelligence) automation of decision-making processes in the field of communication strategy, 2023-2027

Recovery and Resilience Plan SR/09I01-03-V04-00004 Critical examination of media-related risks and opportunities for deliberative communication: scenarios for the development of the Slovak media landscape in the field of advertising literacy, solution period 2024 - 2026, responsible investigator: doc. PhDr. Ľudmila Čábyová, PhD.

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VII.a - Activity, position VII.b - Name of the institution, board VII.c - Duration
membership of the editorial board of the journal Zeszyty Naukowe Wyższej Szkoły Humanitas Management (ISSN 1899- 8658) 2018- permanent
Membership in the Scientific Council of Wolters Kluwer Publishing House for Marketing and Marketing Communication Wolter Kluwer 2018 - permanent
Membership of the editorial board of the journal Communication Today, EJMAP, MLAR 2010 - permanent
Membership of the Scientific Council University of St. Cyril and Methodius, Faculty of Economics and Management UKF Nitra, Faculty of Humanities, University of Žilina 2016 - permanent, 2019 - permanent, 2019 - permanent
Membership of the State Examination Committee Department of Media and Communication Studies: FMK UCM, FF UKF, FEM SPU 2002 - permanent
Membership of the Habitat Commission Department of Media and Communication Studies: FMK UCM, FF UKF, FEM SPU 2018 - 2020
Membership European Communication Research and Education Association. 2020 - permanent
Membership in the Scientific Council of Wolters Kluwer Publishing House for Marketing and Marketing Communication Faculty of Mass Media Communication UCM in Trnava 2008 - permanent
Membership of a foreign professional organization European Social Marketing Associatio 2022 - permanent

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

VIII.a - Name of the institution VIII.b - Address of the institution VIII.c - Duration (indicate the duration of stay) VIII.d - Mobility scheme, employment contract, other (describe)
High Colleges of Finance and Administration Prague Erasmus
Faculty of Humanities, Krakow Erasmus
Academy of Arts and Culture, University of Osijek, Croatia, Osijek December 2020 Erasmus
University of Malaya Kuala Lumpur jún 2022 Erasmus+
Edward Bernays University College, Záhreb, Chorvátsko Zagreb júl 2022 Erasmus
Business Technology University, Tbilixi Tbilisi, Georgria May, 2024 Erasmus plus K171
BCN Spain - Las Palmas Barcelona, Spain september, 2024 Erasmus staff mobility

IX. - Other relevant facts

IX.a - If relevant, other activities related to higher education or research/artistic/other activities are mentioned

Literary Fund Award for three years of scholarly acclaim in the category of social sciences (2017). 2.

Principal Investigator for Slovakia in the Worlds of Journalism Study within the 3.

Worlds of Journalism Study (WJS3).

Thomas Hanitzsch (Germany) Project assessor of the KEGA grant scheme

Foreign Outputs for Communication Today (ISSN1338-130X) Reviewer of foreign

Marketing processes / Jarmila Šalgovičová, Anna Štefančiková. - Łódź : KSIĘŻY MŁYN

Dom Wydawniczy Michał Koliński, 2011. - 194 p. - ISBN 978-83-7729-119-1.

Date of last update
2024-10-13