UCM
Research/art/teacher profile of a person
Name and surname:
 Mgr. Simona Mikušová, PhD.
Email:
 simona.mikusova@ucm.sk
Homepage:
 http://
Fakulta/Univerzita:
FMK UCM - Faculty of Mass Media Communication
Pracovisko:
KMASK - Katedra masmediálnej komunikácie

I. - Basic information

I.1 - Surname
Mikušová
I.2 - Name
Simona
I.3 - Degrees
Mgr., PhD.
I.4 - Year of birth
1985
I.5 - Name of the workplace
University of Ss. Cyril and Methodius in Trnava
I.6 - Address of the workplace
Námestie Jozefa Herdu 2, 917 01 Trnava 
I.7 - Position
Research Assistant
I.8 - E-mail address
simona.mikusova@ucm.sk
I.9 - Hyperlink to the entry of a person in the Register of university staff
I.10 - Name of the study field in which a person works at the university
Department of Mass Media Communication
I.11 - ORCID iD
https://orcid.org/0009-0004-9260-8810

II. - Higher education and further qualification growth

II.1 - First degree of higher education
II.2 - Second degree of higher education
II.a - Name of the university or institution
Comenius University in Bratislava
II.b - Year
2009
II.c - Study field and programme
Journalism
II.3 - Third degree of higher education
II.a - Name of the university or institution
Comenius University in Bratislava
II.b - Year
2016
II.c - Study field and programme
Theory and History of Journalism
II.4 - Associate professor
II.5 - Professor
II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position III.b - Institution III.c - Duration
Research Assistant University of Ss. Cyril and Methodius in Trnava 2024 - now
Head of Press Department Government Office of the Slovak Republic 2021 - 2023
Research Assistant Comenius University in Bratislava 2016 - 2021
Head of Foreign News TV Markiza 2012 - 2021
Reporter and Presenter TA3 2008 - 2011

IV. - Development of pedagogical, professional, language, digital and other skills

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes
V.1.a - Name of the profile course V.1.b - Study programme V.1.c - Degree V.1.d - Field of study
Media and Communication Strategies Department of Mass Media Communication II. Media and Communication Studies
System of work in mass media Media Relations I. Media and Communication Studies
Case studies II. Media Relations I. Media and Communication Studies
V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year
V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year
V.4 - Overview of supervised final theses
V.4.1 - Number of currently supervised theses
V.4.a - Bachelor's (first degree)
5
V.4.b - Diploma (second degree)
4
V.4.c - Dissertation (third degree)
V.4.2 - Number of defended theses
V.4.a - Bachelor's (first degree)
17
V.4.b - Diploma (second degree)
7
V.4.c - Dissertation (third degree)
V.5 - Overview of other courses taught in the current academic year according to study programmes
V.5.a - Name of the course V.5.b - Study programme V.5.c - Degree V.5.d - Field of study
Media marketing Department of Mass Media II. Media and Communication Studies
Media marketing Department of Marketing II. Media and Communication Studies
TV News Practicum I. - IV. Department of Mass Media I. Media and Communication Studies

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations
VI.1.1 - Number of the research/artistic/other outputs
VI.1.a - Overall
26
VI.1.b - Over the last six years
8
VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases
VI.1.a - Overall
VI.1.b - Over the last six years
VI.1.3 - Number of citations corresponding to the research/artistic/other outputs
VI.1.a - Overall
VI.1.b - Over the last six years
VI.1.4 - Number of citations registered in the Web of Science or Scopus databases
VI.1.a - Overall
VI.1.b - Over the last six years
VI.1.5 - Number of invited lectures at the international, national level
VI.1.a - Overall
VI.1.b - Over the last six years
VI.2 - The most significant research/artistic/other outputs

Teória gatekeepingu [textový dokument (print)] [monografia (do 2021)] : jej vývoj a adaptácia na virtuálny svet / Mikušová, Simona [Autor, 50%] ; Hazéová, Frédérique [Autor, 50%]. – 1. vyd. – Bratislava (Slovensko) : Univerzita Komenského v Bratislave, 2019. – 214 s. [10,93 AH] [tlačená forma]. – [recenzované]. – ISBN 978-80-223-4710-5

Wanta W, Mikušová S (2010) The agenda-setting process in international news. Central European Journal of Communication 2(5): 221–235.The agenda-setting process in international news

Author(s): Wayne Wanta, Simona Mikušová

Subject(s): Social Sciences

Published by: Wydawnictwo Uniwersytetu Wrocławskiego

Keywords: international news; agenda-setting; framing

Summary/Abstract: A framework for applying agenda-setting theory in an international news context is proposed. First-level agenda-setting would suggest that the more news coverage a nation receives, the more that nation will be viewed as being critically important to readers. Second-level agenda-setting meanwhile would suggest that the nature of the coverage, both attributes linked to a country and the tone of the coverage, would impact whether readers view the nation positively or negatively. The framework is employed through a content analysis of international news coverage in two Slovakian newspapers. The analysis shows the usefulness of the approach.

VI.3 - The most significant research/artistic/other outputs over the last six years

Swipe, like, vote: How Slovak politics talks to Generation Z [electronic] / Simona Mikušová, Denis Javořík, 2025. - Kategória do roku 2021 AFD. Príspevok je indexovaný vo WoS CC. DOI DOI 10.34135/mmidentity-2025-46.

In: Marketing Identity : The Power(s) of Communication : Conference Proceedings from the International Scientific Conference : The Power(s) of Communication : Conference Proceedings from the International Scientific Conference / editors: Bianka Francistyová, Lucia Furtáková, Monika Prostináková Hossová. - 1. vyd. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2025. - ISBN 978-80-572-0555-5, s. 505-520 [online].

AI in Slovak journalism: a threat or an opportunity? / Simona Mikušová, 2024. - Kategória do roku 2021 AFD. DOI 10.34135/mmidentity-2024-50.

In: Marketing identity : human vs. artificial : Conference Proceedings from the International Scientific Conference : Human vs. Artificial : Conference Proceedings from the International Scientific Conference / editors: Monika Prostináková Hossová, Martin Solík, Matej Martovič. - 1. vyd. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2024. - ISBN 978-80-572-0487-9 (online), s. 487-497 [online].

VI.4 - The most significant citations corresponding to the research/artistic/other outputs
VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

IX. - Other relevant facts

Date of last update