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Name and surname:
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Mgr. Zuzana Kvetanová, PhD. | |
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Email:
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zuzana.buckova@ucm.sk | |
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Homepage:
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http:// | |
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Fakulta/Univerzita:
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FMK UCM
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Faculty of Mass Media Communication
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Pracovisko:
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KMASK
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Katedra masmediálnej komunikácie
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| III.a - Occupation-position | III.b - Institution | III.c - Duration |
|---|---|---|
| University lecturer / assistant professor | Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava | 24.09.2018 – 30.06.2024 |
| University lecturer / university associate professor | Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava | 01.07.2024 – present |
| IV.a - Activity description, course name, other | IV.b - Name of the institution | IV.c - Year |
|---|---|---|
| Participation in a webinar on using AI tools to help researchers in their work | FMK UCM in Trnava | 2023 |
| Participation in online IS HAP training (evaluation of academic staff) | Palacký University in Olomouc, FMK UCM in Trnava | 2023 |
| Participation in the workshop "Inspire and influence: How to get attention and keep it throughout the presentation" | FMK UCM in Trnava | 2024 |
| Participation in the webinar "European Research Council (ERC) Grants - How to Succeed" | Zuzana Reptová - European Research Council | 2024 |
| Participation in a two-day intensive webinar/course "Design Thinking" | Adam Brocka - Service Designer, Workshop and Training Facilitator | 2024 |
| Participation in training "School Safety and Active Shooter and Soft Targets" | Mgr. Peter Spörer - International Security Consultant – UK, Counter-Terrosim Instructor – Israel, Protection Security Details Operator for High Risk Zone – UK, Close Protection Officer – Sveden, Security manager – CZ, Business Continuity Manager – SK | 2024 |
| Participation in the online webinar "Issues related to the development and approval of curricula through internal quality assurance systems" | Slovak Accreditation Agency for Higher Education | 2024 |
| Participation in the training course "Didactics for teachers I." | Ing. Mgr. Jozef Strakoš, PhD. - PdF UK in Bratislava | 2024 |
| Participation in the online training "Effective use of the platform for checking the originality of student work (as well as other works) - Turnitin". | Jeroen Vanderbiesen - University of Antwerp | 2024 |
| Participation in the online training "Research on digital competences in teachers". | Mgr. Monika Prostináková Hossová, PhD., Mgr. Lucia Furtáková – FMK UCM in Trnava | 2025 |
| Participation in the online webinar "Teaching what we Practice - Open Science in Higher Education". | Meikel Soliman – Leuphana University in Lüneburg | 2025 |
| Participation in the training "Assessment of Academically Oriented Study Programmes at UCM (RVHK)". | doc. PhDr. Daniela Kollárová, PhD. - FMK UCM in Trnava | 2025 |
| Participation in the online training "Assessment of Academically Oriented Study Programmes at UCM (RVHK) - Management of Temporary Working Groups" | doc. PhDr. Daniela Kollárová, PhD. - FMK UCM in Trnava | 2025 |
| Participation in the online webinar "Electronic Information Resources for Pedagogy" | Katarína Kyseľová and Zuzana Stožická - Scientific and Technical Information Centre of the Slovak Republic | 2025 |
| V.1.a - Name of the profile course | V.1.b - Study programme | V.1.c - Degree | V.1.d - Field of study |
|---|---|---|---|
| Games in the history of culture I. | Theory of digital games | First | 7218 Media and Communication Studies |
| Media education and digital games | Theory of digital games | First | 7218 Media and Communication Studies |
| Journalistic genres I. (seminars) | Mass Media Communication | First | 7218 Media and Communication Studies |
| Journalistic genres II. (seminars) | Mass Media Communication | First | 7218 Media and Communication Studies |
| Media Discourse I. | Mass Media Communication | First | 7218 Media and Communication Studies |
| Media Discourse II. | Mass Media Communication | First | 7218 Media and Communication Studies |
| Games in the history of culture II. | Theory of digital games | First | 7218 Media and Communication Studies |
AAA Scientific monographs published in foreign publishing houses
Globalizovaný filmový priemysel / Jana Radošinská, Zuzana Kvetanová, Lenka Rusňáková ; vedeckí recenzenti: Miloš Mistrík, Martin Štoll, Terézia Rončáková. - 1. vyd. - Praha : Wolters Kluwer, 2020. - 283 s. [17,2AH]. - ISBN 978-80-7598-950-5.
ADN Scientific papers in domestic journals registered in Web of Science or SCOPUS databases
Historical reflection on game principle alea and its presence in virtual reality / Zuzana Bučková, 2016. In: Communication Today. - ISSN 1338-130X, Vol. 7, no. 2 (2016), pp. 30-45. [Bučková Zuzana (100%)]
ADN Scientific papers in domestic journals registered in Web of Science or SCOPUS databases
Expressions of Postmodernism Within the Dimension of Digital Games / Zuzana Kvetanová, Jana Radošinská, 2020. In: ejmap : European Journal of Media, Art & Photography. - ISSN 1339-4940, Roč. 8, č. 1 (2020), s. 84-95. [Kvetanová Zuzana (50%) - Radošinská Jana (50%)]
ADN Scientific papers in domestic journals registered in Web of Science or SCOPUS databases
To thrive means to entertain: the nature of today's media industries / Jana Radošinská, Zuzana Kvetanová, Ján Višňovský, 2020. In: Communication Today. - ISSN 1338-130X, Roč. 11, č. 1 (2020), s. 4-21. [Radošinská Jana (34%) - Kvetanová Zuzana (33%) - Višňovský Ján (33%)]
AEC Scientific papers in foreign peer-reviewed scientific journals, monographs
Debunking as a Method of Uncovering Disinformation and Fake News / Zuzana Kvetanová, Anna Kačincová Predmerská, Magdaléna Švecová, 2021. In: Fake News Is Bad News : Hoaxes, Half-truths and the Nature of Today's Journalism / edited by Ján Višňovský and Jana Radošinská. - 1. vyd. - Londýn : IntechOpen, 2021. - ISBN 978-1-83962-421-6. DOI 10.5772/intechopen.87790, s. 59-78. [Kvetanová Zuzana (34%) - Kačincová Predmerská Anna (33%) - Švecová Magdaléna (33%)]
AAA Scientific monographs published in foreign publishing houses
Globalizovaný filmový priemysel / Jana Radošinská, Zuzana Kvetanová, Lenka Rusňáková ; vedeckí recenzenti: Miloš Mistrík, Martin Štoll, Terézia Rončáková. - 1. vyd. - Praha : Wolters Kluwer, 2020. - 283 s. [17,2AH]. - ISBN 978-80-7598-950-5.
V3 Scientific output of publication from a journal - abstract, article, abstract from an event, poster from an event, article from an event
Taboo Topics in Limited Series Offered by Internet-Distributed Television / Zuzana Kvetanová, Jana Radošinská, 2023. - Kategória do roku 2021 ADN. In: European Journal of Media, Art and Photography. - ISSN 1339-4940, Roč. 11, č. 1 (2023), s. 72-85 [print, online]
ADN Scientific papers in domestic journals registered in Web of Science or SCOPUS databases
Expressions of Postmodernism Within the Dimension of Digital Games / Zuzana Kvetanová, Jana Radošinská, 2020. In: ejmap : European Journal of Media, Art & Photography. - ISSN 1339-4940, Roč. 8, č. 1 (2020), s. 84-95. [Kvetanová Zuzana (50%) - Radošinská Jana (50%)]
ADN Scientific papers in domestic journals registered in Web of Science or SCOPUS databases
To thrive means to entertain: the nature of today's media industries / Jana Radošinská, Zuzana Kvetanová, Ján Višňovský, 2020. In: Communication Today. - ISSN 1338-130X, Roč. 11, č. 1 (2020), s. 4-21. [Radošinská Jana (34%) - Kvetanová Zuzana (33%) - Višňovský Ján (33%)]
AEC Scientific papers in foreign peer-reviewed scientific journals, monographs
Debunking as a Method of Uncovering Disinformation and Fake News / Zuzana Kvetanová, Anna Kačincová Predmerská, Magdaléna Švecová, 2021. In: Fake News Is Bad News : Hoaxes, Half-truths and the Nature of Today's Journalism / edited by Ján Višňovský and Jana Radošinská. - 1. vyd. - Londýn : IntechOpen, 2021. - ISBN 978-1-83962-421-6. DOI 10.5772/intechopen.87790, s. 59-78. [Kvetanová Zuzana (34%) - Kačincová Predmerská Anna (33%) - Švecová Magdaléna (33%)]
AAA Scientific monographs published in foreign publishing houses
Globalizovaný filmový priemysel / Jana Radošinská, Zuzana Kvetanová, Lenka Rusňáková ; vedeckí recenzenti: Miloš Mistrík, Martin Štoll, Terézia Rončáková. - 1. vyd. - Praha : Wolters Kluwer, 2020. - 283 s. [17,2AH]. - ISBN 978-80-7598-950-5.
Citations:
2024 [02] FRANCISTYOVÁ, B.; NOVANSKÁ ŠKRIPCOVÁ, L. Korean Drama: From Korean TV to Worldwide Popularity. Praha: Wolters Kluwer, 2024. ISBN 978-80-286-0084-6. s. 122.
2023 [01] VIŠŇOVSKÝ, J., SOLÍK, M., DÚBRAVSKÁ, O. New legal regulation of publications in Slovak media environment. In: Communication Today. 2023, 14(2), s. 4-14. Scopus
2023 [02] DÚBRAVSKÁ, O., VIŠŇOVSKÝ, J. Implementation of new technologies with elements nad tools of artificial intelligence into the television broadcasting. In: NRDSCI International Conference. Sofia: SAIMA Consult, 2023, s. 299-305. ISBN 978-619-7495-33-1.
2023 [02] FRANCISTYOVÁ, B. Netflix a hudobný priemysel ako akcelerátory záujmu o štúdium hallyu na Slovensku. In: Analýza a výskum v marketingovej komunikácii. 2023, 10(1).
2022 [02] FRANCISTYOVÁ, B., VIŠŇOVSKÝ, J. Neo-acceptance of Hallyu as a result of changes in the film industry: K-pop in Europe and on Slovak radio. Trnava: FMK UCM, 2022, s. 38-48. ISBN 978-80-572-0297-4.
2021 [2] HALAMA, L., HUDÍKOVÁ, Z. Concept of the Camera at the Analogue - Digital Crossroads. In: ejmap. 2021. 9(2), s. 70-81. ISSN 1339-4940. WoS
2021 [4] MAGO, Z. Reflection of Marvel's Spider-man games in the context of current and upcoming media trends. In: Megatrends and Media: Home Officetainment. Trnava: FMK UCM, 2021, s. 551-562. ISBN 978-80-572-0183-0.
2021 [6] TOČENÁ, Zuzana. On the Globalised Fil Industry - in Detail. In: Ejmap. 2021, 9(1), s. 136-139. ISSN 1339-4940.
2021 [2] BIELIK, P., VIŠŇOVSKÝ, J. Explanatory Journalism - A New Way how to Communicate in Digital Era. In: Media Literacy and Academic Research. 2021, 4(1), s. 24-36. WoS
ADN Scientific papers in domestic journals registered in Web of Science or SCOPUS databases
Historical reflection on game principle alea and its presence in virtual reality / Zuzana Bučková, 2016. In: Communication Today. - ISSN 1338-130X, Vol. 7, no. 2 (2016), pp. 30-45. [Bučková Zuzana (100%)]
Citations:
2019 [4] PRAVDOVÁ, Hana. Remake as a commercial media strategy. In: Marketing Identity: Offline Is the New Online. Trnava: FMK UCM, 2019, s. 1075. ISBN 978-80-572-0038-3.
2019 [4] RADOŠINSKÁ, Jana. Semiotická analýza filmovej trilógie o Temnom rytierovi. In: Empirické aspekty filmov o superhrdinoch. Trnava: FMK UCM, 2019. ISBN 978-80-8105-954-4. s. 201.
2017 [2] RUSŇÁKOVÁ, Lenka. The cosplay phenomenon and its possition in the current digital age. In: Marketing Identity: Online rules - part I. Trnava: FMK UCM, 2017, s. 403, 406. ISBN 978-80-8105-917-9. WoS
2016 [4] RUSŇÁKOVÁ, Lenka. Kyberpriestor. In: Slovník vybraných pojmov z mediálnych štúdií. Trnava: FMK UCM, 2016, s. 115. ISBN 978-80-8105-874-5.
ADN Scientific papers in domestic journals registered in Web of Science or SCOPUS databases
Expressions of Postmodernism Within the Dimension of Digital Games / Zuzana Kvetanová, Jana Radošinská, 2020. In: ejmap : European Journal of Media, Art & Photography. - ISSN 1339-4940, Roč. 8, č. 1 (2020), s. 84-95. [Kvetanová Zuzana (50%) - Radošinská Jana (50%)]
Citations:
2024 [02] PRAVDOVÁ, H.; HUDÍKOVÁ, Z.; MACÁK, M. Digitalisation as the Tsunami of a New Civilization: Industries, Digital Games, Players. Praha: Wolters Kluwer, 2024. ISBN 978-80-286-0082-2. s. 254.
2021 [4] VRABEC, N., ODZIOMKOVÁ, J. Self-presentation as a Component of personal Identity in Cyberspace. In: Ejmap. 2021, 9(1), s. 86-97. ISSN 1339-4940.
2020 [2] MINÁRIKOVÁ, J., BLAHÚT, D., VIŠŇOVSKÝ, J. Hi-Tech And Eye-Catching Alike: In formation In The Multiplatform Era. In: ejmap. 2020, 3(2), s. 118-125. WoS
2020 [2] MAGO, Zdenko. Fake-vertising and mobile games: Case study of 'pull the pin' ADS. In: Communication today. 2020, 11(2), pp. 132-147. WoS
2020 [4] VIŠŇOVSKÝ, J., BIELIK, P. Communication of churches and religious communities in Slovakia via social networks. In: Megatrends and Media [online]: On the Edge. Trnava: FMK UCM, 2020, s. 135. ISBN 978-80-572-0062-8. Dostupné na: https://fmk.sk/veda-a-vyskum/zborniky/.
ADN Scientific papers in domestic journals registered in Web of Science or SCOPUS databases
To thrive means to entertain: the nature of today's media industries / Jana Radošinská, Zuzana Kvetanová, Ján Višňovský, 2020. In: Communication Today. - ISSN 1338-130X, Roč. 11, č. 1 (2020), s. 4-21. [Radošinská Jana (34%) - Kvetanová Zuzana (33%) - Višňovský Ján (33%)]
Citations:
2024 [01] PROKEŠ, J.; SOLÍK, M. The Transformation of the Slovak Periodical Press Market: Challenges and Opportunities in the Wake of the COVID-19 Pandemic. DOI 10.34135/mlar-24-02-08. In: Media Literacy and Academic Research. ISSN 2585-8726. – ISSN (online) 2585-9188. – Roč. 7, č. 2 (2024), s. 113-124. WoS
2024 [02] PROKEŠ, J.; BRACH, W.; RIES, M. AI & media in Slovakia: Challengexs, opportunities, risks. The solution: AI news agency editor. In: Marketing Identity: Human vs. Artificial. Trnava: UCM, 2024, s. 568-586. ISBN 978-80-572-0487-9.
2024 [02] CUMMINGS, Dean. Beyond the Bias: The Hegemony of Corporatizing Journalism. In: Handbook of Applied Journalism: Theory and Practice. Cham: Springer, 2024, s. 515-532. ISBN 978-3-031-48738-5.
2023 [02] SYAHYUDA WARDHANA, A., PAWITO, SATYAWAN, A. Television in Retired Civil Servants' lives. In: National Conference on Applied Business, Education, & Technology. 2023, s. 646-658. ISSN 2808-4594.
2023 [02] FRANCISTYOVÁ, B. Netflix a hudobný priemysel ako akcelerátory záujmu o štúdium hallyu na Slovensku. In: Analýza a výskum v marketingovej komunikácii. 2023, 10(1).
2022 [02] MAGO, Z. Marketing digitálnych hier. Trnava: UCM, 2022. ISBN 978-80-572-0271-4. s. 148.
2022 [01] KOLENČÍK, P., HUDÍKOVÁ, Z. Narrative as an Element of Podcast Production: The Case Study of Nezhasínaj! In: Ejmap. 2022, 10(2), pp. 100-108. WoS
2022 [02] Journalistic Practices in New Information Arena / Tariq, Muhammad [Autor] ; Aslam, Muhammad [Autor] ; Safdar, Ramiza [Autor] In: Journal of Social Sciences Review [textový dokument (print)] [elektronický dokument] . – ISSN (online) 2789-4428. – ISSN (chybné) 2789-441X. – Roč. 2, č. 4 (2022), s. 149-161.
2022 [01] The Use of Communication Tools in Human Resources Marketing and the Role of Critical Thinking in This Process / Uhlík, Martin [Autor, 30%] ; Bednárik, Jaroslav [Autor, 10%] ; Solík, Martin [Autor, 30%] ; Mináriková, Juliána [Autor, 30%]. – [recenzované]. – WOS CC In: Media Literacy and Academic Research [textový dokument (print)] [elektronický dokument] . – Trnava (Slovensko) : Univerzita sv. Cyrila a Metoda v Trnave. Fakulta masmediálnej komunikácie. – ISSN 2585-8726. – ISSN (online) 2585-9188. – Roč. 5, č. 2 (2022), s. 259-272. WoS
2022 [01] MATHIASOVÁ, A., SOLÍK, M., MINÁRIKOVÁ, J. Paid subscriptions and premium content: online news publishers' monetisation strategies. In: Communication today. 2022, 13(1), s. 18-27. WoS, Scopus
2022 [01] RUSŇÁKOVÁ, L., KOPECKÁ, Z. Philosophical meta-story about The little prince as a synergy of book and film industries: on the possibilities of film adaptation of literature for children and youth. In: Communication today. 2022, 13(1), s. 74-90. WoS
2022 [02] HURAJOVÁ, A., KOLLÁROVÁ, D., HURAJ, L. Trends in education during the pandemic: modern online technologies as a tool for the sustainability of university education in the field of media and communication studies. In: Heliyon. 2022, roč. 8, č. 5, s. 1-17.
2021 [3] BRNÍK, A., BOTOŠOVÁ, Ľ., KAPEC, M. Current trends in the news service of commercial radio stations in Slovakia. In: Diskursologija i mediakritika sredstv massovoj informacii. Belgorod: Politerra, 2021, s. 205. ISBN 978-5-98242-337-7.
2021 [4] PAVELEKOVÁ, J., ČÁBYOVÁ, Ľ., HRUŠKOVÁ, A. Reading Behaviour in the Digital Age: Impact of Covid-19 on Consumer Behaviour. In: Media Literacy and Academic Research. 2021, 4(2), s. 25-40. ISSN 2585-8726.
2021 [2] ENGLER, M., TRNKA, A. Fundamental Knowledge behind Creation of Concept Art. In: ejmap. 2021. 9(2), s. 106-115. ISSN 1339-4940. WoS
2021 [4] BRNÍK, A., KAPEC, M. Impact Of The First And Second Waves Of Coronavirus On Slovak Radio Audiences. In: MLAR. 2021, 4(2), s. 166-186.
2021 [2] SPÁLOVÁ, L., MIKULÁŠ, P., PÚCHOVSKÁ, O. Attitudes towards different influencer categories - exploration of Generation Z. In: Communication Today. 2021, 12(1), s. 44-61. WoS
2021 [3] ANTOLÍN-PRIETO, R., REYES-MENENDEZ, A., RUIZ-LACACI, N. Explorando los factores que afectan al comportamiento de los consumidores en plataformas de live streaming. In: Revista Espacios. 2021, 42(14), s. 29-42. ISSN 0798-1015.
2021 [1] BRNÍK, A., GRACOVÁ, S., GRACA, M. Public opinion on unified TV content rating system. In: Ad Alta. 2021, 11(1), s. 42-49. WoS
2020 [1] CUMMINGS, D. The MMJ became a McJob: The McDonaldization of Multimedia Journalism. In: KOME − An International Journal of Pure. 2020, 8(2), pp. 23-42. WoS
2020 [2] GREGUŠ, Ľ., KAČINCOVÁ PREDMERSKÁ, A. The foreign news and media image of the European Union in current television news production. In: Communication today. 2020, 11(2), pp. 84-102. WoS
2020 [3] OPRALA, B., BIELIK, P. The rise of idiocracy in the online environment. In: Sovremennyj diskurs-analiz. 2020, 2(26), časť 2, s. 10-22. ISSN 2687-0975.
2020 [3] BULGANOVÁ, D. Values in the media and their impact on young people. In: Sovremennyj diskurs-analiz. 2020, s. 6.
2020 [4] PRAVDOVÁ, Hana. Ekonomické dôsledky Covid-19 a kríza mediálneho biznis modelu. In: Marketingová komunikácia v manažérskych procesoch kruhovej ekonomiky 3. Trnava: FMK UCM, 2020, s. 120. ISBN 978-80-572-0065-9.
2020 [4] PRAVDOVÁ, Hana. Covid 19 and the threat of periodical press mortality. In: Megatrends and Media [online]: On the Edge. Trnava: FMK UCM, 2020, s. 620. ISBN 978-80-572-0062-8. Dostupné na: https://fmk.sk/veda-a-vyskum/zborniky/
2020 [4] HUDÍKOVÁ, Zora. Whipping up emotions by media during coronavirus pandemics. In: Megatrends and Media [online]: On the Edge. Trnava: FMK UCM, 2020, s. 558. ISBN 978-80-572-0062-8. Dostupné na: https://fmk.sk/veda-a-vyskum/zborniky/
2020 [4] HEKELJ, Marija. Media in global process. In: Megatrends and Media [online]: On the Edge. Trnava: FMK UCM, 2020, s. 185. ISBN 978-80-572-0062-8. Dostupné na: https://fmk.sk/veda-a-vyskum/zborniky/
2020 [2] KUPEC, V. Generation snowflake communication audit. In: Markeitng Identity: Covid-2.0. Trnava: FMK UCM, 2020, s. 342-349. ISBN 978-80-572-0107-6. WoS
2020 [4] KRAJČOVIČ, P., URMÍNOVÁ, M. Reflection of the 30th anniversary of the velvet revolution in the media. In: Megatrends and Media [online]: On the Edge. Trnava: FMK UCM, 2020, s. 340. ISBN 978-80-572-0062-8. Dostupné na: https://fmk.sk/veda-a-vyskum/zborniky/
AEC Scientific papers in foreign peer-reviewed scientific journals, monographs
Debunking as a Method of Uncovering Disinformation and Fake News / Zuzana Kvetanová, Anna Kačincová Predmerská, Magdaléna Švecová, 2021. In: Fake News Is Bad News : Hoaxes, Half-truths and the Nature of Today's Journalism / edited by Ján Višňovský and Jana Radošinská. - 1. vyd. - Londýn : IntechOpen, 2021. - ISBN 978-1-83962-421-6. DOI 10.5772/intechopen.87790, s. 59-78. [Kvetanová Zuzana (34%) - Kačincová Predmerská Anna (33%) - Švecová Magdaléna (33%)]
Citations:
2024 [02] Accuracy measure for identification of fake blog erticles in social website using random forest over support vector machine / Sai Krishna, Ch.; Divya, G. In: AIP Conference Proceedings [textový dokument (print)] [elektronický dokument] / [bez zostavovateľa] [Zostavovateľ, editor]. – 1. vyd. – Roč. 2729, č. 1. – College Park (USA) : American Institute of Physics, 2024. – ISSN 0094243X. – ISSN (online) 15517616, s. 1-5.
2023 [02] FENZA, G.; LOIA, V.; MAINARDI, P.M.; STANZIONE, C. OSINT Knowledge Graph for Fact-Checking: Google map Hacks Debunking. In: ITASEC 2023: The Italian Conference on CyberSecurity. 2023.
2023 [02] HAMED, S.Kh., JIZAIDDIN AB AZIZ, M., RIDZWAN YAAKUB, M. Disinformation detection about Islamic issues on social media using deep learning techniques. In: Malaysian Journal of Computer Science. 2023, july, s. 1-25.
2023 [01] CORBU, N., et al. Do conspiracy theories circulating in the media or their debunking affect people's trust in the media? In: Social Science Information. 2023, s. 1-22. Scopus
2022 [02] KAČINOVÁ, V., HURAJOVÁ, A. Selected problems of media education: for students of mass media communication. Trnava: FMK UCM, 2022. ISBN 978-80-572-0288-2. s. 68.
2022 [02] COTOC, A., RADU, A. The digital discourse of Romanian social media prosumers during the Covid-19 pandemic. In: Studia UBB philologia. 2022, 67(4), s. 55-84.
2021 [3] VIŠŇOVSKÝ, J., ROSINSKÁ, N., MINÁRIKOVÁ, J. Coronavirus reporting and fake news about the pandemic in Slovak online media. In: NORDSCI International Conference. Sofia: Saima Consult, 2021, s. 197-204. ISBN 978-619-7495-21-8.
2021 [3] VIŠŇOVSKÝ, J., MATHIASOVÁ, A., MINÁRIKOVÁ, J. Impact of the Covid-19 pandemic on regional and local media - case study. In: NORDSCI International Conference. Sofia: Saima Consult, 2021, s. 215-222. ISBN 978-619-7495-21-8.
2021 [4] MATHIASOVÁ, A. Infodémia v onlinových médiách ako sprievodný jav pandémie covid-19. In: Fenomén 2021: pandémia covidu-19 a médiá. Bratislava: UK, 2021, s. 127-136. ISBN 978-80-223-5250-5.
VEGA 1/0283/20 Synergy of Media Industries in the Context of Critical Political Economy of Media, duration: 2020 - 2022, co-investigator of the project, project leader: doc. PhDr. Višňovský Ján, PhD. Annotation: The project aims at a deeper understanding of the practices and commercial imperatives of media production that proliferate within a late modern liberal-democratic society. The main aim of the project is to produce a body of theoretical-empirical knowledge that develops a critical political economy of the media and aims at delineating the actual commercial potential of media industries, as well as a series of scholarly papers tied to particular media industries and their economic or commercial aspects. The fulfilment of the set objective is conditioned by the application of research tools of qualitative and quantitative nature and the synthesis of the empirical knowledge obtained. The implementation of the project is based on the assumption that the economic, technological and cultural convergence of media industries brings not only the concentration of ownership and the creation of media oligarchies, but also the synergy of technologies, resources, stories, ideas and themes based on massive licensing and the formation of transmedia narratives.
APVV 21/0115 Hypermodern Media Culture - Film and Television Production as a Mirror of Socio-cultural Phenomena of the 21st Century, duration: 2022 - 2026, project co-investigator, project leader: doc. PhDr. Jana Radošinská, PhD. Annotation: Among the greatest challenges associated with the scientific discussion of media culture can be included the identification of its socio-cultural and value attributes. Through the results of basic research, the project aims to define and explain the socio-cultural phenomena inherent in contemporary film and television production for majority audiences. The researchers draw attention to the presence of intertextuality in film and episodic fiction, the ability of selected audiovisual works to simulate or even substitute objective reality, and the application of so-called retrospective elements that allow recipients to experience feelings of nostalgia and to remain in indirect contact with cultural phenomena typical of previous decades. The research team also focuses on contemporary trends in the representation of real events, social problems, professions or universal human concerns in fictional film and television production. The project is based on the premise that audiovisual production of today inevitably mirrors the socio-cultural contexts of the hypermodern age - although media producers may not consciously or deliberately use these motifs. The research responds to the terminological discrepancies that arise from the interdisciplinary nature of media and communication studies, drawing on the paradigmatic foundations of cultural studies, film studies, television studies, literary theory, and digital game theory. The research team is aware of the fact that the implementation of the project will not provide definitive solutions to the issues raised, but it has the ambition to broaden existing scholarly debates on media culture as a source of simulated elements of reality that define themes of public discourse, create fashion trends and promote cultural values and lifestyles.
FPPV-16-2024 Stylistic Practices in Journalistic Production, duration: November 2023 - December 2024, project co-investigator, project leader: Mgr. Lenka Rusňáková, PhD. Annotation: The issue of stylistic practices is an important aspect of contemporary journalism. The constant development of society and new technologies condition changes in the formation and use of stylistic practices in journalistic practice. A consequence of this phenomenon is the hybridisation or cooperation of several stylistic practices in the creation of journalistic units (texts) representing different journalistic genres. For the above reasons, the subject of the present project is a reflection on current trends in the field of creation of journalistic formations in the periodical press, with regard to working with specific stylistic practices. We focus our attention on news and journalism in the periodical press, pointing out the possibilities of qualitative analysis of selected stylistic practices. Building on the text Publicists in the Periodical Press.Journalistic Genres (Bučková & Rusňáková, 2017) and the university script Journalistic Journalism. Selected Genre Types (Rusňáková & Bučková, 2019), which were intended to clarify the issue of the typology of journalistic genres and to identify the features of selected journalistic genres (genre types) in specific journalistic texts, the proposed university textbook Stylistic Practices in Journalistic Production has the ambition to clarify the current trends in the creation of journalistic and news journalistic genres in the periodical press from the perspective of the application of specific stylistic practices. The prepared teaching text links theoretical and methodological background with its empirical part - the latter includes several qualitative analyses realized in the form of case studies or practical exercises, which are supplemented by control questions and related tasks. Orientation in the issue of typology of stylistic practices is a prerequisite for successful identification of their basic characteristics in the selected journalistic units. For these purposes, the primary aim of the project becomes the compilation of a practical teaching aid for students of media, communication studies and journalism.
VEGA Digital Transformation of Traditional Media Industries: Economic, Socio-Cultural and Law Consequences of the Platform Media Economy, duration: 2025 - 2027, project co-investigator, project leader: Mgr. Lenka Rusňáková, PhD. Annotation: The present research project reflects the issue of digital transformation of the so-called traditional media industries (journalistic, film, radio, music and television production) with an emphasis on the need to investigate specific changes in the areas of production, distribution and reception resulting from the implementation of digital technologies and communication tools in the media industry. The project intends to develop a scheme mapping the economic, socio-cultural and legal implications resulting from the dynamic technological development of the aforementioned media industries, which includes, among other factors, the application of artificial intelligence tools, the rise of robotic or automated forms of content generation, the emphasis on the creation of complex narratives and the economic, as well as technological and creative synergy of the various segments of media production. The team draws attention to a key aspect of the platformisation of media production, which leads to the integration of a wide range of different content and services through user-friendly tools and applications. The different platforms thus serve not only to distribute media content, but also to provide a multitude of services, promotion and aggregation of user data. The project aims to explain the practical aspects of the so-called platform media economy, which favours commercially dominant media corporations and undermines the social relevance of public, local or community media. Particular attention is paid to the personal aspects of media production, or to the unprecedented changes in creative and production processes that are leading to the gradual redefinition or disappearance of some professional specialisations within media production.
| VII.a - Activity, position | VII.b - Name of the institution, board | VII.c - Duration |
|---|---|---|
| Member of the organizing committee of the international conference | International Scientific Conference Megatrends and Media | April 2015 - April 2021 |
| Member of the Scientific Committee of the International Conference | International Scientific Conference Megatrends and Media | April 2020 - April 2021 |
| Member of the organizing committee of the international conference | International Scientific Conference Marketing Identity | November 2015 - November 2021 |
| Member of the editorial board of the scientific journal and deputy editor-in-chief | Scientific journal Acta Ludologica (indexed in databases CEEOL, Ulrich Periodical Directory, Index Copernicus, CEJSH, ErihPlus) | Continuously since 2018 in the position of technical editor and provider of the indexing process, since 2019 deputy editor-in-chief |
| Member of Slovak Syndicate of Journalists | Slovak Syndicate of Journalists | March 2024 - present |
| Member of the International Association of Journalists | The International Association of Journalists | March 2024 - present |
| Member of Internal Quality Assessment Board UCM | University of Ss. Cyril and Methodius in Trnava | July 2024 - present |
| VIII.a - Name of the institution | VIII.b - Address of the institution | VIII.c - Duration (indicate the duration of stay) | VIII.d - Mobility scheme, employment contract, other (describe) |
|---|---|---|---|
| Faculty of Social Sciences, Charles University in Prague | Smetanovo nábřeží 6, 110 00 Prague Old Town, Czech Republic | 01.05.2017 – 31.05.2017 | CEEPUS |
| Faculty of Economics in Osijek, Josip Juraj Strossmayer University of Osijek | Trg Ljudevita Gaja 7, Osijek, Croatia | 08.04.2024 – 12.04.2024 | ERASMUS + |
Zuzana Kvetanová earned her academic degrees at the Faculty of Mass Media Communication at the University of Ss. Cyril and Methodius in Trnava. She works as a university associate professor at the same faculty. As a scholar, she is interested in media reality with emphasis on television; her fields of expertise also include gender stereotyping, violence and sexism. The author minds the need to better understand the journalistic genres and the dimension of digital games within wider sociocultural and media trends. She is also interested in terminological framework of game studies, applying an interdisciplinary approach which includes the knowledge on cultural anthropology, sociology, philosophy and psychology. Her most significant works to date include Historical Reflection on Game Principle Alea and Its Presence in Virtual Reality (2016), Expressions of Postmodernism Within the Dimension of Digital Games (2020), To thrive means to entertain: the nature of today's media industries (2020), Globalizovaný filmový priemysel (2020) and Debunking as a Method of Uncovering Disinformation and Fake News (2021). She is the Deputy Managing Editor of the academic journal Acta Ludologica, where performs the role of technical editor and and provides the indexation process. She was also a stable member of the organizing and scientific committee of both faculty conferences entitled "Megatrends and Media" and "Marketing Identity". She is currently a new member of the Internal Quality Assessment Board UCM.
Rated Person:
- was a member of the organizing committee of the conference Quo Vadis massmedia, quo vadis marketing (2016)
- has experience in reviewing scientific studies for the scientific journal Communication Today (ISSN 1338-130X, Web of Science, Scopus, 2018-present)
- has experience in reviewing scientific studies for the scientific journal Acta Ludologica (ISSN 2585-8599, 2018-present)
- has experience in reviewing conference proceedings (Quo vadis massmedia, Quo vadis marketing - 2018), conference papers presented at domestic scientific conferences (Marketing Identity, Megatrends and Media - 2018-2021), foreign e-publications as outputs of the H2020 project (Mediadelcom - 2024)
- has experience in publishing reviews in the scientific journal Communication Today (ISSN 1338-130X, Web of Science, Scopus)
- compiled scientific papers (conference proceedings Marketing Identity, Megatrends and Media - 2018-2021)
- has experience in organizing events (Children's University /2018/, DOD /2018-2019/, FMK Day /2018-2019/)
- has an annual presence at the Marketing and Media Identity domestic conference, in the past Marketing Identity, Megatrends and Media (2018-present/)
- actively participates in other foreign and domestic conferences - International Masaryk Conference for Doctoral Students and Young Scientists (Masaryk University in Brno, 2015), SGEM: 4th International Multidisciplinary Scientific Conference on Social Sciences and Arts : Science & Humanities (Sofia, 2017), NORDSCI International Conference (2020, 2021), The 6th International Scientific Conference – European Realities – Sustainability (Osijek, 2024)
- has experience in assessing academically oriented study programmes taught at the University of St. Cyril and Methodius in Trnava (2025)
- has an organizational responsibility for the practical teaching courses Media Academy I. - IV. and Media Planning I. - IV. taught by experts from the practice, respectively from News Media Holding (2024-present)
- organized workshops with media personalities (Janette Štefánková, Ľubomír Bajaník)
- received several awards - the Dean's Award of the FMK for significant contribution in the field of science and research at the FMK UCM in Trnava (2020), the Dean's Award for Excellence in Studies at FMK (2015) and the Dean's Commendation for an excellent final thesis (2013)