UCM
Research/art/teacher profile of a person
Name and surname:
 Ing. Martina Hudecová, PhD.
Email:
 martina.hudecova@ucm.sk
Homepage:
 http://
Fakulta/Univerzita:
IM UCM - Institute of Management
Pracovisko:
KMTH - Department of Tourism and Hospitality Management

I. - Basic information

I.1 - Surname
Hudecová
I.2 - Name
Martina
I.3 - Degrees
Ing., PhD.
I.4 - Year of birth
1997
I.5 - Name of the workplace
Institute of Management, Univesity of SS. Cyril and Methodius in Trnava
I.6 - Address of the workplace
Nám. J. Herdu 2, 917 01 Trnava, Slovakia
I.7 - Position
Assistant professor
I.8 - E-mail address
martina.hudecova@ucm.sk
I.9 - Hyperlink to the entry of a person in the Register of university staff
https://www.portalvs.sk/regzam/detail/69762
I.10 - Name of the study field in which a person works at the university
Economics and Management
I.11 - ORCID iD
0000-0002-4797-8458

II. - Higher education and further qualification growth

II.1 - First degree of higher education
II.a - Name of the university or institution
Slovak University of Agriculture
II.b - Year
2019
II.c - Study field and programme
Trade Entrepreneurship/Trade Entrepreneurship
II.2 - Second degree of higher education
II.a - Name of the university or institution
Slovak University of Agriculture
II.b - Year
2021
II.c - Study field and programme
Economics and Management/Agrarian Trade and Marketing
II.3 - Third degree of higher education
II.a - Name of the university or institution
Slovak University of Agriculture
II.b - Year
2024
II.c - Study field and programme
Economics and Management/Agrarian Trade and Marketing
II.4 - Associate professor
II.5 - Professor
II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position III.b - Institution III.c - Duration
Assistant professor Institute of Management, University of SS. Cyril and Methodius in Trnava 01.09.2024 - present

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other IV.b - Name of the institution IV.c - Year
Unicert (English, B2-C1) Slovak University of Agriculture in Nitra 2018
German (A1) Slovak Institute of Education 2023
Course - Statistical methods in Research Slovak University of Agriculture 2025
Gender Training Možnosť voľby 2025
Digital Innovation Skills “DIGIFABS” DIGIFABS Erasmus+ 2025
Training - Leisure Activities Animation Stageman Sloakia, s.r.o. 2025
English course (B2-C1) MaltaLingua 2025

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes
V.1.a - Name of the profile course V.1.b - Study programme V.1.c - Degree V.1.d - Field of study
Macroeconomics Management in Tourism and Hospitality I. Economics and Management
V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year
V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year
V.4 - Overview of supervised final theses
V.4.1 - Number of currently supervised theses
V.4.a - Bachelor's (first degree)
10
V.4.b - Diploma (second degree)
0
V.4.c - Dissertation (third degree)
0
V.4.2 - Number of defended theses
V.4.a - Bachelor's (first degree)
6
V.4.b - Diploma (second degree)
0
V.4.c - Dissertation (third degree)
0
V.5 - Overview of other courses taught in the current academic year according to study programmes
V.5.a - Name of the course V.5.b - Study programme V.5.c - Degree V.5.d - Field of study
Management and Managerial Competencies Management in Tourism and Hospitality I. Economics and Management
Data Analysis in Tourism Management in Tourism and Hospitality I. Economics and Management
Corporate Culture and Identity Management in Tourism and Hospitality I. Economics and Management

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations
VI.1.1 - Number of the research/artistic/other outputs
VI.1.a - Overall
36
VI.1.b - Over the last six years
36
VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases
VI.1.a - Overall
5
VI.1.b - Over the last six years
5
VI.1.3 - Number of citations corresponding to the research/artistic/other outputs
VI.1.a - Overall
35
VI.1.b - Over the last six years
35
VI.1.4 - Number of citations registered in the Web of Science or Scopus databases
VI.1.a - Overall
17
VI.1.b - Over the last six years
17
VI.1.5 - Number of invited lectures at the international, national level
VI.1.a - Overall
0
VI.1.b - Over the last six years
0
VI.2 - The most significant research/artistic/other outputs

ADC [30%]  

ŠEDÍK, Peter - HUDECOVÁ, Martina - PREDANOCYOVÁ, Kristína. Exploring Consumers’ Preferences and Attitudes to Honey: Generation Approach in Slovakia. In Foods Online. ISSN 2304-8158, 2023, vol. 12, no. 10, art. no. 1941 [15 s.] (2022: 5.200 - IF, Q1 - JCR Best Q, 73 - H-index, 5.42 - Cites docs 2 years, 0.771 - SJR, Q1 - SJR Best Q). Dostupné na internete: <https://doi.org/10.3390/foods12101941>. 

 IF: 5,200 Indexed in: SCOPUS, WoS, CCC"

ADM [25%]   

ŠEDÍK, Peter - HUDECOVÁ, Martina - POCOL, Cristina Bianca - VARGOVÁ, Renata. The Study of Consumer Behaviour in the Honey Market with Emphasizing Quality and Nutritional Value. In Bulletin of University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca. ISSN 1843-5262, 2023, vol. 80, no. 2, s. 108-118. Dostupné na internete: <https://doi.org/10.15835/buasvmcn-fst:2023.0037>. 

 IF: 0,300 Indexed in: WoS

ADM [30%] 

TÁBORECKÁ-PETROVIČOVÁ, Janka - HUDECOVÁ, Martina - KURAJDOVÁ, Klaudia - NAGYOVÁ, Ľudmila. The role of country of origin in the milk purchase. In Journal of Central European Agriculture Online. ISSN 1332-9049, 2023, vol. 24, no. 3, s. 722-735 (2022: 0.700 - IF, 22 - H-index, 0.75 - Cites docs 2 years, 0.196 - SJR, Q4 - SJR Best Q). Dostupné na internete: <https://doi.org/10.5513/JCEA01/24.3.3928>. 

 IF: 0,700 Indexed in: WoS, SCOPUS"

ADM [30%] 

HUDECOVÁ, Martina - ŠEDÍK, Peter - NAGYOVÁ, Ľudmila. Consumption and offer of honey on the slovak market. In Journal of Hygienic Engineering and Design. ISSN 1857-8489, 2022, vol. 40, s. 227-232 (2022: 8 - H-index, 0.47 - Cites docs 2 years, 0.168 - SJR, Q4 - SJR Best Q). 

Indexed in : SCOPUS"

AAB [70%] 

HUDECOVÁ, Martina - NAGYOVÁ, Ľudmila - HORSKÁ, Elena. Mapovanie faktorov a procesov implementácie novej potravinovej stratégie EÚ v potravinovej vertikále na Slovensku. 1. vyd. Nitra : Slovenská poľnohospodárska univerzita, 2023. 102 s. ISBN 978-80-552-2699-6."

VI.3 - The most significant research/artistic/other outputs over the last six years

ADC [30%]  

ŠEDÍK, Peter - HUDECOVÁ, Martina - PREDANOCYOVÁ, Kristína. Exploring Consumers’ Preferences and Attitudes to Honey: Generation Approach in Slovakia. In Foods Online. ISSN 2304-8158, 2023, vol. 12, no. 10, art. no. 1941 [15 s.] (2022: 5.200 - IF, Q1 - JCR Best Q, 73 - H-index, 5.42 - Cites docs 2 years, 0.771 - SJR, Q1 - SJR Best Q). Dostupné na internete: <https://doi.org/10.3390/foods12101941>. 

 IF: 5,200 Indexed in: SCOPUS, WoS, CCC"

ADM [25%]   

ŠEDÍK, Peter - HUDECOVÁ, Martina - POCOL, Cristina Bianca - VARGOVÁ, Renata. The Study of Consumer Behaviour in the Honey Market with Emphasizing Quality and Nutritional Value. In Bulletin of University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca. ISSN 1843-5262, 2023, vol. 80, no. 2, s. 108-118. Dostupné na internete: <https://doi.org/10.15835/buasvmcn-fst:2023.0037>. 

 IF: 0,300 Indexed in : WoS

ADM [30%] 

TÁBORECKÁ-PETROVIČOVÁ, Janka - HUDECOVÁ, Martina - KURAJDOVÁ, Klaudia - NAGYOVÁ, Ľudmila. The role of country of origin in the milk purchase. In Journal of Central European Agriculture Online. ISSN 1332-9049, 2023, vol. 24, no. 3, s. 722-735 (2022: 0.700 - IF, 22 - H-index, 0.75 - Cites docs 2 years, 0.196 - SJR, Q4 - SJR Best Q). Dostupné na internete: <https://doi.org/10.5513/JCEA01/24.3.3928>. 

 IF: 0,700 Indexed in : WoS, SCOPUS"

ADM [30%] 

HUDECOVÁ, Martina - ŠEDÍK, Peter - NAGYOVÁ, Ľudmila. Consumption and offer of honey on the slovak market. In Journal of Hygienic Engineering and Design. ISSN 1857-8489, 2022, vol. 40, s. 227-232 (2022: 8 - H-index, 0.47 - Cites docs 2 years, 0.168 - SJR, Q4 - SJR Best Q). 

Indexed in : SCOPUS"

AAB [70%] 

HUDECOVÁ, Martina - NAGYOVÁ, Ľudmila - HORSKÁ, Elena. Mapovanie faktorov a procesov implementácie novej potravinovej stratégie EÚ v potravinovej vertikále na Slovensku. 1. vyd. Nitra : Slovenská poľnohospodárska univerzita, 2023. 102 s. ISBN 978-80-552-2699-6." 

VI.4 - The most significant citations corresponding to the research/artistic/other outputs

DC [30%]  

ŠEDÍK, Peter - HUDECOVÁ, Martina - PREDANOCYOVÁ, Kristína. Exploring Consumers’ Preferences and Attitudes to Honey: Generation Approach in Slovakia. In Foods Online. ISSN 2304-8158, 2023, vol. 12, no. 10, art. no. 1941 [15 s.] (2022: 5.200 - IF, Q1 - JCR Best Q, 73 - H-index, 5.42 - Cites docs 2 years, 0.771 - SJR, Q1 - SJR Best Q). Dostupné na internete: <https://doi.org/10.3390/foods12101941>. 

 IF: 5,200 Indexed in: SCOPUS, WoS, CCC"  

Citations: 

2025 

[1] Kobacy, W., Rashwan, A. K., Osman, A. I., Abu-Zaid, A. K., Mazeed, A. R., & Mohamed, R. M. (2025). Physicochemical and Antioxidant Properties of Four Bee Honey Types and Their Anticancer Effects on Hep-2 Human Laryngeal Cancer Cells. ACS Food Science & Technology. 

[2] Çobanoğlu, D. N., Temizer, İ. K., Felek, İ., Şimşek, A., & Dündar, O. (2025). Botanical Origin of Honey: Implications for Mineral Composition and Potential Toxic Element Safety. Chemistry & Biodiversity, e00318. 

[3] Guerreiro, E., Cachinho, R., Dionísio, T., Nobre, M., Júdice, A., Simões, C., & Mendes, J. J. (2025). Oral Health and Dietary Habits Before and After COVID-19 Restrictions in a Portuguese Adult Population: An Observational Study. Life, 15(5), 746. 

[4] Kaur, D., Kushwah, S., & Sharma, A. (2025). The “what” and “why” of fake news: an in-depth qualitative investigation of young consumers. Qualitative Market Research: An International Journal, 28(2), 313-352. 

[5] Łuszczki, E., Zielińska, M., Oleksy, Ł., Stolarczyk, A., & Dereń, K. (2025). Age-Related Differences in Anthropometric and Lifestyle Factors Linked to Metabolic Syndrome in Women with Overweight and Obesity: A Cross-Sectional Study. Diabetes, Metabolic Syndrome and Obesity, 1765-1781. 

[6] Pepito, B. M. L., Low, J. Y., & Ross, C. F. (2025). Older adults and prepared meals: The influence of comfort, nostalgia, and texture preferences on acceptance. Journal of Food Science, 90(1), e17655. 

 

2024 

[1] Cabal‐Prieto, A., Herrera‐Corredor, J. A., Vega‐Carreño, M. I., Chay‐Canul, A. J., Chareo‐Benítez, B., Juarez‐Barrientos, J. M., ... & Ramírez‐Rivera, E. D. J. (2024). Analysis of sensory and cognitive performance of generational consumers using artisan tortillas. Journal of Sensory Studies, 39(3), e12920. 

[2] Murmura, F., Liberatore, L., Musso, F., Bravi, L., & Pierli, G. (2024). Organic Honey-Comparison of Generational Behaviour and Consumption Trends After Covid-19. Journal of Food Products Marketing, 30(3), 67-88. 

2023 

[3] Zaripova, J., Chuprianova, K., Polyakova, I., Semenova, D., & Kulikova, S. (2023). The impact of sensory characteristics on the willingness to pay for honey. arXiv preprint arXiv:2311.18269. 

[4] Molnar, D., Velickova, E., Prost, C., Temkov, M., Ščetar, M., & Novotni, D. (2023). Consumer Nutritional Awareness, Sustainability Knowledge, and Purchase Intention of Environmentally Friendly Cookies in Croatia, France, and North Macedonia. Foods, 12(21), 3932. 

AFC    

HUDECOVÁ, Martina - ŠEDÍK, Peter - NAGYOVÁ, Ľudmila. Analysis of consumer behaviour on the bee products market in relation to the health trends. In Challenges of Nowadays in the Light of Sustainability. 1st. ed. 295 s. ISBN 978-963-269-968-4. Challenges of Nowadays in the Light of Sustainability. Gödöllő : Hungarian University of Agriculture and Life Sciences, 2021, s. 60-69.  

2023 

[1] KOWALCZUK, Iwona, et al. Determinants of Honey and other bee products use for culinary, cosmetic, and medical purposes. Nutrients, 2023, 15.3: 737.  

2022 

[2] VIDA, Viktória; FERENCZI, Alíz Feketéné. Mézfogyasztási és vásárlási szokások alakulása Hajdú-Bihar megyében. Régiókutatás Szemle, 2022, 7.1: 88-101 

ADE    

ŠEDÍK, Peter - PREDANOCYOVÁ, Kristína - HUDECOVÁ, Martina. Consumer preferences for bee products : Evidence from Slovakia. In Ekonomika – Management – Inovace. ISSN 1804-1299, 2022, vol. 14, no. 3, s. 32-41. Dostupné na internete: <http://emijournal.cz/wp-content/uploads/2022/12/04_CONSUMER-PREFERENCES-FOR-BEE-PRODUCTS-EVIDENCE-FROM-SLOVAKIA.pdf>. 

2024  

[1] KEBEDE, I. A., et al. Bee products and their processing: a review. Pharm Pharmacol Int J, 2024, 12.1: 5-12."

AFC    

ŠEDÍK, Peter - HUDECOVÁ, Martina - JOANIDIS, Patrícia - ŠTEFÁNIKOVÁ, Jana. Exploring preferences for honey with addition: Slovak market and generation Z. In International Days of Science. 1st. ed. 109 s. ISBN 978-80-7455-100-0. International days of science (IDS2022. Olomouc : Moravian Business College Olomouc, 2022, s. 96-104.  

2024 

[1] Hadi Suwantono, Roni. Analisis Usaha Peternakan Ayam Petelur Pola Kemitraan Di Ud. Jatinom Indah Kanigoro Kabupaten Blitar. PhD Thesis. University of Muhammadiyah Malang."

ŠEDÍK, Peter - HORSKÁ, Elena - PREDANOCYOVÁ, Kristína - GRUNERT, Klaus G. - HUDECOVÁ, Martina - NAGYOVÁ, Ľudmila. Consumption Trends and Perspectives for Milk and Dairy Products in Slovakia. In Journal of International Food & Agribusiness Marketing. ISSN 0897-4438, 2023, vol. 35, iss., s. (2022: 28 - H-index, 2.29 - Cites docs 2 years, 0.408 - SJR, Q2 - SJR Best Q). Dostupné na internete: <https://doi.org/10.1080/08974438.2023.2275560>.  

2024 

[1] Ağır, H. B., Erdem, M., & Çoraklı, H. (2024). Ambalajlı ve Ambalajsız Süt Tüketimini Etkileyen Faktörlerin İncelenmesi: Kahramanmaraş İli Örneği. Adnan Menderes Üniversitesi Ziraat Fakültesi Dergisi, 21(1), 131-136. 

VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years

Project: Vega 1/0415/21 Interdisciplinary research on consumer behavior on the honey market with an emphasis on its quality and nutritional value, 2021 - 2022 - Expert

Project: VEGA 1/0470/21: Economic aspects of the development of fruit distillate production due to climate change and socio-economic impacts of legalization of private distillate production in Slovakia, 2021 -2023 - Expert

Project: VEGA 1/0245/21 Implementation of the New EU Food Strategy in the Food Chain in Slovakia, 2022 - 2023 - Expert

Project Vega 1/0310/24 Research of Innovative Forms of Marketing for Regional Food Brands - 2024 - expert

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VII.a - Activity, position VII.b - Name of the institution, board VII.c - Duration
Ombudsman Institute of Management, University of SS. Cyril and Methodius in Trnava 2024 - present

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

VIII.a - Name of the institution VIII.b - Address of the institution VIII.c - Duration (indicate the duration of stay) VIII.d - Mobility scheme, employment contract, other (describe)
Czech University of Lifesciences Pragues Kamýcka 129, 165 00 Praha-Suchdol, Czechia 12.09.2022 - 16.09.2022 Erasmus+
University of Algarve Estr. Da Penha, 8005-139 Faro, Portugal 05.10.2022 - 31.01.2023 Eramsus+
Lódź University of Technology Stefana Žeromskieho 116, 90-924 Lódź, Poland 22.11.2023 - 26.11.2023 The Baltic University Programme
University of Agriculture in Krakow al. Adama Mickiewicza 21, 31-120 Krakov, Poland 23.04.2024 - 28.05.2024 CEEPUS
University of Agriculture in Krakow al. Adama Mickiewicza 21, 31-120 Krakov, Poland 27.06.2024 - 20.07.2024 Erasmus+
Czech Academy of Agricultural Sciences Těšnov 65, 117 05 Prague 1, Czechia 25.11.2024-29.11.2024 Eramus+
University of Agriculture in Krakow al. Adama Mickiewicza 21, 31-120 Krakov, Poland 10.05.2025 - 17.05.2025 CEEPUS
University of Agriculture in Krakow al. Adama Mickiewicza 21, 31-120 Krakov, Poland 30.06.2025 - 04.07.2025 Erasmus+

IX. - Other relevant facts

Date of last update
2025-09-24