UCM
Research/art/teacher profile of a person
Name and surname:
 Ing. Jana Černá, PhD.
Email:
 jana.cerna@ucm.sk
Homepage:
 http://
Fakulta/Univerzita:
IM UCM - Institute of Management
Pracovisko:
KMTH - Department of Tourism and Hospitality Management

I. - Basic information

I.1 - Surname
Černá
I.2 - Name
Jana
I.3 - Degrees
Ing. PhD.
I.4 - Year of birth
1980
I.5 - Name of the workplace
Institute of Management
I.6 - Address of the workplace
Hajdóczyho č. 1, 917 01 Trnava
I.7 - Position
Associate Professor
I.8 - E-mail address
jana.cerna@ucm.sk
I.9 - Hyperlink to the entry of a person in the Register of university staff
https://www.portalvs.sk/regzam/detail/14472
I.10 - Name of the study field in which a person works at the university
Economics and management
I.11 - ORCID iD
0000-0002-9933-1576

II. - Higher education and further qualification growth

II.1 - First degree of higher education
II.a - Name of the university or institution
Faculty of Arts of UCM
II.b - Year
2002
II.c - Study field and programme
Management in public administration
II.2 - Second degree of higher education
II.a - Name of the university or institution
Faculty of Economics and Finance, Economics University in Bratislava
II.b - Year
2005
II.c - Study field and programme
Public Administration and Regional Development
II.3 - Third degree of higher education
II.a - Name of the university or institution
Faculty of Economics and Finance, Economics University in Bratislava
II.b - Year
2008
II.c - Study field and programme
Public Administration and Regional Development
II.4 - Associate professor
II.5 - Professor
II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position III.b - Institution III.c - Duration
Associate professor Institute of Management, University of Ss. Cyril and Methodius in Trnava from 2022
Assistant professor The Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava 2009 – 2022
Researcher Faculty of Economics and Finance, Economics University in Bratislava 2008 - 2009
Expert analyzes for the implementation of an open system of lifelong education in the Slovak Republic Fair Analyses, o.zv 2006 - 2008

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other IV.b - Name of the institution IV.c - Year
Digital Wellbeing for Higher Education Lecturers Institute of Industrial Engineering and Managemnt, MTF STU 2003
Development of professional competences of university teachers II. Center of Higher Education, Faculty of Arts, UCM in Trnava 2023
Development of professional competences of university teachers I. Center of Higher Education, Faculty of Arts, UCM in Trnava 2022
Universal analytical competence: Qualitative and quantitative analytical methods CIVITTA & University of Žilina & Scheidt Bachmann 2021
Neuromarketing and its use in science, research and teaching The Faculty of Mass Media Communication, UCM Trnava 2021
Design thinking – Google The Faculty of Mass Media Communication, UCM Trnava 2020
Course "Statistical methods in marketing research" The Faculty of Mass Media Communication, UCM Trnava 2020
"Training of Trainers". Increasing professional competences in the field of participatory teaching and in the creation of a training package University of Economics in Bratislava 2008
Summer school: „The Modelling of (Spatial) Interaction" European Regional Science Association, PREPARE Summer Institute, University of Economics in Bratislava 2007
Certified Sustainability Manager Date & Place 2024

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes
V.1.a - Name of the profile course V.1.b - Study programme V.1.c - Degree V.1.d - Field of study
Basics of tourism and hotel industry Management in tourism and hotel industry I. Economics and management
Sustainable tourism and hotel industry Management in tourism and hotel industry I. Economics and management
The religious composition of Europe Management in tourism and hotel industry I. Economics and management
V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year
V.2.a - Name of the study programme V.2.b - Degree V.2.c - Field of study
Management in tourism and hotel industry I. Economics and management
V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year
V.4 - Overview of supervised final theses
V.4.1 - Number of currently supervised theses
V.4.a - Bachelor's (first degree)
12
V.4.b - Diploma (second degree)
O
V.4.c - Dissertation (third degree)
0
V.4.2 - Number of defended theses
V.4.a - Bachelor's (first degree)
58
V.4.b - Diploma (second degree)
63
V.4.c - Dissertation (third degree)
0
V.5 - Overview of other courses taught in the current academic year according to study programmes
V.5.a - Name of the course V.5.b - Study programme V.5.c - Degree V.5.d - Field of study
Semester project I. Management in tourism and hotel industry I. Economics and management
Geography of tourism Management in tourism and hotel industry I. Economics and management
Management of accommodation and catering facilities Ethnology and non-European studies II. Historical sciences

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations
VI.1.1 - Number of the research/artistic/other outputs
VI.1.a - Overall
49
VI.1.b - Over the last six years
16
VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases
VI.1.a - Overall
7
VI.1.b - Over the last six years
5
VI.1.3 - Number of citations corresponding to the research/artistic/other outputs
VI.1.a - Overall
50
VI.1.b - Over the last six years
12
VI.1.4 - Number of citations registered in the Web of Science or Scopus databases
VI.1.a - Overall
11
VI.1.b - Over the last six years
11
VI.1.5 - Number of invited lectures at the international, national level
VI.1.a - Overall
1
VI.1.b - Over the last six years
1
VI.2 - The most significant research/artistic/other outputs

V1

Dynamic transformation of tourism / Jana Černá, Zdenko Stacho, Lenka Mikle ; reviewers: Zuzana Joniaková, Viktória Ali Taha. - 1. vyd. - [s.l.] Częstochowa: Oficyna Wydawnicza Stowarzyszenia Menedżerów Jakości i Produkcji, 2021. - 97 s. - ISBN 978-83-63978-94-5.

Share 60 %

V3

Transformation of Marketing Macro-Economic Environment of Tourism with Emphasis on Changes in Mobility During COVID-19 Pandemic / Jana Černá ... [et al.], 2022. DOI DOI 10.2478/logi-2022-0017. In: Logi : scientific journal on transport and logistics. - ISSN 1804-3216, Roč. 13, č. 1 (2022), s. 186-197. (Web of Science or SCOPUS)

Share 25 %

ADM

National identity in the light of culture tourism application of the reflections of Saint John Paul II / Jana Černá, 2017. In: European Journal of Science and Theology. - ISSN 1841-0464, Vol. 13, no. 6 (2017), pp. 25-33.

Autorský podiel 100 %

AD

Jana Černá, 2014. In: European Journal of Science and Theology. - ISSN 1841-0464, Vol. 10, suppl. 1 (2014), pp. 29-37. (Web of Science or SCOPUS)

Share100 %

V3

Composition and perception of backround music in selected hospitality facilities in the Czech Republic / Dagmar Weberová ... [et al.], 2022.

In: Communication Today. - ISSN 1338-130X, Roč. 13, č. 1 (2022), s. 108-128. (Web of Science or SCOPUS)

VI.3 - The most significant research/artistic/other outputs over the last six years

V1

Dynamic transformation of tourism / Jana Černá, Zdenko Stacho, Lenka Mikle ; reviewers: Zuzana Joniaková, Viktória Ali Taha. - 1. vyd. - [s.l.] : Oficyna Wydawnicza Stowarzyszenia Menedżerów Jakości i Produkcji, 2021. - 97 s. - ISBN 978-83-63978-94-5.

Share 60 %

V3

Transformation of Marketing Macro-Economic Environment of Tourism with Emphasis on Changes in Mobility During COVID-19 Pandemic / Jana Černá ... [et al.], 2022. DOI DOI 10.2478/logi-2022-0017. In: Logi : scientific journal on transport and logistics. - ISSN 1804-3216, Roč. 13, č. 1 (2022), s. 186-197. (Web of Science or SCOPUS)

Share 25 %

V3

Composition and perception of backround music in selected hospitality facilities in the Czech Republic / Dagmar Weberová ... [et al.], 2022. In: Communication Today. - ISSN 1338-130X, Roč. 13, č. 1 (2022), s. 108-128. (Web of Science or SCOPUS)

Share 20 %

V3

Digital Transformation Processes in Tourism/ Jana Černá, Lenka Ližbetinová, 2024. In: Forum Scientiae Oeconomia. Volume 12, No. 2 (2024), p. 65 – 83.

Share 50 %


AFC

The Forest Tourism and Marketing Communication in PostCovid Era / Jana Černá, 2021. In: The response of the forest-based sector to changes in the global economy : proceedings / ed. Matej Jošt. - Zagreb : WoodEMA - International Association for Economics and Management in Wood Processing and Furniture Manufacturing, Univerza v Ljubljani, 2021. - ISBN 978-961-6144-41-4, s. 273-278 (WOS or Scopus)

Share 100 %

VI.4 - The most significant citations corresponding to the research/artistic/other outputs

ADM

Religiousness and religious tourism in Slovakia : case study / Jana Černá, 2014. In: European Journal of Science and Theology. - ISSN 1841-0464, Vol. 10, suppl. 1 (2014), pp. 29-37.

Citations:

2016  [1] KROGMANN, A., et al. Cartographic language in religiosity in Slovakia. In: 6th International conference on cartography and GIS: proceedings. Sofia: Bulgarian Cartographic Assciation, 2016, s. 386-392. ISSN 1314-0604. WoS

ADM

Religiousness and religious tourism in Slovakia : case study / Jana Černá, 2014. In: European Journal of Science and Theology. - ISSN 1841-0464, Vol. 10, suppl. 1 (2014), pp. 29-37.

Citations:

2017  [1] SLIVKA, M., PETRANOVÁ, D. Faith Tourism and Marketing Communication within the Senior Segment of Slovakia. In: ESRARC 2017: 9th European Symposium on Religious Art, Restoration & Conservation. Torino: Lexis Compagnia Editoriale, 2017, p. 151, 152. ISBN 978-88-94206-44-9. WoS


ADM

Religiousness and religious tourism in Slovakia : case study / Jana Černá, 2014. In: European Journal of Science and Theology. - ISSN 1841-0464, Vol. 10, suppl. 1 (2014), pp. 29-37.

Citations::

2016  [1] SLIVKA, M., PETRANOVA, D. Faith tourism in Slovakia. In: ESRARC 2016: 8th European symposium on religious art, restoration & conservation. Fiesole: Nardini Editore, 2016, pp. 158-160. ISBN 978-88-404-4377-5. WoS


ADM

Religiousness and religious tourism in Slovakia : case study / Jana Černá, 2014. In: European Journal of Science and Theology. - ISSN 1841-0464, Vol. 10, suppl. 1 (2014), pp. 29-37.

Citations:

2018  [1] HVIZDOVÁ, E. RELIGIOUS TOURISM AND ITS SOCIO-ECONOMIC DIMENSIONS. In: European Journal of Science and Theology, April 2018, Vol.14, No.2, pp. 89-98.

ADM

Religiousness and religious tourism in Slovakia : case study / Jana Černá, 2014. In: European Journal of Science and Theology. - ISSN 1841-0464, Vol. 10, suppl. 1 (2014), pp. 29-37.

Citations:

2017  [1] ŠTEFKO, R., MUDRÍK, M. Using Social Networks to Create and Share Experiences in Creative Tourism In: Driving Tourism through Creative Destinations and Activities, edited by Kiráľová, A. 2017. IGI Global. Pp. 260 – 277. DOI: 10.4018/978-1-5225-2016-0. SCOPUS


VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years
SR Recovery and Resilience Plan 09I01-03-V04 -00003: Soil in the mirror of science: presentation of interdisciplinary results for raising awareness, participation in conducting
International Visegrad Fund 22320181: The digital map of pilgrimage sites of the V4 countries. Leading

VEGA 1/0606/21: Changing preferences in consumer purchasing behavior in the context of the dynamics of development of marketing communication tools. Participation in conducting

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VII.a - Activity, position VII.b - Name of the institution, board VII.c - Duration
Council for internal quality assessment/member University of Ss. Cyril and Methodius, Trnava since 2022
Quality Council Institute of Management, University of Ss. Cyril and Methodius, Trnava since 2022
Education Commission/Chairman Institute of Management, University of Ss. Cyril and Methodius, Trnava 2022 - 2023

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

VIII.a - Name of the institution VIII.b - Address of the institution VIII.c - Duration (indicate the duration of stay) VIII.d - Mobility scheme, employment contract, other (describe)
Pedagogical University of Cracow, Institute of Computer Science Cracow, Poland 22. 5. 2017 – 26. 5. 2017 Erasmus+
University of Zagreb, Faculty of Forestry, Department of Production and Management Zagreb, Croatia 3. 6. 2014 – 6. 6. 2014 Erasmus+
Department of Human and Economic Geography, School of Economics and Commercial Law, University of Göteborg Göteborg, Sweden 1. 3. 2008 – 2. 6. 2008 The National Scholarship Programme
The Institute of Technology and Business in České Budějovice České Budějovice, Česká Republika 22. 7. 2024 – 26. 7. 2024 Erasmus+

IX. - Other relevant facts

IX.a - If relevant, other activities related to higher education or research/artistic/other activities are mentioned

Reviewer of KEGA projects

Reviewer of studies for the scientific journal Communication Today

Regional Trajectories to the Knowledge Economy: a Dynamic model (FP6 EURODITE 006187 CIT3), researcher

Date of last update
2025-01-15