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Meno:
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doc. PhDr. Daniela Kollárová, PhD. | |
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Email:
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daniela.kollarova@ucm.sk | |
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Homepage:
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http:// | |
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Fakulta/Univerzita:
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FMK UCM
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Fakulta masmediálnej komunikácie UCM
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Pracovisko:
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KMARK
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Katedra marketingovej komunikácie
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| III.a - Zamestnanie-pracovné zaradenie | III.b - Inštitúcia | III.c - Časové vymedzenie |
|---|---|---|
| Vysokoškolský pedagóg/asistent | FMK UCM v Trnave | 30. 9. 2003 - 30. 9. 2008 |
| Vysokoškolský pedagóg/odborný asistent | FMK UCM v Trnave | od 1. 10. 2008 do 30. 9. 2020 |
| Vysokoškolský pedagóg/docent | FMK UCM v Trnave | od 1. 10. 2020 doposiaľ |
| IV.a - Popis aktivity, názov kurzu (ak išlo o kurz), iné | IV.b - Názov inštitúcie | IV.c - Rok |
|---|---|---|
| Design thinking workshopy: Segmentácia, Mapovanie zákazníckej cesty, Kvalitatívny výskum, Interpretácia dát, Ideácia a prototypovanie | Adam Brocka | 2022 |
| Neuromarketing a jeho využitie vo vede, výskume a výučbe | FMK UCM v Trnave | 2021 |
| Digitálne technológie v retailu v době pandemie | POPAI CE | 2021 |
| Marketing Rulezz 2022 | PS: Digital, MarketerBiz | 2022 |
| Vyšší princip retailu | POPAI CE | 2020 |
| Jak správně na Category Management? | POPAI CE | 2020 |
| Kapitáni Pert a Gantt | FMK UCM v Trnave | 2020 |
| Design thinking | Google Slovensko | 2020 |
| Štatistické metódy v marketingovom výskume | FMK UCM v Trnave | 2020 |
| Project Based Learning, 4 fázy projektovej výučby: Analýza, Koncepcia, Verifikácia, Argumentácia | Talentway Academy | 2019 |
| Design Thinking Tools, Talentway Academy Metódy: Who? What? How? Why?, Persona, Brainstorming, Brainwriting, Letter to Grandma, Prototyping | Talentway Academy | 2019 |
| Creative Skills for Innovation, Grow with Google Slovensko | Google Slovensko | 2020 |
| Prvky interaktivity v online výučbe: nástroje Kahoot, Mentimeter, Google Jamboard | FMK UCM v Trnave | 2021 |
| Digital Rulezz 2021 | PS: Digital, MarketerBiz | 2021 |
| Školenie k antiplagiátorskému systému Urkund | Albertina icome | 2021 |
| Interaktívny vzdelávací seminár pre pracovníkov s mládežou a učiteľov zameraný na inovácie v oblasti digitálneho vzdelávania mládeže | Európsky dialóg, Občianske združenie | 2022 |
| Pokročilé funkcie MS Teams | FMK UCM v Trnave | 2022 |
| Workshopy k tvorbe stratégie značky s Pavlom Minárom | Inspirations Minar | 2022 |
| Hodnotenie študentov v rámci VŠ predmetov Ako rozvíjať soft skills u študentov? | TALENTWAY | 2022 |
| Kvalitatívny výskum (seminár) | Ipsos | 2023 |
| Kreativita a kreatívne vyučovanie marketingovej komunikácie: 7+ je jednoduchý návod, ako sa naučiť pozerať na kreativitu v reklame | Wiktor Leo Burnett | 2023 |
| Ako využiť AI v publikovaní (eticky) | FMK UCM v Trnave | 2024 |
| Kvantitatívna a kvalitatívna obsahová analýza | FMK UCM v Trnave | 2024 |
| Neuro & AI RULEZZ Špeciál (špecializovaná konferencia o neuromarketingu a využití AI v komunikácii a v reklame) | MARKETERS s.r.o. | 2024 |
| Design thinking workshop | Adam Brocka | 2024 |
| Didaktika pre učiteľov 1, 2, 3 | Jozef Strakoš | 2024 |
| Standard general English | Maltalingua School of English, 2, Birkirkara Hill St. Julians, STJ 1141, Malta | 2025 |
| V.1.a - Názov profilového predmetu | V.1.b - Študijný program | V.1.c - Stupeň | V.1.d - Študijný odbor |
|---|---|---|---|
| Marketing I | Marketingová komunikácia | I. | mediálne a komunikačné štúdiá |
| Marketing II | marketingová komunikácia | I. | mediálne a komunikačné štúdiá |
| Reklamná a spotrebiteľská gramotnosť | Aplikované mediálne štúdiá | II. | mediálne a komunikačné štúdiá |
| Propedeutika manažmentu a marketingu | Aplikované mediálne štúdiá | I. | mediálne a komunikačné štúdiá |
| Etika v mediálnej komunikácii | Aplikované mediálne štúdiá | II. | mediálne a komunikačné štúdiá |
| Spotrebiteľská gramotnosť | Mediálne a informačné kompetencie | II. | mediálne a komunikačné štúdiá |
| Marketingové stratégie I | marketingová komunikácia | I. | mediálne a komunikačné štúdiá |
| Marketingové stratégie II | marketingová komunikácia | I. | mediálne a komunikačné štúdiá |
| Výskum spotrebiteľa a spotrebiteľské teórie | marketingová komunikácia | III. | mediálne a komunikačné štúdiá |
| V.2.a - Názov študijného programu | V.2.b - Stupeň | V.2.c - Študijný odbor |
|---|---|---|
| Aplikované mediálne štúdiá | prvý | Mediálne a komunikačné štúdiá |
| Aplikované mediálne štúdiá | druhý | Mediálne a komunikačné štúdiá |
| Mediálne a informačné kompetencie | tretí | Mediálne a komunikačné štúdiá |
| V.5.a - Názov predmetu | V.5.b - Študijný program | V.5.c - Stupeň | V.5.d - Študijný odbor |
|---|---|---|---|
| Direct marketing | marketingová komunikácia | II. | mediálne a komunikačné štúdiá |
| Podpora predaja | marketingová komunikácia | II. | mediálne a komunikačné štúdiá |
| Medzinárodný marketing a marketingová komunikácia | marketingová komunikácia | II. | mediálne a komunikačné štúdiá |
| Manažment a marketing | masmediálna komunikácia | 1. stupeň | Mediálne a komunikačné štúdiá |
| Odborná prax | marketingová komunikáca | I. | mediálne a komunikačné štúdiá |
| Seminár k záverečnej práci I. | marketingová komunikácia | I. | mediálne a komunikačné štúdiá |
| Spotrebiteľská gramotnosť | mediálne a informačné kompetencie | III. | mediálne a komunikačné štúdiá |
| Stratégie ekonomiky pozornosti digitálnych médií | mediálne a informačné kompetencie | III. | mediálne a komunikačné štúdiá |
V1 Vedecký výstup publikačnej činnosti ako celok – monografia, kritická pramenná edícia, kritický komentovaný preklad, kartografické dielo, katalóg umeleckých diel, editovaná kniha, zborník
Retail Marketing Communication and the Consumer Behaviour of Selected Generations / Alena Kusá, Tomáš Fašiang, Daniela Kollárová. - 1. vyd. - Oxford : Peter Lang, 2022. - 192 s. [9,64AH]. - ISBN 978-1-80079-855-7.
[Kusá Alena (33 [3,20 AH]%) - Fašiang Tomáš (34 [3,24 AH]%) - Kollárová Daniela (33 [3,20 AH]%)]
V3 Vedecký výstup publikačnej činnosti z časopisu – abstrakt, článok, abstrakt z podujatia, poster z podujatia, článok z podujatia
Trends in education during the pandemic: modern online technologies as a tool for the sustainability of university education in the field of media and communication studies / Anna Hurajová, Daniela Kollárová, Ladislav Huraj, 2022. DOI DOI 10.1016/j.heliyon.2022.e09367.
In: Heliyon. - ISSN 2405-8440, Roč. 8, č. 5 (2022), s. 1-17 [online].
Spôsob prístupu:V3 Vedecký výstup publikačnej činnosti z časopisu – abstrakt, článok, abstrakt z podujatia, poster z podujatia, článok z podujatia
https://www.cell.com/heliyon/fulltext/S2405-8440(22)00655-7
[Hurajová Anna (40%) - Kollárová Daniela (40%) - Huraj Ladislav (20%)]
V3 Vedecký výstup publikačnej činnosti z časopisu – abstrakt, článok, abstrakt z podujatia, poster z podujatia, článok z podujatia
Visual Communication of Festive Shop Window Displays with Customers / Daniela Kollárová ... [et al.], 2024. - Kategória do roku 2021 ADN. DOI 10.34135/ejmap-24-01-06.
In: European Journal of Media, Art and Photography. - ISSN 1339-4940, Roč. 12, č. 1 (2024), s. 104-111 [print, online].
[Kollárová Daniela (30%) - Habiňáková Eva (30%) - Tománková Andrea (20%) - Kushnarevych Andrii (20%)]
AAB Vedecké monografie vydané v domácich vydavateľstvách
Podpora predaja pri komunikácii s vybranými cieľovými skupinami / Daniela Kollárová ; recenzenti: Anna Zaušková, Aleš Hes. - 1. vyd. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2014. - 109 s. - ISBN 978-80-8105-618-5.
[Kollárová Daniela (100%)]
V3 Vedecký výstup publikačnej činnosti z časopisu – abstrakt, článok, abstrakt z podujatia, poster z podujatia, článok z podujatia
Mobile phone as a means of communication with Generation Z consumers in retail / Daniela Kollárová, Miriama Koliščáková, Andrej Trnka, 2023. - Kategória do roku 2021 ADE. DOI DOI 10.7251/EMC2301113K.
In: Časopis za ekonomiju i tržišne komunikacije = Economy and Market Communication Review = Economy and Market Communication Review. - ISSN 2232-8823, Roč. 13, č. 1 (2023), s. 113-130.
V1 Vedecký výstup publikačnej činnosti ako celok – monografia, kritická pramenná edícia, kritický komentovaný preklad, kartografické dielo, katalóg umeleckých diel, editovaná kniha, zborník
Retail Marketing Communication and the Consumer Behaviour of Selected Generations / Alena Kusá, Tomáš Fašiang, Daniela Kollárová. - 1. vyd. - Oxford : Peter Lang, 2022. - 192 s. [9,64AH]. - ISBN 978-1-80079-855-7.
[Kusá Alena (33 [3,20 AH]%) - Fašiang Tomáš (34 [3,24 AH]%) - Kollárová Daniela (33 [3,20 AH]%)]
OHLASY: 5
2024 [01] Localization and expansion of grocery stores of selected retail chains in the Czech Republic and Slovakia / Danielová, Katarína; Trembošová, Miroslava. DOI 10.1016/j.cities.2025.106377. In: Cities. ISSN 0264-2751. ISSN (online) 1873-6084. Roč. 167 (2025), s. 1-13. Scopus
2024 [02] BEDNÁRIK, J.; NAGYOVÁ, N. The Environmental, Social and Economic Pillar Of Socially Responsible Marketing as a Necessary Condition for Increasing the Competitiveness of Medium-Sized Enterprises in Selected Regions of Slovakia in the Context of Used Media. In: Media Literacy and Academic Research. 2024, 7(1), s. 114-128.
2023 [01] CASTILLO, Rafael C. Dostoevsky on Guadalupe Street: Writings from the Edge. DOI 10.3726/b19771. In: Dostoevsky on Guadalupe Street: Writings from the Edge. 2023. ISBN 9781433197895. ISBN 9781433197888, s. 1-139. Scopus
2023 [01] ROJAS, C.A.A.The combatant: A che guevara enigma. DOI 10.3726/b20548. 2023. ISBN 9781636670850. ISBN 9781636670874, s. 1-102. Scopus
2023 [02] MINÁRIKOVÁ, J., RADOŠINSKÁ, J., VIŠŇOVSKÝ, J. Východiská výskumu v mediálnych a komunikačných štúdiách. Trnava: FMK UCM, 2023. ISBN 978-80-572-0355-1. s. 119.
V3 Vedecký výstup publikačnej činnosti z časopisu – abstrakt, článok, abstrakt z podujatia, poster z podujatia, článok z podujatia
Trends in education during the pandemic: modern online technologies as a tool for the sustainability of university education in the field of media and communication studies / Anna Hurajová, Daniela Kollárová, Ladislav Huraj, 2022. DOI DOI 10.1016/j.heliyon.2022.e09367.
In: Heliyon. - ISSN 2405-8440, Roč. 8, č. 5 (2022), s. 1-17 [online].
[Hurajová Anna (40%) - Kollárová Daniela (40%) - Huraj Ladislav (20%)]
OHLASY: 33
2025 [01] Effects of Online Learning Environments to the Academic Performance of Students / Horváth, András; Farkas, Gabriella. DOI 10.1109/SAMI63904.2025.10883321. In: Proceedings of the International Symposium on Applied Machine Intelligence and Informatics Sami. ISSN 28360834. ISSN (online) 27679438. 2025, s. 407-412. Scopus
2025 [01] INTEGRATION OF EDUCATION AIMED AT DEVELOPING THE KNOWLEDGE AND SKILLS OF THE STUDENT REFLECTING THE REQUIREMENTS OF THE 21ST CENTURY / Chodasová, Zuzana; Takáčová, Miriam. DOI 10.35011/IDIMT-2025-381. In: Idimt 2025 ICT in Business AI Everywhere Glory and Disgrace of AI 33rd Interdisciplinary Information Management Talks. 2025. ISBN [9783991518563], s. 381-390. Scopus
2024 [02] WANG, T.; WU, T.; LIU, H.; BROWN, CH.; CHEN, Y. Generative Co-Learners: Enhancing Cognitive and Social Presence of Students in Asynchronous Learning with Generative AI. ACM, 2024, s. 1-21. Dostupné na: https://arxiv.org/abs/2410.04365v1
2024 [01] Formation of students' research skills and abilities with the help of Mobile Learning in the course of general physics / Sakibayeva, Bela; Sakibayev, Spartak. DOI 10.54919/physics/55.2024.256ma7. In: Scientific Herald of Uzhhorod University. Series Physics. ISSN 24158038. č. 55 (2024), s. 2567-2575. Scopus
2024 [01] BASTIAN, Adolf. The Role and Impact of Information Technology in the World of Education in Indonesia. DOI 10.70082/esiculture.vi.978. In: Evolutionary Studies in Imaginative Culture. ISSN 24729884. ISSN (online) 24729876. Roč. 8, č. 1 (2024), s. 885-891. Scopus
2024 [02] KORMIĽCEVA, E.A.; SOKUR, E.A.; FILIMONOV, V.A.; ŠMAKOVA, A.P.; BURMISTROVA, N.A. Opredelenie i ocenka funkcij pedagoga-prodjusera dlja podgotovki ekonomistov v sovremennych uslovijach cifrovizaciji sistemy obrazovanija. In: Science for Education Today. 2024, 14(1), s. 149-166. ISSN 2658-6762.
2024 [02] CHALMETA, R., BARBEITO-CAAMANO, A.M. Framework for using online social networks for sustainability awareness. In: Online Information Review. 2024, 48(2), s. 334-353.
2023 [02] SOLANO, J.J.B., SOLANO, R.B., ESTEBAN, A.M. Prácticas digitales y sostenibilidad socioambienta en la educación básica de las Smart Cities. In: Revista de Educación a Distancia. 2023, 72(23), s. 1-35.
2023 [02] NOGUERA-FRUCTUOSO, I., VALDIVIA-VIZARETTA, P. Teachers' and students' perspectives on the intensive use of technology for teaching and learning. In: Educar. 2023, 59(1), s. 213-229. ISSN 0211-819X.
2023 [01] Level of satisfaction of hybrid and online educational systems in university students during Post-Pandemic times / Gutierrez-Aguilar, Olger; Gutierrez-Aguilar, Anani; Chicana-Huanca, Sandra. DOI 10.23919/CISTI58278.2023.10211367. In: Iberian Conference on Information Systems and Technologies, CISTI. 2023. ISBN [9789893347928]. ISSN 21660727. – ISSN (online) 21660735. Scopus
2023 [01] Online Educational Game - Tool for Education in Raw Material / Molokac, M.; Alexandrova, G.; Babicova, Zdenka; Tometzova, D.; Molitoris, Lucia. DOI 10.1109/ICETA61311.2023.10343942. In: ICETA 2023 - 21st Year of International Conference on Emerging eLearning Technologies and Applications, Proceedings. 2023. ISBN [9798350370690], s. 371-374. Scopus
2023 [01] Staffing Database Application Development Based on YII Framework / Haq, Mohammad Syahidul; Samani, Muchlas; Karwanto; Roesminingsih, Erny; Murtadlo; Khamidi, Amrozi. DOI 10.18517/ijaseit.13.3.16013. In: International Journal on Advanced Science, Engineering and Information Technology. ISSN 20885334. ISSN (online) 24606952. Roč. 13, č. 3 (2023), s. 1087-1093. Scopus
2023 [02] ÜNAL, E.; YILDIZ, T.; ÜTEBAY, G.; SÜZME, K. Üniversite Ogrencilerinin E-Ogrenme Ortamina Yonelik Memnuniyetleriyle Iliskili Faktorlerin Incelenmesi. In: CAKÜ Sosyall Bilimler Enstitusus Dergisi. 2023, 15(1), s. 1-28.
2023 [02] ROHMATULLOH, et al. Scaffolding learning and its application to energy conversation field training: A bibliometric analysis. In: Jurnal Aparatur Kementerian Energi dan Sumber Daya Mineral. 2023, 7(2), s. 103.
2023 [01] Digital transformation in higher education: A qualitative evaluative study of a hybrid virtual format using a smart classroom system / Petchame, Josep; Iriondo, Ignasi; Korres, Oihane; Panos-Castro, Jessica. DOI 10.1016/j.heliyon.2023.e16675. In: HELIYON. ISSN (online) 2405-8440. Roč. 9, č. 6 (2023). WoS, Scopus
2023 [02] BILIUK, O., STEPANENKO, O., KYRYCHENKO, V. Modern Tools for Distance Education: Information and Analytical Prospectus. In: Futurity Education. 2023, 3(2), s. 251-265.
2023 [01] Social Media Influence on Students’ Knowledge Sharing and Learning: An Empirical Study / Sivakumar, Arunkumar; Jayasingh, Sudarsan; Shaik, Shahenaz. DOI 10.3390/educsci13070745. In: Education Sciences. ISSN (online) 22277102. Roč. 13, č. 7 (2023). Scopus
2023 [02] SEKWATLAKWATLA, S.P., MALELE, V. A Bibliometric Analysis of Generative Artificial intelligence Chatbots in Higher Education: A case study of African countries collaborating with developing nations. In: International Journal of Education and Development using Information and Communication Technology. 2023, 19(3), s. 39-49.
2023 [02] The Power of Virtual Literature Circles to Cultivate Text Connection through Student's Role in Reading Novel: A Case Study in Critical Reading Class / Wafiroh, Laili Hibatin; Retnaningdyah, Pratiwi; Munir, Ahmad. In: Proceedings of the 69th TEFLIN International Conference in conjunction with the 3rd English Education International Conference (EEIC). Indonézia, 2023. – ISSN 2527-8037, s. 1-6.
2023 [02] HANDAYANI, T., et al. Teacher's Efforts in Overcoming Student's Difficulty Post Distance Learning at Elementary School. In: JIP. 2023, 9(2), s. 93-103. ISSN 2527-2764.
2023 [02] SIAGAN, K.A. Survey Research Trends on English Language Teaching in Indonesia: Compare to Mathematics Teaching. In: Edukatif: Jurnal Ilmu Pendidikan. 2023, 5(6), s. 2783-2793. ISSN 2656-8063.
2023 [02] RASMINI, N.W., NGURAH WEDA, I.G.L., SATRIA WIBAWA, I.G.J. Rational Emotive Counseling Based On Krishna-Arjuna Conversation In Treating Stress In The Covid-19 Pandemic. In: Jurnal Penelitian dan Pengembangan Pendidikan. 2023, 7(2), s. 273-282. ISSN 1979-7109.
2023 [02] YERINDE, D., ER, M. Compartmental Models of the COVID-19 Pandemic: A Systematic Literature review. In: Bayburt University Journal of Science. 2023, 6(2), s. 254-267. ISSN 2667-579X.
2023 [01] HLADÍKOVÁ, V., MADLEŇÁK, A. Sharenting on social networks as an ecological form of presentation of the visual content exposed to the influence of groundswell. In: Danube. 2023, 14(2), s. 89-106. Scopus
2023 [02] AL-ABSY, M.S.M. Effects of COVID-19 Pandemic on Accounting Students' Capability to Use Technology. In: International Journal of Learning, Teaching and Educational Research. 2023, 22(1), pp. 247-267.
2022 [01] How to Promote Online Education through Educational Software-An Analytical Study of Factor Analysis and Structural Equation Modeling with Chinese Users as an Example / Wang, Zheng ; Jiang, Qianling; Li, Zichao. DOI 10.3390/systems10040100. In: Systems [elektronický dokument] . – Basel (Švajčiarsko) : Multidisciplinary Digital Publishing Institute. – ISSN (online) 2079-8954. – Roč. 10, č. 4 (2022). Scopus
2022 [01] TYMCHENKO, O., et al. Determining the Priority of Factors Influencing the Selection of Information Technology for Distance Education. In: Unternational Scientific and Technical Conference Sciences and Information Technologies. 2022, vol. 2022, pp. 279-283. Scopus
2022 [01] Qualitative Analysis of Use of ICTs and Necessary Personal Competencies (Self-Efficacy, Creativity and Emotional Intelligence) of Future Teachers: Implications for Education / Molero Jurado, Maria del Mar; Simon Marquez, Maria del Mar; Martinez, Africa Martos; Barragan Martin, Ana Belen; Perez-Fuentes, Maria Del Carmen; Gazquez Linares, Jose Jesus. DOI 10.3390/su141912257. In: SUSTAINABILITY. – ISSN (online) 2071-1050. – Roč. 14, č. 19 (2022). WoS
2022 [01] Analysis of MOOC Quality Requirements for Landscape Architecture Based on the KANO Model in the Context of the COVID-19 Epidemic / Qiao, Lifang; Zhang, Yichuan. DOI 10.3390/su142315775. In: SUSTAINABILITY. – ISSN (online) 2071-1050. – Roč. 14, č. 23 (2022). WoS
2022 [01] Evaluation of Online and Offline Communication Skills in Higher Education / Cirtita-Buzoianu, Cristina; Tzafilkou, Katerina; Mata, Liliana; Amalancei, Brindusa-Mariana. DOI 10.3390/su142417039. In: SUSTAINABILITY. – ISSN (online) 2071-1050. – Roč. 14, č. 24 (2022). WoS
2022 [01] Designing and Delivering Experiential Journalism Tasks in Online Environments: A Framework Grounded in Cognitive Apprenticeship Theory / Delaney, Brian. DOI 10.1080/1461670X.2022.2150263. In: JOURNALISM STUDIES. – ISSN 1461-670X. – ISSN (online) 1469-9699. – 2022. WoS
2022 [02] NURSULISTIYO, E., et al. Perception Scale of Online Learning in the Indonesian Context During the Covid-19 Pandemic: Psychometric Properties Based on the Rasch Model. In: Indonesian Review of Physics. 2022, 5(2), s. 49-56. ISSN 2621-3761.
2022 [01] WANG, Z., JIANG, Q., LI, Z. How to Promote Online Education through Educational Software-An Analytical Study of Factor Analysis and Structural Equation Modeling with Chinese Users as an Example. In: SYSTEMS. 2022, roč. 10, č. 4.
V3 Vedecký výstup publikačnej činnosti z časopisu – abstrakt, článok, abstrakt z podujatia, poster z podujatia, článok z podujatia
Mobile phone as a means of communication with Generation Z consumers in retail / Daniela Kollárová, Miriama Koliščáková, Andrej Trnka, 2023. - Kategória do roku 2021 ADE. DOI DOI 10.7251/EMC2301113K.
In: Časopis za ekonomiju i tržišne komunikacije = Economy and Market Communication Review = Economy and Market Communication Review. - ISSN 2232-8823, Roč. 13, č. 1 (2023), s. 113-130.
OHLASY: 1
2023 [01] MURÁR, P., KUBOVICS, M. Using AI to Create Content Designed for Marketing Communications. In: Proceedings of the 18th European Conference on Innovation and Entrepreneurship. 2023, s. 660-668. Scopus
V3 Vedecký výstup publikačnej činnosti z časopisu – abstrakt, článok, abstrakt z podujatia, poster z podujatia, článok z podujatia
Visual Communication of Festive Shop Window Displays with Customers / Daniela Kollárová ... [et al.], 2024. - Kategória do roku 2021 ADN. DOI 10.34135/ejmap-24-01-06.
In: European Journal of Media, Art and Photography. - ISSN 1339-4940, Roč. 12, č. 1 (2024), s. 104-111 [print, online].
[Kollárová Daniela (30%) - Habiňáková Eva (30%) - Tománková Andrea (20%) - Kushnarevych Andrii (20%)]
V2 Vedecký výstup publikačnej činnosti ako časť editovanej knihy alebo zborníka – kapitola, príspevok, abstrakt, abstrakt z podujatia, poster z podujatia, príspevok z podujatia
AR and VR as a Shaping Trend in Consumer Behaviour / Andrii Kushnarevych, Daniela Kollárová, 2023. - Kategória do roku 2021 AFC. Príspevok je indexovaný v Scopus. DOI 10.34190/ecie.18.1.1460.
In: Proceedings of the 18th European Conference on Innovation and Entrepreneurship. 1. part.. 1 : part. / Edited by Fernando Moreira and Shital Jayantilal. - 1. vyd. - Reading : Academic Conferences International Limited, 2023. - ISBN 978-1-914587-82-5. - ISSN 2049-1050, s. 501-508 [online].
Kushnarevych Andrii (80%) - Kollárová Daniela (20%)
Ohlasy (3)
2025 [01] New Strategic Deployment of Augmented and Virtual Reality for Enhancing Purchase Intentions and Brand Attitudes / Altarifi, Shadi; Zraqou, Jamal; Omar, Firas; Momani, Raed. DOI 10.56294/dm2025552. In: Data and Metadata. ISSN (online) 29534917. Roč. 4 (2025). Scopus
2024 [02] MEIREZALDI, Onni. The New Realm of Digital Advertising: Unveiling the Impact and Opportunities of Augmented Reality and Virtual Try-Ons-Title. In: Management Studies and Entrepreneurship Journal. 2024, 5(2), s. 5013-5023.
2024 [02] TIOLULOPE OYEWOLE, A., et al. Augmented and virtual reality in financial services: A review of emerging applications. In: World Journal of Advanced Research and Reviews. 2024, 21(3), s. 551-567. ISSN 2581-9615.
V3 Vedecký výstup publikačnej činnosti z časopisu – abstrakt, článok, abstrakt z podujatia, poster z podujatia, článok z podujatia
Trends in education during the pandemic: modern online technologies as a tool for the sustainability of university
education in the field of media and communication studies / Anna Hurajová, Daniela Kollárová, Ladislav Huraj, 2022. DOI DOI 10.1016 j.heliyon.2022.e09367. In: Heliyon. - ISSN 2405-8440, Roč. 8, č. 5 (2022), s. 1-17 [online].
[Hurajová Anna (40%) - Kollárová Daniela (40%) - Huraj Ladislav (20%)]
OHLASY: 33
2025 [01] Effects of Online Learning Environments to the Academic Performance of Students / Horváth, András; Farkas, Gabriella. DOI 10.1109/SAMI63904.2025.10883321. In: Proceedings of the International Symposium on Applied Machine Intelligence and Informatics Sami. ISSN 28360834. ISSN (online) 27679438. 2025, s. 407-412. Scopus
2025 [01] INTEGRATION OF EDUCATION AIMED AT DEVELOPING THE KNOWLEDGE AND SKILLS OF THE STUDENT REFLECTING THE REQUIREMENTS OF THE 21ST CENTURY / Chodasová, Zuzana; Takáčová, Miriam. DOI 10.35011/IDIMT-2025-381. In: Idimt 2025 ICT in Business AI Everywhere Glory and Disgrace of AI 33rd Interdisciplinary Information Management Talks. 2025. ISBN [9783991518563], s. 381-390. Scopus
2024 [02] WANG, T.; WU, T.; LIU, H.; BROWN, CH.; CHEN, Y. Generative Co-Learners: Enhancing Cognitive and Social Presence of Students in Asynchronous Learning with Generative AI. ACM, 2024, s. 1-21. Dostupné na: https://arxiv.org/abs/2410.04365v1
2024 [01] Formation of students' research skills and abilities with the help of Mobile Learning in the course of general physics / Sakibayeva, Bela; Sakibayev, Spartak. DOI 10.54919/physics/55.2024.256ma7. In: Scientific Herald of Uzhhorod University. Series Physics. ISSN 24158038. č. 55 (2024), s. 2567-2575. Scopus
2024 [01] BASTIAN, Adolf. The Role and Impact of Information Technology in the World of Education in Indonesia. DOI 10.70082/esiculture.vi.978. In: Evolutionary Studies in Imaginative Culture. ISSN 24729884. ISSN (online) 24729876. Roč. 8, č. 1 (2024), s. 885-891. Scopus
2024 [02] KORMIĽCEVA, E.A.; SOKUR, E.A.; FILIMONOV, V.A.; ŠMAKOVA, A.P.; BURMISTROVA, N.A. Opredelenie i ocenka funkcij pedagoga-prodjusera dlja podgotovki ekonomistov v sovremennych uslovijach cifrovizaciji sistemy obrazovanija. In: Science for Education Today. 2024, 14(1), s. 149-166. ISSN 2658-6762.
2024 [02] CHALMETA, R., BARBEITO-CAAMANO, A.M. Framework for using online social networks for sustainability awareness. In: Online Information Review. 2024, 48(2), s. 334-353.
2023 [02] SOLANO, J.J.B., SOLANO, R.B., ESTEBAN, A.M. Prácticas digitales y sostenibilidad socioambienta en la educación básica de las Smart Cities. In: Revista de Educación a Distancia. 2023, 72(23), s. 1-35.
2023 [02] NOGUERA-FRUCTUOSO, I., VALDIVIA-VIZARETTA, P. Teachers' and students' perspectives on the intensive use of technology for teaching and learning. In: Educar. 2023, 59(1), s. 213-229. ISSN 0211-819X.
2023 [01] Level of satisfaction of hybrid and online educational systems in university students during Post-Pandemic times / Gutierrez-Aguilar, Olger; Gutierrez-Aguilar, Anani; Chicana-Huanca, Sandra. DOI 10.23919/CISTI58278.2023.10211367. In: Iberian Conference on Information Systems and Technologies, CISTI. 2023. ISBN [9789893347928]. ISSN 21660727. – ISSN (online) 21660735. Scopus
2023 [01] Online Educational Game - Tool for Education in Raw Material / Molokac, M.; Alexandrova, G.; Babicova, Zdenka; Tometzova, D.; Molitoris, Lucia. DOI 10.1109/ICETA61311.2023.10343942. In: ICETA 2023 - 21st Year of International Conference on Emerging eLearning Technologies and Applications, Proceedings. 2023. ISBN [9798350370690], s. 371-374. Scopus
2023 [01] Staffing Database Application Development Based on YII Framework / Haq, Mohammad Syahidul; Samani, Muchlas; Karwanto; Roesminingsih, Erny; Murtadlo; Khamidi, Amrozi. DOI 10.18517/ijaseit.13.3.16013. In: International Journal on Advanced Science, Engineering and Information Technology. ISSN 20885334. ISSN (online) 24606952. Roč. 13, č. 3 (2023), s. 1087-1093. Scopus
2023 [02] ÜNAL, E.; YILDIZ, T.; ÜTEBAY, G.; SÜZME, K. Üniversite Ogrencilerinin E-Ogrenme Ortamina Yonelik Memnuniyetleriyle Iliskili Faktorlerin Incelenmesi. In: CAKÜ Sosyall Bilimler Enstitusus Dergisi. 2023, 15(1), s. 1-28.
2023 [02] ROHMATULLOH, et al. Scaffolding learning and its application to energy conversation field training: A bibliometric analysis. In: Jurnal Aparatur Kementerian Energi dan Sumber Daya Mineral. 2023, 7(2), s. 103.
2023 [01] Digital transformation in higher education: A qualitative evaluative study of a hybrid virtual format using a smart classroom system / Petchame, Josep; Iriondo, Ignasi; Korres, Oihane; Panos-Castro, Jessica. DOI 10.1016/j.heliyon.2023.e16675. In: HELIYON. ISSN (online) 2405-8440. Roč. 9, č. 6 (2023). WoS, Scopus
2023 [02] BILIUK, O., STEPANENKO, O., KYRYCHENKO, V. Modern Tools for Distance Education: Information and Analytical Prospectus. In: Futurity Education. 2023, 3(2), s. 251-265.
2023 [01] Social Media Influence on Students’ Knowledge Sharing and Learning: An Empirical Study / Sivakumar, Arunkumar; Jayasingh, Sudarsan; Shaik, Shahenaz. DOI 10.3390/educsci13070745. In: Education Sciences. ISSN (online) 22277102. Roč. 13, č. 7 (2023). Scopus
2023 [02] SEKWATLAKWATLA, S.P., MALELE, V. A Bibliometric Analysis of Generative Artificial intelligence Chatbots in Higher Education: A case study of African countries collaborating with developing nations. In: International Journal of Education and Development using Information and Communication Technology. 2023, 19(3), s. 39-49.
2023 [02] The Power of Virtual Literature Circles to Cultivate Text Connection through Student's Role in Reading Novel: A Case Study in Critical Reading Class / Wafiroh, Laili Hibatin; Retnaningdyah, Pratiwi; Munir, Ahmad. In: Proceedings of the 69th TEFLIN International Conference in conjunction with the 3rd English Education International Conference (EEIC). Indonézia, 2023. – ISSN 2527-8037, s. 1-6.
2023 [02] HANDAYANI, T., et al. Teacher's Efforts in Overcoming Student's Difficulty Post Distance Learning at Elementary School. In: JIP. 2023, 9(2), s. 93-103. ISSN 2527-2764.
2023 [02] SIAGAN, K.A. Survey Research Trends on English Language Teaching in Indonesia: Compare to Mathematics Teaching. In: Edukatif: Jurnal Ilmu Pendidikan. 2023, 5(6), s. 2783-2793. ISSN 2656-8063.
2023 [02] RASMINI, N.W., NGURAH WEDA, I.G.L., SATRIA WIBAWA, I.G.J. Rational Emotive Counseling Based On Krishna-Arjuna Conversation In Treating Stress In The Covid-19 Pandemic. In: Jurnal Penelitian dan Pengembangan Pendidikan. 2023, 7(2), s. 273-282. ISSN 1979-7109.
2023 [02] YERINDE, D., ER, M. Compartmental Models of the COVID-19 Pandemic: A Systematic Literature review. In: Bayburt University Journal of Science. 2023, 6(2), s. 254-267. ISSN 2667-579X.
2023 [01] HLADÍKOVÁ, V., MADLEŇÁK, A. Sharenting on social networks as an ecological form of presentation of the visual content exposed to the influence of groundswell. In: Danube. 2023, 14(2), s. 89-106. Scopus
2023 [02] AL-ABSY, M.S.M. Effects of COVID-19 Pandemic on Accounting Students' Capability to Use Technology. In: International Journal of Learning, Teaching and Educational Research. 2023, 22(1), pp. 247-267.
2022 [01] How to Promote Online Education through Educational Software-An Analytical Study of Factor Analysis and Structural Equation Modeling with Chinese Users as an Example / Wang, Zheng ; Jiang, Qianling; Li, Zichao. DOI 10.3390/systems10040100. In: Systems [elektronický dokument] . – Basel (Švajčiarsko) : Multidisciplinary Digital Publishing Institute. – ISSN (online) 2079-8954. – Roč. 10, č. 4 (2022). Scopus
2022 [01] TYMCHENKO, O., et al. Determining the Priority of Factors Influencing the Selection of Information Technology for Distance Education. In: Unternational Scientific and Technical Conference Sciences and Information Technologies. 2022, vol. 2022, pp. 279-283. Scopus
2022 [01] Qualitative Analysis of Use of ICTs and Necessary Personal Competencies (Self-Efficacy, Creativity and Emotional Intelligence) of Future Teachers: Implications for Education / Molero Jurado, Maria del Mar; Simon Marquez, Maria del Mar; Martinez, Africa Martos; Barragan Martin, Ana Belen; Perez-Fuentes, Maria Del Carmen; Gazquez Linares, Jose Jesus. DOI 10.3390/su141912257. In: SUSTAINABILITY. – ISSN (online) 2071-1050. – Roč. 14, č. 19 (2022). WoS
2022 [01] Analysis of MOOC Quality Requirements for Landscape Architecture Based on the KANO Model in the Context of the COVID-19 Epidemic / Qiao, Lifang; Zhang, Yichuan. DOI 10.3390/su142315775. In: SUSTAINABILITY. – ISSN (online) 2071-1050. – Roč. 14, č. 23 (2022). WoS
2022 [01] Evaluation of Online and Offline Communication Skills in Higher Education / Cirtita-Buzoianu, Cristina; Tzafilkou, Katerina; Mata, Liliana; Amalancei, Brindusa-Mariana. DOI 10.3390/su142417039. In: SUSTAINABILITY. – ISSN (online) 2071-1050. – Roč. 14, č. 24 (2022). WoS
2022 [01] Designing and Delivering Experiential Journalism Tasks in Online Environments: A Framework Grounded in Cognitive Apprenticeship Theory / Delaney, Brian. DOI 10.1080/1461670X.2022.2150263. In: JOURNALISM STUDIES. – ISSN 1461-670X. – ISSN (online) 1469-9699. – 2022. WoS
2022 [02] NURSULISTIYO, E., et al. Perception Scale of Online Learning in the Indonesian Context During the Covid-19 Pandemic: Psychometric Properties Based on the Rasch Model. In: Indonesian Review of Physics. 2022, 5(2), s. 49-56. ISSN 2621-3761.
2022 [01] WANG, Z., JIANG, Q., LI, Z. How to Promote Online Education through Educational Software-An Analytical Study of Factor Analysis and Structural Equation Modeling with Chinese Users as an Example. In: SYSTEMS. 2022, roč. 10, č. 4.
V1 Vedecký výstup publikačnej činnosti ako celok – monografia, kritická pramenná edícia, kritický komentovaný preklad, kartografické dielo, katalóg umeleckých diel, editovaná kniha, zborník
Retail Marketing Communication and the Consumer Behaviour of Selected Generations / Alena Kusá, Tomáš Fašiang, Daniela Kollárová. - 1. vyd. - Oxford : Peter Lang, 2022. - Kategória do roku 2021 AAA. Publikácia je indexovaná v databáze Scopus. - 192 s. [9,64AH]. - ISBN 978-1-80079-855-7.
[Kusá Alena (33 [3,20 AH]%) - Fašiang Tomáš (34 [3,24 AH]%) - Kollárová Daniela (33 [3,20 AH]%)]
Ohlasy (5)
2024 [01] Localization and expansion of grocery stores of selected retail chains in the Czech Republic and Slovakia / Danielová, Katarína; Trembošová, Miroslava. DOI 10.1016/j.cities.2025.106377. In: Cities. ISSN 0264-2751. ISSN (online) 1873-6084. Roč. 167 (2025), s. 1-13. Scopus
2024 [02] BEDNÁRIK, J.; NAGYOVÁ, N. The Environmental, Social and Economic Pillar Of Socially Responsible Marketing as a Necessary Condition for Increasing the Competitiveness of Medium-Sized Enterprises in Selected Regions of Slovakia in the Context of Used Media. In: Media Literacy and Academic Research. 2024, 7(1), s. 114-128.
2023 [01] CASTILLO, Rafael C. Dostoevsky on Guadalupe Street: Writings from the Edge. DOI 10.3726/b19771. In: Dostoevsky on Guadalupe Street: Writings from the Edge. 2023. ISBN 9781433197895. ISBN 9781433197888, s. 1-139. Scopus
2023 [01] ROJAS, C.A.A.The combatant: A che guevara enigma. DOI 10.3726/b20548. 2023. ISBN 9781636670850. ISBN 9781636670874, s. 1-102. Scopus
2023 [02] MINÁRIKOVÁ, J., RADOŠINSKÁ, J., VIŠŇOVSKÝ, J. Východiská výskumu v mediálnych a komunikačných štúdiách. Trnava: FMK UCM, 2023. ISBN 978-80-572-0355-1. s. 119.
AAB Vedecké monografie vydané v domácich vydavateľstvách
Podpora predaja pri komunikácii s vybranými cieľovými skupinami / Daniela Kollárová ; recenzenti: Anna Zaušková, Aleš Hes. - 1. vyd. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2014. - 109 s. - ISBN 978-80-8105-618-5.
[Kollárová Daniela (100%)]
Ohlasy (8)
2022 [02] ŠIMEKOVÁ, T., NAGYOVÁ, N. Marketingová komunikácia vybraného subjektu. In: Zborník ŠVOaUK 2022. Trnava: FMK UCM, 2022, s. 121. ISBN 978-80-572-0282-0.
2021 [02] FAŠIANG, T. The relation between the generational preference and the choice of the type of retail. In: Marketing Identity. Trnava: FMK UCM, 2021, s. 277-282. ISBN 978-80-572-0220-2.
2021 [02] MRÁČEK, P., MILICHOVSKÝ, F. Influence of communication tools on customer behaviour within a food product after declared consumption date in global retail. In: The 20th International Scientific Conference Globalization and its Socio-Economic Consequences 2020. Les Ulis: Édition Diffusion Presse Sciences, 2021. SHS Web of Conferences, ISSN 2261-2424 ; 92, s. 1-7.
2021 [4] HUDÁKOVÁ, V. Vplyv marketingovej komunikácie na prosperitu rozhlasovej stanice. In: Marketing identity: nové zmeny, nové šance. Trnava: FMK UCM, 2021, s. 52-63. ISBN 978-80-572-0219-6.
2020 [1] MILICHOVSKÝ, F., MRÁČEK, P. Customers' behaviour during purchasing vegetarian products in global retail environment. In: 19th International scientific conference Globalization and its socio-economic consequences 2019 - sustainability in the global-knowledge economy. 2020, art. no. 04016. SHS Web of Conferences, vol. 74. WoS
2019 [4] KOTELEŠ, M., KUSÁ, A. Online vs. offline v e-shopoch. In: Marketing Identity 2019: Offline Is the New Online - aktuálne výzvy onlinovej a offlinovej komunikácie. Trnava: FMK UCM, 2019, s. 289. ISBN 978-80-572-0039-0.
2019 [2] MRÁČEK, P., MILICHOVSKÝ, F. Influence of in-store marketing and customers' behaviour in outdoor shops. In: Marketing Identity: Offline Is the New Online. Trnava: FMK UCM, 2019, s. 665. ISBN 978-80-572-0038-3. WoS
2018 [2] MILICHOVSKÝ, F., MRÁČEK, P. Customers ́ behaviour according to their reaction on communication of vegetarianism in Czech Republic. In: Marketing Identity: Digital Mirrors - part I. Trnava: FMK UCM, 2018, s. 392, 396. ISBN 978-80-8105-984-1. WoS
AFD Publikované príspevky na domácich vedeckých konferenciách
Globalisation and its impact on the creation of sustainable points of purchase / Daniela Kollárová, 2020. - Príspevok je indexovaný v databáze WoS Core Collection. DOI DOI 10.1051/shsconf/20207404011. In: Globalization and its socio-economic consequences : sustainability in the global-knowledge economy : 19th international scientific conference : [conference proceedings] : sustainability in the global-knowledge economy : 19th international scientific conference : [conference proceedings] / Tomáš Klieštik (ed.). - 1 vyd. - Žilina : Žilinská univerzita v Žiline, 2020. - (ISSN 2261-2424, SHS Web of Conferences, ISSN 2261-2424 ; 74). - ISSN 2261-2424, s. 1-6.
OHLASY:
2021 [01] HADRIAN, P., MILICHOVSKY, F., MRACEK, P. The Concept of Strategic Control in Marketing Management in Connection to Measuring Marketing Performance. In: SUSTAINABILITY. 2021, roč. 13, č. 7, art. no. 3887. WoS
2021 [02] MRÁČEK, P., MILICHOVSKÝ, F. Influence of communication tools on customer behaviour within a food product after declared consumption date in global retail. In: The 20th International Scientific Conference Globalization and its Socio-Economic Consequences 2020. Les Ulis: Édition Diffusion Presse Sciences, 2021. SHS Web of Conferences, ISSN 2261-2424 ; 92, s. 1-7.
VEGA 1/0606/21 - spoluriešiteľ vedeckého projektu Zmena preferencií v nákupnom správaní spotrebiteľov v kontexte dynamiky vývoja nástrojov marketingovej komunikácie. Vedúci projektu: Ing. Tomáš Fašiang, PhD.
VEGA 1/0283/15 Aspekty marketingovej komunikácie v oblasti procesu tvorby hodnoty zákazníka na trhu B2C v kontexte s maximalizáciou trhového podielu v nákupnom spáde maloobchodu, vedúca projektu: prof. Ing. Alena Kusá, PhD., doba riešenia: 2015-2017, členka riešiteľského kolektívu
VEGA 1/0640/15 Koncepcia Phygital a jej uplatnenie v udržateľnom integrovanom environmentálnom manažmente podnikov, doba riešenia: 2015 – 2017, vedúca projektu: prof. Ing. Anna Zaušková, PhD., členka riešiteľského kolektívu
VEGA č. 1/0334/24 Význam interakčných väzieb ovplyvňujúcich nákupný rozhodovací proces vybraného spotrebiteľského segmentu v kontexte identifikácie kľúčových komunikačných a výkonnostných metrík B2C trhu. Doba riešenia: 2024 - 2026. Vedúca projektu.
| VII.a - Aktivita, funkcia | VII.b - Názov inštitúcie, grémia | VII.c - Časové vymedzenia pôsobenia |
|---|---|---|
| členka redakčnej rady domáceho vedeckého časopisu (WoS) | Communication Today FMK UCM v Trnave | od 2010 doposiaľ |
| členka zahraničnej profesijnej spoločnosti | Česká marketingová společnost | od 2013 doposiaľ |
| členka zahraničnej profesijnej spoločnosti | WoodEMA | od 2012 doposiaľ |
| členka zahraničnej profesijnej spoločnosti | POPAI CE | od 2020 doposiaľ |
| členka Vedeckého výboru konferencie Marketing Identity | FMK UCM v Trnave | od 2010 doposiaľ |
| členka Rady kvality FMK | FMK UCM v Trnave | od 2021 doposiaľ |
| členka Rady pre vnútorné hodnotenie kvality UCM v Trnave | UCM v Trnave | od 2022 doposiaľ |
| členka zahraničnej profesijnej spoločnosti | ESMA | od 2021 doposiaľ |
| členka zahraničnej profesijnej spoločnosti | Klub učitelú marketingu | od 2019 doposiaľ |
| členka organizačného a programového výboru medzinárodnej vedeckej konferencie Marketing and Media Identity | FMK UCM v Trnave | od 2022 doposiaľ |
| podpredsedníčka Rady pre vnútorné hodnotenie kvality UCM v Trnave | UCM v Trnave | od 02/2023 |
| členka Odborovej komisie pre doktorandské štúdium | FMK UCM v Trnave | 2023-2027 |
| členka redakčnej rady zahraničného odborného časopisu | Scientia et Societas | od 06/2023 doposiaľ |
| VIII.a - Názov inštitúcie | VIII.b - Sídlo inštitúcie | VIII.c - Obdobie trvania pôsobenia/pobytu (uviesť dátum odkedy dokedy trval pobyt) | VIII.d - Mobilitná schéma, pracovný kontrakt, iné (popísať) |
|---|---|---|---|
| Univerzita Jana Amose Komenského | Roháčova 1148/63, 130 00 Praha 3 | 10. 6. 2013 – 14. 6. 2013 | Erasmus+ |
| Vysoká škola finanční a správní | Estonská 500, 101 00 Praha 10 | 16. 6. 2014 – 18. 6. 2014 | Erasmus+ |
| University of Dubrovnik | Ul. branitelja Dubrovnika 29, 20000, Dubrovnik | 4. 5. 2015 – 8. 5. 2015 | Erasmus+ |
| Saxion University of Appplied Sciences | M. H. Tromplaan 28, 7513 AB Enschede | 12. 3. 2017 – 17. 3. 2017 | Erasmus+ |
| Brno University of Technology, | Antonínská 548/1, 601 90 Brno | 23. 5. 2022 - 27. 5. 2022 | Erasmus+ |
| Institution of SpainBcn-Barcelona | Carrer del Pare Lainez, 19 - 08025 Barcelona | 10.3.2025 - 14.3.2025 | Erasmus+, mobilita zamestnancov za účelom odbornej prípravy |