I. - Basic information

I.1 - Surname

Halmo

I.2 - Name

Martin

I.3 - Degrees

PhDr., PhD.

I.4 - Year of birth

1992

I.5 - Name of the workplace

Institute of Management UCM

I.6 - Address of the workplace

V Jame 3, 917 01 Trnava

I.7 - Position

Assistant Professor, Coordinator of studies and further education, Deputy Director

I.8 - E-mail address

martin.halmo@ucm.sk

I.9 - Hyperlink to the entry of a person in the Register of university staff

https://www.portalvs.sk/regzam/detail/32697?mode=full

I.10 - Name of the study field in which a person works at the university

economy and management

I.11 - ORCID iD

0000-0002-0637-288X

II. - Higher education and further qualification growth

II.a - Name of the university or institution

Faculty of social science UCM

II.b - Year

2015

II.c - Study field and programme

Public policy and public administration

II.a - Name of the university or institution

Faculty of social science UCM

II.b - Year

2017

II.c - Study field and programme

Public policy and public administration

II.a - Name of the university or institution

Faculty of social science UCM

II.b - Year

2020

II.c - Study field and programme

Public policy and public administration

III. - Current and previous employment

III.a - Occupation-position	III.b - Institution	III.c - Duration
Assistant Professor	Faculty of social sciences UCM	01. 09. 2020 – 30.06.2022
Assistant Professor, Coordinator of studies and further education, Deputy Director	Institute of management UCM	01.05.2022 - present

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other	IV.b - Name of the institution	IV.c - Year
Managerial communication	Greg Hamm	2021
Hotel management workshop	Hotel IMPIQ	2022
Leisure animation	Stageman Slovensko, s.r.o.	2025
Management and leadership skills	AIO Education	2025
English language	SpainBcn-Programs in Spain	2025

V. - Overview of activities within the teaching career at the university

V.1.a - Name of the profile course	V.1.b - Study programme	V.1.c - Degree	V.1.d - Field of study
Intercultural management	Intercultural management	I.	Economics and Management

V.4.a - Bachelor's (first degree)

V.4.b - Diploma (second degree)

V.4.a - Bachelor's (first degree)

V.4.b - Diploma (second degree)

V.5.a - Name of the course	V.5.b - Study programme	V.5.c - Degree	V.5.d - Field of study
Management of information systems in tourism and hospitality	Tourism and Hospitality Management	I.	Economics and Management

VI. - Overview of the research/artistic/other outputs

VI.1.a - Overall

VI.1.b - Over the last six years

VI.1.a - Overall

VI.1.b - Over the last six years

VI.1.a - Overall

VI.1.b - Over the last six years

V3 Digital communication strategies in the context of heritage sites. Geojournal of Tourism and Geosites, 64(1), 573–581. Ganobčík, J., Halmo, M., Lukáč, M, & Gubíniová, K. (2026). https://doi.org/10.30892/gtg.64149-1700.

V3 Optimising marketing communication pro-cesses in cultural tourism. In: Marketing science and inspirations: vedecký časopis zameraný na problematiku marketingu a marketingového manažmentu : vedecký časopis zameraný na problematiku marketingu a marketingového manažmentu. - ISSN 1338-7944, Roč. 20, č. 3 (2025), s. 7-14 Ján Ganobčík, Martin Halmo, Michal Lukáč, 2025

V3 Effective marketing communication tools for cultural tourism attractions. Exclusive journal : economy and society and environment. - ISSN 1339-0260, Roč. 13, č. Special Issue (2025), s. 20-26.

V3 Bibliometric Analysis of Academic Research in the Field of Utilizing Modern Information Technologies in Castles / Lukáč Michal - Boršoš Patrik - Halmo Martin - Matušíková Daniela, In: Journal of Management World. - ISSN 2994-3191 (online), č. 2 (2025), s. 380-391.

V3 Identification of the territorial conditions for the film tourism development in Slovak Republic / Matušíková Daniela - Lukáč Michal - Gburová Jaroslava - Ganobčík Ján - Halmo Martin, In: Journal of Infrastructure, Policy and Development. - ISSN 2572-7923, Roč. 8, č. 16 (2024), s. 1-18.

V3 Anamnesis of Marketing Processes of Cultural Tourism Departments / Lukáč Michal - Ganobčík Ján - Gburová Jaroslava - Halmo Martin - Pajtinková Bartáková Gabriela, In: International Journal of Multicultural Education. - ISSN 1934-5267 (online), Roč. 26, č. 2 (2024), s. 187-205 [online].

V3 Effective marketing communication tools for cultural tourism attractions. Exclusive journal : economy and society and environment. - ISSN 1339-0260, Roč. 13, č. Special Issue (2025), s. 20-26.

VEGA 1/0544/26

Digital Strategies for Sustainable Cultural Tourism: Enhancing the Visitor Experience and Protecting Cultural Heritage

401101C937

Supporting the entrepreneurial and innovative potential of students

VEGA 1/0474/23

Diagnostic audit in the management of heritage objects against the background of social and economic processes

VEGA 1/0320/21

The role of universities in building a knowledge economy

KEGA009UCM-4/2022

Preparation and creation of a set of teaching aids to increase the efficiency of distance learning of the subject Fundamentals of Law during the pandemic

KEGA 018UCM-4/2022

Educational support for public administration students as future public administration managers (creation of an interactive university textbook Human Resources and Quality)

FPPV -33-2025

Management of marketing communication processes of cultural tourism objects

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VII.a - Activity, position	VII.b - Name of the institution, board	VII.c - Duration
Deputy Director	UCM Institute of Management in Trnava	04.03.2024 – now
Study and Further Education Coordinator	UCM Institute of Management in Trnava	04.03.2024 – now
Member of the Academic Senate	UCM Institute of Management in Trnava	18.02.2025 – now
Member of the Accommodation Committee	UCM Institute of Management in Trnava	04.03.2024 – now

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

VIII.a - Name of the institution	VIII.b - Address of the institution	VIII.c - Duration (indicate the duration of stay)	VIII.d - Mobility scheme, employment contract, other (describe)
Tallinn University	Narva mnt 25, 10120 Tallinn, Estónsko	26.01.2019 - 30.06.2019	Erasmus+
Faculty of Business and Entrepreneurship at Karviná SLU in Opava	Univerzitní náměstí 1934/3, 733 40 Karviná, ČR	16.12.2024 - 20.12.2024	Erasmus+
International Black Sea University	Davit Aghmashenebeli Alley, 13th km, 2, Tbilisi, Gruzínsko	20.04.2026 – 24.04.2026	Erasmus+

IX. - Other relevant facts

Date of last update

2026-07-01

	Name and surname:	PhDr. Martin Halmo, PhD.
	Email:	martin.halmo@ucm.sk
	Homepage:	http://
	Fakulta/Univerzita:	IM UCM - Institute of Management
	Pracovisko:	KMTH - Department of Tourism and Hospitality Management

I. - Basic information

II. - Higher education and further qualification growth

II.1 - First degree of higher education

II.2 - Second degree of higher education

II.3 - Third degree of higher education

II.4 - Associate professor

II.5 - Professor

II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

IV. - Development of pedagogical, professional, language, digital and other skills

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes

V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year

V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year

V.4 - Overview of supervised final theses

V.4.1 - Number of currently supervised theses

V.4.c - Dissertation (third degree)

V.4.2 - Number of defended theses

V.4.c - Dissertation (third degree)

V.5 - Overview of other courses taught in the current academic year according to study programmes

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations

VI.1.1 - Number of the research/artistic/other outputs

VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases

VI.1.3 - Number of citations corresponding to the research/artistic/other outputs

VI.1.4 - Number of citations registered in the Web of Science or Scopus databases

VI.1.a - Overall

VI.1.b - Over the last six years

VI.1.5 - Number of invited lectures at the international, national level

VI.1.a - Overall

VI.1.b - Over the last six years

VI.2 - The most significant research/artistic/other outputs

VI.3 - The most significant research/artistic/other outputs over the last six years

VI.4 - The most significant citations corresponding to the research/artistic/other outputs

VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

IX. - Other relevant facts