UCM
Research/art/teacher profile of a person
Name and surname:
 Mgr. Miroslav Macák, PhD.
Email:
 macak1@ucm.sk
Homepage:
 http://
Fakulta/Univerzita:
FMK UCM - Faculty of Mass Media Communication
Pracovisko:
KDH - Katedra digitálnych hier

I. - Basic information

I.1 - Surname
Macák
I.2 - Name
Miroslav
I.3 - Degrees
PhD.
I.4 - Year of birth
1994
I.5 - Name of the workplace
FMK
I.6 - Address of the workplace
Nám. J. Herdu č. 2, 917 01 Trnava
I.7 - Position
Odborný asistent
I.8 - E-mail address
miroslav.macak@ucm.sk
I.9 - Hyperlink to the entry of a person in the Register of university staff
https://www.portalvs.sk/regzam/detail/58424
I.10 - Name of the study field in which a person works at the university
Teória digitálnych hier
I.11 - ORCID iD
https://orcid.org/0000-0002-8173-7412

II. - Higher education and further qualification growth

II.1 - First degree of higher education
II.a - Name of the university or institution
FMK UCM
II.c - Study field and programme
Teória digitálnych hier
II.2 - Second degree of higher education
II.a - Name of the university or institution
FMK UCM
II.c - Study field and programme
Teória digitálnych hier
II.3 - Third degree of higher education
II.a - Name of the university or institution
FMK UCM
II.4 - Associate professor
II.5 - Professor
II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other IV.b - Name of the institution IV.c - Year
Depolarizácia #Kritické myslenie a digitálne hry PCDS, mentor Lukáš Zorád 2025
Využitie neurolabu v digitálnych hrách EÚ NextGenerationEU prostredníctvom Plánu obnovy a odolnosti Slovenskej republiky v rámci projektu 09I01-03-V04-00004 „Kritické preskúmanie mediálnych rizík a príležitostí pre deliberatívnu komunikáciu: Scenáre rozvoja slovenského mediálneho prostredia v oblasti reklamnej gramotnosti“ 2025
Didaktika pre pedagógov 4x UCM 2024
Bezpečnosť na školách a Aktívny strelec a mäkké ciele BMSEC, Zvyšovanie bezpečnosti na Vysokých školách, Mgr. Peter Spörer 2024

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes
V.1.a - Name of the profile course V.1.b - Study programme V.1.c - Degree V.1.d - Field of study
Dejiny digitálnych hier Teória digitálnych hier I. mediálne a komunikačné štúdiá
V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year
V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year
V.4 - Overview of supervised final theses
V.4.1 - Number of currently supervised theses
V.4.a - Bachelor's (first degree)
3
V.4.b - Diploma (second degree)
7
V.4.c - Dissertation (third degree)
V.4.2 - Number of defended theses
V.4.a - Bachelor's (first degree)
V.4.b - Diploma (second degree)
V.4.c - Dissertation (third degree)
V.5 - Overview of other courses taught in the current academic year according to study programmes
V.5.a - Name of the course V.5.b - Study programme V.5.c - Degree V.5.d - Field of study
priemysel digitálnych hier I. TEDI I. mediálne a komunikačné štúdiá
priemysel digitálnych hier II. TEDI I. mediálne a komunikačné štúdiá
participačná kultúra a fanúšikovské štúdiá TEDI II. mediálne a komunikačné štúdiá
tvorba príbehov v hrách I. TEDI II. mediálne a komunikačné štúdiá
tvorba príbehov v hrách II. TEDI II. mediálne a komunikačné štúdiá

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations
VI.1.1 - Number of the research/artistic/other outputs
VI.1.a - Overall
28
VI.1.b - Over the last six years
27
VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases
VI.1.a - Overall
2
VI.1.b - Over the last six years
2
VI.1.3 - Number of citations corresponding to the research/artistic/other outputs
VI.1.a - Overall
13
VI.1.b - Over the last six years
13
VI.1.4 - Number of citations registered in the Web of Science or Scopus databases
VI.1.a - Overall
3
VI.1.b - Over the last six years
3
VI.1.5 - Number of invited lectures at the international, national level
VI.1.a - Overall
1
VI.1.b - Over the last six years
1
VI.2 - The most significant research/artistic/other outputs

V1 Digitalisation as the Tsunami of a New Civilization: Industries, Digital Games, Players / Hana Pravdová, Zora Hudíková, Miroslav Macák ; reviewers: Ľudovít Hajduk, Zuzana Slušná. - 1. vyd. - Praha : Wolters Kluwer, 2024. - Kategória do roku 2021 AAA. - 270 s. - ISBN 978-80-286-0082-2.

V1 Synergia odvetví globalizovaného mediálneho priemyslu [elektronický zdroj] / Jana Radošinská, Zuzana Točená, Miroslav Macák ; recenzenti: Jana Majerová, Peter Kubinyi, Martin Ševčovič. - 1. vyd. - Praha : Wolters Kluwer, 2022. - Kategória do roku 2021 AAA. - 195 s. [14AH] [online]. - ISBN 978-80-7676-586-3 (online).

V3 Digital games, collectors and (artificial) scarcity: the digital future might be a bit pdysical after all / Miroslav Macák, Veronika Šašalová, 2022. - Kategória do roku 2021 ADN.

In: Communication Today. - ISSN 1338-130X, Roč. 13, č. 2 (2022), s. 4-23.

AFD How Pokémon go deals with COVID-19: the lockdown conundrum / Miroslav Macák, 2020. - Príspevok je indexovaný v databáze WoS CC.

In: Marketing identity COVID-2.0 : conference proceedings from the annual international scientific conference : COVID-2.0 : conference proceedings from the international scientific conference / editors: Zuzana Kvetanová, Zuzana Bezáková, Adam Madleňák. - 1. vyd. - Trnava : Fakulta masmediálnej komunikácie, 2020. - ISBN 978-80-572-0107-6. - ISSN 2729-7527, s. 374-384 [online].

V3 Pokémon TCG Live: A Game without Monetization and Its Place in the Gaming Industry / Miroslav Macák, 2024. - Kategória do roku 2021 ADF.

In: Acta Ludologica. - ISSN 2585-8599, Roč. 7, č. 1 (2024), s. 74-84.

VI.3 - The most significant research/artistic/other outputs over the last six years

V1 Digitalisation as the Tsunami of a New Civilization: Industries, Digital Games, Players / Hana Pravdová, Zora Hudíková, Miroslav Macák ; reviewers: Ľudovít Hajduk, Zuzana Slušná. - 1. vyd. - Praha : Wolters Kluwer, 2024. - Kategória do roku 2021 AAA. - 270 s. - ISBN 978-80-286-0082-2.

V1 Synergia odvetví globalizovaného mediálneho priemyslu [elektronický zdroj] / Jana Radošinská, Zuzana Točená, Miroslav Macák ; recenzenti: Jana Majerová, Peter Kubinyi, Martin Ševčovič. - 1. vyd. - Praha : Wolters Kluwer, 2022. - Kategória do roku 2021 AAA. - 195 s. [14AH] [online]. - ISBN 978-80-7676-586-3 (online).

V3 Digital games, collectors and (artificial) scarcity: the digital future might be a bit pdysical after all / Miroslav Macák, Veronika Šašalová, 2022. - Kategória do roku 2021 ADN.

In: Communication Today. - ISSN 1338-130X, Roč. 13, č. 2 (2022), s. 4-23.

AFD How Pokémon go deals with COVID-19: the lockdown conundrum / Miroslav Macák, 2020. - Príspevok je indexovaný v databáze WoS CC.

In: Marketing identity COVID-2.0 : conference proceedings from the annual international scientific conference : COVID-2.0 : conference proceedings from the international scientific conference / editors: Zuzana Kvetanová, Zuzana Bezáková, Adam Madleňák. - 1. vyd. - Trnava : Fakulta masmediálnej komunikácie, 2020. - ISBN 978-80-572-0107-6. - ISSN 2729-7527, s. 374-384 [online].

V3 Pokémon TCG Live: A Game without Monetization and Its Place in the Gaming Industry / Miroslav Macák, 2024. - Kategória do roku 2021 ADF.

In: Acta Ludologica. - ISSN 2585-8599, Roč. 7, č. 1 (2024), s. 74-84.

VI.4 - The most significant citations corresponding to the research/artistic/other outputs

2021  [01] WU, J.H., et al. THE MEDIATING ROLE OF SITUATIONAL ENGAGEMENT IN FACILITATING PLAYER VALUE. In: Journal of Electronic Commerce Research, 2021, roč. 22, č. 4 (2021), s. 382-402. ISSN 1938-9027. Scopus

2025  [01] The Collector's Dilemma: Navigating pleasure and pain in brand communities amidst speculating behavior / Hass, Danielle; Jahari, Siti Aqilah; Hass, Ashley; Tanner, Emily. DOI 10.1016/j.jbusres.2025.115496. In: Journal of Business Research. ISSN 01482963. Roč. 198 (2025). Scopus

2024  [01] Money in Digital Assets / Khan, Jashim; Belk, Russell. DOI 10.4324/9781003425021-2. In: Digital Currency and Consumption: The Meaning of Money in an Era of Digital Currency. Abingdon: Routledge, 2024, s. 15-41. ISBN 978-1-032-54461-8. Scopus

VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years

2021  [01] WU, J.H., et al. THE MEDIATING ROLE OF SITUATIONAL ENGAGEMENT IN FACILITATING PLAYER VALUE. In: Journal of Electronic Commerce Research, 2021, roč. 22, č. 4 (2021), s. 382-402. ISSN 1938-9027. Scopus

2025  [01] The Collector's Dilemma: Navigating pleasure and pain in brand communities amidst speculating behavior / Hass, Danielle; Jahari, Siti Aqilah; Hass, Ashley; Tanner, Emily. DOI 10.1016/j.jbusres.2025.115496. In: Journal of Business Research. ISSN 01482963. Roč. 198 (2025). Scopus

2024  [01] Money in Digital Assets / Khan, Jashim; Belk, Russell. DOI 10.4324/9781003425021-2. In: Digital Currency and Consumption: The Meaning of Money in an Era of Digital Currency. Abingdon: Routledge, 2024, s. 15-41. ISBN 978-1-032-54461-8. Scopus

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

VIII.a - Name of the institution VIII.b - Address of the institution VIII.c - Duration (indicate the duration of stay) VIII.d - Mobility scheme, employment contract, other (describe)
Charles University Ovocný trh 560/5 Praha 1, 116 36 Česká republika 30 days PhD mobility (online), supervisor Jaroslav Švelch

IX. - Other relevant facts

Date of last update
2025-11-06