UCM
Research/art/teacher profile of a person
Name and surname:
 doc. PhDr. Michal Lukáč, PhD., Ed.D.
Email:
 michal.lukac@ucm.sk
Homepage:
 http://
Fakulta/Univerzita:
IM UCM - Institute of Management
Pracovisko:
KMTH - Department of Tourism and Hospitality Management

I. - Basic information

I.1 - Surname
Lukáč
I.2 - Name
Michal
I.3 - Degrees
Assoc. Prof., PhDr., PhD., Ed.D.
I.4 - Year of birth
1983
I.5 - Name of the workplace
Institute of Management
I.6 - Address of the workplace
Hajdóczyho No. 1, 917 01 Trnava
I.7 - Position
Associate professor
I.8 - E-mail address
michal.lukac@ucm.sk
I.9 - Hyperlink to the entry of a person in the Register of university staff
https://www.portalvs.sk/regzam/detail/21323
I.10 - Name of the study field in which a person works at the university
Economics and management
I.11 - ORCID iD
0000-0003-3067-7883

II. - Higher education and further qualification growth

II.1 - First degree of higher education
II.a - Name of the university or institution
Faculty of Natural Sciences UCM Trnava
II.b - Year
2004
II.c - Study field and programme
Applied mathematics
II.2 - Second degree of higher education
II.a - Name of the university or institution
Faculty of Mass Media Communication UCM Trnava
II.b - Year
2007
II.c - Study field and programme
Mass media Studies
II.3 - Third degree of higher education
II.a - Name of the university or institution
Faculty of Mass Media Communication UCM Trnava
II.b - Year
2013
II.c - Study field and programme
Mass media Studies
II.4 - Associate professor
II.a - Name of the university or institution
Faculty of Management, Comenius University in Bratislava
II.b - Year
2021
II.c - Study field and programme
Management
II.5 - Professor
II.6 - Doctor of Science (DrSc.)

III. - Current and previous employment

III.a - Occupation-position III.b - Institution III.c - Duration
Associate professor Institute of Management 01. 02. 2022 - up to now
Vice-Rector for Education University of Ss. Cyril and Methodius in Trnava 18. 07. 2018 - 30. 06. 2022
Assistant professor Faculty of Social Sciences UCM Trnava 01. 10. 2013 - 30. 09. 2022
Head of Department, Cultural - promotional manager Slovak National Museum - Červený Kameň Castle Museum, Častá 15. 11. 2004 - 28. 02. 2014

IV. - Development of pedagogical, professional, language, digital and other skills

IV.a - Activity description, course name, other IV.b - Name of the institution IV.c - Year
Italian standard course Piccola Università Italiana, Tropea 2025
Italian standard course Accademia Leonardo Italian language school, Salerno 2024
Doctor of Education management study program Jagiellonian University in Toruń 2023
Time Management IT Academy 2022
Statistical Methods in SW IBM SPSS Acrea - Teaching Center 2013
Electronic processing of museum collections Slovak National Musem 2006

V. - Overview of activities within the teaching career at the university

V.1 - Overview of the profile courses taught in the current academic year according to study programmes
V.1.a - Name of the profile course V.1.b - Study programme V.1.c - Degree V.1.d - Field of study
Marketing Management in tourism and hotel industry I. Economics and management
Regional marketing Management in tourism and hotel industry I. Economics and management
Guide activity in tourism Management in tourism and hotel industry I. Economics and management
V.2 - Overview of the responsibility for the delivery, development and quality assurance of the study programme or its part at the university in the current academic year
V.2.a - Name of the study programme V.2.b - Degree V.2.c - Field of study
Management in tourism and hotel industry I. Economics and management
V.3 - Overview of the responsibility for the development and quality of the field of habilitation procedure and inaugural procedure in the current academic year
V.4 - Overview of supervised final theses
V.4.1 - Number of currently supervised theses
V.4.a - Bachelor's (first degree)
7
V.4.b - Diploma (second degree)
0
V.4.c - Dissertation (third degree)
1
V.4.2 - Number of defended theses
V.4.a - Bachelor's (first degree)
45
V.4.b - Diploma (second degree)
58
V.4.c - Dissertation (third degree)
0
V.5 - Overview of other courses taught in the current academic year according to study programmes
V.5.a - Name of the course V.5.b - Study programme V.5.c - Degree V.5.d - Field of study
Bachelor project Management in tourism and hotel industry I. Economics and management
Bachelor's practice Management in tourism and hotel industry I. Economics and management
Geography of tourism Management in tourism and hotel industry I. Economics and management
Communication skills Management in tourism and hotel industry I. Economics and management

VI. - Overview of the research/artistic/other outputs

VI.1 - Overview of the research/artistic/other outputs and the corresponding citations
VI.1.1 - Number of the research/artistic/other outputs
VI.1.a - Overall
88
VI.1.b - Over the last six years
70
VI.1.2 - Number of the research/artistic/other outputs registered in the Web of Science or Scopus databases
VI.1.a - Overall
21
VI.1.b - Over the last six years
18
VI.1.3 - Number of citations corresponding to the research/artistic/other outputs
VI.1.a - Overall
187
VI.1.b - Over the last six years
162
VI.1.4 - Number of citations registered in the Web of Science or Scopus databases
VI.1.a - Overall
171
VI.1.b - Over the last six years
164
VI.1.5 - Number of invited lectures at the international, national level
VI.1.a - Overall
3
VI.1.b - Over the last six years
3
VI.2 - The most significant research/artistic/other outputs

AAB [100%]

Lukáč, M.: The end of ineffective marketing communication in museums. Trnava: Občianske združenie FSV UCM, 2015. 162 s. ISBN 978-80-971952-1-2.

ABC [100%]

Lukáč, M. - Museum visitors in the whirlpool of social and demographic changes.

In: Selected problems of demographic trends / Jan Ondřej et al.. - Beroun : Nakladatelství Eva Rozkotová Publishing, 2016. s. 118-141. ISBN 978-80-87488-24-9.

ADC [30%]

Lukáč, M. - Stachová, K. - Stacho, Z. - Pajtinková Bartáková, G. - Gubíniová, K.: Potential of marketing communication as a sustainability tool in the context of castle museums.

In: Sustainability [electronic]. ISSN 2071-1050 (online). Roč. 13, č. 15 (2021), 1-16 [online].

ADC [30%]

Kupec, V. - Lukáč, M. - Písař, P. - Gubíniová, K.: Increasing personnel competencies in museums with the use of auditing and controlling.

In: Sustainability [electronic]. ISSN 2071-1050 (online). Roč. 12, č. 24 (2020), 1-18 [online].

ADM [40%]

Kupec, V. - Lukáč, M. - Štarchoň, P. - Pajtinková Bartáková, G.: Audit of museum marketing communication in the modern management context.

In: International Journal of Financial Studies : international, peer-reviewed, scholarly open access journal. ISSN 2227-7072. Roč. 8, č. 3 (2020), 1-13.

VI.3 - The most significant research/artistic/other outputs over the last six years

V3 [30%]

Lukáč, M. – Cagáňová, D. - Matušíková, D. - Ganobčík, J. - Litomerický, J.: The Potential of the Socio-Demographic Profile of the Visitor in the Museum's Product Strategy.

In: Journal of Ecohumanism. - ISSN 2752-6798, Roč. 3, č. 4 (2024), s. 913-928.

V3 [25%]

Matušíková, D. – Dzurov Vargová, T. – Lukáč, M. – Scholtz, E.: Perception of the necessity of digital innovations application as an element of health protection and sustainable hospitality sector future.

In: GeoJournal of tourism and geosites. - ISSN 2065-0817, Roč. 47, č. 2 (2023), s. 397-406.

V3 [20%]

Stacho, Z. - Stachová, K. - Lukáč, M. - Kupec, V. - Petrů, N.: Management reflections on innovations in digitalization, with an emphasis on degree of work autonomy.

In: E + M. Ekonomie a management. - ISSN 1212-3609, Roč. 26, č. 1 (2023), s. 78-93.

V3 [40%]

Tittelbachová, Š. – Čajková, A. – Lukáč, M. – Lžičař, P.: Impact of the COVID-19 pandemic on tourism in the Czech Republic.

In: Terra Economicus. - ISSN 2073-6606, Roč. 20, č. 3 (2022), s. 133-145.

ADM [40%]

Kupec, V. - Lukáč, M. - Štarchoň, P. - Pajtinková Bartáková, G.: Audit of museum marketing communication in the modern management context.

In: International Journal of Financial Studies : international, peer-reviewed, scholarly open access journal. ISSN 2227-7072. Roč. 8, č. 3 (2020), 1-13.

VI.4 - The most significant citations corresponding to the research/artistic/other outputs

AAB [100%]

Lukáč, M.: The end of ineffective marketing communication in museums. Trnava: Občianske združenie FSV UCM, 2015. 162 s. ISBN 978-80-971952-1-2.

Ohlasy:

2016

[2] KUPEC, Václav. Marketing communication and generation Z in the context of business management. In Megatrends and Media: Critique in Media, Critique of Media. Trnava : Faculty of Mass Media Communication University of Ss. Cyril and Methodius in Trnava, 2016, s. 291. ISBN 978-80-8105-796-0.                                                                           

 

2018

[2] KUPEC, Václav. First step of marketing audit: risk analysis. In Marketing identity: Digital mirrors - part I. Trnava: Faculty of Mass Media Communication, 2018, s. 377. ISBN 978-80-8105-984-1. ISSN 1339-5726.

ADC [25%]

Kupec, V. - Písař, P. - Lukáč, M. - Pajtinková Bartáková, G.: Conceptual comparison of internal audit and internal control in the marketing environment.

In: Sustainability [electronic] . ISSN 2071-1050 (online). Roč. 13, č. 12 (2021), 1-18 [online].

                                                                                                                                                                                                                                                                                                        Ohlasy:

2021

[1] BOSTAN, I. Special Issue "Audit and Financial Control Tools Aimed at Ensuring the Sustainable Performance of Organizations". In: Sustainability, 2021, roč. 13, č. 18, art. no. 10364. ISSN (online) 2071-1050.

[2] ŠVEC, M., MADLEŇÁK, A., BEZÁKOVÁ, Z., HORECKÝ, J. Possibilities and limitations of communication of special purpose civic associations - the case of internal communication of a trade union active in a company influenced by the groundswell concept. In: Communication Today [textový dokument (print)] [elektronický dokument] . – Trnava (Slovensko) : Univerzita sv. Cyrila a Metoda v Trnave. Fakulta masmediálnej komunikácie. – ISSN 1338-130X. – Roč. 12, č. 2 (2021), s. 32-45 

ADC [30%]

Kupec, V. - Lukáč, M. - Písař, P. - Gubíniová, K.: Increasing personnel competencies in museums with the use of auditing and controlling.

In: Sustainability [electronic] . ISSN 2071-1050 (online). Roč. 12, č. 24 (2020), 1-18 [online].

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Ohlasy:

2021

[1] TOMÁŠKOVÁ, A., SMIETANSKI, R., HALOUZKA, M. The interdependency between a family company's name and a family name. In: Marketing and Management of Innovations [textový dokument (print)] [elektronický dokument] . – Sumy (Ukrajina) : Sumy state university., 2021, č. 2, s. 115-132. ISSN 2218-4511. ISSN (online) 2227-6718.

ADM [40%]

Kupec, V. - Lukáč, M. - Štarchoň, P. - Pajtinková Bartáková, G.: Audit of museum marketing communication in the modern management context.

In: International Journal of Financial Studies : international, peer-reviewed, scholarly open access journal. ISSN 2227-7072. Roč. 8, č. 3 (2020), 1-13 .

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Ohlasy:

2021

[3] PETRŮ, N., KROŠLÁKOVÁ, M.Insights on trends of academic research into family business = Vhled do vývoje vědeckého poznání rodinného podnikání. In: Acta VŠFS [textový dokument (print)] [elektronický dokument] : ekonomické studie a analýzy = economic studies and analyses. – Praha (Česko) : Vysoká škola finanční a správní. ISSN 1802-792X. ISSN (online) 1802-7946. – Roč. 15, č. 1 (2021), s. 9-35 8.

[3] PAVLÁK, M., PÍSAŘ, P., VACEK, J. Czech SMEs innovativeness and international business cooperation. In: Liberec economic forum 2021 [elektronický dokument] [textový dokument (print)] : Proceedings of the 15th international conference. Liberec (Česko) : Technická univerzita v Liberci, 2021, s.84. ISBN 978-80-7494-578-6.

ADN [50%]

Lukáč, M. - Mihálik, J.: Data Envelopment Analysis - a Key to the Museums' 'Secret Chamber' of Marketing?

In: Communication Today. ISSN 1338-130X. Vol. 9, no.2 (2018), pp. 106-117.

Ohlasy:

2020

[1] ČABINOVÁ, V., ONUFEROVÁ, E., JUROVÁ, N. et al. Efficiency evaluation of the medical SPA sector in Slovakia: An application of DEA method. In: Quality - Access to Success, 2020, roč. 21, č. 178, s. 7-14. ISSN 15822-559. ISSN (online) 2668-4861.

2021 

[1] VRABKOVÁ, I., BECICA, J. The Technical and Allocative Efficiency of the Regional Public Galleries in the Czech Republic. In: SAGE OPEN, 2021, roč. 11, č. 2. ISSN 2158-2440.

VI.5 - Participation in conducting (leading) the most important research projects or art projects over the last six years

VEGA: 1/0474/23

Diagnostic audit in the management of heritage objects against the background of social and economic processes

VEGA: 1/0271/23

Sustainable renewal of spa tourism in the Slovak Republic in the context of the effects of civilizational crises

VEGA: 1/0720/19|13

Innovative strategies in regional politics with a focus on the development of cultural institutions

KEGA: 012UCM-4/2022

Managing people in the digital world

KEGA: 026UCM-4/2020

Youth policy as part of civil society

VII. - Overview of organizational experience related to higher education and research/artistic/other activities

VII.a - Activity, position VII.b - Name of the institution, board VII.c - Duration
member of the Scientific Council of the UCM in Trnava University of St. Cyril and Methodius in Trnava 2018 - up to now
member of the Scientific Council of the Scientific Publishing House of the Faculty of Public Administration and Economic Studies in Uherské Hradiště Faculty of Public Administration and Economic Studies in Uherské Hradiště 2017 - up to now
member of the Editorial Board of the international peer-reviewed journal International Journal of Public Administration, Management and Economic Development Faculty of Public Administration and Economic Studies in Uherské Hradiště 2017 - up to now
member of commissions for state exams in I. II. level of higher education, rigorous examinations Faculty of Social Sciences UCM in Trnava 2013 - 2022
member of the Disciplinary Commission of the UCM in Trnava University of St. Cyril and Methodius in Trnava 2018 - up to now
director of IM UCM Institute of Management 2022 - up to now
vice-rector for education UCM in Trnava University of St. Cyril and Methodius in Trnava 2018 - 2022
vice dean for educational activities FSV UCM Faculty of Social Sciences UCM in Trnava 2015 - 2018

VIII. - Overview of international mobilities and visits oriented on education and research/artistic/other activities in the given field of study

VIII.a - Name of the institution VIII.b - Address of the institution VIII.c - Duration (indicate the duration of stay) VIII.d - Mobility scheme, employment contract, other (describe)
Faculty of Management and Economics TBU in Zlín Mostní 5139, 760 01 Zlín, ČR 27.4.2015 - 01.05.2015 Erasmus+
Faculty of Economic Studies VŠFS in Prague Estonská 500, Praha 10, ČR 03.12.2018 - 07.12.2018 Erasmus+
Faculty of Legal and Administrative Studies VŠFS in Prague Estonská 500, Praha 10, ČR 05.12.2019 - 10.12.2019 Erasmus+
Faculty of Economic Studies VŠFS in Prague Estonská 500, Praha 10, ČR 05.10.2021 - 11.10.2021 Erasmus+
PRIGO University Havířov Vítězslava Nezvala 801/1, 736 01 Havířov, ČR 31.07.2023 – 04.08.2023 Erasmus+
Faculty of Business and Entrepreneurship at Karviná SLU in Opava Univerzitní náměstí 1934/3, 733 40 Karviná, ČR 02.04.2024 – 05.04.2024 Erasmus+
Università degli Studi di Cagliari Via Università, 40, 09124 Cagliari CA, Taliansko 22.07.2024 – 26.07.2024 Erasmus+
Universidade da Madeira Praça do Município, São Martinho, 9000-072 Funchal, Portugalsko 21.04.2025 – 25.04.2025 Erasmus+

IX. - Other relevant facts

IX.a - If relevant, other activities related to higher education or research/artistic/other activities are mentioned
  • reviewer of the KEGA, VEGA projects,
  • guaranteeing and methodical implementation of the educational project within the Operational Program Employment and Social Inclusion Third Generation Museums – Museum Marketing, PR and Communication Module (2010 - 2013),
  • participation in the sociological survey of the control action of the ESO project (2017 – 2018), which was implemented by the Supreme Audit Office of the Slovak Republic.
Date of last update
2025-05-15