UCM
Research/art/teacher profile of a person
Name and surname:
 PhDr. Peter Murár, PhD.
Email:
 peter.murar@ucm.sk
Homepage:
 http://
Fakulta/Univerzita:
FMK UCM - Faculty of Mass Media Communication
Pracovisko:
KMARK - Katedra marketingovej komunikácie

I. - Basic information

I.1 - Surname
I.2 - Name
I.3 - Degrees
I.4 - Year of birth
I.5 - Name of the workplace
I.6 - Address of the workplace
I.7 - Position
I.8 - E-mail address
I.9 - Hyperlink to the entry of a person in the Register of university staff
I.10 - Name of the study field in which a person works at the university
I.11 - ORCID iD

II. - Higher education and further qualification growth

II.1 - First degree of higher education
II.a - Name of the university or institution
University of Ss. Cyril and Methodius
II.c - Study field and programme
media studies
II.2 - Second degree of higher education
II.a - Name of the university or institution
University of Ss. Cyril and Methodius
II.b - Year
2002
II.c - Study field and programme
media studies
II.3 - Third degree of higher education
II.a - Name of the university or institution
University of Ss. Cyril and Methodius
II.b - Year
2013
II.c - Study field and programme
media studies
II.4 - Associate professor
II.5 - Professor
II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position III.b - Institution III.c - Duration
vice-dean for development and communication University of Ss. Cyril and Methodius 2002-
social media manager Websupport 2010-2012
UX designer freelancer 2013-2019
webadmin & online project manager Scouting slovakia (headquarters) 9.2005-1.2010

IV. - Development of pedagogical, professional, language, digital and other skills

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes
V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year
V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year
V.4 - Overview of supervised final theses
V.4.1 - Number of currently supervised theses
V.4.a - Bachelor's (first degree)
V.4.b - Diploma (second degree)
V.4.c - Dissertation (third degree)
V.4.2 - Number of defended theses
V.4.a - Bachelor's (first degree)
V.4.b - Diploma (second degree)
V.4.c - Dissertation (third degree)
V.5 - Overview of other courses taught in the current academic year according to study programmes

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations
VI.1.1 - Number of the research/artistic/other outputs
VI.1.a - Overall
64
VI.1.b - Over the last six years
21
VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases
VI.1.a - Overall
12
VI.1.b - Over the last six years
5
VI.1.3 - Number of citations corresponding to the research/artistic/other outputs
VI.1.a - Overall
65
VI.1.b - Over the last six years
27
VI.1.4 - Number of citations registered in the Web of Science or Scopus databases
VI.1.a - Overall
27
VI.1.b - Over the last six years
VI.1.5 - Number of invited lectures at the international, national level
VI.1.a - Overall
1
VI.1.b - Over the last six years
VI.2 - The most significant research/artistic/other outputs
VI.3 - The most significant research/artistic/other outputs over the last six years
VI.4 - The most significant citations corresponding to the research/artistic/other outputs

Mihálik, J., Garaj, M., & Bardovič, J. (2022). Social Media and Political Communication of Youth Political Organisations in Slovakia, Czechia and European Level: A Cross-Case Analysis. Social Sciences Basel, 11(2), Article 69. ISSN 2076-0760. WoS.


Citovaný zdroj:

Murár, P. (2011). Komunálne voľby 2010 v prostredí sociálnych médií, 2(1), 95-111. ISSN 1338-130X.

Petránová, D., & Rybanský, R. (2017). Key Changes in Higher Education. In International Conference on Advanced Education and Management Science AEMS 2017 (s. 24). Lancaster: DEStech. ISBN 978-1-60595-438-7.


Citovaný zdroj:

Murár, P. (2015). University Courses as Goods: How to Optimize Portal Information Architecture Using Faceted Search. Communication Today, 6(1), 25-36. ISSN 1338-130X.

Klubal, L., Kostolányová, K., & Gybas, V. (2018). Gamification in LMS Courses. ICTE Journal, 7(2), 46-50.


Citovaný zdroj:

Murár, P. (2015). Edmodo as a Gamification Platform: Review and Plans. In R. Munkvold & L. Kolas (Eds.), Proceedings of The 9th European Conference on Games Based Learning ECGBL 2015 (str. 800-803). Reading: Academic Conferences and Publishing International. ISBN 978-1-910810-58-3. ISSN 2049-0933.

Kyška, R. (2014). K vybraným aspektom metodológie prieskumu sociálnych médií z pohľadu politických vied. Communication Today, 5(2), 73-78.


Citovaný zdroj:

Murár, P. (2013). Sociálne médiá ako platforma zapájania komunity do tvorby mediálneho obsahu. In D. Petranová, J. Matúš, & Ľ. Čábyová (Eds.), Zväčšenina: médiá ako komodita - Megatrendy a médiá 2013 (str. 196-205). Trnava: Fakulta masmediálnej komunikácie UCM v Trnave. ISBN 978-80-8105-479-2.



Sanchez Perez, M. D. M., & Galera Masegosa, A. (2020). Gamification as a Teaching Resource for English-Medium Instruction and Multilingual Education at University. In Recent Tools for Computer- and Mobile-Assisted Foreign Language Learning (str. 248-265). Hershey: IGI Global. ISBN 9781799810995.


Citovaný zdroj:

Murár, P. (2015). Edmodo as a Gamification Platform: Review and Plans. In R. Munkvold & L. Kolas (Eds.), Proceedings of The 9th European Conference on Games Based Learning ECGBL 2015 (str. 800-803). Reading: Academic Conferences and Publishing International. ISBN 978-1-910810-58-3. ISSN 2049-0933.

VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years

ERASMUS+ KA 220: leader of the international project Design Thinking as a method of soft skills and digital skills development in higher education to increase employability (2023 - 2025)

VEGA 1/0458/21 - co-investigator of the scientific project Management of the concept of "bottom wave" by business entities in the promotion of environmentally friendly products in times of technological interference. Project leader: PhDr. Adam Madleňák, PhD., MBA (2021 - 2023)

VEGA No. 1/0708/18 - co-investigator of the scientific project Aspects of using the SoLoMo marketing concept to increase awareness of eco-innovations (2018) project leader: prof. Ing. Anna Zaušková, PhD. (2018 - 2020)

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VII.a - Activity, position VII.b - Name of the institution, board VII.c - Duration
Membership of the Conference Organising and Programme Committee Marketing Identity, FMK UCM 2020 - now
Membership in a foreign professional organisation Česká marketingová společnost 2019 - 2020
Membership in a foreign professional organisation Klub učitelů marketingu 2020 - now
Membership in a foreign professional organisation POPAI Central Europe 2020 - now
Membership in the Commission for State Examinations FMK UCM 2020 - now
Organizer of marketing hackathons and digital challenge FMK UCM 2019-2022
Coordinator of cooperation with Wiktor Leo Burnett advertising agency FMK UCM x Wiktor Leo Burnett 2017 - 2021
Member of the Council for the study programme Marketing Communication FMK UCM 2021 - now
Membership in the Commission for State Examinations FMK UCM 2021 - now
Membership in a foreign professional organisation European Social Marketing Association 2022 - now

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

VIII.a - Name of the institution VIII.b - Address of the institution VIII.c - Duration (indicate the duration of stay) VIII.d - Mobility scheme, employment contract, other (describe)
Maria Curie-Sklodowska University, Faculty of Political Science Plac Marii Curie-Skłodowskiej 5 20-031 Lublin, Poland 28. 4.-1.5.2015 Erasmus+
University of Lucian Blaga Bulevardul Victoriei 8-10, Sibiu 550024, Rumunsko 8. – 12. 5. 2017 Erasmus+
Alanya University Cikcilli District, Saraybeleni Street No:7, Alanya, Turkey 8. – 12. 5. 2023 Erasmus+

IX. - Other relevant facts

IX.a - If relevant, other activities related to higher education or research/artistic/other activities are mentioned

UCM Rector's Award 2020

FMK UCM Dean's Award, Pomegranate 2016

Opponent of A. L. Kirkby's dissertation at the University of Twente (2025)

Date of last update
2025-10-28