UCM
Research/art/teacher profile of a person
Name and surname:
 Mgr. Peter Krajčovič, PhD.
Email:
 peter.krajcovic@ucm.sk
Homepage:
 http://
Fakulta/Univerzita:
FMK UCM - Faculty of Mass Media Communication
Pracovisko:
KMARK - Katedra marketingovej komunikácie

I. - Basic information

I.1 - Surname
Krajčovič
I.2 - Name
Peter
I.3 - Degrees
Mgr., PhD.
I.4 - Year of birth
January 1, 1987
I.5 - Name of the workplace
Faculty of Mass Media Communication, University of Ss Cyril and Methodius in Trnava
I.6 - Address of the workplace
Nám J. Herdu 2, 917 01 Trnava, Slovak republic
I.7 - Position
assistant professor
I.8 - E-mail address
peter.krajcovic@ucm.sk
I.9 - Hyperlink to the entry of a person in the Register of university staff
https://www.portalvs.sk/regzam/detail/26153?do=filterForm-submit&name=Peter&surname=Kraj%C4%8Dovi%C4%8D&university=720000000&faculty=720010000&sort=surname&employment_state=yes&filter=Vyh%C4%BEada%C5%A5
I.10 - Name of the study field in which a person works at the university
Media and communication studies
I.11 - ORCID iD
0000-0001-8485-1491

II. - Higher education and further qualification growth

II.1 - First degree of higher education
II.a - Name of the university or institution
Faculty of Mass Media Communication, University of Ss Cyril and Methodius in Trnava
II.b - Year
2010
II.c - Study field and programme
massmedia studies, marketing communication
II.2 - Second degree of higher education
II.a - Name of the university or institution
Faculty of Mass Media Communication, University of Ss Cyril and Methodius in Trnava
II.b - Year
2012
II.c - Study field and programme
massmedia studies, marketing communication
II.3 - Third degree of higher education
II.a - Name of the university or institution
Faculty of Mass Media Communication, University of Ss Cyril and Methodius in Trnava
II.b - Year
2016
II.c - Study field and programme
massmedia studies, marketing communication
II.4 - Associate professor
II.5 - Professor
II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position III.b - Institution III.c - Duration
associate professor Faculty of Mass Media Communication, University of Ss Cyril and Methodius in Trnava 2021 - present
Post doctoral teacher/researcher Faculty of Mass Media Communication, University of Ss Cyril and Methodius in Trnava 2016 - 2021

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other IV.b - Name of the institution IV.c - Year
WordPress - creating web sites JASPIS 2012
Legislation for journalists PRINCIPIUM 2013
Course "New Generation of Founders" Grow with Google Slovensko 2020
G Suite: Online teaching trhough Google Meet Faculty of Mass Media Communication, University of Ss Cyril and Methodius in Trnava 2020
Neuromarketing and its use in science, research and teaching Faculty of Mass Media Communication, University of Ss Cyril and Methodius in Trnava 2021
Educational program FUTUR:ED: Quantitative methods: various techniques of statistical processing of data and their interpretation University of Žilina, Civitta a Scheidt & Bachmann 2021
Digital Rulezz 2021 PS: Digital, MarketerBiz 2021
Elements of interactivity in online teaching: tools Kahoot, Mentimeter, Google Jamboard Faculty of Mass Media Communication, University of Ss Cyril and Methodius in Trnava 2021
Course - How to write and structure your academic article for publication - MODULE 1: Know when are you ready to write Charlesworth Author Services 2021
Course - How to write and structure your academic article for publication - MODULE 2: Select an appropriate journal Charlesworth Author Services 2021
Course - How to write and structure your academic article for publication - MODULE 3: Understand the structure of an academic paper Charlesworth Author Services 2021
Course - How to write and structure your academic article for publication - MODULE 4: Prepare to write your academic paper Charlesworth Author Services 2021
Course - Research and Publication Ethics: MODULE 1: Conducting Ethical Research Charlesworth Author Services 2021
Course - Research and Publication Ethics: MODULE 2: Understanding Ethical Publishing Charlesworth Author Services 2021
Course - Research and Publication Ethics: MODULE 3: Avoiding Plagiarism Charlesworth Author Services 2021
Course - How to write and structure your academic article for publication - MODULE 5: Conduct a Literature Review Charlesworth Author Services 2021
Course - Research and Publication Ethics: MODULE 4: Authorship and Contributions Charlesworth Author Services 2021
Course - How to write and structure your academic article for publication - MODULE 6: Choose great titles and write strong abstracts Charlesworth Author Services 2021
Course - Research and Publication Ethics: MODULE 5: Conflicts of Intersts and Intellectual Property Charlesworth Author Services 2021
Course - How to write and structure your academic article for publication - MODULE 7: Write a strong theoretical framework section Charlesworth Author Services 2021
Course - How to write and structure your academic article for publication - MODULE 8: Write a strong method section Charlesworth Author Services 2021
Course - How to write and structure your academic article for publication - MODULE 9: Write a strong results and discussion section Charlesworth Author Services 2021
Course - How to write and structure your academic article for publication - MODULE 10: Enhance your paper with visuals Charlesworth Author Services 2021
Course - How to write and structure your academic article for publication - MODULE 11: Know when your article is ready for submission Charlesworth Author Services 2021
Course - How to write and structure your academic article for publication - MODULE 12: Understand the peer rieview process Charlesworth Author Services 2021
Course - How to write and structure your academic article for publication - MODULE 13: Navigate the revise and resubmit process Charlesworth Author Services 2021
Course - How to write and structure your academic article for publication - MODULE 14: Increase your chances for publication Charlesworth Author Services 2021
Course - How to write and structure your academic article for publication - MODULE 15: Increase visibility and track your impact Charlesworth Author Services 2021
Design Thinking Kick off workshop FMK UCM x Studio Kiuub 2022
Innovations in the field of digital youth education European Dialoge, Civic Association 2022
Advanced features of MS Teams Faculty of Mass Media Communication, University of Ss Cyril and Methodius in Trnava 2022
Development of professional competences of a university teacher University of Ss Cyril and Methodius in Trnava 2022
Development of professional competences of a university teacher University of Ss Cyril and Methodius in Trnava 2023
EDMO Training on the InVID-WeVerify verification toolbox The European Digital Media Observatory (EDMO) 2023
EDMO Training on “An introduction to DISARM Framework on disinformation tactics, techniques and procedures” The European Digital Media Observatory (EDMO) 2023
Inclusive Media Literacy: Engaging the Elderly Across the Visegrad Region Transitions 2024
EDMO Training on The Information Laundromat European Digital Media Observatory (EDMO) 2024
Critical Social Marketing Symposium European Social Marketing Association 2024
Google AI Essentials Google 2024

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes
V.1.a - Name of the profile course V.1.b - Study programme V.1.c - Degree V.1.d - Field of study
Media Marketing Media relations first degree Media and communication studies
Media relations I. II. Media relations first degree Media and communication studies
Digital media Applied mass media studies first degree Media and communication studies
New trends in media and information research Applied mass media studies second degree Media and communication studies
Digital marketing I., II. Marketing communication first degree Media and communication studies
Online marketing I., II., Marketing communication second degree Media and communication studies
V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year
V.2.a - Name of the study programme V.2.b - Degree V.2.c - Field of study
Applied mass media studies first degree Media and communication studies
Applied mass media studies second degree Media and communication studies
Applied mass media studies third degree Applied mass media studies
V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year
V.4 - Overview of supervised final theses
V.4.1 - Number of currently supervised theses
V.4.a - Bachelor's (first degree)
2
V.4.b - Diploma (second degree)
3
V.4.c - Dissertation (third degree)
V.4.2 - Number of defended theses
V.4.a - Bachelor's (first degree)
39
V.4.b - Diploma (second degree)
39
V.4.c - Dissertation (third degree)
V.5 - Overview of other courses taught in the current academic year according to study programmes
V.5.a - Name of the course V.5.b - Study programme V.5.c - Degree V.5.d - Field of study
System and organization of the work in a media agency Marketing communication first degree Media and communication studies
Cabinet practicum PR I., II., III., IV. Marketing communication, Mass media communication first degree Media and communication studies
Atelier PR I., II., III., IV. Marketing communication, Mass media communication second degree Media and communication studies
Media marketing Marketing communication first degree Media and communication studies
Psychological and ethical aspects of the advertising Marketing communication first degree Media and communication studies

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations
VI.1.1 - Number of the research/artistic/other outputs
VI.1.a - Overall
106
VI.1.b - Over the last six years
79
VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases
VI.1.a - Overall
7
VI.1.b - Over the last six years
6
VI.1.3 - Number of citations corresponding to the research/artistic/other outputs
VI.1.a - Overall
127
VI.1.b - Over the last six years
123
VI.1.4 - Number of citations registered in the Web of Science or Scopus databases
VI.1.a - Overall
31
VI.1.b - Over the last six years
30
VI.1.5 - Number of invited lectures at the international, national level
VI.1.a - Overall
3/3
VI.1.b - Over the last six years
3/3
VI.2 - The most significant research/artistic/other outputs

V1 (AAA)

Čábyová, Ľ., & Krajčovič, P. (2020). The role of SoLoMo marketing and media in the communication of eco-innovations (1st ed.). Budapešť: Wolters Kluwer. 176 p. ISBN 978-963-295-952-8 (online).

V3 (ADM)

Čábyová, Ľ., Krajčovič, P., Švecová, M., Radošinská, J., Brník, A., & Mináriková, J. (2024). Legal and Ethical Regulation in Slovakia and Its Relation to Deliberative Communication. Media and Communication, 12, pp. 1-19. https://doi.org/10.17645/mac.7257

V2 (ABB) 

Panasenko, N. I., & al. (2020). COVID-19 as a media-cum-language event: Cognitive, communicative, and cross-cultural aspects. Lege Artis: Language yesterday, today, tomorrow, 5(2), pp. 122-210. ISSN 2453-8035.

V3 (ADN) 

Krajčovič, P. (2015). Strategies in media planning. Communication Today, 6(2), pp. 21-30. ISSN 1338-130X.

V3 (ADN) 

Krajčovič, P. (2019). Use of media to raise awareness of eco-innovations. Communication Today, 10(2), pp. 120-131. ISSN 1338-130X.

VI.3 - The most significant research/artistic/other outputs over the last six years

AAA (V1) ČÁBYOVÁ, Ľ. - KRAJČOVIČ, P.: The role of SoLoMo marketing and media in the communication of eco-innovations. Budapešť : Wolters Kluwer, 2020. 176 s. ISBN 978-963-295-952-8.

ABB (V2) PANASENKO, N. I. et al.: COVID-19 as a media-cum-language event: cognitive, communicative, and cross-cultural aspects. In Lege Artis: Language yesterday, today, tomorrow, vol. 5, no. 2, 2020, pp. 122-210. ISSN 2453-8035.

ADN (V3) PANASENKO, N. I. - KRAJČOVIČ, P. - STASHKO, H.: Hard news revisited: A case study of various approaches to an incident at a primary school as reflected in the media. In Communication Today, vol. 12, no. 1, 2021, pp. 112-128. ISSN 1338-130X.

ADN (V3) ČÁBYOVÁ, Ľ. - KRAJČOVIČ, P. - PAVELEKOVÁ, J.: Digital Literacy and Readership of E-Books in Slovakia. In International Journal of Media and Information Literacy, vol 5, no. 1, 2020, pp. 3-14. ISSN 2500-106X.

ADN (V3) KRAJČOVIČ, P.: Use of media to raise awareness of eco-innovations. In Communication Today, vol. 10, no. 2, 2019, pp. 120-131. ISSN 1338-130X.

VI.4 - The most significant citations corresponding to the research/artistic/other outputs

2021 [02] PITOŇÁKOVÁ, S.: Úvod so štúdia mediálnych produktov. Žilina: EDIS, 2021. ISBN 978-80-554-1834-6. s. 13, 143.

2021 [2] JANKELOVÁ, N., et al. Vodcovské zručnosti v komunálnej politike. In: Politické vedy. 2021, 24(1), s. 181-201. WoS

2021 [2] SPÁLOVÁ, L., MIKULÁŠ, P., PÚCHOVSKÁ, O. Attitudes towards different influencer categories - exploration of Generation Z. In: Communication Today. 2021,

12(1), s. 44-59. WoS, Scopus

2021 [2] LUKÁČ, M., et al. The interaction between the marketing communications audit and visitors in Museum facilities. In: Communication today. 2021, 12(1), s.

80-95. WoS

2020 [1] KUSÁ, A., ZAUŠKOVÁ, A., ČÁBYOVÁ, Ľ. Effect of marketing communication on consumer preferences and purchasing decisions. In: Ad Alta. 2020, 10(1), pp.

150-155. WoS

2019 [3] ANTAL, Z., GYULAVÁRI, T. Factors affecting the implementation and performance of public service communication. In: Curentul Juridic. 2019, 22(1), s. 57-71.

2019 [1] GAŽICOVÁ, Alexandra. Themes in the main newscast of commercial and public media in Slovakia with regard to religious reflection. In: ESRARC 2019.

Torino: Kermes, 2019, s. 278. ISBN 978-88-32029-11-6. WoS

2019 [3] PANDIYAN PILLAI, A. Nuances of Media Planning in New media Age. In: Application of gaming in New Media Marketing. IGI Global, 2019, pp. 151-170. ISBN

9781522560647.

2018 [3] STELLA TONYE, W. Cyber Forensic and Data Collection Challenges in Nigeria. In: Global Journal of Computer Science and Technology: G Interdisciplinary.

2018, 18(3). ISSN 0975-4350.

2021 [02] ONIŠČENKO, N.A. Rozvitok eptonimičnich oznak u nimeckovnich (na materiali tematičnoi COVID-19). In: Visnik CHNU imeni V.N. Karazina. Serija:

Inozemna filologija. 2021, 93, s. 22-30.

2021 [3] MARINA, O.S.. Muľtimodaľne konstrujuvannja Covid-19 v anglomovnomu medijnomu i poetičnomu diskursach. In: Odeski dialogi kuľtur: tvorčisť, ljudina,

mova & Ritorika medijnogo diskursu. Odesa: Odeska nacionaľna muzična akademija imeni A.V. Neždanovoi, 2021, s. 78-79.

2021 [2] HROTEKOVÁ, M., LANČARIČ, P., BOJO, P. 1920 vs 2020 English neologisms: A case study of contrastive semantics. In: Lege artis. 2021, 6(2), pp. 33-68.

ISSN 2453-8035. WoS

2022 (01) SYNO, V., et al. Distance Learning of a Foreign Language: a Comparative Analysis of Modern Platforms and Online Services. In REVISTA ROMANEASCA

PENTRU EDUCATIE MULTIDIMENSIONALA, roč. 14, č. 2 (2022), s. 461-478. ISSN 2066-7329, ISSN (online) 2067-9270.

2022 (01) BONDARENKO, I. - NIKOLAIENKO, V. LIKE A BAD DREAM: NAVIGATING NARRATIVE SPACES OF PANDEMIC-THEMED DREAM REPORTS. In LEGE ARTISLANGUAGE

YESTERDAY TODAY TOMORROW, roč. 7, č. 1 (2022), s. 2-32. ISSN 2453-8035.

2016 [1] VIŠŇOVSKÝ, Ján. Anticipation of media audiences´ attitude towards the press and online newspapers. In: SGEM 2016. Sofia: STEF92 Technology, 2016, s.

148. Psychology and psychiatry, sociology and healthcare, education, vol. 2. ISBN 978-619-7105-71-1. WoS

2015 [1] ZAUŠKOVÁ, A., BEZÁKOVÁ, Z., GRIB, L. Marketing Communication in Eco-innovation Process. In: Procedia Economics and Finance [online]. 2015, vol. 34, p.

675 [2016-03-14]. ISSN 2212-5671. Dostupné na: www.sciencedirect.com WoS

2015 [1] PREDMERSKÁ, A., SCHMIDTOVÁ, M. Comparison of the opinion genres of the English written journalism editorial, column and review/criticism. In: European

Journal of Science and Theology. 2015, vol. 11, no. 6, pp. 107-117. ISSN 1841-0464. Scopus

2021 [2] KUBOVICS, M., ZAUŠKOVÁ, A., ŠČEPKOVÁ, S. Perception of data from the ecological activities of companies using innovative communication tools. In:

Communication Today. 2021, 12(2), s. 84-99. WoS

2021 [2] MOROZOVA, O., PANKEVYCH, O. REGAINING CONTROL OVER NATURE OR LEARNING TO LIVE IN HARMONY WITH IT: MEDIA FRAMING OF ENVIRONMENTAL

ISSUES AMIDST THE CORONAVIRUS PANDEMIC. In: Communication Today. 2021, roč. 12, č. 2, s. 168-178. WoS

2021 [2] SPÁLOVÁ, L., MIKULÁŠ, P., PÚCHOVSKÁ, O. Attitudes towards different influencer categories - exploration of Generation Z. In: Communication Today. 2021,

12(1), s. 44-59. WoS, Scopus

2020 [2] ČÁBYOVÁ, Ľ., et al. Visual Identity of Universities: Logo as a visual symbol of university. In: Ejmap. 2020, 8(1), s. 96-105. ISSN 1339-4940. WoS

VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years

Horizont 2020

Critical Exploration of Media Related Risks and Opportunities Horizont for Deliberative Communication: Development Scenarios of the European Media Landscape

MEDIADELCOM

Period: 2021 – 2024

CEF-TC-2020-2

Central European Digital Media Observatory (CEDMO)

Period: 2021 – 2024

VEGA 1/0458/21

“Management of the “groundswell” concept by business entities in promotion of environmentallyfriendly products in times of technology interference”

Period: 2021 – 2023

Operation program Integrated infrastructure

Solving social threats due to the COVID-19 pandemic

Period: 2020 – 2023

VEGA 1/0708/18

Aspects of using the SoLoMo marketing concept to increase awareness of eco-innovations

Period: 2018 – 2020

VEGA 1/0304/2

The Impact and Value of Digitization of Product Marketing Communication Innovations for Generations of Ecological Users

Period: 2024 - 2026

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VII.a - Activity, position VII.b - Name of the institution, board VII.c - Duration
Member Slovak syndicate of journalists 2011 - 2016
Member Marketing teacher´s club (Klub učitelů marketingu) 2019 - present
Membership in commissions for the state exams Faculty of Mass Media Communication, University of Ss Cyril and Methodius in Trnava 2019 - present
Member of the organizing committee of the international scientific conference Megatrends and Media - international scientific conference 2019 - 2021
Member of the organizing committee of the international scientific conference Marketing Identity - international scientific conference 2019 - 2021
Member of the editorial board of the scientific journal Scientific journal Communication Today (indexed in Web of Science and Scopus) 2020 - present
Member Czech marketing company 2020 - present
Member POPAI Central Europe 2021 - present
Member of the Council for the Media relations study program at the Faculty mass media communication UCM in Trnava Faculty of Mass Media Communication, University of Ss Cyril and Methodius in Trnava 2021 - present
Member European Social Marketing Association 2022
Member of the organizing committee of the international scientific conference Marketing and Media - international scientific conference 2022
Invited lecture Belgorod State University, Ulitsa Pobedy, 85, Belgorod, Belgorod Oblast, Rusko, 308015 March 16, 2021
Invited lecture Chita Transbaikal University, Ulitsa Aleksandro-Zavodskaya, д. 30, Chita, Zabaykalsky Krai, Rusko, 672039 February 22, 2021
Invited lecture University of Malaya, Faculty of Arts & Social Sciences, 50603 Kuala Lumpur April 22, 2021

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

VIII.a - Name of the institution VIII.b - Address of the institution VIII.c - Duration (indicate the duration of stay) VIII.d - Mobility scheme, employment contract, other (describe)
Tomas Bata University Nám. T. G. Masaryka 5555, 760 01 Zlín, Česká republika April 1 - April 30, 2016 CEEPUS
Czestochowa University of Technology, Faculty of Management/Department of Production Engineering and Safety Dąbrowskiego 69, 42-201 Częstochowa, Poľsko May 21 - May 28, 2021 Erasmus+
Business and Technology University, Georgia 82 Ilia Chavchavadze Avenue, Tbilisi, Gruzínsko November 30, 2021 International Teaching Week 2021
University of Finance and Administration Estonská 500, 101 00 Praha, Česká republika April 25 - April 29, 2022 ERASMUS+

IX. - Other relevant facts

IX.a - If relevant, other activities related to higher education or research/artistic/other activities are mentioned

Leading the Cabinet of Public Relations (PR Cabinet), which ensures communication with the media, releasing press releases and statements, developing and creating PR strategies for the faculty events, building good relations with the public and the media and creating a positive image of the faculty thanks positive publicity.


The results of the PR Cabinet activities include:

In the period from January 1, 2019 to December 31, 2019, a total of 30 press releases were sent. The total number of media outputs for this period is 192. The media impact of these outputs is 132.65 GRP. The total value of the media outputs reached 83,230 euros.


In the period from January 1, 2020 to December 31, 2020, a total of 23 press releases were sent. The total number of media outputs for this period is 462. The media impact of these outputs is 725.21 GRP. The total value of media outputs reached 1,096,980 euros.


In the period from January 1, 2021 to December 31, 2021, a total of 18 press releases (including press materials) were sent. The total number of media outputs for this period is 333. The media impact of these outputs is 495.25 GRP. The total value of media outputs reached 434,140 euros.

Date of last update
2025-01-17