UCM
Research/art/teacher profile of a person
Name and surname:
 PhDr. Peter Murár, PhD.
Email:
 peter.murar@ucm.sk
Homepage:
 http://
Fakulta/Univerzita:
FMK UCM - Faculty of Mass Media Communication
Pracovisko:
KMARK - Katedra marketingovej komunikácie

I. - Basic information

I.1 - Surname
I.2 - Name
I.3 - Degrees
I.4 - Year of birth
I.5 - Name of the workplace
I.6 - Address of the workplace
I.7 - Position
I.8 - E-mail address
I.9 - Hyperlink to the entry of a person in the Register of university staff
I.10 - Name of the study field in which a person works at the university
I.11 - ORCID iD

II. - Higher education and further qualification growth

II.1 - First degree of higher education
II.a - Name of the university or institution
University of Ss. Cyril and Methodius
II.c - Study field and programme
media studies
II.2 - Second degree of higher education
II.a - Name of the university or institution
University of Ss. Cyril and Methodius
II.b - Year
2002
II.c - Study field and programme
media studies
II.3 - Third degree of higher education
II.a - Name of the university or institution
University of Ss. Cyril and Methodius
II.b - Year
2013
II.c - Study field and programme
media studies
II.4 - Associate professor
II.5 - Professor
II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position III.b - Institution III.c - Duration
vice-dean for development and communication University of Ss. Cyril and Methodius 2002-
social media manager Websupport 2010-2012
UX designer freelancer 2013-2019
webadmin & online project manager Scouting slovakia (headquarters) 9.2005-1.2010

IV. - Development of pedagogical, professional, language, digital and other skills

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes
V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year
V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year
V.4 - Overview of supervised final theses
V.4.1 - Number of currently supervised theses
V.4.a - Bachelor's (first degree)
V.4.b - Diploma (second degree)
V.4.c - Dissertation (third degree)
V.4.2 - Number of defended theses
V.4.a - Bachelor's (first degree)
V.4.b - Diploma (second degree)
V.4.c - Dissertation (third degree)
V.5 - Overview of other courses taught in the current academic year according to study programmes

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations
VI.1.1 - Number of the research/artistic/other outputs
VI.1.a - Overall
VI.1.b - Over the last six years
VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases
VI.1.a - Overall
VI.1.b - Over the last six years
VI.1.3 - Number of citations corresponding to the research/artistic/other outputs
VI.1.a - Overall
VI.1.b - Over the last six years
VI.1.4 - Number of citations registered in the Web of Science or Scopus databases
VI.1.a - Overall
VI.1.b - Over the last six years
VI.1.5 - Number of invited lectures at the international, national level
VI.1.a - Overall
VI.1.b - Over the last six years
VI.2 - The most significant research/artistic/other outputs
VI.3 - The most significant research/artistic/other outputs over the last six years
VI.4 - The most significant citations corresponding to the research/artistic/other outputs

Mihálik, J., Garaj, M., & Bardovič, J. (2022). Social Media and Political Communication of Youth Political Organisations in Slovakia, Czechia and European Level: A Cross-Case Analysis. Social Sciences Basel, 11(2), Article 69. ISSN 2076-0760. WoS.


Citovaný zdroj:

Murár, P. (2011). Komunálne voľby 2010 v prostredí sociálnych médií, 2(1), 95-111. ISSN 1338-130X.

Petránová, D., & Rybanský, R. (2017). Key Changes in Higher Education. In International Conference on Advanced Education and Management Science AEMS 2017 (s. 24). Lancaster: DEStech. ISBN 978-1-60595-438-7.


Citovaný zdroj:

Murár, P. (2015). University Courses as Goods: How to Optimize Portal Information Architecture Using Faceted Search. Communication Today, 6(1), 25-36. ISSN 1338-130X.

Klubal, L., Kostolányová, K., & Gybas, V. (2018). Gamification in LMS Courses. ICTE Journal, 7(2), 46-50.


Citovaný zdroj:

Murár, P. (2015). Edmodo as a Gamification Platform: Review and Plans. In R. Munkvold & L. Kolas (Eds.), Proceedings of The 9th European Conference on Games Based Learning ECGBL 2015 (str. 800-803). Reading: Academic Conferences and Publishing International. ISBN 978-1-910810-58-3. ISSN 2049-0933.

Kyška, R. (2014). K vybraným aspektom metodológie prieskumu sociálnych médií z pohľadu politických vied. Communication Today, 5(2), 73-78.


Citovaný zdroj:

Murár, P. (2013). Sociálne médiá ako platforma zapájania komunity do tvorby mediálneho obsahu. In D. Petranová, J. Matúš, & Ľ. Čábyová (Eds.), Zväčšenina: médiá ako komodita - Megatrendy a médiá 2013 (str. 196-205). Trnava: Fakulta masmediálnej komunikácie UCM v Trnave. ISBN 978-80-8105-479-2.



Sanchez Perez, M. D. M., & Galera Masegosa, A. (2020). Gamification as a Teaching Resource for English-Medium Instruction and Multilingual Education at University. In Recent Tools for Computer- and Mobile-Assisted Foreign Language Learning (str. 248-265). Hershey: IGI Global. ISBN 9781799810995.


Citovaný zdroj:

Murár, P. (2015). Edmodo as a Gamification Platform: Review and Plans. In R. Munkvold & L. Kolas (Eds.), Proceedings of The 9th European Conference on Games Based Learning ECGBL 2015 (str. 800-803). Reading: Academic Conferences and Publishing International. ISBN 978-1-910810-58-3. ISSN 2049-0933.

VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years

ERASMUS+ KA 220: leader of the international project Design Thinking as a method of soft skills and digital skills development in higher education to increase employability (2023 - 2025)

VEGA 1/0458/21 - co-investigator of the scientific project Management of the concept of "bottom wave" by business entities in the promotion of environmentally friendly products in times of technological interference. Project leader: PhDr. Adam Madleňák, PhD., MBA (2021 - 2023)

VEGA No. 1/0708/18 - co-investigator of the scientific project Aspects of using the SoLoMo marketing concept to increase awareness of eco-innovations (2018) project leader: prof. Ing. Anna Zaušková, PhD. (2018 - 2020)

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VII.a - Activity, position VII.b - Name of the institution, board VII.c - Duration
Membership of the Conference Organising and Programme Committee Marketing Identity, FMK UCM 2020 - now
Membership in a foreign professional organisation Česká marketingová společnost 2019 - 2020
Membership in a foreign professional organisation Klub učitelů marketingu 2020 - now
Membership in a foreign professional organisation POPAI Central Europe 2020 - now
Membership in the Commission for State Examinations FMK UCM 2020 - now
Organizer of marketing hackathons and digital challenge FMK UCM 2019-2022
Coordinator of cooperation with Wiktor Leo Burnett advertising agency FMK UCM x Wiktor Leo Burnett 2017 - 2021
Member of the Council for the study programme Marketing Communication FMK UCM 2021 - now
Membership in the Commission for State Examinations FMK UCM 2021 - now
Membership in a foreign professional organisation European Social Marketing Association 2022 - now

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

VIII.a - Name of the institution VIII.b - Address of the institution VIII.c - Duration (indicate the duration of stay) VIII.d - Mobility scheme, employment contract, other (describe)
Maria Curie-Sklodowska University, Faculty of Political Science Plac Marii Curie-Skłodowskiej 5 20-031 Lublin, Poland 28. 4.-1.5.2015 Erasmus+
University of Lucian Blaga Bulevardul Victoriei 8-10, Sibiu 550024, Rumunsko 8. – 12. 5. 2017 Erasmus+
Alanya University Cikcilli District, Saraybeleni Street No:7, Alanya, Turkey 8. – 12. 5. 2023 Erasmus+

IX. - Other relevant facts

Date of last update