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Name and surname:
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doc. Mgr. Lukasz Wojciechowski, PhD. | |
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Email:
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lukasz.wojciechowski@ucm.sk | |
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Homepage:
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http:// | |
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Fakulta/Univerzita:
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FMK UCM
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Faculty of Mass Media Communication
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Pracovisko:
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KMASK
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Katedra masmediálnej komunikácie
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| III.a - Occupation-position | III.b - Institution | III.c - Duration |
|---|---|---|
| University lecturer/ associate professor | University of St. Cyril and Methodius in Trnava | 2019 - till now |
| University lecturer/ assistant professor | University of St. Cyril and Methodius in Trnava | 2015 – 2019 |
| University teacher outside work. Ratio/ assistant professor | Pan-European College | 2015 – 2016 |
| University lecturer/ assistant professor | University lecturer/ assistant professor | 2007 – 2015 |
| Visiting Professor / Department - Journalism and social communication | University of Economics in Katowice, Faculty of Information Technology and Communications, Poland | March - May 2012 |
| Computer graphics teacher | Primary Art School TralaSchool | 2008 – 2010 |
| Graphic | CD Photo Design | 2007 – 2008 |
| Photographer | CinemArt SK, IN Film Praha, Magic Seven Slovakia | 2020 |
| Production assistant, photographer | Trigon Production, Magic Seven | 2005 – 2009, 2007 |
| Assistant director, photographer | Apple Film Production | 2005 – 2008 |
| IV.a - Activity description, course name, other | IV.b - Name of the institution | IV.c - Year |
|---|---|---|
| Certificate - Data Mining course | Acrea Learning Centre, Prague, Czech Republic | 2022 |
| Diploma of French language studies - DELF A1 level [Diplôme d ́études en langue française DEFL A1] | République Française, Ministède l ́éducation nationale, France | 2013 |
| Creation online modules | Centre for Modern Education, Bratislava, Slovak Republic | 2011-2012 |
| Web Joomla Certificate | Lapis. s.r.o. Nitra, Slovensko | 2011 |
| Certificate - Active Language [Certificat-Actilangue] | Ecole Privée de Langue Fr., Nice, France | 2011 |
| Certificate - course of factor analysis in SPSS statistical software | SPSS Training Centre of the Czech Republic, Prague, Czech Republic | 2010 |
| Web HTML Certificate | Lapis. s.r.o. Nitra, Slovensko | 2005 |
| Prevention of Sexual Exploitation and Abuse (PSEA) | Unicef | 2023 |
| V.1.a - Name of the profile course | V.1.b - Study programme | V.1.c - Degree | V.1.d - Field of study |
|---|---|---|---|
| Propaedeutics of Media Studies | Applied Media Studies | first | Media and Communication Studies |
| Theory and History of Media Communication II | Applied Media Studies | first | Media and Communication Studies |
| Media content management | Mass media communication | first | Media and Communication Studies |
| Media aesthetics | Mass media communication | first | Media and Communication Studies |
| Production and distribution of media work | Mass media communication | second | Media and Communication Studies |
| Media and communication strategies | Mass media communication | second | Media and Communication Studies |
| Theoretical and methodological background of media communication | Mass media communication | third | Media and Communication Studies |
| Theory of mass communication | Marketing communication | first | Media and Communication Studies |
| V.2.a - Name of the study programme | V.2.b - Degree | V.2.c - Field of study |
|---|---|---|
| Mass media communication | first | Media and Communication Studies |
| Mass media communication | second | Media and Communication Studies |
| Mass media communication | third | Media and Communication Studies |
| V.5.a - Name of the course | V.5.b - Study programme | V.5.c - Degree | V.5.d - Field of study |
|---|---|---|---|
| History of Film I and II | Mass Media Communication | first | Media and Communication Studies |
| History of mass communication | Theory of digital Games | first | Media and Communication Studies |
| first | Media and Communication Studies | ||
| Expressive means of digital games | Theory of digital Games | first | Media and Communication Studies |
| Key digital games | Theory of digital Games | first | Media and Communication Studies |
| Key Czech and Slovak games | Theory of digital Games | second | Media and Communication Studies |
| Theory of mass communication | Marketing communication | first | Media and Communication Studies |
AAA Scientific monographs published in foreign publishers WOJCIECHOWSKI, Łukasz Pawel. Ambient marketing: + case studies in V4. 1st ed. Kraków: Towarzystwo Słowaków w Polsce, 2016. 149 p. ISBN 978-83-7490-953-2. Category according to SAAVŠ: A+
AEC Scientific papers in foreign peer-reviewed scientific monographs FICHNOVÁ, Katarína, WOJCIECHOWSKI, Lukasz and Mikuláš, Peter. Trust and Marketing. In: Intuition, Trust and Analytics. Abingdon Oxfordshire: CRC Press - Taylor & Francis Group, 2018, P. 143-172 [2.17 AH]. ISBN 978-1- 138-71912-5. Indexed in the Scopus database Category according to SAAVŠ: A+
AAB Scientific monographs published in domestic publishers SZYSZKA, Michał and Łukasz Pawel WOJCIECHOWSKI. Forming the image of social assistance institutions in the media. 1st ed. Trnava: University of St. Cyril and Methodius in Trnava, 2018. 236 p. [12,11 AH]. ISBN 978-80-8105-987-2. A.
ADN Scientific papers in domestic journals registered in Web of Science or SCOPUS databases FICHNOVÁ, Katarína, Łukasz Pawel WOJCIECHOWSKI and Peter SZABO. A reflection on the citizens ́ attitudes to the political situation (and their creative renditions). Communication today. Roč. 10, no. 1 (2019), pp. 76-92. ISSN 1338-130X. Category according to SAAVŠ: A+
AEC Scientific papers in foreign peer-reviewed scientific monographs FICHNOVÁ, Katarína, WOJCIECHOWSKI, Lukasz a Edita ŠTRBOVÁ. Ambient, Guerilla and Event Marketing in Education of Marketers, and Development of creative abilities: A Case Study. In: Digital Transformation, Perspective Development, and Value Creation: Research case studies: Routlege- Taylor & Francis Group, 2023. ISBN 978-10-324-534-08. Október 2023. https://www.routledge.com/Digital-Transformation-Perspective-Development-and-Value-Creation-Research/Pankowska/p/book/9781032453408. Category by SAAVŠ: A+
V2 Scientific output p.n. as part of an edited book or proceedings - chapter, paper, abstract, abstract from an event, ...
Trust and the Economic Performance of Creative Industry Entities and Artificial Intelligence Technology / Fichnová, Katarína - Wojciechowski, Łukasz Paweł - Štrbová, Edita - Anna Sołtysik-Piorunkiewicz, 2025.In: Trust, Media and the Economy Mutual Relations / edited by Joanna Paliszkiewicz, Jerzy Gołuchowski, Katarzyna Zdanowicz-Cyganiak, Kuanchin Chen. - 1. vyd. - New York : Routledge, 2025. - (Routledge Studies in Trust Research). - ISBN 978-103-2874-73-9
Trust and the Economic Performance of Creative Industry Entities and Artificial Intelligence Technology / Fichnová, Katarína - Wojciechowski, Łukasz Paweł - Štrbová, Edita - Anna Sołtysik-Piorunkiewicz, 2025.In: Trust, Media and the Economy Mutual Relations / edited by Joanna Paliszkiewicz, Jerzy Gołuchowski, Katarzyna Zdanowicz-Cyganiak, Kuanchin Chen. - 1. vyd. - New York : Routledge, 2025. - (Routledge Studies in Trust Research). - ISBN 978-103-2874-73-9
Scientific papers in foreign peer-reviewed scientific monographs FICHNOVÁ, Katarína, WOJCIECHOWSKI, Lukasz a Edita ŠTRBOVÁ. Ambient, Guerilla and Event Marketing in Education of Marketers, and Development of creative abilities: A Case Study. In: Digital Transformation, Perspective Development, and Value Creation: Research case studies: Routlege- Taylor & Francis Group, 2023. ISBN 978-10-324-534-08. Október 2023. https://www.routledge.com/Digital-Transformation-Perspective-Development-and-Value-Creation-Research/Pankowska/p/book/9781032453408. Category by SAAVŠ: A+
Marketing & Public Relations for Business Communication / SHELTON, Amiee - Wojciechowski, Łukasz Pawel : Case Studies ; reviewers: Peter Mikuláš, Edita Štrbová. - 1st ed. - Trnava : Faculty of Mass Media Communication, UCM in Trnava, 2024. - Category until 2021 ACA. - 304 p. [14.32AH] [print]. - ISBN 978-80-572-0397-1
MAGO, Zdenko, Łukasz Pawel WOJCIECHOWSKI, Magdaléna BALÁŽIKOVÁ a Amiee SHELTON. Learning by Playing: A Case Study of the Education in Photography by Digital Games. Journal of education culture and society = JECS. Vol. 14, No. 1 (2023), pp. 465-479 [online]. ISSN 2081-1640.
Application of Virtual and Augmented Reality in the Context of the Development of Art Marketing Communication in the Space of Selected Cultural Institutions / Spálová, Lucia - Štosel, Marek - Wojciechowski, Łukasz Pawel, 2023. - Category till year 2021 ADN. In: European Journal of Media, Art and Photography. - ISSN 1339-4940, Vol. 11, No. 1 (2023), s. 108-115.
Online fraud: security challenges and preventiv measures for accommodation platform users / Radošinský, Michal - Najjar, Saba - Wojciechowski, Łukasz Pawel [electronic], 2025. - Kategória do roku 2021 ADE. Časopis je registrovaný v ERIH+.In: Lumina. - ISSN 1516-0785, Roč. 19, č. 1 (2025), s. 120-138 [print, online].
WOJCIECHOWSKI, Łukasz Pawel a Katarína FICHNOVÁ. New technologies and ambient marketing communication. DOI DOI 10.24917/20837275.14.2.2 Annales Universitatis Paedagogicae Cracoviensis. Roč. 14, č. 2 (2022), s. 22-46. ISSN 2083-7275.
Feedback:
2025 [02] SIFOUR, S.; SOUKEUR, F.Z. The impact of Ambient Guerrilla Marketing (AGM) on brand awareness in urban environments. In: JEFB. 2025, 10(2), s. 1279-1294.
2025 [02] GEGUNG, Eunike. Guerilla marketing: what it is and how it benefits smes. In: Journal of Innovation Management in Small & Medium Enterprises. 2025, ISSN 2166-076X, Roč. 18, č. 1, s. 275-284.
2023 [02] VANIA, A., FIKRIAH, N.L. The Impact of Creative Digital Marketing on the Sustainability of MSME Businesses: A Mediating Role of Marketing Performance. In: Jurnal Ilmiah Manajemen dan Bisnis. 2023, 8(2), s. 141-150. ISSN 2528-2077.
2023 [01] TÜFEKCI, O.K., AKBIYIK, F.. Conceptual level strategy recommendations for understanding marketing communication efforts in digital consumption culture with neuroscience technique. In: Mehmet Akif Ersoy University Journal of Economics and Administrative Sciences Faculty. 2023, 10(2), pp. 1691-1704. ISSN 2149-1658. WoS
MAGO, Zdenko, Łukasz Pawel WOJCIECHOWSKI, Magdaléna BALÁŽIKOVÁ a Amiee SHELTON. Learning by Playing: A Case Study of the Education in Photography by Digital Games. Journal of education culture and society = JECS. = JECS Roč. 14, č. 1 (2023), s. 465-479 [online]. ISSN 2081-1640.
Feedback:
2025 [01] Educational Possibilities of Gamification in the Formation of Soft & Hard Skills among Students of Socionomic Professions / Savitska, Viktoriia et al. In: Journal of education culture and society. ISSN 2081-1640. Roč. 16, č. 2 (2025), s. 819-839. Scopus
2025 [02] BILAL RUSADY, M.; FADLI RAMADHAN, M. Gaming as Virtual Experience of Learning Arabic in Native Speakers' Environment: Assassin's Creed Mirage. In: Al-Ta'rib. 2025, 13(1), s. 59-78. ISSN 2354-5887.
2025 [01] Improving Digital Literacy of Elementary Teacher Candidates Through Digital-Based RADEC Learning Model / Maspiroh, Iyoh; Prasetyo, Zuhdan Kun; Hermanto, Hermanto; Rohmatillah, Nur; Kuswidyanarko, Arief. DOI 10.20897/ejsteme/16530. In: European Journal of Stem Education. ISSN (online) 24684368. Roč. 10, č. 1 (2025). Scopus
2025 [01] Click, Analyze, Improve: Unveiling IRIS, an AI-Based Photography Learning Tool / Izani, M.; Dalia, R.; Aishah, R. DOI 10.1007/978-981-96-1154-6_24. In: Smart Innovation Systems and Technologies. 2025. ISBN [9789819611539]. ISSN 21903018. ISSN (online) 21903026, s. 349-365. Scopus
2025 [01] ALAM, Sohaib, 2025. Effects of Multimedia Inputs on Improving the Grammatical Accuracy of Students' Speaking Skills: An Experimental Study. In: Theory and practice in language studies. ISSN 1799-2591, ISSN 2053-0692, Roč. 15, č. 5 (2025), s. 1579-1590. Dostupné na: DOI 10.17507/tpls.1505.23 SCOPUS
2025 [02] PURNAMASARI, I.; TWINSARI MANINGTYAS, R.D.; NOVITA SARI, Z. Pengembangan Model Pembelajaran Tematik Anak Usia Dini Berbasis Kurikulum Merdeka melalui LMS Interaktif. In: As-Syar'i: Jurnal Binbingan & Konseling Keluarga. 2025, 7(4), s. 202-217. ISSN 2656-4807.
2025 [02] FILIP, V.; CHOVANEC, A. Gamifying soft skills: Experiential learning through minecraft environments. In: Marketing identity: The power(s) of communication. Trnava: UCM, 2025, s. 108-118. ISBN 978-80-572-0555-5.
2024 [02] PRONER, J.; KYSLER, A. Educational digital games in Slovakia: Overview of projects and their integration in education. In: ICERI 2024: 17th annual International Conference of Education, Research and Innovation. Valencia: IATED, 2024. ICERI Proceedings, ISSN 2340-1095. ISBN 978-84-09-63010-3, s. 3442-3450.
2024 [01] SCHINELLO, Salvatore. New media and communication in creative society: A systematic review of articles published between 2012 and 2024, indexed in Web of Science. In: CONNECTIST-ISTANBUL UNIVERSITY JOURNAL OF COMMUNICATION SCIENCES. 2024, 66, s. 93-117. ISSN 2636-8943. WoS
2024 [01] The Impact of Card Games on Enhancing Financial Education and Daily Life Skills for Older Adults / Chacón-Castro, Marcos; Rengifo, Jenny; Arias-Flores, Hugo; Jadán-Guerrero, Janio. DOI 10.1007/978-981-97-1552-7_24. In: Smart Innovation, Systems and Technologies. 2024. ISBN [9789819715510]. ISSN 21903018. ISSN (online) 21903026, s. 361-372. Scopus
2024 [01] Transition from outcome-based learning to global accreditation of top universities of India: Elevating the bar of educational excellence / Khatri, Bhanupriya; Nandini, Girija; Khan, Shad Ahmad. DOI 10.4018/979-8-3693-1698-6.ch019. In: Evaluating Global Accreditation Standards for Higher Education. 2024. ISBN [9798369316993, 9798369316986], s. 278-292. Scopus
WOJCIECHOWSKI, Łukasz Pawel. Ambient marketing: + case studies in V4. 1. vyd. Kraków: Towarzystwo Słowaków w Polsce, 2016. 149 s. ISBN 978-83-7490-953-2.
Feedback:
2025 [02] PRAVDOVÁ, H.; MAGO, Z.; KABÁT, M. Monetisation and Innovation Potential in Digital Games. Praha: Wolters Kluwer, 2025. ISBN 978-80-286-0400-4. s. 177.
2020 [2] MAGO, Zdenko. Fake-vertising and mobile games: Case study of 'pull the pin' ADS. In: Communication today. 2020, 11(2), pp. 132-147. WoS
2018 [2] RADOŠINSKÁ, Jana. Omnivore vs Univore: A Reflection on the Current Knowledge on Cultural Taste and Cultural Consumption. In: ejmap. 2018, 6(2), pp. 98-109. ISSN 1339-4940. WoS
2017 [6] FICHNOVÁ, Katarína. Ambient Marketing + Case Studies in V4. In: Communication Today. 2017, vol. 8, no. 1, pp. 130-131. ISSN 1338-130X.
FICHNOVÁ, Katarína, Łukasz Pawel WOJCIECHOWSKI a Peter MIKULÁŠ. Trust and Marketing. In: Intuition, Trust, and Analytics. edited by Jay Liebowitz, Joanna Paliszkiewicz, Jerzy Gołuchowski. Boca Raton: CRC Press Taylor & Francis Group, 2018, s. 143-172 [2,17 AH]. ISBN 978-1387-1912-5.
Feedback:
2019 [3] MIZANIE, D., IRWANSYAH. Penggunaan Social Network Site (SNS) Instagram Sebagai Media Pemasaran Geriliya Digital. In: Jurnal Komunikasi. 2019, 10(2), 89-98. ISSN 2086-6178.
2019 [1] STERNADORI, M., ABITBOL, A. Support for women ́s rights and feminist self-identification as antecedents of attitude toward femvertising. In: Journal of Consumer Marketing. 2019, DOI 10.1108/JCM-05-2018-2661. WoS
2018 [1] SPÁLOVÁ, L., SZABO, P. Migration Policy in the European Union - Methodological Modification of Psychosemantic Methods. In: ICEI 2018: Proceedings of the 4th International Conference on European Integration 2018. Ostrava: VŠB, 2018, s. 1338, 1341. ISBN 978-80-248-4169-4. WoS
SHELTON, Amiee J., Łukasz Pawel WOJCIECHOWSKI a Jamie WARNER. Ambient Marketing Practices in the United States: A Professional View. Communication Today. Vol. 7, no. 1 (2016), pp. 66-81. ISSN 1338-130X.
Feedback:
2021 [3] HAMMAD, A.A. The Impact of Adopting Guerilla Marketing on Increasing the Market Share of EgyptAir Airlines. 2021, 21(2), pp. 113-128.
2020 [3] GOLUBKOVA, E. The Urban Environment Transformation Through Ambient Media in the Estimates of the Yekaterinburg Asvertising Community. In: XXIII International Conference "Culture, Personality, Society in the Conditions of Digitalization: Methodology and Experience of Empirical Research" named after professor L.N. Kogan. Jekaterinburg: Ural Federal University named after the first President of Russia B.N. Yeltsin, 2020, s. 364-373. ISBN 978-5-91256-474-1.
2019 [3] GOLUBKOVA, E.A., GRUNT, E.V. Ambient Media as a New Trend in Socio-Cultural Space of Russian City. In: Russian Man and Power in the Context of Dramatic Changes in Today's World. Yekaterinburg: Liberal Arts University - University for Humanities, 2019, s. 355-363.
2019 [1] ROUX, T. Drifting between Counting Atoms and Telling Stories: Quantitative and Qualitative Ambient OOH Media Planning Guidelines for Emerging Economies. In: Journal of Global Marketing. 2019, 32(1), pp. 49-63. Scopus
2019 [3] GOLUBKOVA, E.A. Nestandartnye kommunikacii v ocenkach professionaľnogo reklamnogo soobščestva Jekaterinburga. In: Tempus et Memoria. 2019, 14(4/194).
2019 [3] MONFARED, N., HAGHBIN, F. Resemioticisation of the Context of Situation in Ambient Billboards (A Case Study of Teheran). In: Iranian Journal of Sociolinguistics. 2019.
2019 [1] GRUNT, E., GOLUBKOVA, E. Ambient media in the modern information society. In: III Post mass media in the modern informational society (PMMIS 2019) journalistic text in a new technological environment: achievements and problems. Nicosia: Future Acad, 2019, pp. 573-583. WoS
2019 [3] GOLUBKOVA, E.A. Vozmožnosti kuľturnoj identifikacii posredstvom innovacionnych mediakommunikacij (Ambient media). In: Kuľtura, ličnosť, obščestvo v sovremennom mire: metodologija, opyt empiričeskogo issledovanija. Jekaterinburg: Uraľskij Federaľnyj universitet, 2019, s. 697-705. ISBN 978-5-91256-440-6.
2018 [1] STOENESCU, A.O. The Impact of Unconventional Marketing Communications. In: International conference on marketing and business development. Bucharest: Bucharest Univ Economic Studies Publishing House, 2018, pp. 85-94. WoS
KEGA 018UCM-4/2021: Art in mass media - ambient media Art in mass media - ambient media. Role in the project: principal investigator. 1/2020 - 1/2022 Rated as excellent
KEGA 023UCM-4/2020: Development of digital game studios and design. Role in the project: co-investigator. 1/2020 - 1/2022
APVV-18-0257: Incubator of multimedia digital production - reciprocal transfer of science, art and creative industries. Role in the project: co-investigator. 3/2020 - 3/2022
KEGA 017UKF-4/2015: Ambient communication as a new alternative of marketing communication in the Visegrad Group countries preparation of a modern university textbook. Responsible researcher 9/2015 - 12/2016 Rated as excellent
APVV-23-0612 Kreativita ako zdroj profylaxie voči mediálnym hoaxom: CREativity Against HOaXes Acronym: CREATHOX. Role in the project: co-principal investigator 2024-2026
| VIII.a - Name of the institution | VIII.b - Address of the institution | VIII.c - Duration (indicate the duration of stay) | VIII.d - Mobility scheme, employment contract, other (describe) |
|---|---|---|---|
| Uniwersytet Ekonomiczny w Katowicach | Katowice, Poland | 25.04. - 30.04.2022 | Ceepus |
| Uniwersytet Ekonomiczny w Katowicach | Katowice, Poland | 06.05. - 11.05.2019 | Erasmus+ |
| Uniwersytet Ekonomiczny w Katowicach | Katowice, Poland | 23.04. - 28.04.2018 | Erasmus+ |
| Univerzita Karlova v Prahe | Praha, Czech Republic | 1.04. – 30.04.2017 | Ceepus |
| Wyższa Szkoła Administracji | Bielsko - Biała, Poland | 16.06. - 22.06.2014 | Erazmus |
| Uniwersytet Pedagogiczny im. Komisiji Edukacji Narodowej w Krakowie | Kraków, Poland | 02.03. - 08.03.2014 | Erazmus |
| Uniwersytet Ekonomiczny w Katowicach | Katowice, Poland | 21.04. - 28.4.2013 | Erazmus |
| Uniwersytet Ekonomiczny w Katowicach, Fakulta informatiky a komunikácie | Katowice, Poland | march - may 2012 | Visiting Professor |
| Mykolas Romeris University | Vilnius, Lithuania | 12.06. 2023 - 16.06.2023 | Erasmus+ |
| University of Pécs | Pécs, Hungary | 10.11.2024 - 16.11.2024 | Ceepus |
| St. Kliment Ohridski Sofia University | Sofia, Bulgaria | 09.06.2025-13.06.2025 | Ceepus |
1. Visiting Professor at Uniwersytet Ekonomiczny w Katowicach, Faculty of Informatics and Communication.
2. Invited lectures at Roger Williams University, USA.Topic: Ambient marketing. 3. Invited lecture block at Janáček Academy of Performing Arts in Brno. 4. Invited lecture. Topic. Religia i kultura w mediach cyfrowych. Theme: Digital and conventional form of ambient marketing of cultural and educational institutions and their subjective perception of youth. 5. Invited lectures at the State Pedagogical Institute in Bratislava. Topic: Preparation of teachers of media education. 6. Invited lecture - International school project in cooperation with UNESCO. Theme: Culture over time. 7. Invited lecture - Uniwersytet Pedagogiczny w Krakowie. Theme: Media masowe i ich postrzeganie przez młodzieży. 8. Expertise for The Modern Poland Foundation project: Media and information l iteracy competencies catalogue, 2013 (PL). 9. Member of the final review board of the project: KEGA 008UMB-4/2015 Human rights and anti-prejudice education. 10. Expert opinion for Charles University in Prague: Media Studies. 11. Review of the monograph by Michał Szyszka, Katarzyna Walotek-Ściańska, Arkadiusz Wąsiński, Danuta Smołucha: New media in the social spaces. Strategies of influence, Prague: Verbum. 12. Currently I do not teach subjects that are directly related to practical work and I cannot report in CREUČ. Nevertheless, I am the recipient of the Grand Prix of Theatre Photography, a prize at the Emigra Film Festival. My work is presented on film posters, film websites (e.g. IMDB.com), VoD services (Netflix), book covers (e.g. Jánošík published by Ikar) and magazines.