I. - Basic information

I.1 - Surname

Halmo

I.2 - Name

Martin

I.3 - Degrees

PhDr., PhD.

I.4 - Year of birth

1992

I.5 - Name of the workplace

Institute of Management UCM

I.6 - Address of the workplace

V Jame 3, 917 01 Trnava

I.7 - Position

Assistant Professor, Coordinator of studies and further education, Deputy Director

I.8 - E-mail address

martin.halmo@ucm.sk

I.9 - Hyperlink to the entry of a person in the Register of university staff

https://www.portalvs.sk/regzam/detail/32697?mode=full

I.10 - Name of the study field in which a person works at the university

economy and management

I.11 - ORCID iD

0000-0002-0637-288X

II. - Higher education and further qualification growth

II.a - Name of the university or institution

Faculty of social science UCM

II.b - Year

2015

II.c - Study field and programme

Public policy and public administration

II.a - Name of the university or institution

Faculty of social science UCM

II.b - Year

2017

II.c - Study field and programme

Public policy and public administration

II.a - Name of the university or institution

Faculty of social science UCM

II.b - Year

2020

II.c - Study field and programme

Public policy and public administration

III. - Current and previous employment

III.a - Occupation-position	III.b - Institution	III.c - Duration
Assistant Professor	Faculty of social sciences UCM	01. 09. 2020 – 30.06.2022
Assistant Professor, Coordinator of studies and further education, Deputy Director	Institute of management UCM	01.05.2022 - present

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other	IV.b - Name of the institution	IV.c - Year
Managerial communication	Greg Hamm	2021
Hotel management workshop	Hotel IMPIQ	2022
Leisure animation	Stageman Slovensko, s.r.o.	2025
Management and leadership skills	AIO Education	2025
English language	SpainBcn-Programs in Spain	2025
Together as a Team	Certification of management systems, Prievidza	2026

V. - Overview of activities within the teaching career at the university

V.1.a - Name of the profile course	V.1.b - Study programme	V.1.c - Degree	V.1.d - Field of study
Intercultural management	Management in tourism and hotel industry	I.	Economics and Management

V.4.a - Bachelor's (first degree)

V.4.b - Diploma (second degree)

- Theses registered in AiS2	- Theses registered outside AiS2	V.4.a - Bachelor's (first degree)	- Doplňujúce údaje, iné práce (prvý stupeň)
		44

- Theses registered in AiS2	- Theses registered outside AiS2	V.4.b - Diploma (second degree)	- Doplňujúce údaje, iné práce (druhý stupeň)
		3

V.5.a - Name of the course	V.5.b - Study programme	V.5.c - Degree	V.5.d - Field of study
Information Technology Management in Tourism and Hospitality	Tourism and Hospitality Management	I.	Economics and Management
Gastronomy	Tourism and Hospitality Management	I.	Economics and Management
Modern Information Technologies in Marketing	Economics and Management	II.	Economics and Management

VI. - Overview of the research/artistic/other outputs

VI.1.a - Overall

VI.1.b - Over the last six years

VI.1.a - Overall

VI.1.b - Over the last six years

VI.1.a - Overall

VI.1.b - Over the last six years

V3 Digital communication strategies in the context of heritage sites. Geojournal of Tourism and Geosites, 64(1), 573–581. Ganobčík, J., Halmo, M., Lukáč, M, & Gubíniová, K. (2026). https://doi.org/10.30892/gtg.64149-1700.

V3 Optimising marketing communication pro-cesses in cultural tourism. In: Marketing science and inspirations: vedecký časopis zameraný na problematiku marketingu a marketingového manažmentu : vedecký časopis zameraný na problematiku marketingu a marketingového manažmentu. - ISSN 1338-7944, Roč. 20, č. 3 (2025), s. 7-14 Ján Ganobčík, Martin Halmo, Michal Lukáč, 2025

V3 Effective marketing communication tools for cultural tourism attractions. Exclusive journal : economy and society and environment. - ISSN 1339-0260, Roč. 13, č. Special Issue (2025), s. 20-26.

V3 Bibliometric Analysis of Academic Research in the Field of Utilizing Modern Information Technologies in Castles / Lukáč Michal - Boršoš Patrik - Halmo Martin - Matušíková Daniela, In: Journal of Management World. - ISSN 2994-3191 (online), č. 2 (2025), s. 380-391.

V3 Identification of the territorial conditions for the film tourism development in Slovak Republic / Matušíková Daniela - Lukáč Michal - Gburová Jaroslava - Ganobčík Ján - Halmo Martin, In: Journal of Infrastructure, Policy and Development. - ISSN 2572-7923, Roč. 8, č. 16 (2024), s. 1-18.

V3 Anamnesis of Marketing Processes of Cultural Tourism Departments / Lukáč Michal - Ganobčík Ján - Gburová Jaroslava - Halmo Martin - Pajtinková Bartáková Gabriela, In: International Journal of Multicultural Education. - ISSN 1934-5267 (online), Roč. 26, č. 2 (2024), s. 187-205 [online].

V3 Effective marketing communication tools for cultural tourism attractions. Exclusive journal : economy and society and environment. - ISSN 1339-0260, Roč. 13, č. Special Issue (2025), s. 20-26.

VEGA 1/0544/26

Digital Strategies for Sustainable Cultural Tourism: Enhancing the Visitor Experience and Protecting Cultural Heritage

401101C937

Supporting the entrepreneurial and innovative potential of students

VEGA 1/0474/23

Diagnostic audit in the management of heritage objects against the background of social and economic processes

VEGA 1/0320/21

The role of universities in building a knowledge economy

KEGA009UCM-4/2022

Preparation and creation of a set of teaching aids to increase the efficiency of distance learning of the subject Fundamentals of Law during the pandemic

KEGA 018UCM-4/2022

Educational support for public administration students as future public administration managers (creation of an interactive university textbook Human Resources and Quality)

FPPV -33-2025

Management of marketing communication processes of cultural tourism objects

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VII.a - Activity, position	VII.b - Name of the institution, board	VII.c - Duration
Deputy Director	UCM Institute of Management in Trnava	04.03.2024 – now
Study and Further Education Coordinator	UCM Institute of Management in Trnava	04.03.2024 – now
Member of the Academic Senate	UCM Institute of Management in Trnava	18.02.2025 – now
Member of the Accommodation Committee	UCM Institute of Management in Trnava	04.03.2024 – now

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

VIII.a - Name of the institution	VIII.b - Address of the institution	VIII.c - Duration (indicate the duration of stay)	VIII.d - Mobility scheme, employment contract, other (describe)
Tallinn University	Narva mnt 25, 10120 Tallinn, Estónsko	26.01.2019 - 30.06.2019	Erasmus+
Faculty of Business and Entrepreneurship at Karviná SLU in Opava	Univerzitní náměstí 1934/3, 733 40 Karviná, ČR	16.12.2024 - 20.12.2024	Erasmus+
International Black Sea University	Davit Aghmashenebeli Alley, 13th km, 2, Tbilisi, Gruzínsko	20.04.2026 – 24.04.2026	Erasmus+
EKA University of Applied Sciences	Pērnavas iela 62, Riga, LV-1009, Lotyšsko	21.09.2026 – 25.09.2026	ERASMUS+

IX. - Other relevant facts

Date of last update

2026-10-01

	Name and surname:	PhDr. Martin Halmo, PhD.
	Email:	martin.halmo@ucm.sk
	Homepage:	http://
	Fakulta/Univerzita:	IM UCM - Institute of Management
	Pracovisko:	KMTH - Department of Tourism and Hospitality Management

I. - Basic information

II. - Higher education and further qualification growth

II.1 - First degree of higher education

II.2 - Second degree of higher education

II.3 - Third degree of higher education

II.4 - Associate professor

II.5 - Professor

II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

IV. - Development of pedagogical, professional, language, digital and other skills

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes

V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year

V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year

V.4 - Overview of supervised final theses

V.4.1 - Number of currently supervised theses

V.4.c - Dissertation (third degree)

V.4.2 - Number of defended theses

V.4.a - Bachelor's (first degree)

V.4.b - Diploma (second degree)

V.4.c - Dissertation (third degree)

V.5 - Overview of other courses taught in the current academic year according to study programmes

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations

VI.1.1 - Number of the research/artistic/other outputs

VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases

VI.1.3 - Number of citations corresponding to the research/artistic/other outputs

VI.1.4 - Number of citations registered in the Web of Science or Scopus databases

VI.1.a - Overall

VI.1.b - Over the last six years

VI.1.5 - Number of invited lectures at the international, national level

VI.1.a - Overall

VI.1.b - Over the last six years

VI.2 - The most significant research/artistic/other outputs

VI.3 - The most significant research/artistic/other outputs over the last six years

VI.4 - The most significant citations corresponding to the research/artistic/other outputs

VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

IX. - Other relevant facts