UCM
Research/art/teacher profile of a person
Name and surname:
 prof. Mgr. Norbert Vrabec, PhD.
Email:
 norbert.vrabec@ucm.sk
Homepage:
 http://
Fakulta/Univerzita:
FMK UCM - Faculty of Mass Media Communication
Pracovisko:
KMEDV - Katedra mediálnej výchovy

I. - Basic information

I.1 - Surname
Norbert
I.2 - Name
Vrabec
I.3 - Degrees
Assoc. Prof. , PhD.
I.4 - Year of birth
1968
I.5 - Name of the workplace
Faculty of Mass Media Communication / University of Ss. Cyril and Methodius
I.6 - Address of the workplace
Nám. Jozefa Herdu 2, 91701 Trnava (Slovakia)
I.7 - Position
Professor
I.8 - E-mail address
norbert.vrabec@ucm.sk
I.9 - Hyperlink to the entry of a person in the Register of university staff
https://www.portalvs.sk/regzam/detail/14510
I.10 - Name of the study field in which a person works at the university
Media and Communication Studies
I.11 - ORCID iD
https://orcid.org/0000-0003-2612-4856

II. - Higher education and further qualification growth

II.1 - First degree of higher education
II.2 - Second degree of higher education
II.a - Name of the university or institution
Faculty od Education, Constantine the Philosopher University in Nitra
II.b - Year
1991
II.c - Study field and programme
Pedagogy
II.3 - Third degree of higher education
II.a - Name of the university or institution
Faculty of Arts, Constantine the Philosopher University in Nitra
II.b - Year
2010
II.c - Study field and programme
Mass Media Studies, study programme Mass Media Communication
II.4 - Associate professor
II.a - Name of the university or institution
Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava
II.b - Year
2013
II.c - Study field and programme
Mass Media Studies, study programme Mass Media Communication
II.5 - Professor
II.a - Name of the university or institution
Catholic University in Ružomberok
II.b - Year
2023
II.c - Study field and programme
Theory and history of journalism
II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position III.b - Institution III.c - Duration
Professor Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava 2016-present
Assoc.Prof. Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava 2014-2016
Lecturer Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava 2010-2014
Director of NGO Infoland, o.z. Nitra 2001-2010
Journalist Ecopress, a.s. Bratislava 1997-2009

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other IV.b - Name of the institution IV.c - Year
Invited Lecture „Health Disinformation Narratives Global Spread as a part of the Hybrid War“ University of Malaya, Kuala Lumpur 2021
Workshop „Has the Covid crisis changed the issues facing media educators?“ International Association for Media Education, Brusel 2021
Workshop „Evaluation process_Erasmus + KA1_Accreditation in the field of youth 2021-2027“ National Agency ERASMUS+ Programme for the Field of Youth and Sport, Bratislava 2021
Workshop „Age of Misinformation: an interdisciplinary outlook on fake news“ Centro per l’Eccellenza e gli Studi Transdisciplinari, Turín / Centro per l’Eccellenza e gli Studi Transdisciplinari, Torino 2020
Workshop „Needs of Critical Thinking“ Fundacja Pro Scientia Publica, Wroclaw 2020
International Scientific Conference „Focusing on Freedom“ BPI, Banská Bystrica 2019
International Scientific Conference "Edukacia Medialna 3.0" Pedagogical University, Krakow, Poľsko 2022
Expert cooperation with "Centre for Media Pluralism and Media Freedom" European University Institute (EUI), San Domenico di Fiesole, Italy 2022
Workshop "EU-HYBNET’s Innovation Standardisation Workshop (ISW) European Organisation for Security, Brusel, Belgium 2022
Workshop "Media Literacy in Germany, Czech Republic and Slovakia" MEDIA LITERACY OBSERVATORY FOR ACTIVE CITIZENSHIP AND SUSTAINABLE DEMOCRACY, Praha (Czech Republic) 2021
International symposium "International Symposium on Democracy, Global Citizenship and Transformative Education: New Perspectives to Understand, Engage and Act Together" UNESCO, Paris, France 2021
Workshop "Evaluating the Impact of Media Literacy Initiatives" The European Digital Media Observatory (EDMO), Brusel, Belgicko 2021
Workshop for the preparation of "Strategy of culture and creative industry of the Slovak Republic 2030" Ministerstvo kultúry SR 2022
Workshop „Regional Roundtable on External Oversight Board in CEE“ Facebook Inc. 2019
International Scientific Conference „Children in the Net“ RPD, Bratislava 2017
International Scientific Conference „Globalization and its socio-economic consequences“ ŽU, Rajecké Teplice 2017
Workshop "Teenagers and their right to move in the online space" Digital Intelligence, Bratislava 2017
International Scientific Conference „International Multidisciplinary Scientific Conferences on Social Sciences and Arts“ SGEM, Albena 2017
International Scientific Conference „International Conference on Education, Training and Management Innovation“ ETMI, Shenzhen, China 2016
International Scientific Conference „8th World Conference on Educational Sciences“ Academic World Education and Research Center, Madrid (Spain) 2016
International Scientific Conference „Developing Media Literacy in Public Education: A Regional Priority in a Mediatized Age“ Corvinus University, Budapešť (Hungary) 2016
International Scientific Conference "Protection of minors - Regulatory convergence" RVR, Bratislava 2016
International Scientific Conference „2nd International Conference on Creative Education“ ICCE, London (UK) 2015
International Scientific Conference „2nd International Conference on Education Reform and Modern Management – ERMM 2015“ ERMM, Hong Kong 2015
International Scientific Conference „Media Meets Literacy“ Evens Foundation, Brussels Modern Poland Foundation, Warsaw (Poland) 2015
International Scientific Conference "Media and protection of minors" RVP, Bratislava 2015
Workshop "Activating methods in education and their importance for the formation of the value system" MPC, Bratislava 2015
International Scientific Conference "Security of the Contemporary World - Challenges and Threats" WSHU, Poznaň (Poland) 2014
International Scientific Conference „International Multidisciplinary Scientific Conferences on Social Sciences and Arts – SGEM 2014“ SGEM, Albena (Bulgaria) 2014
International scientific forum „European Media and Information Literacy Forum“ UNESCO, Paris (France) 2014
International Scientific Conference "Ukrainian Media in the European Information and Communication Space: History, State, Prospects" UNU, Uzhorod (Ukraine) 2014
International workshop „Media Literacy Expert Group –Meeting on Media Literacy Levels Assessment“ Media Literacy Expert Group, Brussels (Belgium) 2014
International Conference "Information competences for the knowledge society" UK, Bratislava 2014
International Scientific Conference „Public Policies in Media and Information Literacy“ Sorbonne Nouvelle University, Paris (France) 2013
International Workshop „Media Literacy Levels Assessment” Media Literacy Expert Group, Brussels (Belgium) 2013
Coordination of the preparation of the Information System for Measurement and Evaluation of Quality in the Conditions of the Faculty of Mass Media Communication UCM in Trnava FMK UCM, Trnava 2013-2014
Training Course "Working with statistical software IBM SPSS Statistics" ACREA CR, Prague (CZ) 2013
International Scientific Conference „Central & East European Communication & Media Conference” ECREA, Prague (CZ) 2012
International Scientific Conference „International Internet Conference - WEB 2.0 opportunities and threats“ WSHU, Poznaň (Poland) 2012
International Scientific Conference „PRIZMA 2012“ ŽU, Žilina 2012
International Scientific Conference "Modern Educational Procedures in the Teaching of Marketing Communication in Tertiary Education" VŠFS, Prague (CZ) 2011
International Scientific Conference “Human Capital in the World of Media” WSHU, Poznan (Poland) 2011
Scientific Colloquium "Media Education in the Context of Lifelong Learning of Teachers" Prix Danube, Bratislava 2010
Training Course "Strengthening Regional and Local Capacities for the Management and Implementation of Assistance from the Structural Funds in the Years 2007-2013" Ecoplanet Brussels, Ministry of Construction and Regional Development of the Slovak Republic, Euroformes 2006
Participation in a conference and project meeting within the Mediadelcom project, which is funded under the Horizon 2020 scheme. ICA 2023
International Workshop “The Cultural Dimension of an Enlarged Europe, Strasbourg“ Council of Europe, Strasbourg Club, Strasbourg, France 2005
Preparation of joint research within the framework of the bilateral project APVV Slovakia - Bulgaria Sofia University Kliment Orchidski, Sofia, Bulgaria 2024
Participation in the annual conference of the International Communication Association ICA, Toronto, Canada 2024
Use of AI tools in research FMK 2023
Interdisciplinary study in the field of study "Journalism" Faculty of Arts, Comenius University in Bratislava 1988-1990

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes
V.1.a - Name of the profile course V.1.b - Study programme V.1.c - Degree V.1.d - Field of study
Digital Media I, II. Applied Media Studies I. Media and Communication Studies
Management of information and media contents I., II. Applied Media Studies II. Media and Communication Studies
Critical Thinking and Media I., II. Applied Media Studies II. Media and Communication Studies
Education in the Digital Games Theory of Digital Games II. Media and Communication Studies
Methodology and ethics of scientific work Media and Information Competencies III. Media and Communication Studies
Methodology of media and information competencies Media and Information Competencies III. Media and Communication Studies
V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year
V.2.a - Name of the study programme V.2.b - Degree V.2.c - Field of study
Applied Media Studies I. Media and Communication Studies
Applied Media Studies II. Media and Communication Studies
Media and Information Competencies III. Media and Communication Studies
V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year
V.3.a - Name of the field of habilitation procedure and inaugural procedure V.3.b - Study field to which it is assigned
Media and Communication Studies Massmedia Communication
V.4 - Overview of supervised final theses
V.4.1 - Number of currently supervised theses
V.4.a - Bachelor's (first degree)
1
V.4.b - Diploma (second degree)
5
V.4.c - Dissertation (third degree)
4
V.4.2 - Number of defended theses
V.4.a - Bachelor's (first degree)
26
V.4.b - Diploma (second degree)
53
V.4.c - Dissertation (third degree)
9
V.5 - Overview of other courses taught in the current academic year according to study programmes
V.5.a - Name of the course V.5.b - Study programme V.5.c - Degree V.5.d - Field of study
New Education and Digital Games Theory of Digital Games I. Media and Communication Studies
Data Literacy Applied Media Studies I. Media and Communication Studies

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations
VI.1.1 - Number of the research/artistic/other outputs
VI.1.a - Overall
110
VI.1.b - Over the last six years
25
VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases
VI.1.a - Overall
31
VI.1.b - Over the last six years
18
VI.1.3 - Number of citations corresponding to the research/artistic/other outputs
VI.1.a - Overall
292
VI.1.b - Over the last six years
196
VI.1.4 - Number of citations registered in the Web of Science or Scopus databases
VI.1.a - Overall
82
VI.1.b - Over the last six years
68
VI.1.5 - Number of invited lectures at the international, national level
VI.1.a - Overall
3
VI.1.b - Over the last six years
3
VI.2 - The most significant research/artistic/other outputs

Evaluation and funding of media and information literacy / Piermarco Aroldi, Miguel Vicente Mariño,

Norbert Vrabec, 2017.In: Public policies in media and information literacy in Europe : cross-country

comparisons / edited by Divina Frau-Meigs, Irma Velez, Julieta Flores Michel. - Abingdon :

Routledge, 2017. - (Routledge Studies in European Communication Research and Education). - ISBN

978-1-138-64436-6, pp. 194-224. Scopus

Age as a Factor in Evaluation of Media Literacy Levels in Slovakia / Petranová Dana, Vrabec

Norbert, 2016. In: International Journal of Media and Information Literacy [elektronický zdroj]. -

ISSN 2500-106X. - Vol. 1, iss. 1 (2016), pp. 18-26 Scopus

Digitálni domorodci na Slovensku: komunikácia a nová identita mládeže v on-line prostredí / Norbert

Vrabec, 2010. In: Communication Today. - ISSN 1338-130X, Roč. 1, č. 1 (2010), s. 83-92. Web of

Science

Nové vzory mládeže v kontexte mediálnej komunikácie / Vrabec Norbert, Petranová Dana.

Recenzenti: Pavlů Dušan, Pravdová Hana. - 1. vyd. - Trnava : Univerzita sv. Cyrila a Metoda v

Trnave, 2013. - 190 s. - ISBN 978-80-8105-469-3.


Persuázia a médiá / Petranová Dana, Vrabec Norbert; recenzenti: Gajdka Krzysztof, Magál Slavomír.

- 1. vyd. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2013. - 164 s. - ISBN 978-80-8105-450-1.

V

VI.3 - The most significant research/artistic/other outputs over the last six years

Modelos de alfabetización mediática para apoyo a la ciudadanía dentro del ámbito de las desinformaciones: Aplicación en proyectos educativos y plataformas online eslovacas = Media literacy models to support citizenship in the field of misinformation: Application in Slovakian educational projects and online platforms / Viera Kačinová, Norbert Vrabec, 2022. In: Redes sociales y ciudadanía : ciberculturas par el aprendizaje / editores Ignacio Aguaded, Arantxa Vizcaíno-Verdú, Ángel Hernando-Gómez, Mónica Bonilla-del-Rio. - 1. vyd. - Huelva : Grupo Comunicar Ediciones, 2022. - ISBN 978-84-937316-9-4 (online). - ISSN 2952-1629 (online). DOI DOI 10.3916/Alfamed2022, s. 1109-1119 [online].

Self-presentation as a Component of personal Identity in Cyberspace / Norbert Vrabec, Juliána Odziomková, 2021. In: ejmap : European Journal of Media, Art & Photography. - ISSN 1339-4940, Roč. 9, č. 1 (2021), s. 86-97.

Media images of Slovak and Ukrainian presidents: I/We binary pronominal opposition in political

speeches / Stashko Halyna, Prykhodchenko Oleksandra, Čábyová Ľudmila, Vrabec Norbert, 2020. In:

Lege Artis : Language yesterday, today, tomorrow. - ISSN 2453-8035, Roč. 5, č. 1 (2020), pp. 350-

389. WoS

The concept of learning-by-doing in the context of media education and school quality assessment /

Norbert Vrabec, Ľubica Bôtošová, 2020. In: Communication Today. - ISSN 1338-130X, Roč. 11, č. 1

(2020), pp. 140-148. WoS

Data journalism in the context of important political events: the case of Slovakia / Norbert Vrabec, Ján Proner, 2021. In: Medijske studije = Media Studies. - ISSN 1847-9758, Roč. 12, č. 24 (2021), s. 40-54.

VI.4 - The most significant citations corresponding to the research/artistic/other outputs

Evaluation and funding of media and information literacy / Piermarco Aroldi, Miguel Vicente Mariño,

Norbert Vrabec, 2017.

In: Public policies in media and information literacy in Europe : cross-country comparisons / edited

by Divina Frau-Meigs, Irma Velez, Julieta Flores Michel. - Abingdon : Routledge, 2017. - (Routledge

Studies in European Communication Research and Education). - ISBN 978-1-138-64436-6, pp. 194-

224.

REFERENCES:

2020 [1] JAAKKOLA, M. Editor's introduction Media and Information literacy research in countries

around the Baltic Sea. In: Central European Journal of Communication. 2020, 13(2), pp. 146-

161. Scopus

2020 [1] LLORENT-VAQUERO, M., TALLÓN-ROSALES, S., MONASTERO, B.H. Use of information and

communication technologies (ICTs) in communication and collaboration: A comparative study

between university students from Spain and Italy. In: Sustainability. 12(10), art. no. 3969. Scopus

2020 [1] BERGER, Priscila. Teachers' mediation practice: Opportunities and risks for youth media

behavior. In: Media Education Research Journal. 2020, 28(64), pp. 47-56. ISSN 1134-3478. Scopus

2019 [1] MOURAO, P.R. The effectiveness of Green voices in parliaments: Do Green Parties matter

in the control of pollution? In: Environment, Dvelopment and Sustainability. 2019, 21(2), pp. 985-

1011. Scopus

2019 [1] OKKONEN, J., KOTILAINEN, S. Minors and Artificial Intelligence - Implications to Media

Literacy. In: Advances in Intelligent Systems and Computing. 2019, 918, pp. 881-890. Scopus

2018 [1] PÉREZ-TORNERO, J.M., et al. Proposal of indicators for the evaluation of media literacy

competences in public administrations. In: Profesional de la Informacion. 2018, 27(3), pp. 521-

536. Scopus

Age as a Factor in Evaluation of Media Literacy Levels in Slovakia / Petranová Dana, Vrabec

Norbert, 2016. In: International Journal of Media and Information Literacy [elektronický zdroj]. -

ISSN 2500-106X. - Vol. 1, iss. 1 (2016), pp. 18-26 [online].


REFERENCES:

2021 [02] LATHIFFAH, N., ASTUTI, K. The contribution of social supports to media literacy. In:

Proceedings book of The 1st International Student Conference of Ushuluddin and Islamic Thought.

Yogyakarta: Suka-Press, 2021, s. 187-193. ISBN 978-623-7816-38-6.

2021 [01] NOVIKOV, A. International journal of media and information literacy: Five-year

anniversary. In: International Journal of Media and Information Literacy. 2021, roč. 6, č. 1, s. 176-

181. ISSN 2500-106X. Scopus

2020 [2] FEDOROV, A., MIKHALEVA, G. Current trends in Media and Information Literacy in

Research and Scientific Publications of the early 21st century. In: International Journal of Media

and Information Literacy. 2020, 5(2), pp. 153-163. ISSN 2500-106X. Scopus

2020 [4] LEBID, A.E., SHEVCHENKO, N.A. Cultivating the Skills of Systems Thinking in the Context

of Fostering the Basic and Professional Competencies Associated with Media Education and Media

Literacy. In: International Journal of Media and Information Literacy. 2020, 5(1), pp. 60-68. ISSN

2500-106X.

2019 [1] POKROVSKA, I.L. Formation of media competence of students of humanitarian faculties

during the study of specialized disciplines. In: Information Technologies and Learning Tools. 2019,

71(3), s. 215-226. ISSN 2076-8184. WoS

2016 [1] TJUNIKOV, Ju.S., et al. Mediakompetentnosť pedagoga: innovacionnyj podchod k

samoprojektirovaniju. In: Mediaobrazovanie-Media Education. 2016, 4, s. 29-46. ISSN 1994-

4160. WoS

Media images of Slovak and Ukrainian presidents: 'I/We' binary pronominal opposition in political

speeches / Halyna Stashko ... [et al.], 2020. In: Lege Artis : Language yesterday, today, tomorrow. -

ISSN 2453-8035, Roč. 5, č. 1 (2020), s. 350-389.


REFERENCES:

2022 [01] ZBUZHANSKA, I., YAMCHYNSKA, T. COMMUNICATIVE SILENCE IN POLITICAL DISCOURSE:

A CASE STUDY ON AMERICAN AND UKRAINIAN PRESIDENTIAL SPEECHES. In: LEGE ARTISLANGUAGE

YESTERDAY TODAY TOMORROW. 2022, roč. 7, č. 2, s. 208-224. ISSN 2453-8035. WoS

2021 [01] LIUBCHENKO, Y., et al. Political communication in the post-truth era: mind mapping

values of Ukraine's Volodymyr Zelensky. In: Communication Today. 2021, 12(2), pp. 146-166. WoS

2021 [02] LITKOVIČ, Ju.V., KOVAĽČUK, L.V., LESIK, I.V. Reklamna funkcija anglomovnich gazetnich

zagolovkiv. In: Akademični studii. Serija Gumanitarni nauki. 2021, 3, s. 125-131.

2021 [2] POTAPENKO, S., IZOTOVA, N. COGNITIVE RHETORIC OF EFFECT: RESPONSIBILITY

IMPRESSION IN RUSSIAN AND UKRAINIAN PRESIDENTS' INAUGURALS. In: LEGE ARTIS-LANGUAGE

YESTERDAY TODAY TOMORROW. 2021, roč. 6, č. 2, s. 165-201. WoS

2020 [2] RUTKOWSKI, M., SKOWRONEK, K. LINGUISTIC CONSTRUCTION OF FEMALE IDENTITY IN

POLISH POLITICAL DISCOURSE. In: LEGE ARTIS-LANGUAGE YESTERDAY TODAY TOMORROW. 2020,

roč. 5, č. 2, s. 263-300. WoS

Nové vzory mládeže v kontexte mediálnej komunikácie / Vrabec Norbert, Petranová Dana.

Recenzenti: Pavlů Dušan, Pravdová Hana. - 1. vyd. - Trnava : Univerzita sv. Cyrila a Metoda v

Trnave, 2013. - 190 s. - ISBN 978-80-8105-469-3.


REFERENCES:

2020 [1] ŠAJGALÍKOVÁ, H., COPUŠ, L. Can HRM utilize hero analyses in identifying employees'

profiles? The case of the Slovak and Czech Republics. In: Journal of Eastern European and Central

Asian Research. 2020, 7(1), pp. 61-71. Scopus

2019 [1] ŠAJGALIKOVA, H., COPUŠ, L. How far do the education institutions realize that their

students follow different role models? The comparison of students' heroes on different educational

levels. In: 12th International conference of education, research and innovation (ICERI 2019).

Valencia: IATED-Int. Assoc. Technology Education & Development, 2019, pp. 4244-4253. WoS

2018 [3] FICHNOVÁ, K., WOJCIECHOWSKI, L.P., MIKULÁŠ, P. Trust and Marketing. In: Intuition,

Trust, and Analytics. Boca Raton: CRC Press Taylor & Francis Group, 2018, s. 154, 171.

2017 [1] STASOVA, Leona. Family members as important role models ofcontemporary adolescents.

In: The European Proceedings of Social & Behavioural Sciences. Future Academy, 2017, ar. no. 50.

ISSN 2357-1330. WoS

2015 [2] MIKULÁŠ, P., WOJCIECHOWSKI, Ł.P. Celebrity necromarketing: nonliving celebrities in

media communication. In: Marketing Identity: Digital Life - part I. Trnava: FMK UCM, 2015, s. 202,

207. ISBN 978-80-8105-779-3. WoS


The concept of learning-by-doing in the context of media education and school quality

assessment / Norbert Vrabec, Ľubica Bôtošová, 2020.

In: Communication Today. - ISSN 1338-130X, Roč. 11, č. 1 (2020), s. 140-148.


REFERENCES:

2021 [1] LOZOVITSKAYA, A., et al. Discourse of the Development of Students' Media Literacy with

Reference to Meta-subject Connections as a Platform for New Didactics: Semantic, Technological,

Social Implementation Space. In: Media Education (Mediaobrazovanie). 2021, 17(4), s. 664-

674. WoS

2021 [4] KUPEC, M., JAKUBÍKOVÁ, D., KUPEC, V. Web Personalization and Artificial Intelligence as

Tools for Marketing Communications. In: Media Literacy and Academic Research. 2021, 4(2), s. 100-

118. ISSN 2585-8726.

2021 [1] BRNÍK, A., GRACOVÁ, S., GRACA, M. Public opinion on unified TV content rating system. In:

Ad Alta. 2021, 11(1), s. 42-49. WoS

2021 [2] SMEYUKHA, V., SHAPOVALOVA, E., ARMASH, V. Media Consumption and Media Literacy of

Residents of the Republic of Crimea in the Context of Information Confrontation. In: Media

Education (Mediaobrazovanie). 2021, 17(3), s. 544-552. ISSN 1994-4160. WoS

2021 [2] BEZÁKOVÁ, Z., MADLEŇÁK, A., ŠVEC, M. Security of Sharing Content Based on Minors by

their Family Members on Social Media in Times of Technology Interference. In: Media Literacy and

Academic Research. 2021, 4(1), s. 53-67. WoS

VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years

HORIZON 2020 - Research and Innovation Framework Program - "Critical Exploration of Media Related Risks and Opportunities for Deliberative Communication: Development Scenarios of the European Media Landscape'. Solver of the international grant task for the Faculty of Mass Media of communications UCM in Trnava. Principal investigator: Halliki Harro-Loit (Institute of Social Studies, University of Tartu, Estonia). The project is focused on comprehensive international research of European media environment, challenges and trends and scenarios of the future development of the media industry in the countries of the European Union. Solution period: 2021 – 2023.

European Commission call CEF-TC-2020-2. Project name: CEDMO - The Central European Digital Media Observatory. The researcher of the international research project dealing with the issue misinformation and critical thinking. Principal investigator: Václav Moravec, University of Prague. Solution time: 2021-2023.

ERASMUS+ KA2: Cooperation for innovation and the exchange of good practices. KA204: Strategic Partnerships for adult education "Needs of Critical Thinking". Responsible solver of the international grant task. The project is focused on researching the issue of critical thinking in context media communication and adult education and creating strategic international partnerships in the subject area. Principal investigator: Faculty of Mass Media Communication UCM v Trnave. Solution period: 2020 – 2023.

Better Internet for Children (EU Programme). "EU Kids Online IV.". Co-investigator of the international of a scientific project focused on risks and opportunities in the Internet environment for children and teenagers. Principal investigator: Uwe Hasebrink, Leibniz-Institut für Medienforschung | Hans- Bredow-Institut, Hamburg. Solution period: 2014 – 2021.

European Audiovisual Observatory. "Mapping report on the rules applicable to video sharing platforms". Co-investigator of an international project focused on the issue of implementation European directives in the field of audiovisual media services. Principal investigator: Maja Cappello, European Audiovisual Observatory, Strasbourg, solution period: 2020-2021.

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VII.a - Activity, position VII.b - Name of the institution, board VII.c - Duration
Head of the Department of Media Education Faculty of Mass Media Communication UCM in Trnava Continually since 2012
Director of IMEC - Media Literacy Center Faculty of Mass Media Communication UCM in Trnava Continually since 2012
Member of the Scientific Council Faculty of Mass Media Communication UCM in Trnava Continually since 2014
Member of the Departmental Committee for PhD. Studies Faculty of Mass Media Communication UCM in Trnava Continually since 2018
Editor-in-chief of a scientific journal Media Literacy and Academic Research (indexed in Emerging Sources Citation Index (ESCI) – Web of Science Core Collection, ERIH Plus, Ulrich’s Periodical Directory, CEEOL, CEJSH and Index Copernicus Continually since 2018
Member of the International Scientific Society International Association for Media Education (IAME) Continually since 2019
Member of the International Scientific Society The Alliance of Civilizations Media Literacy Education Clearinghouse Continually since 2020
Member of the International Scientific Society UNESCO-UNAOC UNITWIN on Media and Information Literacy and Intercultural Dialogue Continually since 2017
Member of the International Scientific Society European Association for Viewers Interests (EAVI) Continually since 2017
Member of the International Scientific Society University Network on Media and Information Literacy and Intercultural Dialogue Continually since 2020
Member of the International Scientific Society European Communication Research and Education Association (ECREA) Continually since 2016
Member of the International Scientific Society Global Alliance for Partnerships on Media and Information Literacy (GAPMIL) Continually since 2020
Member of the Domestic Scientific Society European Academy of Management, Marketing and Media Continually since 2020
Member of a Domestic Professional Society Federation of Slovak Journalists Continually since 2018
Member of the Editorial Board of a Scientific Journal Communication Today (indexed in Scopus, Emerging Sources Citation Index (ESCI) – Web of Science Core Collection, ERIH Plus, Ulrich’s Periodical Directory, CEEOL, CEJSH and Index Copernicus) Continually since 2013
Member of the Editorial Board of a Scientific Journal Communication Today (indexed in Scopus, Emerging Sources Citation Index (ESCI) – Web of Science Core Collection, ERIH Plus, Ulrich’s Periodical Directory, CEEOL, CEJSH and Index Copernicus) Continually since 2019
Member of the Editorial Board of a Scientific Journal Dot.comm - Journal for the theory, research and practice of media and marketing communication (indexované v Index Copernicus, Google Scholar) Continually since 2020
Reviewer of a Scientific Journal Political Preferences Continually since 2013
Reviewer of a Scientific Journal Pedagogická orientace Continually since 2017
Reviewer of a Scientific Journal The New Educational Review Continually since 2016
Reviewer of a Scientific Journal Philosophica Critica Continually since 2016
Member of the Scientific Committee of the Megatrends and Media Conference Faculty of Mass Media Communication UCM in Trnava Continually since 2013
Member of the Scientific Committee of the Marketing Identity Conference Faculty of Mass Media Communication UCM in Trnava Continually since 2015
External project evaluator National Agency of the EU Erasmus+ Programme for Youth and Sport (Brusells) Continually since 2013
External project evaluator Iuventa - Slovak Youth Institute (Implementing body of the European Union for non-formal education programs in youth work and the development of youth policy in Slovakia for the years 2014 - 2020.) 2013-2021
Member of Commission No. 1 for the development of nursery, primary and secondary education Cultural and Educational Grant Agency of the Ministry of Education, Science, Research and Sports of the Slovak Republic (KEGA) Continually since 2016
External project evaluator Scientific grant agency of the Ministry of Education, Science, Research and Sport of the Slovak Republic and the Slovak Academy of Sciences (VEGA) Continually since 2014
Member of the Scientific Council of the doctoral student study program Media and Communication Studies Charles University, Prague (CZ) Continually since 2022
Member of the working group Accreditation Council University of Žilina University of Žilina Continually since 2021
Member of the Board of Studies the Applied program media studies FMK UCM v Trnave Continually since 2022
External Evaluator Slovak Accreditation Agency for Higher Education, Bratislava Continually since 2020

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

VIII.a - Name of the institution VIII.b - Address of the institution VIII.c - Duration (indicate the duration of stay) VIII.d - Mobility scheme, employment contract, other (describe)
University of Economics Katowice (Poland) 10. 04. 2012 - 15.04. 2012 Erasmus+
Universidad de Matanzas Matanzas (Cuba) 10.10.2017 - 01.11.2017 Slovak academic information agency ( Slovak-Cuban scholarship the program)
Sofia University of St. Kliment Ohridski Sofia (Bulgaria) 13.09.2022 - 17.09.2022 Erasmus+

IX. - Other relevant facts

IX.a - If relevant, other activities related to higher education or research/artistic/other activities are mentioned

Awards and recognition of scientific outputs:

• Evens Foundation Award (Belgium) for a project called Junior and Senior Academy (JASA), which was awarded as one of the best examples of good practice in media education. The aim of the project was to raise awareness of the critical and responsible use of different types of media and to strengthen intergenerational relations (2014).

• Literary Fund Award, Section of Scientific and Professional Literature for a three-year scientific in the Social Sciences category (2018).


The most important presentations at scientific and professional conferences abroad:

● Active participation in an international scientific conference „International Multidisciplinary Scientific Conferences on Social Sciences and Arts – SGEM 2017“ (Albena, Bulgaria, 2017).

● Active participation in an international scientific conference International Conference on Education, Training and Management Innovation - ETMI 2016 (Shenzhen, China, 2016).

● Active participation in an international scientific conference „8 th World Conference on Educational Sciences“ (Madrid, Spain, 2016).

● Active participation in an international scientific conference „Developing Media Literacy in Public Education: A Regional Priority in a Mediatized Age“ (Budapest, Hungary, 2016).

● Active participation in an international scientific conference „ICCE 2015 : 2nd International Conference on Creative Education“ (London, Great Britain, 2015).

● Active participation in an international scientific conference „2nd International Conference on Education Reform and Modern Management – ERMM 2015“ (Hong Kong, 2015).

● Active participation in an international scientific conference Media Meets Literacy (Warsaw, Poland, 2015).

● Active participation in an international scientific conference „Bezpieczeństwo Współczesnego Swiata – Wyzwania i Zagrożenia" (Poznan, Poland, 2014).

● Active participation in an international scientific conference „International Multidisciplinary Scientific Conferences on Social Sciences and Arts – SGEM 2014“ (Albena, Bulgaria, 2014).

● Active participation in an international scientific conference „European Media and Information Literacy Forum“ (Paris, France, 2014).

● Active participation in an international scientific conference „Українські медіа в європейському інформаційно-комунікаційному просторі: історія, стан, перспективи“ (Uzhorod, Ukraine, 2014).

● Active participation in an international workshop „Media Literacy Expert Group –Meeting on Media Literacy Levels Assessment“ (Brussels, Belgium, 2014).

● Active participation in an international scientific conference „Public Policies in Media and Information Literacy“ (Paris, France, 2013).

● Active participation in an international scientific workshop „Media Literacy Levels Assessment” (Brussels, Belgium, 2013).

● Active participation in an international scientific conference „Central & East European Communication & Media Conference” (Prague, Czech Republic, 2012).

● Active participation in an international scientific conference „International Internet Conference - WEB 2.0 opportunities and threats“ (Poznan, Poland, 2012).

● Active participation in an international scientific conference „Moderní vzdělávací postupy ve výuce marketingové komunikace v rámci terciárního vzdělávání“ (Prague, Czech Republic, 2011).

● Active participation in an international scientific conference, “Human Capital in the World of Media” Karpacz, Poland, 2011).


Jury membership:

• Member of the jury of the nationwide competition "How to identify and defend against the effects of false reports and media manipulations" (2017).

• Member of the jury of the nationwide competition "Best Examples of good practice in teaching media education in primary and secondary schools" (2014).

• Member of the jury of the nationwide BrilianTT competition focused on innovations in the provision of education and innovation projects of educational institutions (2015, 2016, 2017, 2018).


Project and publishing activity (summary):


H2020 (1), APVV (1), KEGA (1), VEGA (1), ERASMUS (4), ESF (3), Norwegian Financial Mechanism (1), SlovakAid (1), EAO (2), Intereg (1 ), Evens Foundation (1), Visegrad Found (1).


H-index: 5.

Date of last update
2025-01-24