UCM
Research/art/teacher profile of a person
Name and surname:
 Mgr. Rastislav Zábojník, PhD.
Email:
 rastislav.zabojnik@ucm.sk
Homepage:
 http://
Fakulta/Univerzita:
FMK UCM - Faculty of Mass Media Communication
Pracovisko:
KMASK - Katedra masmediálnej komunikácie

I. - Basic information

I.1 - Surname
Zábojník
I.2 - Name
Rastislav
I.3 - Degrees
Mgr., PhD.
I.4 - Year of birth
1975
I.5 - Name of the workplace
Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, Department of Mass Media Communication
I.6 - Address of the workplace
Sq. J. Herdu 2, 917 01 Trnava, Slovakia
I.7 - Position
Assistant Professor
I.8 - E-mail address
rastislav.zabojnik@ucm.sk
I.9 - Hyperlink to the entry of a person in the Register of university staff
https://www.portalvs.sk/regzam/detail/14292?mode=full
I.10 - Name of the study field in which a person works at the university
7218 media and communication studies
I.11 - ORCID iD
0000-0001-7357-2905

II. - Higher education and further qualification growth

II.1 - First degree of higher education
II.a - Name of the university or institution
The Academy of Performing Arts in Bratislava
II.b - Year
1999
II.c - Study field and programme
Film and TV production and management and marketing
II.2 - Second degree of higher education
II.a - Name of the university or institution
The Academy of Performing Arts in Bratislava
II.b - Year
2001
II.c - Study field and programme
Film and Television Art and Science
II.3 - Third degree of higher education
II.a - Name of the university or institution
Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava
II.b - Year
2018
II.c - Study field and programme
3.2.3 Mass Media Studies, study programme Mass Media Communication
II.4 - Associate professor
II.5 - Professor
II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position III.b - Institution III.c - Duration
assistant professor, assistant Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava Since 24.9.2018
assistant professor Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava 1.10.2001 – 30.6.2015
head of sub-department, assistant professor Institute of Media Communication, Faculty of Mass Media, The College of Law 01.10.2008 – 30.06.2011
Assistant Professor Institute of Media Communication, Faculty of Mass Media, The College of Law 01.10.2008 – 30.06.2011

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other IV.b - Name of the institution IV.c - Year
Program TRAIN the TRAINER AmCham Slovakia, Google Slovakia 2013
Film campus at the Berlinale IFF Berlinale, Berlín, DEU 2011
BBC workshop: Creating a television program structure STV, Bratislava 2003
TOEFL language certificate, English language Lockesburg HS, AR, USA 1991

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes
V.1.a - Name of the profile course V.1.b - Study programme V.1.c - Degree V.1.d - Field of study
History of film I, II Mass Media Communication First / Bc. 7218 Media and Communication Studies
Production and distribution of AV art work Mass Media Communication Second / Mgr. 7218 Media and Communication Studies
Cult Cinema I, II Mass Media Communication First / Bc. 7218 Media and Communication Studies
Production of promotional materials Marketing Communication Second / Mgr. 7218 Media and Communication Studies
Practice of advertising production I, II Marketing Communication Second / Mgr. 7218 Media and Communication Studies
Work system in a media agency Media Relations First / Bc. 7218 Media and Communication Studies
Production and distribution of media work I, II Mass Media Communication First / Mgr. 7218 Media and Communication Studies
Building a personal brand I, II Mass Media Communication First / Mgr. 7218 Media and Communication Studies
System of work of communication agencies Media Relations Third / Bc. 7218 Media and Communication Studies
V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year
V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year
V.4 - Overview of supervised final theses
V.4.1 - Number of currently supervised theses
V.4.a - Bachelor's (first degree)
5
V.4.b - Diploma (second degree)
5
V.4.c - Dissertation (third degree)
V.4.2 - Number of defended theses
V.4.a - Bachelor's (first degree)
127
V.4.b - Diploma (second degree)
106
V.4.c - Dissertation (third degree)
V.5 - Overview of other courses taught in the current academic year according to study programmes

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations
VI.1.1 - Number of the research/artistic/other outputs
VI.1.a - Overall
23
VI.1.b - Over the last six years
8
VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases
VI.1.a - Overall
1
VI.1.b - Over the last six years
1
VI.1.3 - Number of citations corresponding to the research/artistic/other outputs
VI.1.a - Overall
33
VI.1.b - Over the last six years
18
VI.1.4 - Number of citations registered in the Web of Science or Scopus databases
VI.1.a - Overall
13
VI.1.b - Over the last six years
13
VI.1.5 - Number of invited lectures at the international, national level
VI.1.a - Overall
1
VI.1.b - Over the last six years
1
VI.2 - The most significant research/artistic/other outputs

AFD Zábojník, Rastislav (100%): Implementácia inovatívnych modelov vysokoškolského vzdelávania s nástupom technologických inovácií priemyslu 4.0. 2022 Trnava : ISBN 978-80-572-0294-3 

AFD Zábojník, Rastislav (100%): Transformácia vybraných segmentov kreatívneho priemyslu v kontexte problematiky transmediálnej značky. 2016 Trnava : Fakulta masmediálnej komunikácie UCM v Trnave, 2016. ISBN 978-80-8105-839-4 

ADM Personal Branding and Marketing Strategies / Rastislav Zábojník. In: European Journal of Science and Theology. ISSN ISSN 1841 - 0464. - Roč. 14, č. 6 (2018) s. 159-169. 

AEC Magál, Slavomír (34%); Zábojník, Rastislav (33%); Kraľovičová, Denisa (33%): Elearning and innovative forms of its application at the Faculty of mass media communication, UCM in Trnava. 2012 Poznań : Wydawnictwo Wyższej Szkoły Bezpieczeeństwa, 2012. ISBN 978-83-61304-50-0

ACB Magál, Slavomír (34%); Valentovičová, Dagmar (33%); Zábojník, Rastislav (33%); Burčík, Vladimír (0%); Trnka, Andrej (0%): Filmový a mediálny manažment - vybrané kapitoly z manažérskej komunikácie I.. 2011

VI.3 - The most significant research/artistic/other outputs over the last six years

AFD Zábojník, Rastislav (100%): Implementácia inovatívnych modelov vysokoškolského vzdelávania s nástupom technologických inovácií priemyslu 4.0. 2022 Trnava : ISBN 978-80-572-0294-3

AFD Zábojník, Rastislav (100%): Riešenie medzigeneračného konfliktu v kontexte stratégie nástupníctva v praxi rodinného podnikania na Slovensku. 2022 Trnava : ISBN 978-80-572-0294-3 

AFD Stabilita a kontinuita rodinného podnikania s nástupom ekonomickej recesie v podmienkach slovenského trhu. 2022 Trnava : ISBN 978-80-572-0294-3 

AFD Faktory úspešnej generačnej výmeny v rodinných podnikoch / Zábojník, Rastislav. In: Covid 2.0 - Marketing Identity 2020 / editori zborníka: Zuzana Kvetanová, Igor Piatrov, Matej Martovič. - Trnava : Fakulta masmediálnej komunikácie UCM v Trnave, 2020. - ISBN 978-80-572-0108-3, s. 187 - 196.

AFD Význam interakcie osobnej značky podnikateľa a korporátnej značky v malom a strednom podnikaní / Zábojník, Rastislav. In: Digital Universe - Marketing a médiá 2019 / editori zborníka: Zuzana Bučková, Anna Kačincová Predmerská, Lenka Rusňáková. - Trnava : Fakulta masmediálnej komunikácie UCM v Trnave, 2019. - ISBN 978-80-572-0014-7, s. 602 - 614.

VI.4 - The most significant citations corresponding to the research/artistic/other outputs

ACB University textbooks published by domestic publishers


Film : Vybrané kapitoly z teórie a dejín / Rastislav Zábojník, Dagmar Valentovičová. - 1. vyd. - Trnava : Fakulta masmediálnej komunikácie UCM v Trnave, 2007. - 113 s. - (Mediálne kompetencie ; zv. III). - ISBN 978-80-8105-000-8.


2019 [4] DEMETEROVÁ, P., SOLÍK, M. Reflexia rómskej tematiky a jej obraz v slovenskom dokumentárnom filme. In: Megatrendy a médiá 2019: Digital Universe. Trnava: FMK, 2019, s. 30. ISBN 978-80-572-0014-7.


2016 [4] CHRENKOVÁ, Lenka. Vývojové tendencie amerického mainstreamového filmu v tvorbe Walta Disneyho. In: Media Literacy Student Magazine. 2016, roč. 3, č. 1, s. 9, 10. ISSN 1339-6692.


2016 [4] BUČKOVÁ, Zuzana. Mediálna realita - žáner sitkom. In: Media Literacy Student Magazine. 2016, roč. 3, č. 1, s. 27. ISSN 1339-6692.


2010 [4] DARMO, Jozef. Žurnalistika v priestoroch umení : (náčrt metodologických východísk skúmania problematiky). In MAGÁL, S., MATÚŠ, J., SOLÍK, M. (eds.). K problémom mediálnej komunikácie II. 2010, s. 232.


2009 [4] PRAVDOVÁ, Hana. Determinanty kreovania mediálnej kultúry. Trnava : FMK UCM, 2009, s. 358.

ADM Personal Branding and Marketing Strategies / Rastislav Zábojník. In: European Journal of Science and Theology. ISSN ISSN 1841 - 0464. - Roč. 14, č. 6 (2018) s. 159-169.


2021 [3] KOLODEZNIKOVA, S.I., NEUSTROEVA, E.N., TIMOFEEVA, E.K. Personal brand of university teachers in the Arctic regions in the context of digitalization of education. In: ICTP 2021. SHS Web of Conferences, 113.


2021 [1] SEMENOVA, L.M., KAČAN, V.Ja. Funkcii technologii obrazovateľnogo imidž-forsajta v modelirovanii konkurentosposobnosti vypusk ikov vuza na rynke truda. In: Obrazovanie i nauka. 2021, 23(9), s. 11-44. WoS


2020 [1] BALULA, A., VASCONCELOS, S. Personal branding and storytelling: Tales from the tourism ESP classroom. In: Journal of Tourism and Development. 2020, č. 34, s. 129-138. Scopus


2020 [1] PETROVA, E.A., et al. HIGH SCHOOL STUDENTS PERCEPTIONS OF THE MODERN TEACHER IMAGE. In: Obrazovanije i nauka. 2020, roč. 22, č. 2, s. 97-119. ISSN 1994-5639. WoS


2019 [1] FRUNZA, S. STORYTELLING IN THE ORGANIZATIONAL BRAND DEVELOPMENT AND PERSONAL BRAND CONSTRUCTION IN THE PERSPECTIVE OF SYMBOLIC CONSCIENCE. In: European Journal of Science and Theology. 2019, roč. 15, č. 6, s. 129-143. WoS, Scopus

VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years

ESF project 26110230062 Implementation of innovative models of evaluation, monitoring and quality assurance in the conditions of FMK UCM in Trnava. Member of the research team, the output of which was a set of study texts, active participation in international scientific conferences and realization of the Pointt coworking center.

ESF project 1/0858/09 Design and implementation of Open Source infrastructure and new generation innovative technology at the Faculty of Mass Media Communication UCM in Trnava. Member of the research team, the output of which was the development of the content of multimedia teaching texts in the context of the theory of marketing and mass media communication with an emphasis on the requirements of the Moodle eLearning environment.

KEGA no. 6/6543/07 Creation and development of film and media management in the educational process of university studies in accordance with the requirements of the media labor market. Deputy project manager. Project outputs: Film and media management - Managerial communication II. / Magál, Slavomír - Valentovičová, Dagmar - Zábojník, Rastislav. Trnava: Faculty of Mass Media Communication UCM in Trnava, 2011, 237 p. ISBN 978-80-8105-387-0. Film and media management - selected chapters from managerial communication I. / Magál, Slavomír - Valentovičová, Dagmar - Zábojník, Rastislav. Trnava: Faculty of Mass Media Communication UCM in Trnava, 2011, 239 p. ISBN 978-80-8105-388-7. Film festival: Handcuff, Digital library: www.artcinema.sk.

FAGA no. 5/2010 Building a new concept and content of the film and media theory program in the educational process of higher education in the field of Mass Media Studies. Member of the research team, the output of which was a proposal for a digital teaching concept in the context of the issue of film and media theory and a set of multimedia teaching texts focused on the issue of film theory available online / www.estudy.sk.

KEGA no. 3/4253/06 Media competences. A project focused on the development of media competences of university students with an emphasis on the requirements of the labor market. Project team member. Project outputs: Selected chapters from theory and history. Study texts for the KEGA project no. 3/4253/06 Media competences: volume III / Dagmar Valentovičová, Rastislav Zábojník. Trnava: Faculty of Mass Media Communication UCM in Trnava, 2007, 113 p. ISBN 9788081050008

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VII.a - Activity, position VII.b - Name of the institution, board VII.c - Duration
Member of the organizing committee of the conference IADIS International Conference on Internet Technologies & Society, Curtin University, Perth, Australia. 2010
Participation in a panel discussion The Visegrad Young Film Days 15-18.6.2021
Reviewer of the peer-reviewed scientific journal Communication Today Faculty of Mass Media Communication UCM in Trnava 01.09.2023 -

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

VIII.a - Name of the institution VIII.b - Address of the institution VIII.c - Duration (indicate the duration of stay) VIII.d - Mobility scheme, employment contract, other (describe)
Czech University of Life Sciences Prague (CZU), Faculty of Business and Economics Kamýcká 959, 165 00 Prague-Suchdol, Czech Republic 01. 06. 2018 – 30. 06. 2018 Ceepus
University of finance and administration, Faculty of Economic Studies Estonská 500, 101 00 Prague 10, Czech Republic 03. 07. 2018 – 07.12. 2018 Erasmus+
University of Dubrovnik, Department of Economics and Business economics. Ul. branitelja Dubrovnika 29, 20000, Dubrovnik, Croatia 25. 03. 2019 – 29.03. 2019 Erasmus+
University of Applied Sciences, Hochschule der Medien Nobelstrasse 10 70569 Stuttgart, Germany 26. 11.2019 – 30. 11. 2019 Erasmus+
Lithuania Business University of Applied Sciences Turgaus St. 21, Klaipėda, LT-91249 26. 05. 2021 – 27. 05. 2021 Erasmus+
Business and Technology University 82, Ilia Chavchavadze Avenue, Tbilisi, Georgia 30. 11. 2021 - 03. 1 2. 2021 Erasmus+
Lucian Blaga University of Sibiu 17, Calea Dumbravii St., 550324, Sibiu 23. 05. 2022 - 27. 05. 2022 Erasmus+

IX. - Other relevant facts

IX.a - If relevant, other activities related to higher education or research/artistic/other activities are mentioned

- Expert in the field of E-learning education and methodical implementation of the Moodle platform. He actively participated in scientific projects in the field of innovative technology in education and e-learning: KEGA no. 6/6543/07, ESF no. 1/0858/09. He is a co-author of the methodical solution of the Moodle e-Learning system at UCM in Trnava.


- Operation and cooperation with educational institutions on the educational process:


• Academy of Education in Bratislava

• Istropolitan Academy in Bratislava

• European Education Agency in Bratislava

• Slovak Academy of Education in Bratislava

• Slovak Radio

• National awareness center


- Participation in projects


• Film and media: The Peacemaker, directed by: Mimi Leader,

• Film and media: IOSIS, director: Jasen Nanini

• Film and media: La Dolce Vita, director: Juraj Štepka

• Film and media: 100% pure love, director: Vladimír Sruhár

• Film and media: documentary production: Kathmandu, Pokhara

• Film and media: documentary production: Mexico, Venezuela,

• Film and media: Istropolitána daily spots, director: col. Authors

• Film and Media: Goya, Company: David Devine Entertainment, Ltd.

• Film and Media: Rembrandt, Company: David Devine Entertainment, Ltd.

• Film and media: Rain falls on our souls, director: Vlado Balco

• Film and media: documentary production: Lumbini

• Film and media: documentary production: Titicaca, Cuzco

• Film and media: transmedia festival focused on human rights issues: Handcuff (KEGA No. 6/6543/07, FMK UCM)

• ArtMediale 2011 summer film school project aimed at the support and development of managerial, marketing and creative skills in the film and media industry (implemented under the auspices of FMK UCM in Trnava)

Date of last update