UCM
Research/art/teacher profile of a person
Name and surname:
 PhDr. Kristína Melušová, PhD.
Email:
 melusova1@ucm.sk
Homepage:
 http://
Fakulta/Univerzita:
IM UCM - Institute of Management
Pracovisko:
KMTH - Department of Tourism and Hospitality Management

I. - Basic information

I.1 - Surname
Melušová
I.2 - Name
Kristína
I.3 - Degrees
PhDr., PhD.
I.4 - Year of birth
1993
I.5 - Name of the workplace
Institute of Management
I.6 - Address of the workplace
V Jame 3, 917 01 Trnava
I.7 - Position
Assistant professor
I.8 - E-mail address
kristina.melusova@ucm.sk
I.9 - Hyperlink to the entry of a person in the Register of university staff
https://www.portalvs.sk/regzam/detail/75161?do=filterForm-submit&surname=melu%C5%A1ov%C3%A1&employment_state=yes&filter=Vyh%C4%BEada%C5%A5
I.10 - Name of the study field in which a person works at the university
Economics and Management
I.11 - ORCID iD
0009-0007-1704-5896

II. - Higher education and further qualification growth

II.1 - First degree of higher education
II.a - Name of the university or institution
Faculty of Social Sciences, University of St. Cyril and Methodius in Trnava
II.b - Year
2016
II.c - Study field and programme
Public Policy and Public Administration / Public Administration
II.2 - Second degree of higher education
II.a - Name of the university or institution
Faculty of Social Sciences, University of St. Cyril and Methodius in Trnava
II.b - Year
2018
II.c - Study field and programme
Public Policy and Public Administration / Public Administration
II.3 - Third degree of higher education
II.a - Name of the university or institution
Faculty of Social Sciences, University of St. Cyril and Methodius in Trnava
II.b - Year
2022
II.c - Study field and programme
Political Sciences / Public Policy and Public Administration
II.4 - Associate professor
II.5 - Professor
II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position III.b - Institution III.c - Duration
Strategy, Data and Participation Officer, Department of Strategy City of Hlohovec 1.9.2021-current
Assistant professor Institute of Management, University of Ss Cyril and Methodius in Trnava 17.2.2025-current

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other IV.b - Name of the institution IV.c - Year
Additional pedagogical studies Faculty of Arts, UCM in Trnava 2019

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes
V.1.a - Name of the profile course V.1.b - Study programme V.1.c - Degree V.1.d - Field of study
Innovation Management in Tourism and Hospitality Management in Tourism and Hospitality I. Economics and Management
V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year
V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year
V.4 - Overview of supervised final theses
V.4.1 - Number of currently supervised theses
V.4.a - Bachelor's (first degree)
10
V.4.b - Diploma (second degree)
0
V.4.c - Dissertation (third degree)
0
V.4.2 - Number of defended theses
V.4.a - Bachelor's (first degree)
2
V.4.b - Diploma (second degree)
0
V.4.c - Dissertation (third degree)
0
V.5 - Overview of other courses taught in the current academic year according to study programmes
V.5.a - Name of the course V.5.b - Study programme V.5.c - Degree V.5.d - Field of study
Balneology and Health tourism Management in Tourism and Hospitality I. Economics and Management
Management of Public Policy Management in Tourism and Hospitality I. Economics and Management

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations
VI.1.1 - Number of the research/artistic/other outputs
VI.1.a - Overall
17
VI.1.b - Over the last six years
17
VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases
VI.1.a - Overall
3
VI.1.b - Over the last six years
3
VI.1.3 - Number of citations corresponding to the research/artistic/other outputs
VI.1.a - Overall
4
VI.1.b - Over the last six years
4
VI.1.4 - Number of citations registered in the Web of Science or Scopus databases
VI.1.a - Overall
3
VI.1.b - Over the last six years
3
VI.1.5 - Number of invited lectures at the international, national level
VI.1.a - Overall
0
VI.1.b - Over the last six years
0
VI.2 - The most significant research/artistic/other outputs

AFD Marketing management of the area in the context of visit rate development of tourist information centers in Slovakia / Kristína Hoghová, In: Marketing identity : COVID-2.0 : conference proceedings from the international scientific conference : COVID-2.0 : conference proceedings from the international scientific conference / editors: Zuzana Kvetanová, Zuzana Bezáková, Adam Madleňák. - 1st ed. - Trnava : Faculty of Mass Media Communication 2020. - ISBN 978-80-572-0107-6 (online). - ISSN 2729-7527 (online).

ADN Brand Marketing of Regional Products - A Potential Strategic Management Tool in Regional Development / Ivana Butoracová Šindleryová, Kristína Hoghová, 2020, In: Communication Today. - ISSN 1338-130X, Vol. 11, No. 1 (2020), pp. 164-185 [print, online].

AFD (Dis)advantages of tourism in the conditions of self-government and methods of its effective promotion [electronic] / Kristína Hoghová, 2019. In: Megatrends and media: Digital universe: Digital universe / editors: Zuzana Bučková, Lenka Rusňáková, Martin Solík. - 1st ed. - Trnava: Faculty of Mass Media Communication, 2019. - ISBN 978-80-572-0015-4 (online), p. 531-556 [online].

AFC Internal communication in the institutions of territorial self-governing / Kristína Hoghová, Ivana Butoracová Šindleryová, 2019. - Paper indexed in WoS CC. In: Public Economics and Administration 2019 : proceedings of the 13th International Scientific Conference Public Economics and Administration 2019 / Ivana Vaňková. - 1st ed. - Ostrava : Vysoká škola báňská – Technická univerzita Ostrava, 2019. - ISBN 978-80-248-4356-8. - ISSN 1805-9104, p. 138-148 [print].

AFC The use of public relations to promoting the cultural heritage of selected Slovak region [print] / Kristína Hoghová, 2019. In: Political and economic unrest in the contemporary era : proceedings of the 6th Academos conference 2019 : proceedings of the 6th Academos conference 2019 / Andrei Taranu, Valentin Nicolescu, Magdalena Albulescu. - 1. vyd. - Bologna : Filodiritto Publisher, 2019. - ISBN 978-88-85813-41-0, s. 86-94.

VI.3 - The most significant research/artistic/other outputs over the last six years

AFD Marketing management of the area in the context of visit rate development of tourist information centers in Slovakia / Kristína Hoghová, In: Marketing identity : COVID-2.0 : conference proceedings from the international scientific conference : COVID-2.0 : conference proceedings from the international scientific conference / editors: Zuzana Kvetanová, Zuzana Bezáková, Adam Madleňák. - 1st ed. - Trnava : Faculty of Mass Media Communication 2020. - ISBN 978-80-572-0107-6 (online). - ISSN 2729-7527 (online).

ADN Brand Marketing of Regional Products - A Potential Strategic Management Tool in Regional Development / Ivana Butoracová Šindleryová, Kristína Hoghová, 2020, In: Communication Today. - ISSN 1338-130X, Roč. 11, č. 1 (2020), s. 164-185 [print, online].

AFD (Dis)advantages of tourism in the conditions of self-government and methods of its effective promotion [electronic] / Kristína Hoghová, 2019. In: Megatrends and media: Digital universe: Digital universe / editors: Zuzana Bučková, Lenka Rusňáková, Martin Solík. - 1st ed. - Trnava: Faculty of Mass Media Communication, 2019. - ISBN 978-80-572-0015-4 (online), p. 531-556 [online].

AFC Internal communication in the institutions of territorial self-governing / Kristína Hoghová, Ivana Butoracová Šindleryová, 2019. - Paper indexed in WoS CC. In: Public Economics and Administration 2019 : proceedings of the 13th International Scientific Conference Public Economics and Administration 2019 / Ivana Vaňková. - 1st ed. - Ostrava : Vysoká škola báňská – Technická univerzita Ostrava, 2019. - ISBN 978-80-248-4356-8. - ISSN 1805-9104, p. 138-148 [print].

AFC The use of public relations to promoting the cultural heritage of selected Slovak region [print] / Kristína Hoghová, 2019. In: Political and economic unrest in the contemporary era : proceedings of the 6th Academos conference 2019 : proceedings of the 6th Academos conference 2019 / Andrei Taranu, Valentin Nicolescu, Magdalena Albulescu. - 1. vyd. - Bologna : Filodiritto Publisher, 2019. - ISBN 978-88-85813-41-0, s. 86-94.

VI.4 - The most significant citations corresponding to the research/artistic/other outputs

Brand Marketing of Regional Products - A Potential Strategic Management Tool in Regional Development / Ivana Butoracová Šindlerová, Kristína Hoghová, 2020. In: Communication Today. - ISSN 1338-130X, Vol. 11, no. 1 (2020), p. 164-185 [print, online].

Testimonials:

2022

[01] STOKLASA, M., MATUŠINSKÁ, K. Consumer Perception of Regional Brands in Czechia in 2021. In: Scientific Papers of the University of Pardubice [text document (print)] [electronic document] : Series D. – Pardubice (Czech Republic) : Univerzita Pardubice. – ISSN 1211-555X. – ISSN (online) 1804-8048. – Year 30, no. 1 (2022), art. well. 1359 [print] [online] Scopus.

[02] PAUNOVIC, I., OBERMAYER, N., KOVARI, E. Online branding strategies of family SME wineries: a Hungarian-German comparative study. In: Journal of Family Business Management. – ISSN 20436238. – ISSN (online) 20436246. – Vol. 12, No. 3 (2022), pp. 450-467. Scopus.

[03] DARÁZS, T., ŠALGOVIČOVÁ, J. Impact of the corona crisis on marketing communication focused on tourism. In: Communication Today [text document (print)] [electronic document] . – Trnava (Slovakia) : University of St. Cyril and Methodius in Trnava. Faculty of Mass Media Communication. – ISSN 1338- 130X. – Vol. 12, No. 1 (2021), pp. 148-160 [printed form] [online] Scopus

The use of public relations to promoting the cultural heritage of selected Slovak region [print] / Kristína Hoghová, 2019. In: Political and economic unrest in the contemporary era : proceedings of the 6th Academos conference 2019 : proceedings of the 6th Academos conference 2019 / Andrei Taranu, Valentin Nicolescu, Magdalena Albulescu. - 1. vyd. - Bologna : Filodiritto Publisher, 2019. - ISBN 978-88-85813-41-0, s. 86- 94.

Testimonials:

2019

[01] BUTORACOVÁ ŠINDLERYOVÁ, I., HALMO, M. The use of marketing tools in the management of public institutions in relation to the personality of the manager. In Marketing Identity [electronic document]: Offline Is the New Online: Proceedings of an international scientific conference. Trnava: University of St. Cyril and Methodius in Trnava. Faculty of Mass Media Communication, 2019, p. 1020. ISBN 978-80-572-0038-3.

VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years

VEGA 1/0720/19|13: Innovative strategies in regional policy with a focus on the development of cultural institutions

FPVV 29-2019: Marketing management of the territory as a prerequisite for regional development and building competitiveness

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VII.a - Activity, position VII.b - Name of the institution, board VII.c - Duration
Member of the Editorial Board University of Ss. Cyril and Methodius in Trnava 2025-current

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

VIII.a - Name of the institution VIII.b - Address of the institution VIII.c - Duration (indicate the duration of stay) VIII.d - Mobility scheme, employment contract, other (describe)
ICT Pro, s. r. o. Sochorova 3209/38, 616 00 Brno 29.9.2025 - 03.10.2025 The aim of the mobility is to complete a course focused on improving soft skills in the area of effective communication. conflict management and resolution, familiarization with assertive behavior, acquisition of skills in the area of public presentation and speaking. The aim is also to deepen the skill of using direct communication techniques for managing conflict situations in the work environment and in personal life.

IX. - Other relevant facts

Date of last update
2025-09-24