UCM
Research/art/teacher profile of a person
Name and surname:
 doc. Mgr. Lukasz Wojciechowski, PhD.
Email:
 lukasz.wojciechowski@ucm.sk
Homepage:
 http://
Fakulta/Univerzita:
FMK UCM - Faculty of Mass Media Communication
Pracovisko:
KMASK - Katedra masmediálnej komunikácie

I. - Basic information

I.1 - Surname
Wojciechowski
I.2 - Name
Łukasz Paweł
I.3 - Degrees
doc., PhD., Mgr., BcA.
I.4 - Year of birth
1976
I.5 - Name of the workplace
University of St. Cyril and Methodius
I.6 - Address of the workplace
Nám. J.Herdu 2, 917 01 Trnava
I.7 - Position
Associate professor
I.8 - E-mail address
lukasz.pawel.wojciechowski@ucm.sk
I.9 - Hyperlink to the entry of a person in the Register of university staff
https://www.portalvs.sk/regzam/detail/10420
I.10 - Name of the study field in which a person works at the university
Mass media communication
I.11 - ORCID iD
0000-0002-8608-6225

II. - Higher education and further qualification growth

II.1 - First degree of higher education
II.a - Name of the university or institution
Institute of Creative Photography Faculty of Philosophy and Science, Silesian University in Opava
II.b - Year
2008
II.c - Study field and programme
Creative photography
II.2 - Second degree of higher education
II.a - Name of the university or institution
Institute of Literary and Artistic Communication, Faculty of Arts, University of Constantine the Philosopher in Nitra
II.b - Year
2003
II.c - Study field and programme
Slovak Language and Literature - Aesthetics and History of Aesthetics
II.3 - Third degree of higher education
II.a - Name of the university or institution
Institute of Literary and Artistic Communication, Faculty of Arts, Constantine the Philosopher University in Nitra
II.b - Year
2008
II.c - Study field and programme
Aesthetics and History of Aesthetics
II.4 - Associate professor
II.a - Name of the university or institution
Faculty of Mass Media Communication UCM in Trnava
II.b - Year
2019
II.c - Study field and programme
Mass Media Studies, Mass Media Communication
II.5 - Professor
II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position III.b - Institution III.c - Duration
University lecturer/ associate professor University of St. Cyril and Methodius in Trnava 2019 - till now
University lecturer/ assistant professor University of St. Cyril and Methodius in Trnava 2015 – 2019
University teacher outside work. Ratio/ assistant professor Pan-European College 2015 – 2016
University lecturer/ assistant professor University lecturer/ assistant professor 2007 – 2015
Visiting Professor / Department - Journalism and social communication University of Economics in Katowice, Faculty of Information Technology and Communications, Poland March - May 2012
Computer graphics teacher Primary Art School TralaSchool 2008 – 2010
Graphic CD Photo Design 2007 – 2008
Photographer CinemArt SK, IN Film Praha, Magic Seven Slovakia 2020
Production assistant, photographer Trigon Production, Magic Seven 2005 – 2009, 2007
Assistant director, photographer Apple Film Production 2005 – 2008

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other IV.b - Name of the institution IV.c - Year
Certificate - Data Mining course Acrea Learning Centre, Prague, Czech Republic 2022
Diploma of French language studies - DELF A1 level [Diplôme d ́études en langue française DEFL A1] République Française, Ministède l ́éducation nationale, France 2013
Creation online modules Centre for Modern Education, Bratislava, Slovak Republic 2011-2012
Web Joomla Certificate Lapis. s.r.o. Nitra, Slovensko 2011
Certificate - Active Language [Certificat-Actilangue] Ecole Privée de Langue Fr., Nice, France 2011
Certificate - course of factor analysis in SPSS statistical software SPSS Training Centre of the Czech Republic, Prague, Czech Republic 2010
Web HTML Certificate Lapis. s.r.o. Nitra, Slovensko 2005
Prevention of Sexual Exploitation and Abuse (PSEA) Unicef 2023

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes
V.1.a - Name of the profile course V.1.b - Study programme V.1.c - Degree V.1.d - Field of study
Propaedeutics of Media Studies Applied Media Studies first Media and Communication Studies
Theory and History of Media Communication II Applied Media Studies first Media and Communication Studies
Media content management Mass media communication first Media and Communication Studies
Media aesthetics Mass media communication first Media and Communication Studies
Production and distribution of media work Mass media communication second Media and Communication Studies
Media and communication strategies Mass media communication second Media and Communication Studies
Theoretical and methodological background of media communication Mass media communication third Media and Communication Studies
Theory of mass communication Marketing communication first Media and Communication Studies
V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year
V.2.a - Name of the study programme V.2.b - Degree V.2.c - Field of study
Mass media communication first Media and Communication Studies
Mass media communication second Media and Communication Studies
Mass media communication third Media and Communication Studies
V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year
V.4 - Overview of supervised final theses
V.4.1 - Number of currently supervised theses
V.4.a - Bachelor's (first degree)
4
V.4.b - Diploma (second degree)
1
V.4.c - Dissertation (third degree)
2
V.4.2 - Number of defended theses
V.4.a - Bachelor's (first degree)
109 (according to the CRZP data, but I assume there are more)
V.4.b - Diploma (second degree)
93 (according to the CRZP data, but I assume there are more)
V.4.c - Dissertation (third degree)
V.5 - Overview of other courses taught in the current academic year according to study programmes
V.5.a - Name of the course V.5.b - Study programme V.5.c - Degree V.5.d - Field of study
History of Film I and II Mass Media Communication first Media and Communication Studies
History of mass communication Theory of digital Games first Media and Communication Studies
Semiotics in marketing communication Media relations first Media and Communication Studies
Expressive means of digital games Theory of digital Games first Media and Communication Studies
Key digital games Theory of digital Games first Media and Communication Studies
Key Czech and Slovak games Theory of digital Games second Media and Communication Studies
Theory of mass communication Marketing communication first Media and Communication Studies

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations
VI.1.1 - Number of the research/artistic/other outputs
VI.1.a - Overall
92
VI.1.b - Over the last six years
17
VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases
VI.1.a - Overall
7
VI.1.b - Over the last six years
1
VI.1.3 - Number of citations corresponding to the research/artistic/other outputs
VI.1.a - Overall
105
VI.1.b - Over the last six years
42
VI.1.4 - Number of citations registered in the Web of Science or Scopus databases
VI.1.a - Overall
10
VI.1.b - Over the last six years
6
VI.1.5 - Number of invited lectures at the international, national level
VI.1.a - Overall
8
VI.1.b - Over the last six years
4
VI.2 - The most significant research/artistic/other outputs

AAA Scientific monographs published in foreign publishers WOJCIECHOWSKI, Łukasz Pawel. Ambient marketing: + case studies in V4. 1st ed. Kraków: Towarzystwo Słowaków w Polsce, 2016. 149 p. ISBN 978-83-7490-953-2. Category according to SAAVŠ: A+

AEC Scientific papers in foreign peer-reviewed scientific monographs FICHNOVÁ, Katarína, WOJCIECHOWSKI, Lukasz and Mikuláš, Peter. Trust and Marketing. In: Intuition, Trust and Analytics. Abingdon Oxfordshire: CRC Press - Taylor & Francis Group, 2018, P. 143-172 [2.17 AH]. ISBN 978-1- 138-71912-5. Indexed in the Scopus database Category according to SAAVŠ: A+

AAB Scientific monographs published in domestic publishers SZYSZKA, Michał and Łukasz Pawel WOJCIECHOWSKI. Forming the image of social assistance institutions in the media. 1st ed. Trnava: University of St. Cyril and Methodius in Trnava, 2018. 236 p. [12,11 AH]. ISBN 978-80-8105-987-2. A.

ADN Scientific papers in domestic journals registered in Web of Science or SCOPUS databases FICHNOVÁ, Katarína, Łukasz Pawel WOJCIECHOWSKI and Peter SZABO. A reflection on the citizens ́ attitudes to the political situation (and their creative renditions). Communication today. Roč. 10, no. 1 (2019), pp. 76-92. ISSN 1338-130X. Category according to SAAVŠ: A+

AEC Scientific papers in foreign peer-reviewed scientific monographs FICHNOVÁ, Katarína, WOJCIECHOWSKI, Lukasz a Edita ŠTRBOVÁ. Ambient, Guerilla and Event Marketing in Education of Marketers, and Development of creative abilities: A Case Study. In: Digital Transformation, Perspective Development, and Value Creation: Research case studies: Routlege- Taylor & Francis Group, 2023. ISBN 978-10-324-534-08. Október 2023. https://www.routledge.com/Digital-Transformation-Perspective-Development-and-Value-Creation-Research/Pankowska/p/book/9781032453408. Category by SAAVŠ: A+

V2 Scientific output p.n. as part of an edited book or proceedings - chapter, paper, abstract, abstract from an event, ...

Trust and the Economic Performance of Creative Industry Entities and Artificial Intelligence Technology / Fichnová, Katarína - Wojciechowski, Łukasz Paweł - Štrbová, Edita - Anna Sołtysik-Piorunkiewicz, 2025.In: Trust, Media and the Economy Mutual Relations / edited by Joanna Paliszkiewicz, Jerzy Gołuchowski, Katarzyna Zdanowicz-Cyganiak, Kuanchin Chen. - 1. vyd. - New York : Routledge, 2025. - (Routledge Studies in Trust Research). - ISBN 978-103-2874-73-9

VI.3 - The most significant research/artistic/other outputs over the last six years

V2 Trust and the Economic Performance of Creative Industry Entities and Artificial Intelligence Technology / Fichnová, Katarína - Wojciechowski, Łukasz Paweł - Štrbová, Edita - Anna Sołtysik-Piorunkiewicz, 2025.In: Trust, Media and the Economy Mutual Relations / edited by Joanna Paliszkiewicz, Jerzy Gołuchowski, Katarzyna Zdanowicz-Cyganiak, Kuanchin Chen. - 1. vyd. - New York : Routledge, 2025. - (Routledge Studies in Trust Research). - ISBN 978-103-2874-73-9

AEC Scientific papers in foreign peer-reviewed scientific monographs FICHNOVÁ, Katarína, WOJCIECHOWSKI, Lukasz a Edita ŠTRBOVÁ. Ambient, Guerilla and Event Marketing in Education of Marketers, and Development of creative abilities: A Case Study. In: Digital Transformation, Perspective Development, and Value Creation: Research case studies: Routlege- Taylor & Francis Group, 2023. ISBN 978-10-324-534-08. Október 2023. https://www.routledge.com/Digital-Transformation-Perspective-Development-and-Value-Creation-Research/Pankowska/p/book/9781032453408. Category by SAAVŠ: A+

P1 Marketing & Public Relations for Business Communication / SHELTON, Amiee - Wojciechowski, Łukasz Pawel : Case Studies ; reviewers: Peter Mikuláš, Edita Štrbová. - 1st ed. - Trnava : Faculty of Mass Media Communication, UCM in Trnava, 2024. - Category until 2021 ACA. - 304 p. [14.32AH] [print]. - ISBN 978-80-572-0397-1

ADN MAGO, Zdenko, Łukasz Pawel WOJCIECHOWSKI, Magdaléna BALÁŽIKOVÁ a Amiee SHELTON. Learning by Playing: A Case Study of the Education in Photography by Digital Games. Journal of education culture and society = JECS. Vol. 14, No. 1 (2023), pp. 465-479 [online]. ISSN 2081-1640.

ADN FICHNOVÁ, Katarína, Łukasz Pawel WOJCIECHOWSKI and Peter SZABO. A reflection on the citizens ́ attitudes to the political situation (and their creative renditions). Communication today. Roč. 10, no. 1 (2019), pp. 76-92. ISSN 1338-130X.

V3 Application of Virtual and Augmented Reality in the Context of the Development of Art Marketing Communication in the Space of Selected Cultural Institutions / Spálová, Lucia - Štosel, Marek - Wojciechowski, Łukasz Pawel, 2023. - Category till year 2021 ADN.

In: European Journal of Media, Art and Photography. - ISSN 1339-4940, Vol. 11, No. 1 (2023), s. 108-115.

VI.4 - The most significant citations corresponding to the research/artistic/other outputs

ABC 001 FICHNOVÁ, Katarína, Łukasz Pawel WOJCIECHOWSKI and Peter MIKULÁŠ. Trust and Marketing. In: Intuition, Trust, and Analytics. edited by Jay Liebowitz, Joanna Paliszkiewicz, Jerzy Gołuchowski. Boca Raton: CRC Press Taylor & Francis Group, 2018, pp. 143-172 [2.17 AH]. ISBN 978- 1387-1912-5.

Feedback:

2019 [1] STERNADORI, M., ABITBOL, A. Support for women´s rights and feminist self-identification as antecedents of attitude toward femvertising. In: Journal of Consumer Marketing. 2019, DOI 10.1108/JCM-05-2018-2661. WoS 2018 [3] SPÁLOVÁ, L., SZABO, P. Migration Policy in the European Union - Methodological Modification of Psychosemantic Methods. In: ICEI 2018: Proceedings of the 4th International Conference on European Integration 2018. Ostrava: VŠB, 2018, pp. 1338, 1341.

ISBN 978-80-248-4169-4.

ADE 002 WOJCIECHOWSKI, Łukasz Pawel and Viktória BABJAKOVÁ. Necromarketing in the Media and Marketing Communications. Social Communication. Vol. 2 (2015), pp. 15-29 [online]. ISSN 2299-

5382.

Feedback:

2018 [3] OCHOA DAZA, P.E. Necromarketing digital. Una mirada a la publicidad que gira en torno a la muerte. In: Publicidad dinámica y contextual. Colombia: Faundación Universidad de Bogotá Jorge Tadeo Lozano Carrera, 2018, pp. 80-96. ISSN 2619-5321.

ADM 001 FICHNOVÁ, Katarína and Łukasz Pawel WOJCIECHOWSKI. Election Opinion Polls and Their Impacts on Voting Preferences of Slovak and Polish Voters. European Journal of Science and Theology. Vol. 11, no. 6 (2015), pp. 261-272. ISSN 1841-0464.

Feedback:

2017 [3] BAHNSEN, Oke. An Agent-Based Approach to Estimate Social Interaction Effects on Government Satisfaction in Germany [online]. 2017. Available at: https://okebahnsen. netlify. app/publication/abm/ 2017 [1] MIKULÁŠ, P., CHALÁNYOVÁ, O. Celebritization of religious leaders in contemporary culture. In: European Journal of Science and Theology. 2017, vol. 13, no. 6, pp. 43-52. Scopus

AFD 001 MIKULÁŠ, Peter and Łukasz Pawel WOJCIECHOWSKI. Celebrity naecromarketing: Nonliving celebrities in media communication. In: Marketing Identity: Digital Life - part I.. editors: Ľudmila Čábyová, Dana Petranová. Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2015, S. 192-207. ISBN 978-80-8105-779-3.

Feedback:

2022 [01] Perception of the Higher Education in Digital Games by Slovak High School Students / Fichnová, Katarína [Autor, 45%] ; Mago, Zdenko [Autor, 35%] ; Lenghart, Patrik [Autor, 20%]. – [recenzované]. – WOS CC In: Media Literacy and Academic Research [textový dokument (print)] [elektronický dokument] . – Trnava (Slovensko) : Univerzita sv. Cyrila a Metoda v Trnave. Fakulta masmediálnej komunikácie. – ISSN 2585-8726. – ISSN (online) 2585-9188. – Roč. 5, č. 2 (2022), s. 95-109. WoS

 

2018 [3] OCHOA DAZA, P.E. Necromarketing digital. Una mirada a la publicidad que gira en torno a la muerte. In: Publicidad dinámica y contextual. Colombia: Faundación Universidad de Bogotá Jorge Tadeo Lozano Carrera, 2018, s. 80-96. ISSN 2619-5321.

 

2017 [3] BULANDA, I., CHALANYOVA, O., KOPRDA, T. Adolescents ́ perception of celebrities in social advertising: activation of transactional analysis ego states. In: Economic and Social Development: Book of Proceedings. Varazdin: Varazdin Development and Enterpreneurship Agency, 2017, s. 343-353. ISSN 1849-7535.

 

2017 [3] LABERSCHEK, Marcin. Nekromarketingowe strategie pozycjonowania produktów informacyjnych w serwisach internetowych. In: Zarządzanie mediami. 2017, 5(2), s. 45, 59

ADN 001 SHELTON, Amiee J., Łukasz Pawel WOJCIECHOWSKI and Jamie WARNER. Ambient Marketing Practices in the United States: A Professional View. Communication Today. Vol. 7, no. 1 (2016), pp. 66-81. ISSN 1338-130X.

Feedback:

2021 [3] HAMMAD, A.A. The Impact of Adopting Guerilla Marketing on Increasing the Market Share of EgyptAir Airlines. 2021, 21(2), pp. 113-128.

 

2020 [3] GOLUBKOVA, E. The Urban Environment Transformation Through Ambient Media in the Estimates of the Yekaterinburg Asvertising Community. In: XXIII International Conference "Culture, Personality, Society in the Conditions of Digitalization: Methodology and Experience of Empirical Research" named after professor L.N. Kogan. Jekaterinburg: Ural Federal University named after the first President of Russia B.N. Yeltsin, 2020, s. 364-373. ISBN 978-5-91256-474-1.

 

2019 [3] GOLUBKOVA, E.A., GRUNT, E.V. Ambient Media as a New Trend in Socio-Cultural Space of Russian City. In: Russian Man and Power in the Context of Dramatic Changes in Today's World. Yekaterinburg: Liberal Arts University - University for Humanities, 2019, s. 355-363.

 

2019 [1] ROUX, T. Drifting between Counting Atoms and Telling Stories: Quantitative and Qualitative Ambient OOH Media Planning Guidelines for Emerging Economies. In: Journal of Global Marketing. 2019, 32(1), pp. 49-63. Scopus

 

2019 [3] GOLUBKOVA, E.A. Nestandartnye kommunikacii v ocenkach professionaľnogo reklamnogo soobščestva Jekaterinburga. In: Tempus et Memoria. 2019, 14(4/194).

 

2019 [3] MONFARED, N., HAGHBIN, F. Resemioticisation of the Context of Situation in Ambient Billboards (A Case Study of Teheran). In: Iranian Journal of Sociolinguistics. 2019.

 

2019 [1] GRUNT, E., GOLUBKOVA, E. Ambient media in the modern information society. In: III Post mass media in the modern informational society (PMMIS 2019) journalistic text in a new technological environment: achievements and problems. Nicosia: Future Acad, 2019, pp. 573-583. WoS

 

2019 [3] GOLUBKOVA, E.A. Vozmožnosti kuľturnoj identifikacii posredstvom innovacionnych mediakommunikacij (Ambient media). In: Kuľtura, ličnosť, obščestvo v sovremennom mire: metodologija, opyt empiričeskogo issledovanija. Jekaterinburg: Uraľskij Federaľnyj universitet, 2019, s. 697-705. ISBN 978-5-91256-440-6.

 

2018 [1] STOENESCU, A.O. The Impact of Unconventional Marketing Communications. In: International conference on marketing and business development. Bucharest: Bucharest Univ Economic Studies Publishing House, 2018, pp. 85-94. WoS

VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years

KEGA 018UCM-4/2021: Art in mass media - ambient media Art in mass media - ambient media. Role in the project: principal investigator. 1/2020 - 1/2022 Rated as excellent

KEGA 023UCM-4/2020: Development of digital game studios and design. Role in the project: co-investigator. 1/2020 - 1/2022

APVV-18-0257: Incubator of multimedia digital production - reciprocal transfer of science, art and creative industries. Role in the project: co-investigator. 3/2020 - 3/2022

KEGA 017UKF-4/2015: Ambient communication as a new alternative of marketing communication in the Visegrad Group countries preparation of a modern university textbook. Responsible researcher 9/2015 - 12/2016 Rated as excellent

APVV-23-0612​ Kreativita ako zdroj profylaxie voči mediálnym hoaxom​: CREativity Against HOaXes Acronym: CREATHOX. Role in the project: co-principal investigator 2024-2026

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

VIII.a - Name of the institution VIII.b - Address of the institution VIII.c - Duration (indicate the duration of stay) VIII.d - Mobility scheme, employment contract, other (describe)
University of Economics in Katowice Katowice, Poland 25.04. - 30.04.2022 Ceepus
University of Economics in Katowice Katowice, Poland 06.05. - 11.05.2019 Erasmus+
University of Economics in Katowice Katowice, Poland 23.04. - 28.04.2018 Erasmus+
Charles University in Prague Prague, Czech Republic 1.04. - 30.04.2017 Ceepus
High School of Administration Bielsko-Biała, Poland 16.06. - 22.06.2014 Erasmus
Pedagogical University of Education Commission Poland National Council in Krakow Cracow 02.03. - 08.03.2014 Erasmus
University of Economics in Katowice Katowice, Poland 21.04. - 28.4.2013 Erasmus
University of Economics in Katowice Katowice, Poland March - May 2012 Visiting Professor
Mykolas Romeris University Vilnius, Lativia 12.06.2023 - 16.06.2023 Erasmus+

IX. - Other relevant facts

IX.a - If relevant, other activities related to higher education or research/artistic/other activities are mentioned

1. Visiting Professor at Uniwersytet Ekonomiczny w Katowicach, Faculty of Informatics and Communication.

2. Invited lectures at Roger Williams University, USA.Topic: Ambient marketing. 3. Invited lecture block at Janáček Academy of Performing Arts in Brno. 4. Invited lecture. Topic. Religia i kultura w mediach cyfrowych. Theme: Digital and conventional form of ambient marketing of cultural and educational institutions and their subjective perception of youth. 5. Invited lectures at the State Pedagogical Institute in Bratislava. Topic: Preparation of teachers of media education. 6. Invited lecture - International school project in cooperation with UNESCO. Theme: Culture over time. 7. Invited lecture - Uniwersytet Pedagogiczny w Krakowie. Theme: Media masowe i ich postrzeganie przez młodzieży. 8. Expertise for The Modern Poland Foundation project: Media and information l iteracy competencies catalogue, 2013 (PL). 9. Member of the final review board of the project: KEGA 008UMB-4/2015 Human rights and anti-prejudice education. 10. Expert opinion for Charles University in Prague: Media Studies. 11. Review of the monograph by Michał Szyszka, Katarzyna Walotek-Ściańska, Arkadiusz Wąsiński, Danuta Smołucha: New media in the social spaces. Strategies of influence, Prague: Verbum. 12. Currently I do not teach subjects that are directly related to practical work and I cannot report in CREUČ. Nevertheless, I am the recipient of the Grand Prix of Theatre Photography, a prize at the Emigra Film Festival. My work is presented on film posters, film websites (e.g. IMDB.com), VoD services (Netflix), book covers (e.g. Jánošík published by Ikar) and magazines.

Date of last update
2025-03-30