I. - Basic information

I.1 - Surname

Ganobčík

I.2 - Name

Ján

I.3 - Degrees

PhDr., PhD., MSc.

I.4 - Year of birth

1995

I.5 - Name of the workplace

Instite of management

I.6 - Address of the workplace

Nám. J. Herdu 2, 917 01 Trnava

I.7 - Position

Assistant professor

I.8 - E-mail address

jan.ganobcik@ucm.sk

I.9 - Hyperlink to the entry of a person in the Register of university staff

https://www.portalvs.sk/regzam/detail/49892

I.10 - Name of the study field in which a person works at the university

Economics and Management

I.11 - ORCID iD

0000-0003-1942-8261

II. - Higher education and further qualification growth

II.a - Name of the university or institution

Faculty of Social Sciences UCM in Trnava

II.b - Year

2019

II.c - Study field and programme

Public administration

II.a - Name of the university or institution

Faculty of Social Sciences UCM in Trnava

II.b - Year

2021

II.c - Study field and programme

Management and economics of public administration

II.a - Name of the university or institution

Comenius University Bratislava

II.b - Year

2025

II.c - Study field and programme

Economics and Management

III. - Current and previous employment

III.a - Occupation-position	III.b - Institution	III.c - Duration
Assistant professor	Institute of management	01. 02. 2023 – ongoing

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other	IV.b - Name of the institution	IV.c - Year
Master of Science (MSc.)	Jagiellonian University in Toruń - Faculty of Public Administration and Economic Studies	2022
Tourism Entertainment	Stageman	2025
Creating and Managing Projects Using Artificial Intelligence	PDCS	2026

V. - Overview of activities within the teaching career at the university

V.1.a - Name of the profile course	V.1.b - Study programme	V.1.c - Degree	V.1.d - Field of study
Marketing	Management in tourism and hospitality	I.	Economics and Management
Regional marketing	Management in tourism and hospitality	I.	Economics and Management

V.4.a - Bachelor's (first degree)

V.4.b - Diploma (second degree)

V.5.a - Name of the course	V.5.b - Study programme	V.5.c - Degree	V.5.d - Field of study
Informatics	Management in tourism and hospitality	I.	Economics and Management
Online marketing tools and aplications	Management in tourism and hospitality	I.	Economics and Management
Semester Project II.	Management in tourism and hospitality	I.	Economics and Management
Semester Project III.	Management in tourism and hospitality	I.	Economics and Management

VI. - Overview of the research/artistic/other outputs

VI.1.a - Overall

VI.1.b - Over the last six years

VI.1.a - Overall

VI.1.b - Over the last six years

VI.1.a - Overall

VI.1.b - Over the last six years

VI.1.a - Overall

VI.1.b - Over the last six years

V3 [25%]

Ganobčík, J., Halmo, M., Lukáč, M, & Gubíniová, K. (2026). Digital communication strategies in the context of heritage sites. Geojournal of Tourism and Geosites, 64(1), 573–581. https://doi.org/10.30892/gtg.64149-1700.

V3 [30%]

Ganobčík, J., Lukáč, M., Čapošová, E., Litomerický, J., Pajtinková Bartáková, G. Influence of Communication Infrastructure on Visitation of Selected UNESCO Locations. (2024). International Journal of Religion, 5(2), 213-233. https://doi.org/10.61707/wcw98a82.

V3 [25%]

Lukáč, M., Cagáňová, D., Matušíková, D., Ganobčík, J., Litomerický, J. The potential of the sociodemographic profile of the visitor in the museum's product strategy. In: Journal of Ecohumanism. Londýn: Creative Publishing House. – ISSN 2752-6798. – ISSN (online) 2752- 6801. – Roč. 3, č. 4 (2024), s. 913-928.

V3 [25%]

Ganobčík, J. – Lukáč, M. – Chujac, T. – Bartáková, G. P. Quality of marketing communication as a tool for the sustainability of the cultural heritage visitor. In: Quality – Access to Success. 2025, vol. 26, no.207, pp. 1-10. ISSN 1582-2559.

V1 [16.666%]

Gubíniová, K., Pajtinková Bartáková, G., Vilčeková, L., Olšavský, F., Jantová, M., Ganobčík, J.: Trendy v spotrebiteľskom správaní - teória a prax. 1. vyd. – Zlín (Česko): Radim Bačuvčík - VeRBuM, 2022. – 200 s. – ISBN 978-80-88356-12-7.

V3 [25%]

V3 [30%]

V3 [25%]

V1 [16.666%]

V3 [25%]

Lukáč, M., Cagáňová, D., Matušíková, D., Ganobčík, J., Litomerický, J. The potential of the socio-demographic profile of the visitor in the museum's product strategy. In: Journal of Ecohumanism. Londýn: Creative Publishing House. – ISSN 2752-6798. – ISSN (online) 2752-6801. – Roč. 3, č. 4 (2024), s. 913-928.

Ohlasy:

2026

Shestova, M. (2026). The Invisible Facets of Personality: Psychological Profiles of Contemporary Youth Engaging with New Media Art in Museum Spaces, Психология Журнал Высшей Школы Экономики, 23(1), pp. 167–191. https://doi.org/10.17323/1813-8918-2026-1-167-191.

Ohlasy:

2026

Gubíniová, K. et al. (2026). Consumer behaviour when buying Eco-Labelled Products: lesson for public administration,' Central European Journal of Public Policy, 20(1), pp. 130–150. https://doi.org/10.34135/cejpp.363.

V3 [20%]

Matušíková, D., Dzurov-Vargová, T., Lukáč, M., Švedová, M., Ganobčík, J. (2024). Natural heritage analytical study of old beech forests and primeval beech forests as a potential for nature tourism sustainable development, Heritage and Sustainable Development ISSN 2712-0554, 6(2), pp. 721–734. https://doi.org/10.37868/hsd.v6i2.767.

Ohlasy:

2026

Carvalho, É.P.B. et al. (2026) 'Microplastic pollution in UNESCO world natural heritage sites: A global integrative review,' Journal of Coastal Conservation, 30(3). https://doi.org/10.1007/s11852-026-01207-4.

Ohlasy:

2026

V3 [50%]

Lukáč, M., Ganobčík J.: Influence of public policy actors on the development of eGovernment in the Slovak Republic and other European countries. Political Preferences. – Katovice (Poľsko): Uniwersytet Ślaski w Katowicach. Wydział Nauk Społecznych. Instytut Nauk Politycznych i Dziennikarstwa. – ISSN (online) 2449-9064. – č. 29 (2021), s. 77-97. DOI 10.31261/polpre.2021.29.77-97.

Feedback:

2022

Lukáš, M., Čížková, T., Ulman, M. A novel approach to business process analysis and optimization based on enterprise architecture: A case of local public administration in the Czech Republic. In: IDIMT 2022 - Digitalization of Society, Business and Management in a Pandemic: 30th Interdisciplinary Information Management Talks / Chroust, G. – 1. vyd. – Linz (Rakúsko): Johannes Kepler Universität Linz, 2022. – ISBN 9783991137580, s. 59-66. DOI 10.35011/IDIMT-2022-59.

401101C937 Supporting Students' Entrepreneurial and Innovative Potential

VEGA 1/0544/26

Digital strategies for sustainable cultural tourism: Enhancing visitor experience and protecting cultural heritage

VEGA:1/0720/19|13

Innovative strategies in regional policy with a focus on the development of cultural institutions

VEGA 1/0432/22

What influences the volatility of cryptocurrencies during a pandemic?

VEGA 1/0474/23

Diagnostic audit in heritage object management against the background of social and economic processes?

KEGA 044UK-4/2024

A digital tool for learning management and marketing terminology

KEGA 065UK-4/2024

Use of Artificial Intelligence in Human Resource Management

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VII.a - Activity, position	VII.b - Name of the institution, board	VII.c - Duration
PR and Communications Coordinator	UCM Institute of Management in Trnava	2023 – ongoing
Member of the Committee for Development, Project Management, and Public Relations	UCM Institute of Management in Trnava	2023 - ongoing

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

VIII.a - Name of the institution	VIII.b - Address of the institution	VIII.c - Duration (indicate the duration of stay)	VIII.d - Mobility scheme, employment contract, other (describe)
PKS Finanz	Sursee, Švajčiarsko	16.11.2022 – 15.12.2022	Erasmus+
PKS Finanz	Sursee, Švajčiarsko	20.06.2023 – 19.07.2023	Erasmus+
Nyks GmbH	Pfäffikon, Švajčiarsko	16.07.2024 – 14.08.2024	Erasmus+
AT Partner GmbH	Rorschach, Švajčiarsko	26.08.2024 – 24.09.2024	Erasmus+
Faculty of Business and Entrepreneurship in Karviná	Karviná, Czech Republic	4.05.2026 – 7.05.2026	Erasmus+

IX. - Other relevant facts

IX.a - If relevant, other activities related to higher education or research/artistic/other activities are mentioned

Received the UCM Rector's Medal for active participation (2022).
Recipient of the SYLFF TOKYO FOUNDATION scholarship.

Date of last update

2026-07-01

	Name and surname:	PhDr. Ján Ganobčík, PhD., MSc.
	Email:	jan.ganobcik@ucm.sk
	Homepage:	http://
	Fakulta/Univerzita:	IM UCM - Institute of Management
	Pracovisko:	KMTH - Department of Tourism and Hospitality Management

I. - Basic information

II. - Higher education and further qualification growth

II.1 - First degree of higher education

II.2 - Second degree of higher education

II.3 - Third degree of higher education

II.4 - Associate professor

II.5 - Professor

II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

IV. - Development of pedagogical, professional, language, digital and other skills

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes

V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year

V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year

V.4 - Overview of supervised final theses

V.4.1 - Number of currently supervised theses

V.4.b - Diploma (second degree)

V.4.c - Dissertation (third degree)

V.4.2 - Number of defended theses

V.4.c - Dissertation (third degree)

V.5 - Overview of other courses taught in the current academic year according to study programmes

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations

VI.1.1 - Number of the research/artistic/other outputs

VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases

VI.1.3 - Number of citations corresponding to the research/artistic/other outputs

VI.1.4 - Number of citations registered in the Web of Science or Scopus databases

VI.1.5 - Number of invited lectures at the international, national level

VI.1.a - Overall

VI.1.b - Over the last six years

VI.2 - The most significant research/artistic/other outputs

VI.3 - The most significant research/artistic/other outputs over the last six years

VI.4 - The most significant citations corresponding to the research/artistic/other outputs

VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

IX. - Other relevant facts